Chapter One Thousand and Five

Yang Huan walked to the window of the private room and looked at the blue sky outside through the open window. ╪┟.［．

On the sea surface of the Solent Strait, there are yachts floating one after another, as well as passenger ships traveling between Southampton and the Isle of Wight, and even around the world. It looks so lively.

But at this moment, Young Master Huan was not in the mood to appreciate the beautiful scenery, but frowned.

"Old Sun, what do you mean, they only plan to sell part of the shares?"

Sun Yue nodded and hummed, "Fifty percent. In addition, they also requested that the title and team logo remain unchanged."

"Nothing remains the same, so they have the final say?" Yang Huan laughed directly.

After all, it's still a state-owned enterprise, and even the seller's club sells so bullishly.

"Master Huan, in fact, their calculations are really good."

"Oh?" Yang Huan turned his head with great interest.

"In the past two decades, Guoen has always been the flag of the capital. The fans in the capital have supported them and claimed to be the Imperial Forest Army. Even under subtle influence, the fans even only know Guoen and erased the capital."

When Yang Huan heard this, he immediately understood what Sun Yue meant.

is not that right?

This is simply turning Guoen into a business card of the capital!

Investing in this football club is really cost-effective for Sino-Singapore Group. I don’t know how much advertising costs it has saved for them. achieve this effect.

This is what Yang Huan mentioned to Da Da before, the unique social attributes of football.

"So, what they mean is very clear. Anyway, they don't spend any money, so it's 50%. If you like management, you can manage it for you, but you can't change the name and team logo. The more money you burn, the national The better the grades and the higher the popularity, the better for them."

Yang Huan couldn't help laughing when he heard this, Nimei, isn't this what he did to Tottenham Hotspur? When Qatar's Prime Minister Hamad wanted to acquire Tottenham Hotspur, Yang Huan and Daniel Levy had an agreement with him. No matter how much they invested, their shareholding ratio would remain the same anyway.

At today's valuation of Tottenham Hotspur,

The deal they made at the beginning made a lot of money!

Of course, behind this, Daniel Levi's painstaking efforts and Yang Huan's strategizing behind the scenes are also crucial. ◊┡╪w{ww..

If he didn't have this shareholding, Yang Huan wouldn't bother to take care of it!

"If someone tells me that state-owned enterprises are not smart, I will be the first to fight with him!" Yang Huan scolded with a smile.

Sun Yue also laughed out loud, this abacus was indeed very loud.

"Master Huan, before I came, I specially commissioned a survey. It is estimated that in the next three years, the average investment of the 16 teams will exceed one billion."

"One billion in three years?" Yang Huan couldn't help but feel a little moved.

Even if it is RMB, it is quite an astonishing figure.

What Sun Yue said was the average value, that is to say, there must be more than the highest, and there should be no lowest. According to the consistent characteristics of the football league, at least eight to ten clubs have reached this number.

Nimi, it really has become a money-burning league!

"So, Master Huan, Mendes, Raiola and other agents are all shrewd, one or two are going to China, and Joorabchian, why have they focused their main business on China recently? The market is too big!"

Who said no?

Burning one billion in three years, this is really awesome!

No wonder even the Sino-Singapore Group can't stand it.

If they burn like this, it is estimated that the country will find trouble with them!

"I've thought about it carefully. Sooner or later, we will have to build a football club. Otherwise, where will we put the players trained by the major domestic youth training camps with so many overseas players?"

This is what Yang Huan has been considering from the very beginning.

Therefore, he registered a football club in the capital, but only bought out the ownership of the players, but did not participate in the competition.

However, according to the current resources in Yang Huan's hands, within three to five years, players who have studied abroad will grow up. Yang Huan can form a Chinese team anytime, anywhere, or buy a Chinese team to play in the league behind the door.

This is also Yang Huan's plan and idea in the past, but now it seems that it is obviously not feasible.

Because the development is too fast, too fast!

If, as Sun Yue said, the team will invest so much in the next three years, then after three to five years, Yang Huan decides to make a move, and I am afraid it will be difficult to buy a team he is satisfied with and hit the backdoor.

According to Yang Huan's standards, at least a team from a first-tier city. ╞┡╡.<.

But the problem is that the first-tier teams are too scarce now, and after the capital comes in to hype them, their value goes up, and it is difficult to buy them again!

Well, if you don’t buy a team and form your own team to play in low-level leagues, then you will have to endure another two or three years, and you may not be able to gain a firm foothold in China, because you have to bear the risk of high-quality players being poached.

In Yang Huan's eyes, the most precious thing is time.

The same sum of money, invested now, at least three years later, can guarantee that Yang Huan will have a team that is at least the first team in China.

But if you invest in three years later, I am afraid it will be difficult to guarantee it.

Today's Chinese League seems to be standing on the cusp, flying anytime, anywhere.

For Yang Huan, this opportunity cannot be missed, and it will never come again!

"Old Sun, what do you think?" Yang Huan asked with concern.

"Guoen is a very good choice!" Sun Yue said succinctly.

Yang Huan nodded, "Let's listen."

"This brand has a very high value. I have been in professional football for more than 20 years. I have always been in the first group army, and it is also in the capital. The average attendance per game is close to 50,000. The fan culture is quite strong."

"Don't look at the fans in Beijing scolding Guoen harshly, but in fact, behind the scolding is a deep feeling. They love this team and have a deep sense of identity in their bones, so they scold."

Yang Huan understood this.

It's like the current fans are scolding Manchester United, why?

If you have no feelings, who would scold you so much, and waste your saliva!

It is because of love that I scold.

Of course, there are also some fans because of other factors, but in any case, some people scolded it, which proves that Guoen has attention and social influence, and that is enough.

"With the current popularity of the Chinese League, it is expected that this momentum will continue in the next few years. With the deepening of the reform of the football industry, the entire market will become more and more regulated, and many problems that seem unsustainable now will also be solved. Easy to solve, such as the team's revenue growth problem."

Now many people doubt the viability of the Chinese team, and believe that they rely more on the burning of money by large capital and financial groups to survive. Once the capital and financial groups refuse to invest any more, the current momentum of the Chinese team will be difficult to maintain.

But in fact, is this really the case?

"In 2009, the Chinese company took the whole package and sold the jersey sponsorship of all the teams to Nike without the support of the club. , When the contract expires, it is unlikely that Nike will renew this contract."

"Nike's revenue in China only accounts for one-tenth of their global revenue, but their profits reach one-fourth of the global total. However, he sponsors European teams, and the investment of the sponsoring teams is completely incompatible. Proportion."

"It can be foreseen that in the foreseeable future, the jerseys worn by Chinese teams will become a battlefield for many international and domestic brands such as Nike, Adidas, and Puma."

Yang Huan understood what Sun Yue meant.

If you focus on the present, the survival of the Chinese team is indeed very problematic and completely unsustainable.

But the problem is, the world is constantly moving forward.

When the capital burns in the Chinese League for a few years and revitalizes the entire market, then the income will follow.

A lot of sponsors like Nike and Adidas will pour in one after another, and the income of the Chinese team will naturally rise accordingly. At that time, are you still afraid of the survival of the team?

As for, if you want to make money from the team, please!

Even in Europe, where the football industry is so developed, it is difficult to make money from investing in football teams. Can it be done in China?

In the foreseeable future, China will become a battlefield for major capitals to compete, just like the current UK. What they value is not whether they can make money, but whether they can bring them advertising effects.

It's like Sino-Singapore Group investing in the Beijing Guoen team.

For those big consortiums, advertising does not mean that they must be able to obtain income, they are concerned about the effect of advertising.

If the same amount of money gets five points of attention on the TV station but eight points on the football team, they will choose the latter without hesitation.

As for whether they can benefit from the latter, this is not what they consider at all.

Just ask, can Nike sponsor Southampton and Barcelona so much money, can they earn it back?

how can that be possible?

But why do they still invest and spend every year?

It is because they are looking at the advertising platform and effect, not the income.

"Master Huan, there is another very important reason why I support the acquisition of Jingcheng Guoen. This team is very close to our corporate culture. Their popularity on Weibo and WeChat ranks second. It is more than 20 times that of Yangcheng Hengda."

"The capital city is a city with a unique advantage. The Guoen brand is so topical. In addition, in the past few years, Guoen fans have been in conflict with domestic fans. This is really the best time for us to enter China! "

Yang Huan understood the meaning of Sun Yue's words, and he also understood that this was indeed a very good opportunity.

He even couldn't help but sketch in his mind that if he really took over the capital Guoen, he would immediately spend a lot of money. With his connections in Europe, he would smash a group of people who had already been half-retired in Europe, but hit Zhonghe and the AFC. There are still more than enough superstars, and then dig a reliable head coach and team.

With this set of team, coupled with the original lineup of Beijing Guoen, and the introduction of domestic reinforcements, are you afraid that you will not be able to achieve results?

As for the investment, I'm afraid it may not be so high.

In particular, Yang Huan's team has accumulated a wealth of operating experience in Southampton, and with the support of Miracle Media, they are fully capable of maximizing the commercial value of superstars.

Even, if you can get a piece of land in the capital and build a new stadium, that would be...

"Old Sun, what is the asking price of Zhongxin Group?" Yang Huan asked with concern.

When Sun Yue heard this, he immediately knew that Master Huan had already made a decision, and quickly replied: "50% of the shares, two billion, and the overall valuation, four billion!"

Yang Huan first frowned, as if he felt that the offer was too expensive, outrageously expensive.

But gradually, Master Huan's brows became flat, and he said lightly, "What the hell, whoever tells me that the boss of a state-owned enterprise is not smart, I will definitely fight him!"

This is the second time Master Huan has said this.

Sun Yue chuckled, knowing that Master Huan understood.

Investing in this game can't just look at the present, nor can it compare with the past, it has to look at the future.

According to the national plan, China's sports industry will reach 5 trillion yuan by 2025. What is this concept?

This means that the era of sports industry exhibition is coming!

So in the past year, major capitals have frantically poured into the sports industry. Doesn't this explain the problem?

As the world's largest sport, football also has considerable influence in China. Investing in football clubs just catches up with this wave.

"It's worth it!" Yang Huan made a decision on the spot.

"However, Old Sun, I have a request."

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