Chapter 47 (Supplement) Misfortunes Never Come Singly, Agency Troubles

It's just that one wave has not subsided, and another wave has arisen.

Blessings come in pairs, misfortunes never come alone!

A group of [Qiandu Takeout] agents came outside the [Qiandu Building] in the capital and began a sit-in to defend their rights.

First of all, you need to understand what a takeout agent is!

As the name suggests, they are contractors who act as agents for the operation and development of a certain area of ​​​​the food delivery company. They are responsible for developing the market, building a team, recruiting riders, signing merchants, delivering food, and also take part of the commission from each order as their own remuneration. Generally, The ratio is 20%, depending on the regulations of each takeaway company.

The money-burning model has always been the core strategy of O2O food delivery.

In 2015, the takeout battlefield pattern in first- and second-tier cities was initially determined, and several takeout platforms successively extended their markets to third- and fourth-tier cities.

However, the money-burning war in more than 40 first- and second-tier cities has already put a heavy burden on several food delivery platforms. The number of third- and fourth-tier cities exceeds 500, and the population is several times that of first- and second-tier cities. For the money-burning model, It can be described as a bottomless pit.

Under this situation, after November 2015, [Eatme], [Lituan Waimai], and [Qiandu Waimai] successively announced the recruitment of regional agents in some uncovered third-tier cities, a large number of fourth-tier cities and counties across the country. , among them, [Lituan Waimai] and [Eatme] both claim to cover more than 300 cities, and plan to open business in 1,000 cities to agents in 2016.

Although [Qiandu Takeout] is not as good as [Lituan Takeout] and [Eatme], the corporate reputation of the parent company [Qiandu] has also attracted some third- and fourth-tier [powerful people] to join. Agents, expand territory for [Qiandu Waimai].

In the imagination of most agents - [The place I represent is a virgin land for food delivery], the expected costs are only the cost of building a delivery team, office space, advertising and promotion costs and a small amount of subsidies.

But making money is never that easy.

The reality far exceeded expectations!

There is more than one food delivery platform on the market!

[Li Tuan Takeout] has not been here for 2 months, [Eat Me] has come, and [Qiandu Take Out] has also come, and what follows is a long-lasting tug-of-war for subsidies, such as [Eat Me] 15 minus 3 , then the channel managers of other food delivery companies who are responsible for managing agents will also force their agents to make 15 minus 3 discounts, or even more intense.

Subsidies cannot be stopped.

Because once it stops, the customers and merchants who have worked so hard to develop it will run to other platforms with discounts.

These subsidies are basically provided by agents.

In more than a year, many agents have begun to think about quitting.

But you can’t give up, otherwise the merchants and users that the agents have worked hard to develop will be arranged by the food delivery platform to other agents who take over the orders, and the original deposit will be gone.

Many agents are gritting their teeth and persisting, hoping to survive until other agents can no longer persist or other food delivery platforms close down.

The current situation is that [Qiandu Waimai], a platform that cannot survive, will be killed first!

This is a bolt from the blue for the agents of [Qiandu Waimai].

If [Qiandu Waimai] goes bankrupt, the costs they have invested over the years will be completely sunk.

Many agents have invested their entire wealth in it, and there are many agents who have lost one or two million.

This is emotionally difficult for many agents to accept.

What makes these agents even more angry is that starting from the second half of 2016, due to the difficulties encountered by [Qiandu] itself, the various investments originally promised by [Qiandu] gradually decreased, but the [Qiandu Waimai] management team still Constantly describing the bright future, promising that [Qiandu] market investment will resume as soon as possible, and at the same time requiring agents to subsidize themselves, and asking agents to negotiate with merchants to allow merchants to subsidize themselves.

But until 2017, the subsidy plan promised by [Qiandu] was delayed again and again and fell through.

[Qiandu] is no longer investing and is negotiating to bring in new investors. Even in order to sell at a good price during negotiations, [Qiandu Takeaway] requires some city agents to use various methods to rush orders and sales in a short period of time. scale.

Isn’t this using them as cannon fodder and treating them like monkeys?

Use the agent's huge losses to exchange for a good price from [Qiandu Takeaway].

When the money falls into the hands of [Qiandu], it will not give any cents to the agents, but the losses will be borne by the agents.

The agent couldn't accept this and was extremely angry.

In another time and space, the agent of [Qiandu Takeout] didn’t know the result until the last time [Qiandu Takeout] and [EatMe] agreed on the price.

But in this time and space, because of the existence of the black swan Wu Siyuan and [Chaoqun Group], [Qiandu] planned to sell [Qiandu Takeout], and with the heated discussion among netizens, it soon became known to everyone. .

The agents of [Qiandu Waimai] naturally also knew about it.

At this time, their inner feelings are like this:

"We are fighting on the front line, but you are ready to sign a surrender agreement. In order to get better treatment for defeat, you even encourage frontline soldiers to fight to the death!"

This made them furious. They stopped burning money and ignored the market. After communicating with the channel manager to no avail, the agents spontaneously united and angrily came to the [Qiandu Building] where the [Qiandu] company was located. Before, ask for an explanation and compensation for losses.

In another time and space, these agents also did this.

It’s just that at that time, [Qiandu Food Delivery] had long been sold to [Eatme]. The parent company [Qiandu] had already signed a contract and received hundreds of millions of dollars. Naturally, it was too lazy to pay attention to these food delivery agents and just used Some legal letter drags them down.

But this kind of thing is also an old tradition for [Qiandu].

[Qiandu] has a product called [Qiandu Library], which has been using the slogan [data sharing, user upload], which has infringed on the interests of many cultural creators.

Many well-known writers have united to demand that [Qiandu] remove infringing works, but the employees sent by [Qiandu] company behaved very arrogantly and refused to compromise.

That is to say, a trendy writer later wrote an article [A Letter to the President of Qiandu], uu Reading

It triggered many netizens to repost it and aroused public criticism, so [Qiandu] had to bow its head.

There is a paragraph in this letter that reads: You sent several arrogant middle-level people, but they never admitted that [Qiandu Wenku] had any infringements. You don’t think that the 2.79 million documents that contain almost all the latest and oldest books in China are infringements, but are uploaded by netizens themselves and shared with everyone. What you have here is just a platform. I think we don’t need to discuss the issue of platform or not, or infringement or infringement. You actually know everything. You have lived in the United States for such a long time, and now your wife and daughter are also in the United States. You must know that if [Qiandu] opened a search engine called [Qiandu America], and then list all the writers in the United States, What would be the result if the books and the music of all musicians were put on [Thousand Degrees of America] and shared for free. You won’t do that, and you won’t talk to Americans about anything. This is just a platform, and it has nothing to do with me. It’s all done by the netizens themselves. The spirit of the Internet is sharing. Because you know that this matter can only be established in China today. And you also know who can be bullied and who cannot be bullied. You see, you have not built a [Qiandu] theater to let everyone share the latest movies and TV series.

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