Chapter 710 Marketing
This topic can't go on anymore, and if we go on, even Li Tian himself thinks it's possible.
Whether it was He Yun, Zhao Qi, Baili Xiaojia or several beauties from the Gu family, all of them were given to Li Tian as a virgin. Not necessarily, that day his taste changed, he became a pervert, and he liked to mess with other women, tsk tsk …
So evil!
Li Tian didn't dare to think about it any longer. At present, he couldn't accept this feeling at all.
In the future, he won't be so perverted, so bottomless.
The bottom line and the principle are the same thing. Li Tian's emotional life is chaotic because he doesn't want to give up any woman he likes. The bottom line and the principle, he has never touched before, and will never touch it in the future.
…
I drove to the place where I needed to investigate. This is a vegetable market in the city. Although young people in the city like to buy food in the supermarket, they usually eat outside.
However, there are still more frugal elderly people and middle-aged women who choose to buy ingredients at the vegetable market. 1. There are more dishes here, generally more than in big supermarkets, and there are more choices. 2 is that the price here is relatively cheap, a little mixed feeling of dragon and fish, there are good and bad, and you can bargain.
Zhu Lian parked the car outside. She looked at Li Tian next to her and asked, "Boss, are you planning to increase the price this time?"
Although Li Tian didn't say it clearly, Zhu Lian could feel that Li Tian wanted the company's performance to look better.
At present, the only thing that Furao Agricultural Garden can sell is vegetables, so this market research also focuses on vegetables.
But Zhu Lian never dreamed of it. She thought that her big boss had a conscience and wanted the company to start making money, but in fact, Li Tian just wanted to complete the task quickly.
Li Tian looked back at Zhu Lian. Compared with He Yun and Zhao Qi, Zhu Lian was really not a beauty, but when he followed him to this vegetable market, she was the most beautiful and had a high rate of turning back.
It's embarrassing, in fact, most of them are very ordinary, just like Li Tian.
The same is true for women. There are really few beautiful women in some places, not to mention the stunning beauty that is one in ten thousand.
"I originally had this plan."
Li Tian's investigation, only with Zhu Lian, was a private visit, and he did not notify the cooperating vegetable seller Zhang Yuezhang.
When he spoke, he also pointed to the vegetables on the stall and said: "Obviously, whether our vegetables taste really good, I don't know, and most buyers probably don't know either, but our vegetables are not really good. The appearance is undoubtedly the best.”
Because Li Tian and their vegetables are all grown in smart greenhouses, and they have spent a lot of money to hire experts to debug them. Whether it is fertilizer, or the production environment and temperature, they are all carefully cultivated.
Therefore, the vegetables produced by the rich agricultural garden are bright in color, plump in fruit and tender and tender.
It sells very well, after all the investment is so big.
…
But at this moment, Li Tian sighed. "Our Furao Agricultural Garden is not very well-known at present, and the taste of vegetables has relatively high requirements on vegetable seeds. We do not have a professional research and development center for vegetable and fruit seeds. Although we use the best varieties, but Without the only core competitiveness of the market, other people's smart vegetable greenhouses can be planted carefully."
Zhu Lian felt that what the boss said was not bad. In foreign countries, some large farms, their seeds are researched in cooperation with the Agricultural College to cultivate the best seeds.
At present, there is very little research in this area in China. After all, the profits of this industry are not high. Everyone goes to college to earn money to buy a house, buy a car, and marry a beautiful wife.
Finance, real estate, IT industry, etc. are the most profitable industries at present. People with good looks and eloquence can make more money from being an internet celebrity than researching agriculture. This is the current status quo, and there is no way to change it.
In addition, agricultural seeds are not well-educated, and they may be genetically modified. This thing is still highly uncertain, and Li Tian will not use such seeds for the pursuit of yield.
Therefore, it is not as difficult as developing an anti-cancer drug to make breakthroughs in this regard.
And the ratio of input to output is also very low.
Under a variety of factors, it is still difficult for Li Tian to grow creamy carrots, pepper-flavored tomatoes, chocolate-flavored cucumbers, etc.
And the technology is not good enough, even if it is planted, it cannot be fully promoted to the market.
If it has anything to do with genetic modification, Li Tian has become a sinner in history.
…
Therefore, the green vegetables planted in Litian Furao Agricultural Garden are only planted on the basis of safe and reliable varieties on the market without pesticides and toxic fertilizers. They are highly replicable and have no absolute market competitiveness.
In other words, smart greenhouses in other cities can also grow vegetables like Li Tian, and even taste better.
Raising the price on this basis is undoubtedly not much different from killing it.
"I don't want to increase the price either. Although the living conditions in the city are better, green vegetables with good quality and low price are also a kind of happiness."
After the investigation, Li Tian said to Zhu Lian: "Even if the prices of some vegetables that are in short supply are raised by others, we will not raise the prices."
For example, green beans and certain green leafy vegetables were very expensive when they first came out, reaching 7 to 8 yuan per pound, and then slowly dropped to 3 to 4 yuan, 2 to 3 yuan, because when they first came out, there were less and less material. Rare is expensive.
But Li Tian is determined not to increase the price. Others sell it for 7 yuan, but he sells it for 6 yuan.
This is not to fight a price war, because the products of Fu Rao Agricultural Garden are limited, and they will be gone when they are sold out. It is not under the brand of Fu Rao Agricultural Garden, but in fact it sells vegetables from other families.
"I've never seen such a stupid boss like you."
Julian shook her head and sighed.
Li Tian naturally comforted her. "Our products are not very competitive, although they are a bit competitive locally, because there are many mountainous areas here, it is difficult to grow greenhouse vegetables in a large area, but other plain cities do not have this concern, and their soil and water can be planted instead. Come out with more delicious fruits and vegetables."
Li Tian talked about it. "So, we have to sell our feelings first, and then our products, so that local customers know that the vegetables in our rich agricultural garden are all local green plants. All the videos and pictures of the planting process are made public, and the prices are cheap, and even let local citizens lose money. Get acquainted with the brand of our rich agricultural park and let them like it with all their hearts.”
Zhu Lian was moved by Li Tian.
"Is this the emotional marketing model you learned this time out?"
"..."
Li Tian was stunned. The last time he went out was to attend a wedding, and then went to spend his birthday with Xiaobudian, and then met Du Tingting, and indirectly let Du Tingting and Wang Wei know each other.
In addition, it was romantic and comfortable with his girlfriend He Yun for a few days, and the peers who came there to study and communicate?
That was just a white lie.
Li Tian nodded shamelessly at this moment. "Because I found that in today's impetuous society, marketing is often more important than products. Even if there is no core competitive product, as long as you advertise well, take care, and let customers recognize you, then you are a big brand."