Chapter 218 God Logic

"What? Thirty million pounds?"

In the office of the Adidas branch in London, England, Marcus Bowman shook his hands and made him stand up in fright.

My darling, that's thirty million pounds.

You know, when Adidas sponsored Liverpool in the early years, it was only 120,000 pounds a year.

Crazy, just crazy!

"Jack, come into my office!" Marcus Bowman pressed the internal phone code.

In less than a minute, a middle-aged German in his thirties knocked on the door and came in.

"Have you read this morning's paper?" asked Marcus Bowman right away.

Jack nodded, "Look, almost all the newspapers are reporting. Among them, I also read the report of the Southern Echo. It is said that the sponsor is the Clarion family winery in Bordeaux."

"Kalon Family? Is it the Love Farm?" Marcus Bowman asked.

The wine label of Kailong family winery is a love, so it has a nickname called **xinzhuang.

"it's him."

Marcus Bowman wondered, "This winery is not small in the wine circle, but do they have the financial resources to sponsor Southampton? And they gave 30 million a year. GBP!"

"I don't know." Jack was also very distressed.

"But I also paid attention to it. There was also a big news in the wine circle yesterday."

Marcus Bowman did not speak, motioning him to continue.

"Calon Family, which has always been principally engaged in the en primeur trade, suddenly announced yesterday that it will permanently withdraw from the en primeur trade system, and then a high-profile sponsorship of Southampton with 30 million pounds happened. Will there be any connect?"

Marcus Bowman feels very distressed, who can tell clearly about business matters?

Besides, who knows what happens in the wine circle?

But this time, Kailong Family's high-profile sponsorship of Southampton, I am afraid it will be popular.

Everyone in the wine world knows they don't have the power.

But the question is, outside the wine world, who knows?

People who don't know, just read the news and definitely think that this is the world's top luxury brand.

What even Lafite and Latour could not do, but they did.

"There have been rumors early on that the former owner of the Clarion family wanted to pass on the winery to their descendants, but the estate tax was staggeringly high, nearly 200 million euros, so it was finally decided to sell."

When Marcus Bowman heard this, he raised his head, "You mean, a big local tyrant bought the Kailong family, and then spent high-profile money to sponsor Southampton?"

"It should be right!" Jack also guessed.

"The 30 million pound sponsorship of Southampton has created an unexpected and amazing effect. Now all over Europe, even in China, the media are frantically hyping this matter, because it is too shocking, which is bound to make the brand value of Kailong family. soaring."

Yang Huan's acquisition of the Kailong family has never appeared in person. Who knows what's going on inside?

"Anyway, we're in trouble now!" Marcus Bowman felt embarrassed.

"Who said it wasn't?" Jack also smiled wryly.

"Southampton got a 30 million pound sponsorship, and its reputation skyrocketed. Who wants to sponsor this team in the future, but must first weigh their own weight? They sold 30 million for a cuff advertisement, you Where's the chest? Where's the jersey?"

Marcus Bowman shook his head and sighed, "If it wasn't for the Kelon family in France, I would really doubt that all this was a drama written and acted by Southampton, that is, the venture capital thing was moved to club sponsorship."

Such a practice of slaughtering fat sheep is common in the field of venture capital.

A company wants to attract investment, so it first finds an acquaintance, invests several million over 10 million, takes a pitiful share, and raises the company's valuation as much as possible.

When real investors come in, the negotiation will be much more favorable. What is the valuation of a certain company and how much money you invested, at least your valuation should not be too low, right?

Well, let's give you a 20% discount, it's a human price, it can't be less.

But the problem is, the 20% discount is still ridiculously high!

When Jack heard this, he also smiled wryly. Who can do it?

"Have Liverpool signed with Warriors Sports?" Marcus Bowman asked with concern.

"Signed!" Jack replied.

"How many?"

"Twenty-five million pounds a year!"

Marcus Bowman really has the urge to scold his mother. Don't these Americans think about input and output?

After the Istanbul miracle, Adidas snatched Liverpool's shirt sponsorship from Reebok for £120,000 a year, which expires next year.

But in the past few years, Liverpool's record has been unsatisfactory, but they have a great appetite in sponsorship negotiations.

Adidas originally wanted to deal with it coldly for a while, but unexpectedly, the Warriors Sports slashed out and took Liverpool at twice the price. This move caught Adidas off guard.

"The headquarters has clearly asked us to complete the new round of layout as soon as possible, otherwise, by the summer of next year, we will only have Chelsea as a team!" Jack reminded.

Marcus Bowman himself knew this very well.

Nike and Adidas have always been tit-for-tat, on a par.

But now, with the strong intervention of several brands in the United States, including Warrior Sports, this balance of power is gradually breaking.

"I heard that Nike is using Umbro's relationship recently to negotiate with Manchester City." Jack reminded again.

If this matter is not handled well, Adidas is likely to return to the passive situation at the beginning of the new century.

In those years, Adidas almost disappeared from the Premier League, and it was all dominated by Nike, Reebok and Umbro.

This has also resulted in Adidas' influence and share in the UK market being severely compressed.

It would have been unimaginable had it not been for Chelsea.

But if one year later, Adidas only has Chelsea left, it will become a dominant situation, too passive.

"Southampton, must win!"

This cutting-edge team is too dazzling, and it is likely to be a weapon to break the Premier League situation next year.

Take it down, even if Manchester City can't be dealt with, as long as Southampton is upgraded, at least there will be Chelsea and Southampton in the Premier League next year, and Adidas can still gain a firm foothold.

"Increase the price!" Marcus Bowman made an immediate decision.

"A price increase?" Jack was a little surprised.

"Talking from £13 million!"

"Thirteen million?" Jack was shocked.

That's more than Liverpool's offer.

Is there a sense of revenge here?

"I will go to the head office and say that this time, no matter what, we will win Southampton. This step is very important!"

What Marcus Bowman sees is not money, but market share!

…………

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"Adidas has raised prices?"

A day later, also in London.

Bert Hoyette received such a message from his assistant.

"Not only did Adidas go up in price, Heineken also went up in price. Look at today's newspaper, Southampton's official website announced that it had signed a five million pound sponsorship contract with Heineken, but the details were not disclosed."

"Five million pounds?" Bert Hoyette was really surprised.

"Manchester United's contract with Budweiser is only £6 million, right?"

"Um."

"Crazy, the world is crazy!" Bert Hoyette had a hard time understanding this market.

Are these people's money not money?

"I heard that Marcus Baumann of Adidas rushed back to the German headquarters early this morning. In addition, after the Warriors won Liverpool, they are also gearing up to sponsor Southampton. It is said that the price offered is not bad. "

Compared with Adidas' bad situation, Nike's situation is not very good, but not too bad.

In the past few days, they have been talking very well with Manchester City. As long as they win Manchester City, they will have enough support even if one of Manchester United and Arsenal defect.

"Mr. Hoyette, what shall we do now?"

Bert Hoyette thought for a while, and hesitated for a while.

"We also raised our offer, £15 million!"

Football clubs are a rare commodity, especially for top-level giants, and they are even more luxurious.

Just like Real Madrid and Barcelona, ​​once they want to renew their contracts, they must do everything possible to improve their requirements.

That is unavoidable.

If Barcelona asks for 50 million, as long as Nike thinks it is acceptable, they will not refuse.

The reason is very simple, there is only one Barcelona in the world!

So is Southampton now.

Although this is just a Championship team, the future is more important.

…………

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As Southampton officially announced the completion of two blockbuster sponsorship contracts for two consecutive days, it immediately caused an uproar in the entire English football world, and even aroused strong attention in European football and the world.

Clarion Saga Winery sponsors Southampton with 30 million pounds!

Heineken Sponsors Saints for £5 Million!

Both news came as a shock.

If the Kalon family is not very famous, it may be a little tricky, then what about Heineken?

Heineken was officially held a press conference to announce this matter, and gave Southampton a high evaluation.

So, the whole world has come to the conclusion that Heineken is very bullish on Southampton.

This suddenly made Southampton's market soaring.

Many fans and media even believe that Southampton will sign a record-breaking shirt sponsorship.

"There are indications from the past that sponsors are optimistic about the Saints, and one of the most important reasons is the advertising effect and influence. When Clarion Saga Winery sponsored Southampton and became popular all over the world overnight, those who wanted to promote Brand sponsors, who wouldn't want to achieve this kind of advertising effect?"

But there are also many people who believe that this is purely propaganda and a bubble.

"The sponsorship contract between Manchester United and Budweiser is only £6 million, but Southampton is as high as £5 million. I can hardly imagine that Southampton can bring Heineken the kind of advertising effect that is close to Manchester United."

"The brand effect is far inferior to the Red Devils Manchester United, even on the pitch. At least Manchester United can appear every week in the Premier League, which is broadcast live around the world, and in the much-anticipated Champions League. Can Southampton?"

This is the judgment of professionals or media reporters.

But for the average fan, who cares about this mess.

Especially for Southampton fans, does this have anything to do with them?

On the contrary, Southampton signed a huge amount of sponsorship fees, which is all their arrogant talk.

Whoever demolishes their platform will have trouble with them!

"No matter how much the reporters and the media talk, it's all nonsense. In a word, Southampton is a cow, how about it?"

"That is, if you have the ability, pull another team out and kill Manchester United in the FA Cup final, and I will accept it!"

"That's right, as a team in the third tier, creating the history of English football for more than 100 years, winning the FA Cup, and representing English football in the Europa League as a team in the second tier. Saying that Southampton is not good?"

"Those who say Southampton can't do it are sour grapes."

"Manchester United, Manchester United, they're a fart, haven't they been beaten down by us?"

"That's right, the defeated general, what's there to say?"

"On weekdays, these reporters say that the strength of the football field is true, but we beat Manchester United on the football field. Shouldn't we also catch up with Manchester United in sponsorship fees, or even surpass Manchester United?"

But soon someone came out against it.

"The above support Southampton, do you know what a giant is?"

"They are upstarts and have never been rich in their lives. How can they know what a wealthy family is?"

"How much influence we Manchester United have in the world, do you know?"

Southampton fans quit.

"We don't know how much influence you have, we just know, we'll kill you!"

"What about the triple crown champion?"

"Ferguson is too good at making excuses. We lost the FA Cup final to Southampton, saying that he lost to the referee, and the Champions League final lost to Barcelona, ​​saying that it was because he fought too hard with Southampton. logic!"

"Understand, Manchester United fans are just like Ferguson, they are old and stubborn."

"This is the age of young people, and it's the age of Southampton!"

"Manchester United fans, you can continue to sleep on your honor book, we have to move on!"

At a time when everyone has mixed praise for Southampton, the official Saints website announced again.

The British local luxury car brand that has just made a big splash in China, Aston Martin will sponsor Southampton, and the annual sponsorship fee will exceed eight figures, which once again shocked the entire English football world.

Soon, Sunseeker Yachts officially announced that it has reached a sponsorship agreement with Southampton, and the specific sponsorship details will not be disclosed to the public.

This piece of news is undoubtedly pushing Southampton further into the limelight of public opinion.

The world's media has shown unprecedented enthusiasm for Southampton.

And this trend is rapidly fermenting.

Not just professional football, but also those companies and brands that are associated with Southampton. ()