Chapter 281 Wine and Coffee, Are You Still Alive?
Lucky Coffee is a new coffee brand that has emerged in recent years.
Carve your way among the many coffee brands in the Western Continent.
It specializes in new coffee concepts such as "tea coffee" and has suddenly emerged due to this.
But in the past year, development has also entered a stage where it is difficult to make progress.
Three days ago, Lucky Coffee, under the guidance of the Big Fish Entertainment marketing plan, had already announced the news that "new products are about to be launched."
A countdown to new product launches will be updated every day thereafter.
"Lucky Coffee is going to release a new product?"
"Isn't it always tea and coffee? What new products can be produced?"
“A variety of new tea flavors and coffee.”
"Hahaha, it's obviously a new way to cut leeks."
"I don't like drinking coffee anyway, so whatever."
Some people are full of expectations for Lucky Coffee’s new product, while others think it’s a pure gimmick and marketing ploy.
New coffee product?
What new tricks can you come up with?
Not all the same flavors.
Although Lucky Coffee specializes in "tea and coffee", there are actually very few ingredients in tea, mainly coffee.
The concept of tea and coffee is mainly to cultivate the habit of drinking coffee among Xia people.
Drinking coffee is the same as drinking tea.
Refreshing.
It is also a drink for savoring life slowly.
This trick worked really well, because he attracted a group of tea lovers to try coffee and turned a group of tea drinkers into lucky coffee customers.
Now there are new products...
In fact, everyone knows that Lucky Coffee can’t come up with many new tricks.
therefore,
This kind of "new product preview" actually didn't cause much trouble.
Big Fish Entertainment Advertising Department, Lucky Coffee and Xuzhou Wine never thought about how effective such understatement of "new product promotion" would be.
All they need is a warm-up.
Let consumers know that this is happening.
In the Lucky Coffee store, some customers couldn't help but curiously asked the staff when buying coffee in the past two days.
"What kind of coffee is the new product?"
“You’ll know it on launch day, so come and try our new coffee.”
"What does the new coffee taste like?"
“You will be amazed.”
The staff at the Lucky Coffee store always give such "confidential" answers to curious customers.
…
This day, Zhouyou came to Big Fish Entertainment Company for the first time.
There is no other reason,
Because today the company has ordered a new "soy sauce latte".
Zhou You came to the company to eat and drink.
"Teacher Zhou You."
"Hello, Teacher Zhou You."
"Senior brother~~"
Su Qianxia is also in the company today.
"Is there no announcement today?" Zhou You asked.
"I have to shoot a set of commercials in the afternoon," Su Qianxia said, "I have to fly to the program "Longing for Life" in the evening. I am the flying guest of this program. Go back to the company to get something."
"Oh." Zhou You didn't ask further.
"Longing for Life" was originally authorized to be broadcast on Kunlun Platform.
Now Big Fish Entertainment has also canceled the authorization, and the latest program is broadcast on the Zhuque platform.
Now in terms of popular index,
"The Longing for Life" is a program second only to "The King of Masked Singer".
It seems that I haven't paid much attention to the situation of "Listen to Persuade" star Wu Yan recently.
I don't know how he is developing.
He signed up for "The King of Masked Singer" and didn't know when the prince would arrange for him to appear.
…
Today Lucky Coffee's stores in Jinghai City opened earlier than usual.
Because today,
New coffee is launched.
Although the marketing plan made by Big Fish Entertainment is very detailed and complete, Lucky Coffee and Xuzhou Wine have not been fully promoted.
Instead, we will first use the offline stores in Jinghai City as a pilot to see the effect and consumer acceptance before deciding on the next promotion and action plan.
If the acceptance is too poor, it is best to stop the loss in time.
This is the same as the earth, some aspects always like to build a pilot city first.
Relatively safe.
…
Xie Qian is a sophomore Chinese teacher at Jinghai No. 1 Middle School.
Quite a bit artistic.
A cup of refreshing coffee every morning has become a standard part of his work routine.
High school teachers have a hard time.
Especially since she is the head teacher.
Get to school at seven o'clock every morning.
After arriving at school, I walked around the classroom and found that the students were consciously reading early in the morning.
The consciousness of high school students is much better than that of junior high school students.
When Xie Qian returned to the office, she immediately took out her mobile phone and ordered a takeaway cup of coffee.
She is used to drinking lucky coffee.
When she entered the store page of the takeaway platform Lucky Coffee, she was surprised to find that the new product she said she would launch a few days ago was actually launched on the platform!
And it's ranked first, with the label "New Products on Sale".
The product label says "sauce latte"!
The text description below the picture reads: Xuzhou Fine Wine and Lucky Coffee co-branded model.
The alcohol content is also indicated on the details page.
"This...coffee assassin?" This was Xie Qian's first reaction.
Xuzhou Fine Wine had previously released a brand of ice cream, and the wine seller actually made ice cream, and the price was not cheap.
Now Xuzhou Fine Wine is making coffee again?
So her first reaction was that the coffee was expensive! !
But when you see the price!
She was surprised.
Because the price of 39.9 has been crossed out! !
The selling price is only 19.9!
"Would you like to taste it?" Xie Qian hesitated in her heart.
She had bought and tasted Xuzhou Wine Ice Cream before, but was a little disappointed because it was not much different from ordinary ice cream. She was really impressed... Well, this "sauce latte" is cheaper than ordinary coffee, first of all Buy a drink.
Have a taste.
Xie Qian started preparing lessons after placing the order.
A teacher's job every day is to attend classes, correct homework, prepare lessons, and hold meetings... In recent years, there have been more and more school meetings, and Xie Qian is a little bored.
Her original ideal was to teach and educate people.
But when I really entered this system, I discovered that things were not as simple as imagined. In addition to teaching work, there were a lot of other troubles.
Sometimes Xie Qian feels,
Teaching is no longer her focus.
Dealing with these troubles is.
Putting aside distracting thoughts, she quickly prepared her lessons. There was a class teacher's meeting in the afternoon. She didn't know when it would be completed. She had to finish as much work as possible before the meeting.
The students finished their self-study get out of class early, and the takeaway she ordered also arrived.
Xie Qian drinks coffee every day, and the teachers in the same office are not surprised, but today the words "sauce latte" stood out too much! !
And the takeaway packaging bags are different from usual.
It also says "sauce latte" prominently on it.
A male teacher at the next table saw the "sauce latte" and curiously asked: "What kind of coffee is this?"
Xie Qian: "Lucky Coffee's new product."
Male teacher: "Is this the new product?"
Xie Qian: "Huh?"
The male teacher took it and looked at it, "I'll go!! It's co-branded with Xuzhou Wine!! Wine-flavored coffee?"
The male teacher saw the alcohol content written on the ingredient list.
The male teacher said "wine-flavored coffee" a little loudly, which attracted the attention of several other teachers, who all looked over curiously.
"What kind of alcoholic coffee?"
"Lucky Coffee's new product!! Co-branded with Xuzhou Fine Wine."
"Really or not? Let me see."
"It's true!! Teacher Xie, do you want to try it?"
"Yeah, it tastes good."
"It smells like alcohol."
“It’s very light and fragrant, and the taste is different from other coffees.”
"I'll order a drink too."
"Help me order together and I'll give you a red envelope."
The young teachers in the office all started to form groups to order "sauce-flavored latte".
And at this time,
At the major Lucky Coffee offline stores in Jinghai, customers have been coming to buy coffee one after another.
A display rack has been displayed at the entrance of the store, and a poster announcing the launch of the new product "Soy Sauce Latte" is hung on the display rack.
"Soy sauce latte?"
"Co-branded with Xuzhou Wine? I'll go!!"
“It’s alcoholic coffee!”
“Must try it.”
"Lucky Coffee is going to open up a new track again."
"Hahaha, I just want to know if drinking flavored coffee will make you drunk."
A new product is on the market, and it is "unique". It launches a wine-flavored coffee that has never been seen on the market. It is so novel.
Plus the price is not expensive.
Customers are very willing to try and buy.
Lucky Coffee didn't do any guidance, asking people to buy coffee and post in WeChat circles or something.
But almost every guest,
After getting the "Soy Sauce Latte", the first thing I did was not to taste the coffee, but to take out my mobile phone, take a photo and post it in the circle.
This belongs to the categories of consumer behavior and consumer psychology.
Share, show, show off...
For a time, consumers became free publicity promoters, publishing content related to sauce latte through their circles.
Be seen by their friends and colleagues.
"Shocked!! I bought coffee this morning and found out that Lucky Coffee really launched a new product, soy sauce latte~~~" is a photo of the soy sauce latte below.
"Lucky Coffee has started selling alcohol?" [Photo of soy sauce latte]
"Does it want to get me drunk or refresh me?" [Photo of soy sauce latte]
"Both refreshing and tipsy? I wonder how I feel when I go to work after drinking it." [Photo of soy sauce latte]
"This joint model is okay! Lucky Coffee's marketing is amazing." [Photo of Sauce Latte]
Soon people’s WeChat circles were flooded with “Soy Sauce Latte”.
Out of "curiosity", "novelty" and "desire to share", many people who saw the circle also bought the sauce latte.
Even some people who don't like coffee bought a cup.
One aspect is to get a taste of what alcoholic coffee is like.
On the other hand, I want to buy it, take a photo and post it on social media.
As consumers voluntarily share, voluntary spread comes.
Lucky Coffee and Sauce Latte both became popular very quickly.
In the absence of celebrity endorsements or spending money on advertising channels, Maotai Latte, Lucky Coffee, and Xuzhou Wine have all become popular on WeChat.
The relevant persons in charge of Lucky Coffee and Xuzhou Wine were very satisfied when they saw this situation.
"The effect is great!"
"Yeah, I think we don't have to wait. Let's just roll it out across the country. This way the popularity will only rise faster."
"I think so too."
So the person in charge of Lucky Coffee immediately issued a notice, and stores across the country launched sauce latte in a short period of time.
Soon the sauce latte was sold out.
Jinghai is out of stock.
Immediately afterwards, all major cities were sold out.
"Gone?"
"I hurried over to buy it as soon as I got off work at noon!! It's gone so quickly?"
"Sorry, the sales are so hot... we have run out of materials."
"When will that happen?"
"I guess we'll have to wait until tomorrow."
The WeChat circle has been flooded with Maotai-flavored latte. Weite Maotai-flavored latte has become the protagonist today, ranking first on Weite.
Lucky Coffee and Xuzhou Wine ranked second and third respectively.
"Ahhhh!! I didn't get it."
"This is selling too well."
“Lucky Coffee is really a marketing genius!!”
"Well, I heard that this creative idea was provided by Big Fish Entertainment, and Big Fish was responsible for the marketing planning. It is said that Lucky Coffee and Xuzhou Fine Wine respectively approached Big Fish Entertainment for marketing planning cases, but Big Fish's advertising department was slapped on the head, It’s better to merge the two into one, make one plan and make two money, saving time and effort, so we came up with this plan.”
"What the hell? Is this really the case?"
"This is a very cool operation by Dayu Entertainment."
"Big Fish Entertainment YYDS, their advertising and marketing plans have never disappointed."
"Hahaha, I think this is how Beauty Underwear captured the male market in the first place... Ah, this is how men and women can kill each other."
"God, both men and women kill each other!! But Dayu Entertainment has always been very creative."
In this way, Big Fish Entertainment also became popular.
Without excessive investment in publicity or celebrity endorsement, one plan became popular among Lucky Coffee, Xuzhou Wine, and Big Fish Entertainment!
Of course, the soy sauce latte is also very popular.
Sales of Lucky Coffee soared.
Xuzhou Fine Wine also "sold" a lot of wine and gained a reputation.
Someone joked on the Internet:
“The first cup of Xuzhou wine I had in my life was at Lucky Coffee!”
"I tasted Xuzhou fine wine on 19.9~~I feel like my life is okay again."
Sauce latte became popular all over the country in one day!
Sayings such as "tippy latte", "refreshing sauce aroma", "first cup of Xuzhou fine wine in life" are spread on the Internet.
now,
Zhou You was in Zhang Yao's office, sitting on the boss's chair, sipping a "sauce-flavored latte", "It tastes pretty good."
Zhang Yao: "It smells faint of alcohol. Can I drive after drinking this coffee?"
Zhou You: "I don't know if I can drive, but I can definitely ride a horse."
Zhang Yao: "Horse riding?"
Traveling around: "Or being ridden by a horse."
Zhang Yao originally thought that Zhou Youyou was talking about serious horse riding, but when he heard that he was being ridden by a horse, he immediately reacted.
Oh shit! !
boss! ! You're driving so fast! Sooner or later, your driver's license will be revoked.
Zhang Yao: "You can also fuck him while drinking a soy sauce latte."
Zhou You: "!!!"
Damn it! !
People named Zhang are very arrogant.
Zhou You ignored Zhang Yao and took out his cell phone to take a photo of him holding a soy sauce latte.
Zhang Yao: "Boss, do you also want to post in the circle?"
Zhou You: "Follow the fashion trend and get some popularity."
After taking the photo, Zhou You put down the sauce latte in his hand, opened WeChat, added photos, and then entered with his fingers on the screen.
Zhang Yao saw Zhou You's fast-moving fingers and said to himself: The boss's hands are so fast~~
Soon Zhouyou’s Weibo posted it.
"Wine and coffee
I just want a drink
I remembered the past and drank a second cup
Knowing that love is like running water
No matter who he loves..."
This is "Wine and Coffee" sung by Teresa Teng. Zhou You posted this tweet just to pay tribute to Miss Teresa Teng of the earth.
I thought that after posting this Weibo, I could just show off.
As a result, fans’ first reaction was:
"Oh, are you still alive?"
…
…
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