Chapter 681: Changing the Sales Point

"Ahem, don't you read the newspapers? The country's economic development and five-year plans in recent years are clearly written. You are a top student in the Department of Economics and Management, do you need me to explain it to you?"

Shen Dapeng also noticed Cao Zhang's gaze, coughed twice, pretended to scratch his eyebrows with his palm, but blinked his eyes guiltily. He just suddenly thought of the country's development in a few years and blurted it out, but he didn't notice that he accidentally accurate the period to seven or eight years.

""

Cao Zhang was silent for a long time, staring at Shen Dapeng all the time. He could see that Shen Dapeng was hiding something. He wanted to detect something from Shen Dapeng's seemingly careless gaze, but unfortunately, he found nothing.

Finally, Cao Zhang really didn't know what to say, so he could only laugh awkwardly a few times and patted Shen Dapeng's shoulder meaningfully, "It's useless to say more. Some things should be proved by time."

"That's right, time is the only standard to measure the truth, let it be the reason and excuse for everything."

Shen Dapeng also smiled slightly, unwilling to talk about his slip of the tongue too much, and changed the topic leisurely, "By the way, is the sales volume of the second store really terrible?"

"Terrible? Haha, you really don't give me any face."

Cao Zhang smiled helplessly and shook his head. He originally wanted to find Shen Dapeng to think about the solution, but he didn't expect to be taught a lesson by Shen Dapeng, and even at this time he was ridiculed.

"I don't mean anything else. I just said that you think there is nothing wrong with the concept of consumers exchanging money for services, but the timing is wrong. Under the premise that ordinary people are not well-off nowadays, the 'cost-effectiveness' you mentioned is more important."

"The branded machines you sell now have fixed configurations. Older white-collar workers may not care much about the high prices, but they know what they need better. You sell them high-end configurations, but they just do spreadsheets and use Office."

"In addition to relying on high-end brands to prove their status and economic strength, the independent graphics cards in high configurations are basically useless. Even if they need to use PS for office work, at most they can add a corresponding graphics card, and they don't need a very powerful memory configuration."

"And the students who have the greatest demand for computers now are completely the opposite. Most of the students buy computers to play games. 2D and 3D games require powerful independent graphics cards to drive better effects. Students who are more playful also need a lot of memory to save various types of games. In addition to these two points, they don't care so much about whether the chassis is beautiful and the fan is durable, or they won't put it in the first place."

I found that Cao Zhang was always frowning. Frowning,

Shen Dapeng paused for a moment, "To put it simply, 3D online games have already appeared on the Internet. If you buy a branded machine that can play 3D games in your second store, the price is about 13,000 yuan, but if you assemble one in Tang Wei's first store, it's only 6,000 to 7,000 yuan."

"In the final analysis, you still want me to make a cheaper assembled machine? I always respect everyone's ideas, but the decision is in my hands."

Cao Zhang obviously disagreed and shook his head directly, "I have always felt that high-end will bring greater profits. Look at the Nokia and Motorola mobile phones on the market now, The price difference of the same brand and different models can reach dozens of times, but in the final analysis, the core technology is the same. Why can they double the price? Two words they call it 'high-end'! "

"Hearing you say that, I suddenly have some ideas. "

Shen Dapeng twisted his fingers habitually and thought seriously for a moment, "Moji and Nokia can do all the high-end and low-end products in the mobile phone industry, so can Weifeng Computer Supermarket. Tang Wei still makes his assembled machines, and you continue to make high-end machines, but the product configuration needs to be updated. "

"Product update?"

Cao Zhang raised his eyebrows in confusion.

"According to the needs of different consumers, we assemble computers that best suit their configurations. For office use, we sell them better motherboards that can improve the running speed. For students who want to play games, we give them gaming machines with larger memory and better graphics cards."

"Dapeng, I've thought about this too, but the branded machines are all configured in the same way as the major brands. How can you change them at will? I'm just a small agent, and I don't have that much power."

"Do you think their big brands are great? CPUs are all imported from abroad, and the rest, from motherboards, graphics cards, memory sticks to power supplies, fans, and main chassis, are all domestically produced products processed by southern factories, but they are just covered with the cloak of joint ventures."

Shen Dapeng curled his lips in disdain, "Their big brands don't do it, that's Because the cover of their joint venture can deceive the people's trust, as for us, we can create our own brand. Anyway, there is a physical store of Weifeng Computer Supermarket. We just need to find qualified product parts and assemble them. "

"Your idea actually makes me speechless. I don't know where you get so many weird ideas in your head. Computers for games and computers for office use sound really interesting, but if you want to create your own brand, it's not as simple as touching your upper lip with your lower lip!"

After listening to Shen Dapeng's idea, Cao Zhang was not unmoved, but the time and energy required to create an independent brand would be ten or a hundred times that of the current computer supermarket, and it might end in failure, but he didn't want to give up any opportunity to succeed.

Tangled, with a lot of thoughts in his mind, the difficulty of establishing a brand is not as simple as Shen Dapeng said. It requires too much time, energy and money. Does it mean that the family needs help before the business is successful?

"Tell me when you have thought it over. If you don't want to make changes, then continue to make your high-end brand machines. Anyway, sales will increase after each winter and summer vacation."

Shen Dapeng said, and got up to leave, but was stopped by Cao Zhang, "Hey, don't worry, I didn't say I don't agree, but there are too many things involved. You can't be a hands-off boss this time."

"I" Shen Dapeng was about to speak, when the door of the office suddenly opened, and the cool winter breeze came over, and Chen Xiaoxuan's figure also came into view at the same time.

Shen Dapeng smiled slightly, "Xiaoxuan came at the right time, you should have no problem with the final exam?"

"It should be no problem."

Chen Xiaoxuan looked confused, and his eyes wandered between Cao Zhang and Shen Dapeng.

"Winter vacation is coming soon, do you want to go back home?"

Shen Dapeng came close to Chen Xiaoxuan, his tone was neither cold nor warm, and it was hard to tell what he was thinking.

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