Chapter 266 Another Bottle

"The competition in the beverage market has reached a fever pitch, especially carbonated beverages, which are monopolized by Coca-Cola and Pepsi. Do you want to see the latest survey on the market share of key food products in 300 supermarkets, convenience stores, storage malls, and non-staple food shopping malls in Beijing?"

Shen Dapeng handed the materials prepared on the desktop to Wang Yuying, indicating that she would pass them on after reading them.

"In the first quarter of this year, carbonated beverage joint venture brands dominated the Beijing market. Coca-Cola and Pepsi are still the absolute overlords in the carbonated beverage market. Among the top 15 brands, seven carbonated beverages belong to the Coca-Cola and Pepsi brands. This is not the most The most terrifying thing is that the combined market share of these seven beverages reached 86.36%, while the domestic brands are mainly Jianlibao, Rising Sun, and Arctic Ocean, with a combined market share of only 9.37%. How much? An astonishing 95.73%!!"

"The top ten most popular carbonated drink brands are Coca-Cola, Sprite, Pepsi, Jianlibao, Rising Sun, Eye-catching, Fanta, Mirinda, Hedy, and Watsons. The combined share of these ten brands has reached 98.85% %... There are also old-fashioned drinks such as Zhenzhen and Dalian soda..."

After a short silence, Shen Dapeng's face was a bit serious, "Could it be that we are wasting time and energy for the remaining less than 1% of the market? Do you really have the confidence to win that 1%?"

Shen Dapeng's words, people who haven't read the report may not remember too much, but everyone remembers the last 98.85% figure clearly, even Li Zeyu, who is not good at studying, knows what it means. At that time, there was no longer the idea of ​​developing carbonated drinks.

However, everyone still admired Shen Dapeng from the bottom of their hearts. Where did they get these research reports? How much thought did it take to be able to memorize it fluently?

"As for tea beverages, although the overall share in the beverage market is not high, fortunately, they are still in the midst of the melee of various brands and have not formed an unshakable dominance. What we have to do is to open up the market in tea beverages. Market, start your own brand."

"As for the advantages of tea drinking, as I mentioned before, tea drinking has a traditional history of thousands of years in our country. Tea leaves are rich in nutrition, and tea bottled beverages do not need to be brewed, so they are more convenient to carry and drink! Most importantly, In recent years, the habit of drinking tea has gradually become younger, and it is easier to be accepted by young people. For example, a certain brand of green tea advertises the slogan of healthy drinks and youthful motivation.”

Everyone was engrossed in what they were listening to, and no one interrupted, which was equivalent to acquiescing to Shen Dapeng's point of view.

"Our slogan is also a healthy drink, youthful motivation, but we also need to add a promotion for a softer and more moderate taste.

The most important thing is to have a unique method... There will be prizes for opening the cover! ! "

"Brother Peng, this doesn't seem feasible. Some drinks on the market also have prizes, but often the drinks have not expired, but the rewards have already expired. This doesn't seem to attract many consumers, but it will make people feel disgusted."

Li Zeyu is a loyal fan of various beverages, and is more familiar with these methods and selling points.

"So, we can't say it nicely like they do, but we can't do it. Our prize collection time limit must be synchronized with the shelf life of the drink, and our prizes are not like their TV, phone, or cash, but the simplest thing to open the lid. Award, another bottle."

"A prize for opening the cap? Another bottle?"

Everyone cast strange eyes.

"That's right, there are only four words in the bottle cap, and another bottle, and in each batch of drinks we put on the stage, the initial winning rate must reach 50%..."

"Shen Dapeng, are you crazy? Isn't that equal to buying two and getting one free? In addition to the winning lottery, it is more than buying two and getting one free. Although the cost of making a bottle of drink is not high, but including the shipping fee and the agent The price difference earned, how much is left?"

What Wang Yuying manages is procurement and agents, and has long kept profits in mind. If Shen Dapeng is like this, the best situation is to play for nothing. If it is not done well, the capital chain will be broken, which may directly lead to bankruptcy.

"Mr. Wang, I know what you are going to say, and I also know what you are worried about. Since everyone agrees to direct the drinks to these three kinds of tea, let's start to act, little uncle, one week, no problem?"

"no problem."

The little uncle nodded affirmatively.

"Okay, tell the workers who produce the bottle caps to have another bottle, with a 50% probability, and that's it, the meeting is over."

Shen Dapeng turned around and left without giving anyone a chance to refute or raise opinions. It was not because he was arrogant, but because he had to review his homework for the college entrance examination. Even though he was reborn, he was not a superman with an unforgettable memory.

Shen Dapeng's food factory was blending and optimizing the three kinds of tea drinks. As soon as they succeeded, they began to work overtime to start the first batch of production, and the first phase of the commercial plaza in the industrial park started construction in full swing.

The foundation of the first phase of the project has just been laid, and the sales center of the industrial park has also begun to list, pre-selling shops and offices above the shops.

Shen Dapeng's water purification plant and food factory are both physical industries and must have their own factories. However, this time there are many high-tech companies and some agency sales companies attracting investment in the county. They either don't need factories and sites, or Only one storage warehouse is enough, but no matter what you do, the company must have its own facade.

And this facade, office building is the best choice.

In the entire project of the industrial park, only the office building in the first phase has the best location, surrounded by roads, and is relatively close to the county, so these offices and shops have received a lot of attention as soon as they opened.

"Heh, no wonder it's said that the real estate industry is making money. The pre-sale of this building has already started before the first floor is built. It's all about making money with the money of the big guys."

Shen Dapeng and Wang Yuying were planning to go back to the county to get their business licenses. When they passed the first phase of the industrial park, Wang Yuying couldn't help but twitched at the dazzling sales signs.

"Everyone knows that building a building makes money, but how many people can be a real estate developer? Not only do you need connections in the political circles, but you also need huge financial support. Even if he pre-sells it now, it is only a part of the initial start-up capital." A small part, if it’s as simple as you said, would be a developer.”

Shen Dapeng said without saying a word, although he didn't know much about the specific investment and profit of real estate development, but have you never eaten pork or seen a pig running?

Especially what Zhou Chengmin mentioned to him before, I am afraid that the real estate of the first phase of the project will cost more than 100 million yuan. If the necessary greening and road construction are included, it is estimated that it will not be fully completed without 200 million yuan.