Chapter 1028: Price War

In the Su family villa, Su Mingli and Su Mingxuan sat on chairs, one smoking and the other drinking tea, both with frowns.

Su Mingda was even more exaggerated, circling around the two brothers and stamping his feet, and sighing non-stop!

Su Mingxuan said impatiently: "Second brother, can't you just be quiet for a while?"

Su Mingda stopped and frowned tightly: "Is Yuan Ennai crazy? Can you use such a lose-lose method?"

Price reduction and promotion will undoubtedly cause a price war, which is the lowest level in competition.

Su Mingxuan snorted: "What else can he use if not this trick? Although the price war is the lowest level, it is also the most effective!"

For the same product, consumers recognize money instead of people.

Su Mingda said with a bitter face, "What can we do? Can the children handle it? Otherwise, you two should go out!"

Su Mingli took a sip of tea, and his expression recovered a lot. He smiled and said, "Do you think Xiaobai didn't think of this?"

Su Mingda said, "Do you think Zhang Xiaobai is a god? I didn't expect that he, a rookie, could think of it?"

Su Mingli sighed, but Su Mingda laughed, "Second brother, how can I say you? It's not clear whether Xiaobai is a god, you must be a fool!"

Su Mingda was not angry, but he heard the meaning of this, scratched his head and said, "So... Xiaobai has been prepared? But how come I don't know anything?"

Su Mingli said unhappily, "I think the eldest brother is right!"

He didn't dare to say that his second brother was a fool!

Although the three brothers said that they would retire to the second line and not care about the company's affairs, Su Mingda was indeed very obedient. After retiring, he went fishing and raising birds. Recently, he also practiced Tai Chi. He didn't care about the company's affairs.

But the two brothers did not really withdraw, and they still used their remaining energy to help Zhang Xiaobai stabilize the overall situation, and they were more concerned about the company's situation.

More than two months ago, Zhang Xiaobai announced that he would increase revenue and reduce expenditure. Obviously, he was making preparations to deal with it. Otherwise, what would the money saved be used for?

Su Mingxuan said: "Don't worry! Xiaobai should have had a premonition and made preparations early!"

Su Mingda breathed a sigh of relief, and then his expression became nervous again, "But how will he deal with it? Will he also start a price war? Both sides will suffer!"

Su Mingli shook his head slowly and said: "I don't know. To be honest, facing such a situation, I can't think of a better way to deal with it!"

Su Mingxuan said: "Let's not worry about it! Just do some small things within our ability behind the scenes! Leave the big things to the children! Frankly speaking, since Xiaobai took office, he has led the children to do well enough, even better than us! Let's leave the next thing to them!"

After saying this, Su Mingxuan slowly stood up and looked into the distance!

I can't help much, and I guess all I can do is pray!

…

…

Su’s Electric Appliances Conference Room, all senior executives are called to a meeting!

The noise from Yuan’s side is so loud that it has already reached everyone’s ears.

Except for Zhang Xiaobai on the stage, everyone’s face is not relaxed, even Bao Xiaomei is no exception!

Although Bao Xiaomei has thought of this situation, she will inevitably feel panic when it really comes.

Price wars should not be fought unless it is absolutely necessary.

What’s more, the other party is the wealthy Yuanlai Mall!

Zhang Xiaobai looked around and smiled: "What’s wrong? Why are you so depressed?"

Su Jiawang said: "Chairman! At this time, you can still laugh?"

Zhang Xiaobai smiled even more and said: "Second brother! If I don’t laugh, will I cry?"

There were some dry laughs in the audience, as if they were just to match the chairman’s very cold joke.

Su Jiaxing asked seriously: "Chairman, have you thought about Yuan's Electric Appliances' price cuts for promotions?"

Zhang Xiaobai nodded and said: "Yes, I thought about it a long time ago! Otherwise, what is the purpose of increasing revenue and reducing expenditure?"

After hearing the first half of the sentence, everyone's face was relieved a lot. Since the chairman thought about it, he should have been prepared.

But after hearing the second half of the sentence, his face returned to his original state again. Could the purpose of increasing revenue and reducing expenditure be...

Su Jiaqiang frowned and said: "Chairman, you are not going to have a price war with Yuan's Electric Appliances, right?"

One sentence expressed everyone's doubts!

The younger generation of the Su family, the three brothers have spoken, leaving only a young woman.

At this time, Su Qian held her chin with both hands, blinking her big eyes and staring at Zhang Xiaobai, always thinking that her brother-in-law was so handsome at this time!

Zhang Xiaobai did not answer the question directly, but looked at Su Jiaxing to ask questions.

"Brother! How much has Yuanshi Electric Appliances reduced its price? How is it advertised?"

Su Jiaxing said: "Before, the price of Yuanshi Electric Appliances was basically the same as ours. This time, the price reduction is to reduce the rental cost!"

The price of the goods includes many things, including the ex-factory price of the goods themselves, the rent, and the wages of employees, etc.!

Compared with the two companies, Yuanshi Electric Appliances saved rent, and it didn't need to spend this money to sell at home.

Although Sushi Electric Appliances also has no rent in Dafang Real Estate, there are only a few stores. More stores have paid rent and spent a lot of decoration fees, etc. These costs have to be obtained from the goods sold.

So from this aspect, Yuanshi has a certain advantage in the price war.

Su Jiaxing mentioned this point, and there was a cry of grief.

Zhang Xiaobai smiled and said: "Brother, if we buy enough, can we make up for the disadvantage from the rebate?"

Su Jiaxing and Su Jiaqiang looked at each other. One was responsible for sales and the other for purchasing. The former said affirmatively: "Now that we have understood the policies of Yuan's company, the manufacturer still has some conscience. Our policy is better than theirs! But there is a prerequisite, that is, to sell enough!"

Some things, including the cost of Yuan's company and the cost of reducing rent, came from the spy, but Su Jiaxing did not say it clearly.

So these news are absolutely true!

In other words, the premise for Su's Electric Appliances to make up for the disadvantage is to sell the quantity required by the manufacturer in the contract!

Zhang Xiaobai nodded and said with a smile: "It seems that they are not at a disadvantage. How do they promote it?"

Su Jiaxing suddenly smiled and said: "You may not believe it. I don't know what Yuan Ennai thinks. Their promotion method is a bit low. In each city, their own store clerks drive around the city to broadcast!"

Zhang Xiaobai's face became serious and said: "Yuan Ennai, you are worthy of being an old fox!"

Su Jiaxing asked: "What's wrong?"

Zhang Xiaobai said: "It seems that he is determined to fight this price war, otherwise he would not be so cost-saving!"

Su Jiawang asked: "Chairman, after saying so much, what do you think? How to deal with the current situation?"

After understanding so much, Zhang Xiaobai did not answer the initial question.

The audience looked at the young new chairman nervously!

Zhang Xiaobai narrowed his eyes and said: "Then fight a price war with him!"