Chapter 260: City Location

The next day,

It was almost noon.

Chen Mo was sitting in the living room watching TV when the doorbell rang.

He looked at the time and knew that it should be Song Xia.

Song Xia had called him last night and wanted to report something to him.

Since the company had not officially started work yet, he was too lazy to go to the company, so he asked Song Xia to come to his residence directly.

"Mr. Chen, I hope I didn't disturb you."

Opening the door,

Song Xia said carefully.

"No, come in and talk."

Entering the house,

he poured a glass of water for Song Xia and asked casually.

"Go ahead, what do you want to report?"

Song Xia took the cup of water, thought for a while, and spoke slowly.

"Mr. Chen, it's about Nanhe Coffee."

"What happened to Nanhe Coffee?"

Chen Mo's expression became serious. He inspected it yesterday and everything was normal.

"It's like this, Mr. Chen. Now, with the popularity of cat cafes and maid cafes, other coffee shops have begun to imitate them, especially cat cafes. Teacher Su and I have inspected them these days. There are already five cat cafes under renovation, and two of them are almost finished and will be open for business soon."

"If we wait for these cat cafes to open, they will inevitably divert the customer flow of our cat cafes, resulting in a decrease in the income of the cat cafes."

Hmm!

There is also such a good thing.

Listening to Song Xia's words, Chen Mo was delighted.

Originally, cat cafes and maid cafes were accidents in the coffee shop's loss-making plan. If this leads to a decrease in the income of these two coffee shops, it would be great.

"Mr. Chen, should we do some activities before those cat cafes open to retain customers of cat cafes?"

"For example, set up some lottery activities. As long as you come with the lottery tickets next time, you can get some discounts. There are also some..."

Song Xia said carefully.

This activity plan was thought up by her, Teacher Su, and several store managers overnight.

The purpose is to retain customers after those cat cafes open.

After all, their cat cafe has been open for a long time. If they hold some activities, I believe most customers will choose to stay.

"Forget about the activities."

Chen Mo rejected Song Xia's proposal without thinking.

If you still want to use activities to retain customers, don't even think about it.

"But if you don't hold some activities, you will probably lose a large number of customers."

Song Xia looked a little anxious.

"No, even if you hold some activities, you will lose customers. And do the customers you retain by holding activities really stay because of the coffee shop?"

"They stay because of the price during the event, but will this event continue?"

Chen Mo looked up at Song Xia.

Song Xia thought about it and shook her head. How could she keep the event going?

"Is that right? These customers who choose to stay because of the event will still choose to leave once the event disappears."

"So at the beginning, don't set up activities. Those who can stay are our real customers."

Listening to Mr. Chen's words, Song Xia nodded subconsciously and felt that what Mr. Chen said made sense.

But she quickly thought of the second question.

"But Mr. Chen, if the revenue of cat cafes and maid cafes decreases, our Nanhe Coffee will lose more!"

"Now there are many employees who are worried that Nanhe Coffee will continue to lose money. Mr. Chen, will you give up Nanhe Coffee?"

Song Xia finished speaking and looked at Mr. Chen carefully, wanting to see what expression Mr. Chen would have after hearing her words.

But to his surprise, Mr. Chen was actually laughing.

She expected many reactions from Mr. Chen after hearing her words, but she never thought that Mr. Chen would laugh.

"You don't have to think too much about this. As long as Tomorrow Group doesn't fall, I will definitely stick to this coffee shop."

Chen Mo smiled at Song Xia.

He did not make a wrong choice for this talent who opened and closed the milk tea shop.

Under Song Xia's management, Nanhe Coffee has always been in a state of loss. Although two alternative coffee shops have appeared, the flaws do not outweigh the merits. Overall, it is still moving in the expected direction.

As for giving up Nanhe Coffee, how could it be possible.

How can such a good money-losing industry be given up just like that?

If he had to give up, he would have to give up Cangxue Game.

Among all his businesses, Cangxue Game was the most rebellious. If the system had not allowed it, he would have removed Cangxue Game long ago.

"Thank you, Mr. Chen. Mr. Chen, don't worry, we will definitely work hard to make Nanhe Coffee profitable."

Song Xia heard Mr. Chen's assurance and hurriedly stood up and bowed to thank him.

"This effort should also be moderate, don't be too tired, the problem of coffee shop profitability is a long-term problem."

"So don't care about one day or one night, and don't be anxious, just take it slowly."

Looking at Song Xia's confident expression, Chen Mo was a little scared. If he really wanted to make Nanhe Coffee profitable.

He wanted to cry to death.

He hurriedly opened his mouth to make up for it, so that Song Xia could relax, and then continued to speak.

"It's just right for you to come here today. I also have some arrangements for Nanhe Coffee."

"Mr. Chen, please speak."

Song Xia said seriously.

"Now Nanhe Coffee is saturated in Jiangcheng City, but the speed of our expansion cannot be slowed down."

"So we need to open Nanhe Coffee in other cities. For this, we need to set up regional management, and then report to the Jiangcheng headquarters through the regional office."

"As for the candidates for regional management personnel, you can select them yourself."

Chen Mo spoke slowly.

"Mr. Chen, Teacher Su and I have also discussed this, but we have not yet decided which city to choose."

She and Teacher Su discussed the matter of outward expansion before the New Year.

The overall idea has been formed, but they are a little undecided about the choice of city.

If they choose a big city with high consumption, their boutique coffee will definitely have more audiences than Jiangcheng.

After all, the wages in big cities are generally higher, and more people will be willing to pay for a 50-yuan cup of boutique coffee.

But there is a problem in big cities, that is, the cost is too high. The rent for renting a house alone is estimated to be two or three times higher than that in Jiangcheng.

And even if there are many consumers of boutique coffee in big cities, there will be a lot more competition, and Nanhe Coffee is still famous.

If Nanhe Coffee opens in a big city, the chance of losing money is estimated to be more than 90%.

It may even lose more because of the increase in capital.

But if you choose a city with low consumption, such as Jiangcheng, or a city with lower consumption than Jiangcheng.

Then you will face the problem that Nanhe Coffee is facing now, the price of boutique coffee is too high, and few people will pay for it.

The choice of city?

Chen Mo thought thoughtfully.