Chapter 267 Breaking the Record

"Hahaha, brother Wu, I know you are used to seeing big box office in Hollywood. Our more than 20 million is incomparable to that there, but this has already broken our Chinese movie premiere record!"

Listening to Han Sanping's happy voice from the other side of the phone, Wu Yuchen smiled and said: "How could it be? Chinese movies are my roots, and I am very happy to break the record!"

The next moment, Han Sanjing said: "Hey, I'm counting on your "Embroidered Spring Knife" to split the mountain that is pressing on our heads of Chinese movies!"

Upon hearing this, Wu Yuchen immediately understood what the other party meant. The mountain that weighs on Chinese movies is "Titanic". Its original box office of 360 million made many movies have no hope of catching up with it.

The best box office performance among Chinese films in recent years is "My Sassy Girl" with a box office of 150 million, which is still 200 million behind Dachuan's 360 million!

And now the record-breaking box office debut of "Embroidered Spring Knife" and the publicity and reputation from various media have given Han Sanping hope.

Wu Yuchen is not as optimistic as Han Sanping. The high box office of "Titanic" does not depend on the high opening box office, but on its ability to harvest box office for a long time. Although the opening box office of "Embroidered Spring Knife" is now far higher than that of other films. High, but if he really wants to break "Titanic", he can't say he's even sure.

It's not hopeless. Take "Hero" as an example. This was the movie with the closest box office to Dacheng during this time in the previous life, and it finally achieved a box office of 250 million.

Although there is still a gap of 110 million between the 250 million for "Heroes" and the 360 ​​million for "Titanic", there is one thing that everyone has overlooked.

Many people only remember that the box office of the movie "Hero" was 250 million, but they have not thought about the circumstances under which it achieved this box office.

In the previous life, "Hero" was released on December 14th. What was the background at that time? It is SARS that has broken out in Guangdong.

With the spread of SARS, many people were unwilling to go to movie theaters. Later, the authorities issued a notice to suspend operations of six types of entertainment venues, including movie theaters. And under this situation, "Hero" can still get a box office of 250 million. If it were changed to a different schedule, such as summer, it might be able to reach more than 300 million yuan.

The movie "Hero" can achieve high box office, but the quality of the movie itself actually accounts for at most half, and the other half is its promotion. This is the first time in China that we have seen the operation model of a commercial large-scale movie.

But now, the reputation of this first commercial large-budget film in China has been taken away by "Xiu Chun Knife", with its big production, big cast, and big scenes. Wu Yuchen asked himself that the color of the movie may not be as good as "Hero", but the story and plot of "Xiu Chun Knife" definitely surpassed "Hero".

"Hero" is a movie that excels in color and scenes, but its plot is too thin. After "Xiu Chun Dao" was upgraded by Wu Yuchen, it is stronger than the original version in all aspects. Even if the scene is not as grand as "Hero", it is not comparable to those previous movies. The audience also enjoyed watching it. .

In addition, his current appeal is better than that of Lao Mouzi, and his schedule is better than that of "Hero". If we try our best to push it upward, the box office should be no lower than that of "Hero". Maybe there is some hope that we can catch up with the big ship?

Wu Yuchen smiled and said: "Brother Han, I'm not sure whether we can break the box office record of "Titanic". I can only say that this time we work together and work hard together."

Han Sanping immediately praised: "Great, great! We are lucky to have Mr. Wu here!"

However, Wu Yuchen reminded him at the next moment: "Brother Han, if you really want to break the box office record this time, you still have to keep an eye on the piracy side! Otherwise, once the piracy is exposed, the box office lost every day will be in the millions." Units!"

"Well, we attach great importance to the issue of piracy this time. A nationwide anti-piracy campaign has been launched under the leadership of the propaganda outlet. Once caught, we will deal with it severely and it should be a deterrent to those pirates. In addition, , each copy of "Xiu Chun Dao" is equipped with personnel from at least three different units to guard it..."

This time, each copy of "Xiu Chun Knife" was produced by three people, one from Zulong Company, one from China Film Group, and one from the theaters. They tried their best to prevent the copies from being leaked. Candid shots cannot be stopped, but the quality of candid shots is incomparable to pirated copies that are leaked. Therefore, as long as the copies are not leaked, you can basically retain the audience who want to watch it to the greatest extent.

Regarding piracy, Wu Yuchen knew that it was unstoppable and would leak out sooner or later. However, as long as the leaked copy could be delayed for more than half a month, he felt that the possibility of hitting the box office record of "Titanic" would be two times greater. point.

Speaking of which, in order to help "Xiu Chun Dao" break the record this time, Han Sanping really put in a lot of effort. He directly launched a big move: limiting the minimum box office of "Xiu Chun Dao".

For example, the lowest price is 30 yuan per ticket in Beijing and Shanghai, 25 yuan per ticket in Guangdong Province, Jiangsu and Zhejiang, and the lowest price is 20 yuan per ticket in other national cities such as Chengdu. One week after the movie is released, the minimum ticket price will be changed to 15 yuan per ticket.

This is just the lowest price. Some theaters with better equipment are still in short supply even if they are priced at 50 yuan. After all, the momentum of "Xiu Chun Knife" is really big this time, and it is all over newspapers, TV and the Internet, causing some places to There was a hard-to-get result.

The reporter learned from the Yongle-Oriental United Cinemas, the largest cinema chain in Shanghai, that on the day of the premiere, the box office of Xujiahui Yongle Cinema alone reached 610,000 yuan, breaking the single-day record of 32 yuan held by "Titanic" for many years. A record of 10,000 yuan.

You have to ask why it can be so much longer. Even with the same number of theaters, the duration of "Spring Knife" is only 110 minutes, while the duration of "Titanic" is 194 minutes. This is almost double the difference. , then the number of plays per day is naturally more than "Xiu Chun Dao". In addition, the ticket price of "Xiu Chun Knife" is even higher, so naturally the box office record of a single cinema is greatly improved than that of "Titanic"!

Although there are currently less than 2,000 movie theaters across the country, many movie theaters are unable to bear it and now only play the movie "Xiu Chun Dao", and all other movies have been sidelined. Unless it's a movie theater that can't get a copy, "Xiu Chun Knife" is already fully booked from morning to night.

The first-day sales of "Spring Knife" exceeded 20 million, which is only a conservative statistic. Although it has already arrived in 2002 and the reform of the theater system has been launched, the domestic daily box office statistics are still relatively rough.

According to later accurate statistics, "Xiuchundao" actually sold 27.38 million on the first day, 31.65 million on the second day, and 27.23 million on the third day. In other words, the box office reached 86.26 million in the first three days. However, in the external promotion of China Film and the film studio, it is: ""Xiu Chun Knife" grossed 90 million at the box office in three days!"

Moreover, this news was broadcast on the most watched program in the country, "Xinwen Lianbo"!

"The big martial arts production "Xiu Chun Dao" shot by my country's well-known director Wu Yuchen was released for three days and achieved a box office record of over 90 million! It is reported that "Xiu Chun Dao" has broken box office records across the country. Please see the detailed report "

Then the scene changed to a bustling scene in the cinema. A cinema manager said in an interview: "The number of people is more than double the usual number. "Xiu Chun Knife" has a strong cast, beautiful filming, and good reputation, so it naturally attracts A large number of audiences have come. We also hope to have more movies like "Xiu Chun Knife" every year in the future!"

Finally, the camera showed Han San's comment: "This year, our Chinese film industry has implemented a comprehensive institutional reform, with the purpose of promoting the prosperity of the Chinese film industry. I believe that in the future, films like "Xiu Chun Knife" will promote Chinese culture and be well received by the people. There will be more and more excellent movies that I love!”

Unlike in the later self-media era, where there were so many propaganda methods, the most powerful propaganda channel in China today is actually the officialdom. And the most powerful of the official publicity channels is "News Lianbo"!

Now with official endorsement and promotion, traffic has exploded. Some people who never went to the cinema or went to the movies in the past were also intrigued by this report.

These people once again read the comments and reports in the newspapers:

"The domestic blockbuster "Xiu Chun Dao" shocked people's hearts and swept the country!"

"Magnificent scenes, exquisite pictures, an ultimate audio-visual feast!"

"'Xiu Chun Knife' opens the era of Chinese-language blockbusters and is a must-see for Chinese people!"

The media collectively praised it, and everyone who had seen it said it was awesome. The big names gathered together, the momentum was like a rainbow, the pictures were extremely beautiful, and the martial arts were wonderful. Word-of-mouth spread instantly, and people who had never seen it started buying tickets. More positive. Even the official said, this is a must-see!

Ever since, driven by this, the popularity of "Xiu Chun Knife" has been continuous, and there is an endless stream of people going to the theater to watch the movie every day. Cinemas in various regions no longer sell tickets in advance. Tickets for the day must be purchased on the same day, and each person is limited to 2 tickets with an ID card, just to prevent scalpers.

In this case, the tickets are still sold out every morning as soon as they are released!

According to a reporter's survey, at least half of the people who came to watch "Xiu Chun Knife" this time said they had not been to the cinema for several years. This time it was really too popular and it was a must-see.

The momentum and results of "Xiu Chun Knife" shocked everyone in the entertainment industry.

They were still celebrating when the box office exceeded 10 million. When the box office exceeded 30 million and they held a celebration party, they could reach 30 million in one day!

It exceeded 90 million in 3 days. How much will the final box office be? 300 million can’t stop it!

At this moment, Han Sanping was already grinning from ear to ear.

On the one hand, the performance of "Xiuchungdao" did not disappoint him. No matter how he looked at it, he felt that he had great hope of breaking the record of "Titanic";

On the other hand, he also took this opportunity to show off his face. Wasn’t he involved in leading the reform of the Chinese-language film system? Now that a movie "Xiu Chun Dao" has broken records and achieved such good results, isn't this because of his good leadership? This is an achievement!

Han Sanping is not the only one who is happy. Everyone in the crew of "Xiu Chun Knife" who is busy promoting the show is beaming with joy. In the 10 days since "Xiu Chun Dao" was released, the box office has reached 170 million, breaking the current Chinese box office. record.

Everyone is honored to be able to participate in such a record-breaking film, or even a film that can be recorded in the history of Chinese film.

For example, Fan Bingbing, who took Jiang Qinqin to read various reports together at this time, although she did not appear much in "Xiu Chun Dao", she is still a character that can be remembered. It’s already great to be able to participate!

Of course, looking at Jiang Qinqin in front of him, Fan Bingbing couldn't help but feel envious and jealous. He hugged her arm and praised: "Sister Qinqin, look at this, they are all praising you. You are the most beautiful woman in ancient costume!”

Jiang Qinqin showed a proud smile and said: "Those were all taken by your brother-in-law~"

"Then it has to be you, Sister Qinqin. Any other brother-in-law wouldn't be able to take such beautiful photos!"

Fan Bingbing coaxed Jiang Qinqin into a happy mood, and then asked: "Sister Qinqin! How much do you think our final box office will be?"

Jiang Qinqin shook her head: "Then who knows? Anyway, I heard from your brother-in-law that he is now aiming for the box office record of "Titanic". Whether it can succeed in the end depends on whether it is strong or not."

Fan Bingbing immediately said: "It will definitely work!"

Jiang Qinqin smiled: "I wish it was so easy as you said."

She also asked Wu Yuchen and heard him say how difficult it was. Even though it was very strong at the beginning, when the pirated version came out later, the drop would be exaggerated, and the box office would have to be increased little by little.

"There's nothing I can't do if my brother-in-law takes action~ Even if it's a little bit close this time, it's still the highest-grossing Chinese film. Won't our domestic box office champions sooner or later belong to my brother-in-law?"

"You are really confident~"

Jiang Qinqin smiled and reached out to give Fan Bingbing a nod, but she thought so too. As the leader of Chinese films, who else would Wu Yuchen be?

At this time, Fan Bingbing rolled his eyes, and then asked: "Sister Qinqin, you said yesterday that your brother-in-law is preparing for a new project, are you the heroine?"

Hearing this, Jiang Qinqin showed a somewhat distressed expression: "Hey, not sure yet. The heroine is a mother of a child in her forties, and your brother-in-law said I may not be suitable."

Forty something? The child’s mother? When Fan Bingbing heard this, he thought he was out of luck. However, she plans to find an opportunity to go to Wu Yuchen and ask if there is any role suitable for her in the new movie.

Thinking of this, Fan Bingbing raised the corners of his mouth. Director Wu liked it very much that her sister-in-law called him brother-in-law!

At this moment, Jiang Qinqin turned over a newspaper, her expression suddenly changed, and then she let out a cold snort.

When Fan Bingbing saw this, he quickly looked over and saw the title clearly read:

""Xiuchundao" is not as good as "Hero"!——Zhang Weiping"