Chapter 166: Smashing the Field
Zhou Wenhua is a well-known contributor to the domestic authoritative auto magazine Cheyou, a senior auto reviewer, and an auto professional with millions of fans on surfing Weibo.
When he heard that Aston Martin would bring three new concept cars to the feast of the sea, his first reaction was, I must go to the scene to see it, because it can almost be said to be Aston Martin's last stand.
A few months ago, the car smashing incident in South Korea, after Aston Martin's excellent PR, did help Aston Martin stop the brand's decline, but everyone knows that this is only temporary. .
If you can't find a good road to self-redemption, then you will retreat if you don't advance, and Aston Martin will continue to sink.
So, he appeared on the scene in the Aston Martin booth.
When he saw Aston Martin's sports car design director Malik Lakeman show everyone and tell everyone the design language and philosophy of the successor, he was shocked.
This car is a kind of inheritance and development of Aston Martin ONE-77.
ONE-77 undoubtedly represents the highest level of today's super sports car, but it is limited to seventy-seven in the world and is not representative.
But this successor inherits the advantages of the ONE-77 to the greatest extent. Whether it is power, handling or overall design, it is quite excellent. More importantly, the price of 4 million to 5 million yuan also makes it even more. Close to China's high-end consumers.
Obviously, this is Aston Martin's preparation for the ONE-77 when it was designed. After being acquired by a Chinese consortium and further accelerated, it was finally released at this time as a big killer move for the Chinese market.
From the name of the successor, it is not difficult to see its strong traditional charm.
If it is said that the successor supercar is Aston Martin's consistent specialty, then the two blockbuster models under the new brand Lagonda are amazing.
Aston Martin wants to say goodbye to the limitations and constraints of the past, and use the concept of building sports cars to create a revolutionary luxury car with a strong British luxury and aristocratic style.
"Everyone has a different understanding of a car, for many people, Chris Bangor's Conqueror is a luxury sedan, but in my eyes, it is a top sports car, an elegant, sporty , a comfortable, luxurious four-door sports car.”
Zhou Wenhua refreshed his feelings in the Aston Martin exhibition area on his Weibo.
"The Scotsman Watt improved the steam engine,
Baird invented the TV, Bell invented the telephone, and now, Ian Callum, a Scot, has redefined the crossover and re-subverted everyone's understanding and impression of the crossover. "
"This is not a car show, but a feast of imagination and creativity."
"Close your eyes and do your best to think about what a perfect sports car, a perfect top luxury sedan, a perfect crossover should look like in your understanding."
"Open your eyes and look at the masterpieces of these three design masters, you will definitely feel that they are beyond your imagination and understanding, and beyond your expectations."
"We can clearly feel the Aston Martin genes and blood flowing in the bones of these three new cars, but they are also designed for a new generation of consumers, and they are the inheritance and subversion of their own past traditions."
"Inheriting, conquering and subverting, Aston Martin has successfully demonstrated its brave and fearless attitude with three models."
"What is even more commendable is that, compared with the beautiful concept cars of other manufacturers, far exceeding the actual industrial design, these three Aston Martin cars are very close to the current top-level car manufacturing technology."
"I believe that the actual model will be very close to the concept car!"
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When Zhou Wenhua was swiping Weibo on the side, the live event was over.
Many onlookers have entered the exhibition area of Aston Martin and Sunseeker Yachts.
The exhibition area is very large and spacious, ensuring more visitors can be accommodated around each vehicle.
Around every corner of each car, Aston Martin has arranged sales staff, very patiently introducing the detailed parameters and gameplay of the model to each questioner, and even they will encourage you to sit in and try it out.
Zhou Wenhua was dumbfounded by the side. Is this still a top-level luxury car that can only be viewed from a distance and cannot be played with?
Everyone can get close, touch it, sit in and experience and enjoy it, instead of being as high as in the past. Even sales and service personnel treat everyone, even if they know they can't buy it. When starting the car, they still treat him as a high-potential customer and recommend him.
This is nothing like luxury cars like Ferrari, Porsche, Rolls-Royce and Bentley.
If you don't believe me, please go out and turn left to experience it for yourself.
"Hello, sir." A middle-aged British middle-aged man in his 30s in a suit and leather shoes, full of gentleman's demeanor, greeted Zhou Wenhua in fluent Chinese, and pointed to the subversive in front of him.
From the design language, philosophy, to the performance of this car, and the unique technologies it will be equipped with, etc., it is introduced in great detail, and it feels as if you would actually buy it.
But Zhou Wenhua knew very well that he couldn't afford it at all.
But from the mouth, eyes, and demeanor of this senior salesman, he felt sincere respect, and he has already understood this concept car from the beginning to the end, especially its series of selling points and unique technologies, and even more Knowing it like the back of the hand, it is no problem to go back and write a professional review article.
"Our car will be officially launched in the first half of next year. Maybe Mr. Zhou, you can leave your address and phone number, and we will invite you to come over for a test drive and see the car on site."
His enthusiastic attitude made Zhou Wenhua really have the urge to buy it.
In fact, he literally left his contacts and career behind.
From start to finish, the salesperson didn't even ask him if he wanted to buy a car, let alone if he could afford it.
The same situation is happening in every corner of the live exhibition area.
Someone even booked a car on the spot.
"I want to order a limited edition ONE-77!" a local tyrant from Longhai City shouted very loudly.
The audience was amazed for a while, and they all looked over, full of envy and even jealous eyes.
This greatly satisfied the vanity of a certain local tyrant, grinning wide open and laughing straight there.
Someone made a start and immediately stimulated those who had car purchases.
After all, this is a global limited edition, and there are only ten cars in the country.
"I'm coming for a ONE-77 too!" Someone immediately followed to book a car.
This thing sells one less, so hurry up and enjoy it first.
"I'm coming for a ONE-77, and when the Conqueror comes out next year, I'll still order it!" Another local tyrant appeared.
"I'll get one too!"
The audience was amazed again.
I really don't know, there are too many local tyrants in the crowd.
In the blink of an eye, six ONE-77s, which were limited to ten units, were sold at once, and the remaining four were snapped up in less than twenty minutes. In less than half an hour, it was sold on the spot.
For a time, the audience was in an uproar.
This is too crazy, right?
I know that there are a lot of rich people in China, but I didn't expect that there are so many rich people, they just go everywhere.
But after thinking about it again, I was relieved.
After all, this Haitian feast itself is a gathering place for the rich and second-generation people in the country.
For silk, more than 20 million is an astronomical figure, but for some rich people, that is the price of a toy.
While the ONE-77 was sold out in less than half an hour, Aston Martin's sports car models on sale also received widespread attention and enthusiasm from visitors, and many people expressed their strong willingness and interest to buy.
Many people even placed orders on the spot.
Not only the Aston Martin booth, but also the Sunseeker booth.
According to the standards previously given by the organizing committee, tickets are divided into four classes. The lowest two-class tickets can only be visited. Only the ticket holders of the upper two classes have the opportunity to board the ship, while the holders of the highest class can participate test ride.
However, Sunseeker Yachts is completely open, not only is the sales and service very enthusiastic and responsible, but also very diligent in introducing the yacht, and even allows any ticket holder, no matter what class, as long as they want, they can sign up to visit the boat, even Take a test ride.
This also makes the Sunseeker yacht exhibition area overcrowded.
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"I don't quite understand." Zhuang Ziqing asked Yang Huan with a puzzled face.
Looking down from their location, it can be seen that the exhibition areas of Aston Martin and Sunseeker are full of people.
Almost to the point of nowhere.
Of course, with so many visitors and so many senior sales staff, it's no wonder people are dissatisfied.
"Is there anything you don't understand?" Yang Huan asked with a smile.
Seeing such a grand occasion, he was very satisfied with the effect.
"According to my understanding, other yacht companies will not easily let people board yachts unless there is a willingness to buy, and other brands will not arrange so many sales staff, and they will not be in some customers who have no purchasing power at all. It's not worth the investment of so many resources!"
She felt that Yang Huan's approach was pure nonsense.
Just for this Haitian feast, he invested so much money and spent so much energy, is it worth it?
Yang Huan shook his head and smiled, "Those luxury brands you mentioned are all hanging up and selling themselves, as if the higher the hanging, the more noble itself, but it also leads to the relationship between them and their customers. The distance has been stretched."
"How many people do you think are there now?"
Zhuang Ziqing frowned and thought about it, "I'm afraid there are more than ten thousand people."
"Okay, let's take it as 10,000, then think about it again, how many of the 10,000 people play Weibo and WeChat? Or how many relatives and friends do they have? You say, will they take their experience today? , After going back, will I share with my relatives and friends, in social circles, or online with my netizens, will I chat with all the energy I have learned?"
When Zhuang Ziqing heard this, she immediately understood.
Everyone, whether they admit it or not, has a willingness to share it with others.
From national leaders down to the most common people, they all have this will.
The simplest example. In the past, everyone gathered to eat together, just chatting for a while, and then they ate a lot when they came up.
But what about now?
With the popularity of Weibo and WeChat, as soon as the dishes are served, everyone shouts in unison first, slow, take pictures first.
and then?
Post on Weibo and WeChat.
Whether you are used to it or not, whether you are willing to accept it or not, this is a trend and a fact!
What Yang Huan is doing now is to stimulate their lust and give them the capital to share and show off.
At the same time, it is also treating these people as free media, and the effect is more convincing than passing it from the mouth of the salesperson.
After all, everyone believes in word of mouth.
Most of the things you buy on Taobao are selected according to the sales ranking first, and then go in to see the evaluation?
"I tell you, there are many reporters here!" Yang Huan laughed again.
When reporters come to inquire about news, they will report and write commentary articles when they go back, which can easily form a topic of public discussion.
"Tell you one more thing, experience the cold words and numbers you see on the Internet in person, it's two completely different feelings, the former can tell you, I sit in, what is touched with my left hand, and what is touched with my right hand. What did you get, what you saw in front of you, but the latter is completely impossible!"
"Besides, a person who has personally experienced in an Aston Martin sports car, and a person who has only learned about Ferrari and Bugatti Veyron from the Internet. You say that the two are arguing about the advantages and disadvantages. Who can win?"
Speaking of this, Yang Huan laughed and said, "If there is anyone else or any other brand these days, if they really take themselves seriously and hang up and sell it, then this brand is not far from going out of business!"
"In this era, the emphasis is on user experience. Whoever is closer to the user has an advantage!"
So, not only do we want to play like this now, but Yang Huan also intends to continue playing like this when flagship stores or yacht clubs are established in the future.
The more investment, the higher the cost, it doesn't matter.
The most important thing is to open up the zero distance between the brand and the customer!
What's more, this type of luxury brand also has a very big profit point, that is, after-sales service.
In fact, Yang Huan didn't expect to be able to make a big sale at such an exhibition at all.
When it comes to Haitian Feast, the most important thing is to play the three brands of Sunseeker Yachting, Aston Martin and Lagonda.
The real development of the market still depends on a series of actions that follow.
For example, Aston Martin's first overseas car manufacturing plant and Sunseeker's first overseas shipbuilding center will be opened in Longhai City. In terms of sales, it will also cooperate with the Yang Group.
Zhuang Ziqing didn't know anything about business. Basically, they were all bankers, but not in business.
But after hearing Yang Huan say this, she was right, and she also felt that there seemed to be a little bit of truth.
But these truths, as well as these ideas of the exhibition hall, are really all he came up with?
Zhuang Ziqing was a little suspicious.
Because it's not like.
At this moment, there was a sudden commotion in the exhibition area below.
Someone is coming to smash the field! ()