Chapter 54 Margin

"Ronald, what else does your company require?" Boss Liang was unhappy, but he still said it as calmly as possible.

"In order to ensure the validity of the agreement, our company also requires all merchants who have signed an exclusive agreement to pay a deposit. Once a merchant violates the agreement, our company will issue a warning, fine, or even confiscate the deposit to the merchant." [ Ronaldinho, the BD manager of Feixia Takeaway, said.

"Deposit? How much deposit is required?" Boss Liang couldn't help but frown again. Even when [Lituan Takeaway] signed an exclusive agreement, there was no deposit required.

"The amount is not much, just a thousand yuan deposit." Ronaldinho replied.

In fact, deposits or exclusive agreements are methods of market competition that are not recognized by law and involve monopolistic behavior.

Once a merchant files a lawsuit against the platform, it will definitely be accurate.

But so what?

If the platform can maintain a high market share, small merchants will generally not dare to do so.

So what if you win the lawsuit?

The court may fine the platform tens of thousands of yuan at most.

But the merchants offended the platform.

It’s difficult to continue making money from the platform

There are many excuses to prevent merchants from continuing to enter the platform.

Businessmen are all people who assess the situation. As long as they are not pushed to the edge, they will not behave like this.

This is why it has been difficult for [Eatme] to acquire exclusive customers from [Lituan Waimai].

It's very simple, the market share is not as good as others.

After [Li Tuan Takeout] went online, it could get one to two hundred orders a day.

But when I go to [Eat What?], I only have 30 or 40 orders a day.

Even if [Li Tuan Takeaway] is a bit more exploitative, it still has an advantage in comparison!

This is true not only in the food delivery industry, but in many industries as well as in the e-commerce industry. The boss attacks the second boss and often requires merchants to choose one of the two.

……………………………………………………………………………………………………………………………… …

[Feixia Takeaway] I want to gather high-quality customers and turn them into my own moat. The things you want to buy can only be bought from me.

This is the lowest cost competitive advantage.

At that time, even if other food delivery platforms start a subsidy war, [Feixia Food Delivery], which has a large number of high-quality customers, will also provide subsidies. It does not even need such a large subsidy advantage, and the other parties will not be able to compete with them.

When money was mentioned, Boss Liang's brows furrowed even deeper, "As soon as I go online on your platform, I have to pay 1,000 yuan?"

"No." Xiao Luo shook his head and explained in detail, "There is no charge for you to go online on the platform, but after you start business, 1,000 yuan in the transaction volume will be locked by the company's system as a deposit. When the agreement expires, Boss Liang, if you don’t want to continue to open a store on our platform, you can directly apply for unlocking. Once unlocked, your 1,000 yuan deposit will be credited to your account in no more than 5 minutes at the latest. Of course, after you return When the deposit is paid, your store will also be removed from the shelves by our company system."

"Oh, that's it." Boss Liang's brows were still frowning and he said, "But why does your company have this deposit system? They [Lituan Waimai] asked us to get an exclusive agreement before, but they didn't ask for this deposit."

Ronaldinho was getting a little impatient, he was so unhappy. When business was good before, he would just put on airs when he came to visit him, but now that business has gone bad, he begged him and kept talking so much.

However, these words just turned around in his mind, and he never said them out.

Ronaldinho said as kindly as possible, "But [Lituan Takeaway] doesn't have such a big subsidy as our company."

After a pause, Ronaldinho added, "Also, Boss Liang, let me emphasize this to you."

"This 1,000 yuan is the deposit you pay to apply for our company's large subsidy activities, not the deposit for an exclusive agreement."

In fact, it is actually the deposit for the exclusive agreement.

The boss is restricted not to go online on other platforms, but this is only said in order to avoid possible legal risks.

This is also a concept that companies require them to transmit to business owners.

In this way, even if the defendant goes to court, both parties will still be at odds.

Boss Liang heard a little clearly, but also a little vaguely. He was silent, frowning and thinking.

At this time, Ronaldinho became a little impatient.

When faced with hesitation from a merchant, the best way is to create a sense of pressure on the merchant.

This is the experience analyzed by colleagues when Ronaldinho and his company were conducting performance [brainstorming].

This is the thought.

Ronaldinho lied and said, "Boss Liang, why don't you think about it again? I'll first go and help a few other bosses who are willing to sign exclusive contracts and pay deposits to go online with their stores! Otherwise, if it's a few days late, the company might not let the new ones go online." Merchants who have joined are participating in this large subsidy activity [1 penny is sufficient].”

With that said, Ronaldinho stood up and wanted to leave.

The landlady who had been silent until now became anxious when she saw it, and pushed Boss Liang, "Old Liang!"

"I know. Don't talk." Boss Liang turned around and glanced at his wife dissatisfied, showing the chauvinist style of Chao family, then turned his head and said to Ronaldinho, "Okay, Ronaldinho, don't bother me. I paid the deposit, come and help me get it."

Ronaldinho grinned when he heard this, and said in a slightly brisk tone, "Okay, you sign this exclusive agreement."

He took out an exclusive subsidy activity agreement from his backpack and gave it to his boss to sign. After signing, he also asked his boss to take his fingerprints.

Being so formal is actually a trick I learned from [Lituan Takeaway], in order to make the boss feel formal. If it is violated, it will lead to a lawsuit.

The name of this agreement is not an exclusive cooperation agreement, but an exclusive subsidy activity agreement, in order to avoid legal risks.

After Boss Liang carefully read the terms, he signed and sealed it at Ronaldinho's urging. After finishing it, Ronaldinho left a copy for Boss Liang, then took out his mobile phone, opened his business backend, and started to help Boss Liang launch the store.

After spending two minutes, Ronaldinho entered and uploaded all the information, refreshed it, and received the information that the store was successfully opened.

Ronaldinho taught his boss to download the client on computers and mobile phones.

After entering the account and password, open the client, and a message will pop up - "The same store - [Liang Ji Pork Knuckle Rice] - has been detected. Do you want to perform data migration?"

Boss Liang poked his head over and saw that the store detected by the system was exactly the store he had launched on [Lituan Takeout], with all kinds of dishes and full discounts, all right.

Ronaldinho asked Boss Liang, "Do you want to copy simultaneously? So you don't have to serve the dishes one by one?"

"Copy it." Boss Liang had a strange expression on his face and said with some sigh, "Your [Qiandu Takeaway], oh, [Feixia Takeaway]'s technology is so advanced."

Upon hearing this, Ronaldinho showed a rather complacent look on his face and said, "The new company's technical capabilities are indeed very powerful. After all, the parent company has developed phenomenal software like [Audition]."

While saying this, Ronaldinho clicked [OK].

After a few seconds of buffering, Boss Liang’s store on [Feixia Takeaway] has everything you need.

Ronaldinho continued to tinker with the client and clicked on a page from somewhere. It was the electronic version of the [Exclusive Activity Subsidy Agreement]. He said to Boss Liang, "Boss Liang, come here to confirm?"

"What's this?"

"This is the agreement you just signed. Just wait and click [Confirm], and then a camera will ask you some questions. Just answer yes."

"It's so troublesome." Boss Liang complained.

Ronaldinho immediately became unhappy. He said to Boss Liang, "Boss Liang, our company has invested real money in cooperating with you. If you have a hundred orders a day, our company will subsidize one to two thousand yuan. You have two thousand yuan a day." For one hundred orders, our company will subsidize three to four thousand yuan. If your order volume is higher, then our company will subsidize you even more. If you need to subsidize so much in a day, you can calculate how much you need to subsidize in a month!"

"It might cost 50,000 to 60,000 yuan just to repair your store. With a business of tens of thousands of dollars, can your store make so much money in a month? Our company should be serious. Is there any problem?"

"If you think it's not good, then I won't force you. Let's stop cooperating." Ronaldinho looked angry.

When Boss Liang saw it, he quickly smiled and said, "Ronald, don't get excited, I was just laughing."

As he said that, he quickly sat down in front of the computer, fearing that Ronaldinho would really stop him, so he immediately clicked the [Confirm] button, and a window popped up in front of him. In the window was his current video recording.

"The following Q&A will be videotaped."

At this time, an electronic female voice sounded from the computer, "Are you the owner of [Liang Ji Pork Knuckle Rice] restaurant?"

"Yes." Boss Liang responded ignorantly.

“Have you read [Feixia Takeaway]’s exclusive subsidy cooperation agreement and agree to the terms of the agreement?”

Boss Liang hesitated for a moment after hearing this. He saw the unhappy expression of manager bd of [Feixia Takeaway] from the corner of his eye. He also remembered the recent bad business in the store, so he said without hesitation, "Yes!"

"[Feixia Takeout] Exclusive subsidy cooperation has begun. I wish you a prosperous business!"

The window disappears, and a page for the [One-cent control] activity appears on the client.

There are several dishes from his store on the page, and they are clearly the most cost-effective and most popular dishes in his store.

"Ronald, how did you select these dishes?" Boss Liang asked in surprise.

"I don't know about this, it's a matter of the technical department." Ronaldinho shrugged and replied casually.

"Can I change to other dishes?" Boss Liang actually wants to change to several other dishes with higher profits. Anyway, the [Feixia Takeaway] company will give them subsidies.

"No! The system is too restrictive." Ronaldinho has been asked this question many times.

"Okay. What should I do next?" Boss Liang asked regretfully.

"Check the dishes participating in the event, and then click [Register for Event]." Ronaldinho gave instructions.

After seeing Boss Liang check three dishes and confirming the registration, Ronaldinho helped the boss check the delivery service, and finally came to the client homepage.

He moved the mouse to the upper right corner.

"Click [Business], and the event will go online. The new store will have the right to be ranked at the top for a week. The delivery person will also come to your store after receiving the order."

"Oh, by the way." The BD manager of [Feixia Takeout] thought of something and said, "By the way, before you click [Business], you must close the stores on your other takeout platforms, otherwise , you will receive a system warning. Let me help you close the [Lituan Takeout] store now."

With that said, Xiao Luo opened the [Lituan Takeout] client on his computer and selected [Close].

Suddenly, the client side of [Lituan Takeaway] dimmed.

Boss Liang watched Ronaldinho operating on his computer with complicated eyes, without doing anything to stop him.

Ronaldinho turned around and asked the owner of the pig's trotter rice restaurant, "Do you want to open for business?"

"Click to open." Boss Liang said with a wry smile in his heart.

"Okay." Ronaldinho doesn't care about his boss's psychological activities, whether he feels sorry for [Lituan Takeaway] or something else, he only sees his own KPIs.

The turnover of terminal stores is also his assessment standard this month, and it is still an important assessment standard!

After helping the boss click [Business], Ronaldinho told Boss Liang a few things to pay attention to, and after repeatedly emphasizing that other takeout platforms were not allowed, he left.

As for Boss Liang, not long after the online store opened, a brisk electronic sound sounded, "Hero, you have a new takeout order."

The small ticket machine prints small tickets. uuread a book

Boss Liang tore it open and saw that it was the dishes of the one-cent activity set meal, and there was a note: The boss finally saw your store and ordered it immediately.

Seeing this note, Boss Liang knew that he was his old customer, and he couldn't help but smile.

Just as he was about to pack, the electronic sound rang again, one after another, and three orders came in at the same time.

You know, it's not the peak dining period yet.

Boss Liang looked at his wife, and both of them couldn't help but smile.

Business is finally back.

The two couples began to get busy.

As the peak dining period gets closer, the store is getting more and more orders.

[Feixia Takeaway] riders appear one after another in his store to pick up and deliver takeaways.

Boss Liang felt that he had regained the same feeling as before.

Sweat flows on the body, but sweetness is in the heart.

Until about seven o'clock in the evening.

The peak dining period is over.

It was rare for Boss Liang, his wife and two waiters to have a rest.

Looking at the computer orders, there were actually 112 orders.

You know, this is only half a day of business.

If only it were open all day.

The orders must exceed 200.

According to a restaurant's 50% gross profit, one order can earn an average of 6 yuan in gross profit, and 200 orders can earn 1,200 yuan.

If you can make a gross profit of 1,200 yuan a day, you can earn 30,000 to 40,000 yuan a month.

This is still a profit from takeaway, and dine-in also accounts for a lot of turnover.

If calculated this way, the profit will be even higher.

Boss Liang finally no longer has to frown.

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