Twenty Years in Business

Chapter 1014 Discussion

The competition between Su's Electrical Appliances and Yuanlai Mall is not about product quality because they sell the same products.

What matters is the business model, management, and of course strength.

To put it simply, whoever is stronger will have an advantage.

If you sell the same thing for ten yuan and I sell it for eight yuan, consumers are not fools and they naturally know who chooses which.

When consumers sell things in merchants, they don't care about their feelings or feelings, they just look at the price simply and crudely.

Therefore, Zhang Xiaobai concluded that if Yuanlai Mall wanted to launch its first opening, it would definitely cut prices and promote sales.

This is the first arrangement.

Su's Electrical Appliances has had many years of cooperative relations with those manufacturers, and the three Su Mingli brothers also have a lot of weight in speaking in front of the manufacturers. If they ask them to take action, they will definitely get some preferential policies.

Of course, this is not about playing the emotional card. In the mall, the relationship between partners is just cooperation, and the link between the two is interest.

Su's Electrical Appliances has survived and can sell goods to those manufacturers. This is a bargaining chip for blackmail or negotiation.

When Zhang Xiaobai said this, Su Mingli understood everything.

As for letting Su Jiaqiang participate, it was for the sake of the future. The three brothers would eventually retire, so it was better to take this opportunity to hand over all the relationships in their hands.

Today's Su family is quite harmonious, and no one has any objections.

However, Zhang Xiaobai suddenly raised the second point, which was a bit difficult to understand. Why should the good company recruit people and why should they be prepared for a staff shortage?

It seems that a crisis is coming!

Bao Xiaomei was the first to react and said: "Brother! Are you saying that Yuanlai Mall will poach people from us?"

Su Jiawang said: "It's possible to poach people, but it's unlikely to poach people on a large scale, right? To be fair, Su's Electrical Appliances is definitely not bad at treating its employees. Various benefits and salaries are among the best in the industry!"

Why is Su's Electrical Appliances so famous in Jiangcheng? And why is it so popular? In addition to its own strength, it also has humanized management and good treatment.

Which company would fill out an artificial island and build villas for senior executives to live in?

In addition to showing strength, it also wins people's hearts.

Perhaps because they know this, it is difficult for the Su family to think that someone will change jobs. Even if they do, it is an isolated phenomenon. It is unlikely that there will be a large-scale talent gap as Zhang Xiaobai said.

Su Mingda said: "I don't think it's possible either!"

Zhang Xiaobai said: "Do you know why they haven't opened yet?"

Yuanlai Mall has obtained the agency rights, and Su's Electrical Appliances has left there. More than ten days have passed, but Yuanlai Mall has not opened.

Su Qian said: "Obviously, they are not ready yet!"

It’s a simple answer: I didn’t open because I wasn’t ready, but in what way was I not ready?

Some things cannot withstand analysis and scrutiny, nor can they withstand discussion. When Zhang Xiaobai mentioned it a little bit, everyone sitting here understood.

The products are there, the store is there, but what matters is the personnel.

Zhang Xiaobai looked at Su Jiaqiang and asked, "Third brother! Didn't Yuan Yang mention anything about the future?"

Su Jiaqiang said: "He only said that I would try to destroy you. As for how his side will develop and what he needs me to do, he didn't mention a word!"

Zhang Xiaobai said: "That means he is only responsible for the preliminary work, and Yuan Ennai has no intention of leaving the subsequent work to him!"

Similar to the head-to-head confrontation between the two countries, such a big matter will not be easily handed over to someone without actual combat experience.

In fact, the three brothers Su Mingli were willing to hand over the important task to Zhang Xiaobai precisely because they saw that Zhang Xiaobai had experience in this field.

When it comes to the identities of Su Mingli and Yuan Ennai, we have a longer-term view and are more rational!

Zhang Xiaobai continued: "Be wary of two aspects. First, the Yuan family is poaching our middle and senior management, especially the sales department staff! It is very likely that they are already in contact!"

After all, Yuanlai Mall has little experience in this industry, so the best way is to tap existing talents.

This is a very simple truth and a very cruel reality.

Zhang Xiaobai continued: "Secondly, in our industry, the most important thing is sales, followed by after-sales, and after-sales has a higher technical content, the Yuan family will definitely take action!"

Regarding this point, Zhang Xiaobai used an affirmative tone. This was the result of his investigation over the past half month.

Su Jiawang asked: "What's the reason for them to change jobs? I don't believe Yuanlai Mall will give them much better treatment!"

Su Jiaxing's face was a little solemn and he said: "If you don't believe it, I don't believe it either. Jing Xiaobai said this. It's not a question of belief or not. It's a fact, and it's a fact we can't stop!"

Su Jiaxing asked: "Why?"

His father Su Mingxuan gave the answer, "If Yuanlai Mall only lacks the after-sales link, and this link can weaken our strength! No matter what the price, they will do it!"

"The way to solve this problem is very simple. As long as it's a matter of money, it doesn't matter! Poaching employees and having a higher salary will definitely not work. What about twenty percent higher? What about fifty? What about twice as much? Plus changing jobs. Just be the manager’s temptation?”

Su Mingxuan took a slow breath, "Jia Xing is right, we can't stop them, we can only watch them jump to the other side!"

Su Jiawang took a breath and finally felt the crisis.

Su Jiaqiang said: "What if we improve employee benefits first?"

Su Mingli shook his head and said: "No! First of all, we don't know who they want to poach. It's impossible for them all to improve, then it will be ineffective!"

"Even if we know who to poach in the end, we can't raise their salaries. Breaking the salary structure of employees may have more serious consequences!"

Su Jiaqiang nodded, and only at this moment did he really understand the key point.

The Yuan family's general now seems to have no solution.

Zhang Xiaobai said: "It's not that serious. The Su family can poach people if they want to, and they can leave if they want to. Those who stay will be more loyal! One thing is certain, the Yuan family can't poach everyone, not even half of them!"

"Second brother, so we have to recruit people, not experienced ones, but technical school students, etc. The old people can not only cultivate talents but also reduce expenses. From this aspect, the Yuan family has done a good thing for us!"

Su Qian said: "Brother-in-law, you are a bit too generous!"

Zhang Xiaobai smiled and said: "What else can we do? A blessing in disguise, think positively about everything!"

Su Mingli suddenly said: "Xiaobai, our Su's Electric Appliances has reopened. Do you want to advertise and promote it? After all, the location has changed!"

If it were in the past, money would not be spent on advertising and promotion. After so many years of operation, Su's Electric Appliances has already gained a great reputation.

Let's put it this way, as long as you think of buying electrical appliances, Su's Electric Appliances is the only choice.

This is the advantage of a single company.

But the situation has changed. Su's Electric Appliances broke up with Yuanlai Mall and was forced to choose a new store to open. This needs to be known to everyone.

The more important reason is that the opponent has appeared, and we must not be careless!

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