Chapter 320 Singles’ Day Shopping Carnival Party

Oriental Mall, Dayu Entertainment, and related merchants participating in the Double Eleven event all started the "Double Eleven Shopping Carnival" promotion activities through mall pages, social media and other channels on November 3.

11.11 Singles Shopping Carnival!

Among them, the word "bachelor" is particularly conspicuous.

Hmm...it's still a bit disturbing.

But for the majority of consumers, they are more confused and confused.

"Double Eleven shopping carnival?"

"What the hell is Singles' Day? Is there such a festival? This is the first time I've heard of it."

"Um...it seems to be a marketing campaign conducted by Big Fish Entertainment and Oriental Mall."

"Singles' Day!! Being single, I feel offended."

"Holy shit! What the hell kind of festival is this? It's very insulting and hurtful to singles!!"

"It's okay, I think it's quite interesting."

"What's wrong with being single? What's wrong with being single? I think it's great!! If couples have a Chinese Valentine's Day, it's good for us singles to have a Singles' Day to celebrate."

"That's right!! I think so too, and it's quite interesting for Big Fish Entertainment to organize a Singles' Day."

The Singles' Day concept launched by Big Fish Entertainment quickly aroused heated discussion.

Controversy continues.

Some people agree, and some people think that this is consuming single people and making a fuss about single people. It is ultimately for commercial interests, which is disgusting.

mixed reviews.

But no matter what, the names of "Singles' Day" and "Double Eleven Shopping Carnival" have been announced.

Be known by consumers and fans.

The purpose has been achieved.

Just continue to deepen the promotion and publicity in the future.

Promotion among consumers went very smoothly.

However, the biggest difficulties and obstacles encountered by the "Double Eleven Shopping Carnival" do not come from consumers, but from the brands and merchants participating in the event.

Many platforms and platform merchants have doubts about this event.

"Singles Shopping Day, is this reliable?"

"I'm not very optimistic..."

"Although you have platform subsidies, I always feel that using the name of Singles' Day to make money from single people is detrimental to the brand image."

"I won't participate."

"Let's check the situation first."

"Although the single population is huge, do they have a high willingness to consume? I think there is a question mark. Everyone wants to save money to buy a car or a house."

"Are you tired of calling me every day? Then call me to complain about your harassment!"

"The discount is not small. If the effect is not good, it may be difficult to get back the money. After all, so much money needs to be invested in store promotion."

To put it bluntly, store owners are worried about losing money.

After all, this is something new.

Most people have difficulty accepting new things, and there is a process. Most people are actually belatedly aware of it, or waiting and watching... Seeing that no one is doing it, he will not do it for the time being.

When they saw someone making money, they slowly followed suit.

After all, there are still only a few people who dare to be the first to eat crabs.

"The merchants are all resisting, what should I do?" Zhou Lingyu had a headache after getting it.

"If you want to participate, just participate. If you don't, forget it. Why do you care about them?" Zhou You said, "Let's select those who are willing to cooperate with us, communicate with Oriental Mall, and provide traffic support and advertising space discounts to these participating merchants. , just let them make money.”

"As long as businesses participating in the carnival make money this year, they will rush to participate next year."

It doesn't matter if you travel around.

On Earth, when the Double Eleven Shopping Carnival was first launched in 2009, there were not many merchants participating, with only 27 brands participating.

Because the results in 2009 were good, in 2010, this number soared to 711 stores!

In 2011, the number reached more than 2,200.

Spread out at the back to achieve almost full coverage.

So it doesn’t matter whether they participate or not.

Don’t be jealous if you don’t participate and watch others make money.

"We have to be a little more arrogant and arrogant. After all, no one is asking them to make money." Zhou You said.

"It makes sense." Zhou Lingyu immediately agreed.

"How many brands are participating now?" Zhou You asked.

"67 families." Zhou Lingyu said, "Too few."

"It doesn't matter, we will strive to have 100 brands participating."

There are 67 companies, which is much better than the 27 companies on Earth in 2009.

In the next few days, Big Fish Entertainment and Oriental Mall increased their promotional efforts for Singles’ Day and Double Eleven Shopping Festival.

In order to gain more attention and traffic, the marketing and advertising departments of Dayu Entertainment wrote a variety of copywriting, slogans, and jokes... which caused quite a stir on the Internet.

for example:

"Dear ladies and gentlemen: When you read this letter, I have just made a very difficult decision: in a few days it will be the well-known Singles' Day. I originally planned to take off my clothes in advance, but the weather is so bad It’s cold. You’ll catch a cold if you take off your clothes, so it’s better not to take them off! But I still wish all GGMMs who are not afraid of the cold to take off their clothes as soon as possible.”

"When will I have a girlfriend? I asked my friends for a drink. I wonder if the girl in the group has a boyfriend. I want to leave the group, but I am afraid that the opportunity will disappear. I can't sleep at night. I shouldn't be drunk. When can I have my dream? Girl There are black and white, beautiful and ugly, men can be tall or short, fat or thin. This matter has never been settled in ancient times. I hope people will live forever and there will be no more bachelors!"

"The first couplet: I was single last year, I am single this year, and I think I will still be single next year; The second couplet: My deskmates have masters, my classmates have masters, and everyone of the same age seems to have masters; Horizontal comment: It's like a chicken and a egg."

There are also many short articles and stories, which triggered lively discussions among young single men and women and actively participated in them.

The topic is getting more and more popular.

Singles' Day seems to have really become a holiday.

Through the efforts of the marketing department, advertising department, and Oriental Mall, the number of brands and merchants participating in this shopping carnival reached 200.

It has far exceeded expectations.

November 9th.

Big Fish Entertainment, Oriental Mall, and Zhuque Platform jointly announced that at 8:00 on November 10, there will be a "Singles' Day Carnival Party" named by Oriental Mall on Zhuque Platform.

Promotional posters were put up.

"Single stars" such as Zhou You, Li Qingyao and Li Yan appeared in the poster.

Um,

They are basically all big fish stars.

It can be seen that Oriental Mall has spent a lot of money.

Oriental Mall is willing to spend money because Oriental Mall is ambitious. They hope that their international website can be promoted and become the top shopping platform in the Star Federation.

Not just to dominate the country.

This Double Eleven Carnival is actually their test in Xia Kingdom. If the effect is good, they will promote it to the international station next year! !

Fans were excited as soon as the news came out.

"Is there a carnival party? Then I want to go see it!"

"Haha, can you just watch and buy?"

"They are not forcing you to consume."

"Oriental Mall is so generous. It has invited people from all over the world to promote the Singles Shopping Carnival."

"Hahaha, I heard that the discounts are very strong. You can still go and pick up the bargains."

"Let's see...every penny spent is very prudent now."

The Singles’ Day carnival became a trending topic on Weibo.

After all, there are people with this popular physique who travel around.

Where can I travel?

Wherever there is something popular.

Fans are already used to it.

At this time, Zhou You, Li Qingyao, Li Yan and others completed the final rehearsal.

During this period of time, Zhou You picked out a lot of songs that were more suitable for Singles' Day, and shared them with everyone to sing.

"Zhou You, you are really in trouble." Li Yan said.

"Is there any?" Zhou You looked at Li Yan.

"These songs... any one of them can resonate with singles, and even make them break down emotionally. Aren't you afraid of being thrown eggs?"

"What's there to be afraid of?"

"That's right. After all, you are the ruthless character who sang "Happy Breakup" on Chinese Valentine's Day."

…

The day flies by.

November 10th came as scheduled.

The 200 shops participating in the event are already gearing up and waiting for the arrival of midnight.

The Singles' Day carnival night is held on the night of November 10th, which is also to coordinate with the midnight shopping.

So tonight's Singles' Day carnival night can be regarded as the launch ceremony of "Singles' Day" and "Shopping Carnival"... It is also to attract traffic and trigger the event.

The entire evening was broadcast live.

It hasn't started yet but there are already a lot of spectators coming in.

The barrage was dense.

"The guerrillas report."

"Hahaha, all the invites this time are single celebrities."

"So this is a big bachelor party scene."

"This is a special favor for single fans."

"By the way, are there any discounts for singles shopping during this shopping festival?"

"Come and see."

"I heard that you can get coupons by watching the live broadcast, so I came here to disappoint you."

The activity of drawing coupons by watching the live broadcast of the party is a bit like the shake of the earth before, and the activity of dividing cash red envelopes by watching the Spring Festival Gala.

Also to attract traffic.

Convert live broadcast traffic into consumption traffic in Oriental Mall.

Zhou Lingyu and the others came up with this idea themselves.

Quite interesting.

At the party, Oriental Mall invited some brand representatives to come, which was equivalent to advertising and promotion for them. In addition, it also invited many friends from the media.

We hope to further expand the influence of Singles’ Day and Double Eleven Shopping Carnival through media channels.

All walks of life are paying attention to this new "Singles Shopping Festival".

Those merchants who have received invitations from Oriental Mall but still remain concerned are also paying attention. Either one person is watching the live broadcast, or twos and threes gather together to drink tea and talk about it, or discuss it in a chat group.

"Is there really anyone participating in this shopping festival? They are out of their minds."

"To put it bluntly, they are all implementation guinea pigs."

"The battle is quite big, but I don't know what the outcome will be."

“It feels a little difficult to make money selling single groups.”

"The idea is beautiful, the reality is ugly, just wait and see."

"Beautiful Underwear also participated in the event. This is a big brand."

"Oriental Mall invites big names to do activities. I don't know how much money it will cost. It will definitely be profitable. A small business like ours can't afford it."

"Big brands also have risks!! Their event is a discount event! But the platform will make up for the discount. But in this way, it is easy to damage the brand. So in fact, many big brands refuse to do this event."

"Let's see what tricks they can come up with."

Merchants who did not participate in the event are still not very optimistic about this event.

In fact, there are 200 brands and merchants participating in this event, and there are only 31 relatively large brands. The rest are medium-sized merchants or newly established brands.

"Kuafu Sports Shoes" is a newly established sports shoe brand.

After the brand was founded, various promotion methods were used to promote it, but the brand has always been tepid.

They also launched Oriental Mall.

But the daily trading volume is not ideal.

At this juncture, Oriental Mall teamed up with Dayu Entertainment to launch the concept of "Singles' Day" and created an unprecedented "Double Eleven Singles Shopping Carnival".

Kuafu Sports Shoes saw an opportunity and planned to take advantage of the Double Eleven shopping carnival.

now,

The creative team of Kuafu Sports Shoes is nervously waiting for the live broadcast to start and the shopping festival to start.

"Boss, is it really okay?"

"Anyway, we won't lose anything! We now need to sell more shoes to open up the situation. Even if there are some losses, it is acceptable."

"So the boss doesn't actually have high expectations for this shopping festival?"

"No, I just want to take this opportunity to promote our brand. Now that the brand is in its infancy, we must seize every opportunity for promotion. And this time with platform subsidies and traffic support, we actually don't have to pay too much cost. .We just need to make sure the quality of the shoes is okay."

“Our shoes must be fine!!”

"There is still a lot of inventory squeeze, and I hope that through this opportunity, the inventory can be cleared."

"yes!"

Cheng Ou, the founder of Kuafu Sports Shoes Team.

Hmm... When Zhou You saw this Cheng Ou for the first time, he remembered the one who "feeds himself a bag of salt" on Earth. Not only did his name seem similar, but his appearance and attire were also somewhat similar.

But at this Double Eleven shopping carnival, Zhou Lingyu attracted more attention than Zhou You.

After all, she is already famous in the advertising and marketing circles.

Big Fish Advertising Department is a legend in the industry.

Brand representatives seized the opportunity to get to know Zhou Lingyu and exchanged business cards and contact information. Zhou Lingyu was very busy.

This classmate Cheng Ou who arrived at the scene also came to Zhou Lingyu to introduce himself.

Although the brand is in its early stages.

But his demeanor and temperament are extraordinary at first glance.

At first glance, I thought he was a young CEO with a successful career... Well, he is a young CEO, but the brand is not on the right track yet.

"Very handsome..." Zhou Lingyu commented in his heart.

"Mr. Zhou..." Cheng Ou said.

Only then did Zhou Lingyu come to his senses and said, "Oh, okay, we will cooperate more in the future."

Zhou Lingyu didn't listen at all to what Cheng Ou said. Her mind had already drifted to other places... Cheng Ou felt that Zhou Lingyu was a little perfunctory. Maybe my brand hasn't started yet, and Mr. Zhou doesn't seem to like me very much... But it doesn't matter. In the early stage of your career, you will be somewhat disliked and a little angry.

So classmate Cheng Ou remained polite.

He is such a gentleman... His smile is so elegant... Zhou Lingyu looked at Cheng Ou seriously.

She wanted to say something, but the director came over and called Zhou Lingyu, "Mr. Zhou, the live broadcast is about to start. Please prepare."

"Okay." Zhou Lingyu nodded, then turned to Cheng Ou and nodded slightly, then turned around and went to work.

Sure enough, he was a little cold... Cheng Ou looked at Zhou Lingyu's back.

I originally wanted Zhou Lingyu to help write some slogans to promote Kuafu sneakers, but Zhou Lingyu was too busy today and he didn't have time to speak... next time.

Not long after,

The director confirms the readiness of each department over the intercom.

"Lights ready!"

"The band is ready."

“Unit No. 1 is OK”

“Unit 2 is OK”

…

After all departments have finished reporting, the live broadcast of Blue Star Xia's first Double Eleven Singles Shopping Carnival begins!

…

…

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