Chapter 35: Not Good Enough
Yao Dong and a group of executives from [Yangcheng Wushi Intelligent Electronic Information Technology Co., Ltd.] nervously looked at the sales data in the background.
Although I have great confidence in my own products, I still feel uneasy when things come to a close.
June 24, 2021, nine o'clock sharp.
Time just jumped by one minute.
The data collected from various backgrounds are displayed.
In just one minute, 12,586 copies of "The Great Sage: She Chong Dou Fu" were sold on various platforms, which translates into a total amount of 100 million yuan.
The executives laughed in relief.
With such good sales data at the beginning, there is no need to worry too much about the subsequent situation.
Liu Zhengsi even estimated that [Dasheng Mobile] will be able to sell at least 100,000 units today. Within a month, it is expected to exceed 300,000 units. Within three months, as word of mouth fertilizes, there will be a wave of explosive growth. 1-2 million units sold, and it is expected to sell four to five million units of [Monkey King Mobile] within a year!
"Stable!" Liu Zhengsi thought in his heart.
This is not his idea alone, other executives think so too.
But don't want to.
[Dasheng Mobile] After more than 10,000 mobile phones were sold at the opening, a cliff-like death plunge followed.
In the next hour, not 1,000 mobile phones were sold, and only more than 800 were sold.
At the end of the day.
[Dasheng Mobile] has sold more than 19,000 units in total.
Quiet.
The whole office was as quiet as a needle.
This sales data is too bad.
It was completely different from what they expected.
With this data, how could they explain it to Wu Siyuan?
Even Huang Yuping couldn't pass that test!
"Intensify the publicity tonight, and the data will get better tomorrow." Although Yao Dong was also hit hard, he was the general manager selected by Wu Siyuan himself. He is [Yangcheng Wushi Intelligent Electronic Information Technology Co., Ltd. The leader of the company, he cannot show it.
He smiled lightly and said to everyone who had been busy all day, "Go back and rest first."
"Yeah!" Everyone left with thoughtful thoughts.
[Dasheng Mobile Phone] is related to the next strategic development direction of [Yangcheng Wushi Intelligent Electronic Information Technology Co., Ltd.].
If this project dies before it starts, the blow to the entire company will be fatal.
Yao Dong didn't say this, but they all understood it.
Early the next morning.
They came back to the company to watch the sales volume of [Monkey Mobile].
In total, only over 20,000 units were sold.
In other words, in one night, only more than a thousand units were sold, or even less than a thousand units.
Everyone's mood suddenly became heavy again.
Yao Dong comforted everyone, "As long as we can sell 30,000 units, it will be a major victory."
result.
At the end of the day.
The sales volume of [Monkey King Mobile Phone] remains at just over 20,000 units.
The third day is June 26th.
The sales volume of [Monkey King Mobile] is almost motionless.
Yao Dong finally forced himself to accept the fact: the sales of [Monkey King Mobile] will no longer increase.
Their strategy failed.
Now is the information age, and it is difficult to keep a lot of information confidential for a long time.
The sales of [Monkey King Mobile] were sluggish, and it soon became known to the outside world.
Relevant outside people or relevant media will comment on this.
One of the big Vs said it most sharply. He directly judged [Super Group] for losing its sense of awe.
Past success has made everyone in this group arrogant and arrogant, and they have neglected real market research!
I think I can do it well in any industry.
In the past, you might have considered "what consumers want", but now it has become "what I think consumers want".
Those who do not respect the market will eventually be punished by the market!
This big V predicts that this [Monkey King Mobile Phone Project] will bring more than billions of losses to [Chaoqun Group].
This is a direct loss.
What's even more troublesome is that the entire [honor industry chain] has also been severely impacted.
If the [Honor Industry Chain] sinks, [Chaoqun Group]'s losses in this area may reach hundreds of billions of yuan.
Of course, for [Chaoqun Group], whose annual net profit exceeds 300 billion yuan, a loss of hundreds of billions will only severely damage its vitality, but it will not face bankruptcy.
If [Chaoqun Group] can wake up from this, regain its original intention, and know how to respect the market, then the [tuition] paid will still be worth it.
……………………………………………………………………………………………………………………………… ………
Yao Dong is naturally aware of the criticism and denial from the outside world.
He also fell into self-doubt, whether it was the smooth sailing that had always made him lose himself.
He himself summed up the reasons.
There can be many reasons for failure.
One is the disadvantage of publicity.
Second, product prices are high, beyond the reach of a large number of consumers.
Third, the general environment has caused consumers to change their mentality. They are no longer keen on consumption and have become conservative.
The combination of all the reasons caused the release of [Monkey King Mobile] to be lukewarm.
If the price of [Monkey King Mobile Phone] was not so high, and it directly matched Apple's mobile phones, selling for six to seven thousand, seven to eight thousand yuan, perhaps today's sales would not be so ugly.
Yao Dong felt sorry for Wu Siyuan.
It was his wrong assessment of the market that made Wu Siyuan increase his investment in [Monkey King Mobile].
In the past, he thought that this early investment would bring unimaginable profits to the group and the company, but now it seems that they are all losses.
The amount of losses has been further increased!
Yao Dong felt ashamed to see Wu Siyuan.
But no matter what, if the strategic project is not done well, he is the general person in charge, and he still has to shoulder the responsibility.
He asked to meet Wu Siyuan, and he was already prepared to take the blame and resign.
But unexpectedly, Wu Siyuan was not in Yangcheng. At this time, he took the group president Huang Yuping and several other important business bosses of the group to Yu Province.
Yao Dong could only report the situation to Wu Siyuan in a video conference, confess his mistakes, and submit his resignation.
As a result, Wu Siyuan laughed when he heard it.
Wu Siyuan is aware of the sluggish sales of [Monkey King Mobile Phone].
Don’t forget, he has the [Four-Armed King Kong], and the entire group’s affairs cannot be hidden from him.
Wu Siyuan also used [Four-Armed King Kong] to conduct follow-up surveys on consumers who purchased [Monkey Mobile].
At this time, it has only been three days since the [Monkey Mobile] went on sale.
Many consumers from all over the world have just gotten the [Monkey Mobile] and are using it.
Judging from their feedback, the user experience is very good.
The voice intelligent assistant [Xiaolan] makes them put it down and truly frees their hands.
Today’s era is also an era of sharing.
Wu Siyuan predicts that in the next day or two, all major social media will be occupied by information related to [Monkey King Mobile].
At that time, [Monkey King Mobile] will truly usher in its sales peak.
That's when the truth comes out.
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