Chapter 262 Save Disney

Early in the morning, Wu Yuchen didn't care about Ruan Xiang in his arms, left Anne Hathaway and rushed out. After he arrived at DreamWorks, he immediately asked Katzenberg: "Jeffrey, what is going on?"

Katzenberg brought a cup of coffee to Wu Yuchen, then showed a happy smile and said: "The opportunity we have been waiting for for a long time is here!"

Katzenberg then elaborated: "Just yesterday, Roy Disney was removed from all positions and forced to retire by Eisner on the grounds of age. I received news that Roy Disney is uniting dissatisfied people within Disney to resist Eisner!”

Wu Yuchen perked up after hearing this and couldn't help laughing. Then he pressed, "Has Roy Disney contacted you?"

Katzenberg shook his head and said with a smile: "This old man is very stubborn. He is contacting current Disney employees and thousands of employees who have been laid off by Disney in the past year. He will not take the initiative to contact outsiders to solve the problem within Disney." affairs.”

Wu Yuchen also smiled. He was indeed a stubborn old man. This meant that he did not want to unite with outsiders to deal with Disney!

Then Wu Yuchen asked again: "Since even you know it, it's impossible for Eisner not to know it, right? Has Eisner taken any measures?"

Katzenberg nodded: "Disney's shareholder meeting is about to be held. Eisner will definitely stop his actions, but it will be of little use. He has accumulated too much dissatisfaction over the years of his rule, but no one has dared to do this in the past. Resist him. Now that Roy has jumped out, there will definitely be a group of people who will follow Roy. And there are thousands of laid-off employees. Eisner can't do anything about them, and they will definitely stand by Roy. side."

Wu Yuchen looked happy. Roy Disney represents the Disney family and is also the spiritual representative of Disney. Now he wants to fight Eisner to the end, which will definitely give Eisner a drink. Moreover, Disney's stock price has been at a low level for a long time, and shareholders are already dissatisfied with Eisner's management. If they take a hard hit this time, they might be able to oust Eisner at the shareholders' meeting!

Wu Yuchen has not forgotten Eisner's backstabbing. If he had won the Best Director that time, he would not have to suffer so much this year. In fact, time and energy come second. The key is the feeling of betrayal after hard work, which is really uncomfortable. This is such a good opportunity, he must get involved!

Wu Yuchen immediately said: "Although Roy doesn't want to come to us, we can take the initiative to help him. We can send him media resources and support him at any time when the opportunity arises.

And I also have a suggestion, we can help them create a website called "Save Disney", where employees who were laid off by Eisner and people who are dissatisfied with him in different parts of the world can express their opinions on it. "

Katzenberg immediately clapped his hands and applauded: "Aha! I like this idea. Let's work together to oust Eisner and save Disney!"

…

A week later, several well-known newspapers in the United States all focused their attention on one thing:

"Recently, a movement called 'Save Disney' has attracted a lot of attention in Hollywood. The initiator of this movement is Roy Disney, a second-generation member of the Disney family, who has worked at Disney for nearly 50 years. employees, representatives of the Disney family, and inheritors of the Disney spirit, are now driven out of Disney by CEO Eisner!

Roy Disney penned a seven-page, strongly worded letter harshly criticizing Eisner's leadership of the company over the past eight years.

Roy said that what Eisner has done in the past eight years has been a complete failure: the failed operation of ABC Family Channel, the theme park's continuous losses and sluggish popularity, only wanting to make quick money, not seeking long-term value, and excessive management that led to a lot of creativity Brain drain, destruction of Disney's animation division, souring relationship with Pixar, and more. All these are gradually destroying Disney’s credibility and the foundation on which it relies for survival!

Roy said in an interview: 'The company's performance has been unsatisfactory. I, other employees and shareholders are deeply worried. Eisner has caused the company to lose a lot of money. Ovitz, who was hired by Eisner in a high-profile manner, After only working for Disney for 1 year, he was forcibly fired by Eisner and received $120 million. The board of directors did nothing at that time! This is really hard to imagine!

Because of Eisner's arrogance, our relationship with one of Hollywood's most creative minds soured. Justin Wu, Pixar Studios, and Katzenberg were all close partners of Disney. Look at the dazzling works they created! But because of Eisner, all of these will have nothing to do with Disney!

Disney has been going from bad to worse in the past few years, but Eisner is earning a high salary of more than $1 million per week and a high bonus. This is simply unimaginable! He is the vampire lying on Disney's body!

Disney must make changes now. Eisner, the autocratic and incompetent dictator, must be ousted from power, otherwise Disney will have no future! ’

It is understood that Roy posted the open letter he wrote on the "Save Disney" website he created. So far, thousands of Disney employees have signed and expressed solidarity with Roy Disney.

In the past two years, Disney's stock price has fallen from US$40 to US$10.5. I wonder how many Disney shareholders feel about this "Save Disney" operation? "

As soon as the news report came out, many people's attention was attracted to Disney. Generally, it is difficult for the outside world to know the internal situation of this company, but when the media gets involved, it is different.

Moreover, the report not only appeared in the entertainment section, but also appeared in the financial section of many newspapers. Because the situation of this incident is likely to have a major impact on Disney's operation and development, it has attracted investors' attention. So, financial Various analysts in the sector naturally began to analyze the "Save Disney" incident.

"Disney has been operating poorly in recent years. All aspects of its business have fallen into a downturn, and its stock price has been falling continuously. The incompetence of the management headed by Eisner has been exposed. However, his 18-year rule has made him deeply rooted in Disney. Disney Where to go next will be a mystery.”

"Esner has been at Disney for 18 years. In the first ten years, he brought Disney to its peak of glory. However, in the past eight years, his rule has been criticized by many people. The outbreak of the Save Disney Movement has even further changed Disney's situation. Many problems have been exposed to the public. Now Disney has entered a critical and sensitive stage. Whether Eisner can survive this 'Save Disney' movement is also a question."

"The Save Disney movement reflects a serious chaos in Disney's internal management. No matter who is right or wrong on both sides, this chaos will cause Disney to fall into turmoil!"

"Damn it!" Eisner angrily slapped the newspaper on the table and kept cursing the old guy Roy Disney.

To be honest, he didn't expect Roy Disney to make things like this. According to his understanding of Roy Disney, although the old man opposed him, he always regarded himself as the Disney family, and would still put Disney's overall interests first, and would always defend Disney when speaking to the outside world.

Therefore, when he was forced to retire before, Eisner also believed that judging from Roy Disney's past behavior, the old guy would probably swallow his anger for the sake of Disney.

But he didn't expect that he would actually launch a campaign to save Disney and start such a big battle. Didn't he know that this would put Disney into an even more unfavorable situation?

Just look at Disney's stock price now. It has fallen below the 10 yuan mark and is in single digits.

Eisner knew that if he allowed the other party to continue like this, he would face an extremely bad situation at the next shareholder meeting, and he would have to save some situations.

Eisner called his men over: "We issued a statement to the public that Roy has reached retirement age. The company asked him to retire based on humane care. We looked for some problems in his past physical examination reports and released them to the public to prove that he was in good health." Something is wrong. Also, go find some media to muddy the waters!”

His subordinates immediately responded, and soon several media outlets came forward to defend Disney. They not only pointed out that Roy Disney was in worrying health and could no longer hold important positions, but also portrayed Roy Disney as someone who had reached retirement age. An old guy who doesn't want to leave because he is greedy for power.

Just when public opinion was somewhat stabilized, several influential celebrities came forward to speak out.

First of all, Wu Yuchen, who recently won the Oscar for Best Picture and brought the hit "Spider-Man", has never left the center of public opinion.

When Wu Yuchen was interviewed by reporters, he said:

"It is undoubtedly a travesty that the Disney family has been kicked out of Disney! In any case, it is too cold-blooded to forcibly remove an old employee who has dedicated 50 years to the company.

As far as I know, Roy Disney is still Disney's largest individual shareholder.

It's like a robber pretending to be a good guy takes over your home, makes a mess, and kicks you out of your house. And he is still enjoying your wealth openly. This is really ridiculous! "

"Wu, so do you support Roy Disney?"

"Yes, I sympathize with Roy, and I support his argument. I think he's right, and I understand that Eisner's management resulted in a massive loss of creative talent.

I have to confess something. When I wrote the script for "Pirate King" a few years ago, I originally wanted to cooperate with Disney. But in the process of my cooperation with Disney on "The Sixth Sense", some of Eisner's actions made me have a very bad impression of Disney. From now on, I have decided not to cooperate with Disney anymore. "

After Wu Yuchen's interview came out, it immediately attracted a lot of attention. Many people don't care whether Disney is dead or alive. They don't care about Roy Disney or Eisner, and they don't even know their names.

But when the celebrity Wu Yuchen came to an end, it attracted a lot of attention. It turns out that there is this kind of story hidden behind "Pirate King"!

And when these words fell into the ears of Disney’s investors, their hearts were really bleeding!

They looked at Disney's declining stock price in the past two years, and then thought about the global box office of "Pirate King" of up to 900 million U.S. dollars and various profits. This should have been a profitable series for Disney, but it ended up with DreamWorks... …

Eisner, you deserve to die!

Not only Wu Yuchen, but after Wu Yuchen, people continued to appear, and Steve Jobs also spoke publicly:

"Pixar will never consider renewing its contract with Disney! Yes, Pixar will not cooperate with Disney as long as Eisner is still at Disney!"

He has never had any respect for us at Pixar, and privately said that Pixar’s animated characters are ugly. He doesn’t like Pixar’s animation, he only likes the money Pixar makes for him! I hate this arrogant and arrogant guy, and Pixar will not welcome him! "

This is another heavy blow to Disney. You must know that a large part of Disney's animation is currently supported by Pixar. If Pixar does not renew its contract with Disney, it will definitely be bad news for Disney. Many small and medium-sized shareholders couldn't help but feel chilled when they saw this news.

And Katzenberg also spoke out almost at the same time as Jobs:

"Eisner is a jealous, jealous guy who excludes dissidents! He only makes decisions for himself, not from Disney's perspective! Look at what Disney's animation business is like now. I'm glad to have left Disney. Otherwise there might not even be a Shrek!"

Seeing this, Disney's investors were bleeding again. Katzenberg is originally from Disney! If he is not kicked out of Disney by Eisner, then "Shrek", which has a box office of 500 million US dollars, and the entire DreamWorks Animation department should belong to Disney!

At this time, even Michael Ovitz, who was previously accused by Roy Disney of taking $120 million in liquidated damages and leaving Disney after just one year, also came out to accuse Eisner:

"Did I go to Disney for this salary? This 120 million is a shame to me! I went to Disney entirely to realize my ambitions and to display my talents and abilities! I have the ability and confidence to lead Disney To new heights!

It's a pity that Eisner saw the threat I posed to him, so he wanted to drive me away even if he paid 120 million in liquidated damages! He can't tolerate better people working with him at Disney. That would highlight his stupidity and incompetence!

Facts have proved that I should be the most suitable person to be at the helm of Disney! "

Now, the matter has become a big deal, and even people who don't pay attention to Disney have begun to pay attention to this matter. After all, there are too many people who have watched "Pirates", "Shrek" and Pixar animations.

Both the Save Disney movement and Eisner were thrust into the spotlight.