Chapter 973: Vote with Your Feet

"For a long time in the past, I have been thinking about a problem."

Speaking of this, Yang Huan squinted at the group of people around the round table, and found that their expressions were very interesting, and he also felt that this scene was weird.

Why do you say that?

Because he is so young!

Many of the people present were in their fifties or sixties, or in their early forties, but Yang Huan was only in his twenties.

Just imagine, a young man in his twenties said in front of a group of old, middle-aged and old men, I have been thinking about a question in the past, Nimei, what is the situation?

But since this pen has already been installed, then no matter how weird it is, it must be installed, isn't it?

"I'm thinking, how long can the current high-speed development momentum of the Premier League last?"

Yang Huan shook his head, "I have no answer!"

Many people present also showed a thoughtful look.

Yes, as employees of the Premier League, whether they are bosses or professional managers, they must all care about this issue, because it will affect their decision-making and development direction in the next few years.

If the Premier League collapses in two or three seasons, it is estimated that in the next year or two, many foreign owners will rush to cash out and run away.

"I don't know if you have noticed. In recent years, the European economy has been sluggish, and the UK's domestic economy has not improved, but our local broadcast fees have increased considerably compared to before."

Yang Huan sneered, "To be blunt, Sky TV said that this is the result of their optimized resource allocation, so in the past few years, Sky TV's paying subscribers have not increased much, but the problem is, Do you believe this explanation?"

Everyone present looked at each other in blank dismay.

Yes, do they believe it?

If it is true, as Sky TV said, this is the result of optimizing resource allocation, then why did Sky TV go?

If we optimize the allocation of resources, we can earn hundreds of millions more a year, and Sky TV would have jumped on it desperately.

In the final analysis, there is only one, the irreplaceability of football resources!

The rise of Sky TV,

It depends on football matches, the Premier League.

But now, there are other TV organizations who want to use the Premier League to beat Sky TV, so they have to work hard!

At this time, for Sky TV, the so-called risk and the so-called return on investment are all nonsense.

They only care about one thing, and that is market share!

Absolutely must not allow other competitors such as British Telecom and beIN Sports to have a chance to rise!

Do whatever it takes to nip the threat in its infancy.

You should know that Sky TV is not just pay TV, but also includes a series of other supporting services such as broadband, mobile terminals and mobile phones. Pay TV is only a part of them, but it is the core business that can stick to users the most.

What does the so-called optimized resource allocation mean?

A very important part of it is to formulate different fee packages according to the popularity of the games.

That is the so-called price increase in disguise!

It is completely predictable that the wool comes from the sheep, whether it is Sky TV or British Telecom, they will pass all this on to the audience, there is no doubt about it.

"One thing I want to mention is, I don't know if you have noticed. I read your financial report. Although your ticket and game day revenues have been increasing, your on-site attendance has declined to a certain extent. The decline, the increase in income is because your ticket prices have increased."

"The reason why you can justifiably increase the price is because you have invested in the transfer market, and the funds you have invested in the transfer market come from the broadcast fee share, and the increase in the broadcast share comes from Don't know if I'm right because TV viewers pay more to watch the game?"

"However, I don't know if everyone has thought about it. What should I do when the fans can't bear it?"

When Yang Huan said these words, the audience was deadly silent.

Even the loudest Michael Ashley was silenced.

Everyone was listening and thinking, what would they do when the situation Yang Huan mentioned happened?

"In the past few years, before the start of each season, there will always be some fans who protest, thinking that the ticket price is too high, and even launched an unknown number of strikes, but in the end it is always nothing, because many people say that Said, the body is very honest, so our attendance rate has been maintained well, but have you ever thought that when the economy continues to slump, fans can no longer afford to watch live games, or even watch live TV broadcasts? What will happen when?"

"I roughly calculated that in the 2014-2015 season, compared with the 2013-2014 season, we lost about 250,000 live viewers. I didn't get it, so I don't know, but I believe that this is enough to explain the problem."

Yang Huan gave his answer very firmly, "Some fans are voting with their feet!"

There was still a dead silence in the entire conference room.

None of the people present were idiots, and everyone was very clear about how the broadcast fee increase happened.

But they are all beneficiaries. They clearly know the truth, but they are unwilling to expose it.

And Yang Huan wanted to play the role of the kid who exposed the emperor's new clothes.

But even Michael Ashley, or Abramovich, knew in their hearts that Yang Huan was right to worry.

If the Premier League continues like this, sooner or later there will be big problems.

When will Europe emerge from the economic crisis?

When will the next economic crisis come?

When will the UK's economy return to pre-crisis levels?

In the era of the proliferation of computers and mobile phones, how can football compete with games and other entertainment services such as online videos for users? How to attract more fans and walk into the football stadium?

Everyone present was looking at me, and I was looking at you, but no one made a sound.

Richard Scudemore scanned the audience, then looked at Yang Huan, and couldn't help admiring him.

Master Huan's words were indeed shocking and thought-provoking.

"Master Huan, I believe that everyone present is very interested, and even can't wait to hear your views and opinions on the future development of the league." Scudemore said with a chuckle.

Daniel Levi also nodded at this time: "Yes, Master Huan, tell me!"

"Guess the maze, Master Huan!" Mubarak also invited.

Others also sent out invitations one after another. Even Chelsea's Granovskia, with Abramovich's acquiescence, made a gesture of invitation to Yang Huan.

"Okay!" Yang Huan spread his hands, "Then I will briefly talk about my thoughts, and everyone can listen to them."

Everyone nodded in unison, and the venue fell silent again.

"First of all, I want to say something offensive. A healthy and sustainable league does not mean that it is impossible to bring the financial income and competitive strength of all teams to the same level!"

"I can assure you that if the 20 teams in the Premier League had the same income and competitive strength, it would be a disaster!"

Even if it is a league business model like the American NBA, it is impossible to guarantee that all teams will be equal.

"A healthy league needs to have layers, strong teams, weak teams, layers, and division of labor. Only in this way can there be competition, be interesting, and be more popular with fans."

"In my opinion, the middle and lower teams are the foundation of a league. They determine the competitive level of a league. There is no doubt about it. However, the upper reaches of the team are the leaders of the league. Popularity, they need to take on the responsibility of expanding the territory for the league."

Regarding Yang Huan's remarks, everyone present basically agrees.

The rich team is the signboard of a league, this is not running!

"Going back to what I said just now, you ask me where the sustainable development direction of the Premier League is in the future. I believe that many people have a clear idea, that is, in overseas markets, North America, Oceania and the Middle East in the short term, and in the longer term. , the Asian region has great potential.”

"Then I would like to ask, how to develop these major markets?"

Speaking of this, Yang Huan deliberately changed his tone, "Everyone should know that we are developing La Liga, Bundesliga, and even Serie A. They are also developing overseas markets. How can we compete with others?"

"La Liga has Real Madrid and Barcelona, ​​Bundesliga has Bayern Munich, but what do we have?"

After Ferguson retired, Manchester United has begun to decline.

Needless to say Arsenal and Liverpool, Chelsea have failed in the past two years.

Although Manchester City has risen within the Premier League, its influence in the Champions League and the world is still not enough.

Southampton is now the standard-bearer of the Premier League, but the rise time is too short, the foundation is not strong enough, God knows what will happen in the future?

"If you want to develop overseas markets, you have to rely on results, outstanding performance, eye-catching stars, and excellent business operations. Among these conditions, high-quality and high-level star resources are the most important. "

"But have you noticed that in the past few years, our Premier League has been losing stars, from Beckham to Henry, to Cristiano Ronaldo, Robben, Gareth Bale, Neymar, Modric Wait for stars, we're losing all the time."

Yang Huan's words made him feel a little ashamed.

A large part of these players were sold by the Saints.

"The Champions League and the Europa League are very interesting platforms. They give European giants a stage to compete, especially the Champions League. It almost represents the highest level of world football and has even become a touchstone for giants."

"If the Premier League teams want to further develop overseas markets, they must show their own level in the Champions League, just like a few years ago, occupying three seats in the semi-finals in one go, that is the display of the strength of the Premier League."

"And if you want to make gains and breakthroughs in the Champions League, you have to rely on a strong team to do it."

If almost everyone affirmed the worries that Yang Huan said before, then what he said now obviously made some people feel unacceptable.

Because this is simply naked, looking at the problem from the standpoint of a strong team.

So, after Yang Huan finished speaking, Newcastle's Michael Ashley stood up again.

"Master Huan, frankly speaking, I admire you very much. You are young, but you think deeply about issues. I basically agree with your point of view. It is very important to develop overseas markets, and several of your giant teams are the key to the success or failure of overseas market development. I personally admire Southampton's great success in running the team in the past few years, which is worth learning from all our teams."

Yang Huan listened lightly and smiled slightly.

This guy wears a high hat as soon as he comes, he is uneasy and kind.

Sure enough, Michael Ashley quickly changed the subject.

"However, I disagree with your point of view. The interests of the middle and lower teams cannot be sacrificed because of the role of the rich teams. That will only make the strong stronger and the weak weaker, just like La Liga."

I have to say that Michael Ashley is definitely not the kind of talker who only talks empty words.

Therefore, as soon as he finished speaking, he immediately got the approval of many people.

"Isn't it? Although there are Barcelona and Real Madrid in La Liga, except for them, all other teams are struggling, and even on the verge of bankruptcy. This kind of league is not healthy at all!"

"That's right, Master Huan, you only consider the wealthy teams when you say this, why don't you consider our middle and lower teams?"

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