Chapter 215 Banned

"Dear Mr. Patrick Bernard, I'm Laurent Duff, the new general manager of the Clarion family."

"I hereby regret to inform you that after the decision of the company's core level, all the wines of our Clarion family will be withdrawn from the en primeur trading system from now on!"

"However, we will still provide all traders with bottled wines that are ready to drink."

"If necessary, please go to Kailong Family Winery to discuss the specific cooperation details!"

In the office of the chairman of Bordeaux's largest wine trading company, Patrick Bernard received a letter of notice, signed Laurent Duf, that surprised and infuriated him.

With a bang, the letter was slapped on the desk with his right hand.

It also surprised his son, Oliver Bernard, who was sitting across from him.

"Father, what did Laurent Dove say in the letter?"

Patrick Bernard turned sharply, "See for yourself!"

Oliver Bernard immediately took the letter on the table and was surprised when he saw it.

"Are they crazy? They want to quit the en primeur trading system?"

You must know that the wines of Clarion Saga Winery are basically sold in the en primeur market.

Isn't this the way out?

Patrick Bernard did not speak. He was thinking about the ins and outs of the whole thing.

Was this a sudden decision?

Still thoughtful?

The so-called en primeur trade is actually a trading transaction that treats wine as futures.

En primeur, also known as hops, refers to the fact that after the wine has completed the fermentation process, it has just been put into oak barrels for aging, and it begins to sell its ownership to en primeur traders, and then bottled after a year and a half or two years. Leave the cellar.

Because of this, the price of en primeur is generally very cheap.

Just like the Clarion family, the price of en primeur is generally around 35 to 40 euros.

But in the market,

The price of a bottle of Clarion family wine is at least three or four times.

The huge price difference in the middle is the profit superimposed by the en primeur traders, agents, wholesalers and so on.

The main reason why there is an en primeur trade is that after World War II, the wineries in Bordeaux were seriously short of money.

But now, the en primeur trade has changed.

There are even many wineries that are simply kidnapped by the en primeur traders.

Even the world's top wine brands, such as Lafite and Latour, dare not say that they will completely withdraw from the en primeur trade system.

How dare the Kailong family quit?

"Dad, do you want me to talk to Laurent Dove?" Oliver Bernard asked.

Laurent Duve also previously held a key position in a well-known en primeur trading company in Bordeaux.

They were all people in this circle, and Oliver Bernard knew him very well, and he was easy to talk to.

"No need!" Patrick Bernard raised his right hand to stop his son's move.

"No?" Oliver Bernard was a little strange.

"Father, the Cairon family is one of the best-selling prime wines in Bordeaux, and it won't even lose to Lafite and Latour. It's just a cash cow, so just throw it away?"

In terms of fame, the Clarion family is only a third-growth estate, not a famous brand, but in the circle of many good wine people, the Cairon family is far more popular than Lafite and Latour.

And the label of the Clarion family is a red heart, which is unique among wines in the world.

This has also made the Clarion family the most popular wine for wedding banquets in the upper class, and the sales volume is very large.

Otherwise, why would the Cairon family have the same area as Lafite and Latour with grape plantations and annual production at the rank of third-growth?

Patrick Bernard sneered, "If I'm not mistaken, this idea must have been proposed by the new owner of the Kairon family, and they won't listen to us!"

"Why?" Oliver Bernard still didn't understand.

Patrick Bernard looked at his son regretfully. After all these years, he was still not enlightened.

"The en primeur trade system divides the entire industrial chain. Under this system, wineries are not engaged in sales but are only responsible for production, and all sales and marketing are given to en primeur traders."

Oliver Bernard is still very clear about this.

"For those powerful wineries, they are definitely not willing to be kidnapped by the en primeur traders, but if they rashly leave the system, they can't do it and can't afford such a big risk. After all, they don't have their own sales. channel."

"But over the years, they have been planning their own sales channels, and they have been thinking about getting rid of the en primeur trade, because only in this way can they better manage their own brand."

Having said this, Oliver Bernard suddenly realized.

"Father, what do you mean, the Kailong family wants to create its own brand?"

Patrick Bernard still gave a sneer, full of contempt.

"Is it so easy? Lafite and Latour dare not act rashly, they can do it? Do you think it's enough to dig a Laurent Duve who is familiar with the wine sales trade?"

"Then what should we do?" asked Oliver Bernard.

Patrick Bernard clenched his right fist and slammed it heavily on the desk, making a muffled sound.

"Since they are going to quit, let them do it!"

Having said that, Patrick Bernard turned around, "Go, call a few other large en primeur traders. If we want to reach a consensus, we must completely ban the Kailong family!"

This is a game of killing chickens and warning monkeys.

Only by suppressing the Cairon family can those wineries, including Lafite and Latour, who want to get rid of the en primeur traders, restrain themselves.

Don't think that the wine traders have nothing to do with them!

It's really hot, the big deal is one shot and two scattered, see who can get the benefit!

…………

…………

In the Cairon family estate in the north of Bordeaux, Yang Huan did not know that the large en primeur trading companies in Bordeaux were meeting, conspiring to block the defected Cairon family.

He was having his first high-level meeting with several old teams at Clarion Saga.

"I think the chateaux of the winery should be renovated. In the top chateaux, there are rooms specially provided for customers to stay overnight, but we don't have them here. I think this should be improved."

It was the chief architect of the winery, Alain de Laville, who has been working in the winery for more than ten years and has been engaged in various renovations of the winery.

"I agree, the living conditions here are too bad, change it!" Yang Huan waved his hand and agreed.

Zhao Yuanfang on the side immediately recorded Master Huan's instructions.

Renovation, it must be funded, and it has to be recorded.

Liu Mingwei is thinking, I am afraid it will take seven-digit euros to transform it, right?

"Vincent, what's your opinion?" Yang Huan looked at Vincent Millet, the technical director.

Yang Huan has a characteristic, he attaches great importance to professional talents, especially the kind of technical masters.

Vincent Millet is a typical arrogant techie.

Previously, he was in charge of technology and research at Chateau Margaux, one of the five famous French chateaux. In 2006, he came to Clarion.

Over the years, the wines of the Clarion family have been very stable, and the contribution of Vincent Millet behind this is obvious.

He is now a talented winemaker with a reputation in the Bordeaux region and even in the world's wine industry.

Vincent Millet did not expect that when the new boss from China arrived, all the old employees would stay on.

Not only that, after spending nearly 200 million euros in the acquisition of Kailong Family, he even planned to continue to invest more.

No matter how you look at it, it's the kind of big man with big money, big things, and great courage.

This also made him all excited.

"Master Huan, I have always wanted to set up a research and development department."

"Oh? Come and listen!" Yang Huan was a little interested.

His favorite thing to do is do research.

Doing research is a waste of money, but the problem is that the results are real.

This is where Vincent Millet comes in.

Finally able to show my ambition!

"In the past few years, our vine density has increased from 7,000 to 10,000 per hectare, but this is not enough and there is room for further improvement."

Yang Huan was a little confused, he didn't understand what was the reason.

Zhao Yuanfang immediately explained with a smile, "Master Huan, the higher the density of the vines, the less yield each plant will produce and the smaller the grapes will be, but relatively speaking, the quality will be higher, and the wine will be stronger and stronger. Keep it natural and elegant.”

"Oh!" Yang Huan suddenly realized.

There is such a truth.

The grapes in Ganqing Winery should be as small as possible.

"Mr. Zhao is right, but to do this, we need to further improve water conditions and drainage channels."

"By the way, what is the density of vines in Lafite and Latour?"

Vincent Millett was a little proud of this.

"The density of Lafite is 8,500 vines per hectare, and the vines of Chateau Latour and Margaux are both around 10,000 vines. In this respect, we are not inferior to the five famous chateaux."

Yang Huan couldn't help nodding, "Continue talking."

Be encouraged, Vincent? Millet even more energetic.

"I'm going to set up a research group to do DNA research on each vine, preserve the genetic diversity of all cloned plants, and come up with a way to reduce the use of chemicals and make the vines more resistant to pests and diseases. "

Liu Mingwei was dumbfounded when he heard it.

Dare to love these grapes are not free-range, simply keep them as pets.

No, even more cherished than pets.

What about DNA research, what about cloning, and genetic technology.

My goodness, treat these grapes more kindly than people!

"Yes, you give a budget, I agree!" Yang Huan said with a smile.

"Really?" Vincent Millet couldn't believe it.

This requires an investment of at least tens of millions of euros.

"Yes, really, you should buy the equipment you should buy, and you should dig the talents who should be poached. I fully support it!"

Just kidding, how much would this cost?

This young master is three million pounds a day, thousands of pounds a minute, do you care?

Vincent Millet immediately clenched his fists and cheered with excitement, his long-cherished wish for many years was finally fulfilled.

"Don't worry, Young Master Huan, I will not disappoint you!"

Yang Huan smiled and let it go, and then looked at the general manager Laurent Douf.

The latter also made some suggestions, such as exiting the en primeur market, it would require a large-scale expansion of the wine cellar, and a brand new winery and tasting room, etc. These are infrastructure investments.

Yang Huan also agreed on the spot.

It was his decision to quit the en primeur market because he didn't like sticking his neck under someone else's knife.

So he has to control his lifeline.

Since we want to take this step, we have to do a good job of other supporting facilities.

Yang Huan also put forward some of his own opinions.

Because he found out that the Kailong family doesn't even have its own official website, which is too OUT!

It's no wonder that in the past, I could only be dragged by the nose of the en primeur traders and couldn't help myself.

Therefore, the official website must be launched as soon as possible, and WeChat, Twitter, Facebook, etc. must also be launched as soon as possible.

"Further integration and restructuring of our sales channels, especially those leading to the Chinese market, is a top priority!"

Laurent Dove understands.

This is why Yang Huan came to the Kailong family by poaching a lot of money through the headhunting company.

"Master Huan, when it comes to the Chinese market, I am reminded of one thing." Vincent Millet said suddenly.

"What's up?"

"Before the winery faced acquisitions, many things stopped, so there were some things we couldn't handle."

Yang Huan almost gave him a kick, "Talk about the point!"

Aren't these tech giants so clueless?

Can you stop being verbose?

"Yes, Master Huan, we received a call from China earlier, they want us to sponsor their movie!"

Yang Huan was dumbfounded when he heard it.

Looking for a French winery to invest in a Chinese movie?

This guy is a bull!

Not only cattle, but also very creative!

interesting! ()