Section 626

Ji Guoxiong murmured: "Is this the strategizing and decisive victory thousands of miles away?"

"It should be!"

Although Ji Guoxiong didn't say who he was talking about, Yu Siying knew who he was talking about!

"Are you ready for the press conference?" Yu Siying asked with a smile, "When public opinion reaches its peak, President Ji will need to come forward in person."

"It's been prepared a long time ago!" Ji Guoxiong laughed, "I've been preparing the manuscript for two days, and I know it by heart!"

Chapter 498 The better the profit! The worse the reputation is! Moral kidnapping!

Chapter 498 The better the profit! The worse the reputation is! Moral kidnapping!

"By the way, Mr. Yu, how much did you spend on this hot search?"

Yu Siying said with a smile: "It didn't cost anything at all. This time the topic happened to hit the sensitive skin of netizens. We didn't even exert ourselves, and the heat started to rise..."

"You are indeed worthy of being a boss!"

"Yeah!" Yu Siying also agreed, "The marketing for Jiuxiang Hotpot should not exceed 20 million, but the effect is better than advertising with 1 billion. However, this is because the foundation of the hot pot restaurant is good, and the boss can grasp it Good timing and great ability to catch people’s attention! ”

Ji Guoxiong sighed: "Yes!"

They really didn’t spend much money on marketing, they were almost just riding on the popularity of Guo Di Lao!

At night, the Guodilao headquarters office is still brightly lit.

After reading the report, Lei Mingwei looked at the "Jiuxiang Hotpot Waiter's Monthly Earning Over Ten Thousand Double Day Off" that was posted on the hot search, and his face became more and more gloomy.

He had calculated everything, but he still didn't expect that even if Guodilao released its performance report and released news about overseas expansion, the original intention was to show the strength of a powerful company... but in the end, Jiuxiang still gained popularity!

Not only were they attracted by the popularity, but Jiuxiang's generous employee treatment made the "good-looking" profit performance of Jiuxiang become even more ugly, and it looked more and more like unscrupulous capital.

If Guodi Lao is a mechanical processing industry and not for ordinary people, then it doesn't matter.

But they are in the catering business, and what they need most is a mass base!

Having been in shopping malls for decades, he can be considered a shopping mall veteran.

But it is rare to encounter such an intensive and serial marketing campaign!

It was like a set of combo punches, and the whole company was stunned!

Through Guodi Lao's criticism of Jiuxiang, and then everyone's curiosity about Jiuxiang, and through Guodi Lao's performance report... it became a hot search again.

The rhythm of publicity and marketing is very smooth, one wave after another!

Moreover, the other party seemed to have successfully predicted their Guodilao reaction. They seemed to have completely fallen into Jiuxiang's promotional rhythm!

He knew very well that Jiuxiang was building a brand image!

Click on the news about "Jiuxiang Hotpot Waiter's Monthly Earning Over RMB 10,000 for Double Breaks Every Week". This is a report from a well-known media in Shancheng. It probably means that through interviews with reporters, many waiters at Shancheng Jiuxiang Hotpot restaurant received the A monthly salary of over 10,000 yuan.

What surprised the reporter the most was that in addition to receiving social security, the waiters at Jiuxiang Hot Pot Restaurant also get two days off per week...better than the treatment offered by domestic catering giant Guodilao!

Then the reporter went to Rongcheng and Lincheng and found that the waiters in many stores received monthly salaries of tens of thousands...

Lei Mingwei took a deep breath and felt that the marketing team behind Jiuxiang Catering had really stepped on this trend!

This kind of news is indeed the most popular search topic nowadays and the most popular among ordinary people.

In addition to public attention, even the official side is quite supportive!

After all, if you want positive energy...you have to take off your long gown!

How about making a million dollars in takeout in three years, setting up a stall with a monthly revenue of 100,000, or working three jobs with a monthly salary of over 10,000…

Of course Lei Mingwei knows the salary of employees at Jiuxiang Hot Pot Restaurant. There is Golden Week in May!

The waiters at Jiuxiang Hot Pot Restaurant will receive three times the salary, plus the waiter's basic salary of about 6,000 and the store's profit share. If the hot pot restaurant's performance is slightly more popular, it is completely possible to get a salary of tens of thousands.

In other months, the waiters at Jiuxiang Hotpot cannot get a monthly salary of tens of thousands!

But Jiuxiang Hot Pot Restaurant happens to be hyped in June.

The weather, location, people and people in June... all seemed to be on Jiuxiang's side!

Vice President Liu Jianyun said in a low voice: "Mr. Lei, I just received news that those MCNs who cooperate with us have said that they can no longer criticize Jiuxiang for the time being..."

"I know!"

Lei Mingwei knows very well that with the current public opinion environment, Jiuxiang Hotpot has been in an invincible position in a short period of time!

All attacks and criticisms on the Jiuxiang Hotpot chain... may trigger counterattacks from fanatical netizens!

Those self-media bloggers dare not accept their money.

Unless, Guodi Lao is like Jiuxiang Hotpot, giving the waiters a salary increase, giving them a share of the store's profits, and giving them time off... But is this possible?

He is just a high-level wage earner, and he is not qualified to make this decision!

Unless the boss and shareholders cut off the meat from the employees!

"Mr. Lei, what should we do now?" Liu Jianyun whispered, "Public opinion is not very favorable to us. The results we have achieved in overseas markets and the profits we have made... seem to have had the opposite effect!"

"Don't move for now!" Lei Mingwei hesitated and said, "Our hot search... take it down!"

Because of the Jiuxiang Hotpot chain in the same industry, the higher their profits are, the worse their reputation is!

"OK!"

He thought for a moment and looked at everyone and said, "We should consider how to deal with Jiuxiang. I feel that if we don't take action, it may really rise, and then it will definitely affect our performance in China!"

Another vice president Gao Yan said, "Jiuxiang's marketing is indeed very strong, but water can carry a boat, but it can also overturn it. But we may try to use public opinion to force Jiuxiang to raise operating costs!"

Lei Mingwei asked curiously, "What do you mean?"

"Don't they claim to be a conscientious enterprise?" Gao Yan laughed softly, "We can guide public opinion, similar to letting Jiuxiang Hotpot implement an eight-hour work system every day... If they are willing, it will greatly increase operating costs, slow down its expansion speed, and attract dissatisfaction from other peers... If they are not willing, their golden body of a conscientious enterprise will be broken!"

Several other senior executives nodded, feeling that this idea is not bad.

At least it can reduce the halo of Jiuxiang Hotpot!

Lei Mingwei smiled and nodded: "Moral kidnapping? You can try it!"

Liu Jianyun said: "They are so hard-working in marketing. With the style of Jiuxiang Catering, they should enter a more crazy expansion period. Maybe they will take the opportunity to open up franchising... There should be flaws at that time!"

"Indeed!" Lei Mingwei nodded, "As long as they expand, there will definitely be flaws. If they open up franchising, there will be more flaws!"

"They will definitely open up franchising!" Another executive said in a deep voice, "This period of time is their best opportunity for expansion. Their goal should also be to go public!"

An executive smiled in a relaxed tone: "After all, it is easier to make money from franchising. Who doesn't like money?"

Hearing this Lei Mingwei also said with certainty:

"Jiuxiang Hotpot definitely wants to go public. If you want to go public, you must have a certain scale. With the style of Jiuxiang Catering, they must be more radical than ordinary companies!"

"No one will go against money, and no company can refuse the temptation of listing financing to cut leeks... In the process of their crazy expansion, we will definitely find loopholes!"

"In addition, we must also try to coerce Jiuxiang Hotpot from public opinion, either raising their operating costs and causing dissatisfaction and resistance from other peers... or break Jiuxiang's conscientious enterprise's golden body!"

"In short, I feel that Jiuxiang will be one of our future enemies, and everyone should pay close attention!"

Chapter 499 Ji Guoxiong's live interview! A little bit can't stop!

Chapter 499 Ji Guoxiong's live interview! A little bit can't stop!

Guodilao quietly removed the hot search, and Jiuxiang Hotpot's popularity soared.

Jiuxiang Hotpot branches in various places were crowded for a while.

There were long queues outside many hot pot restaurants.

Ordinary people began to check in at Jiuxiang Hotpot and post videos and photos on social media.

Some Internet celebrities also went to Jiuxiang Hotpot branches to take advantage of the popularity of Jiuxiang Hotpot!

The entire Jiuxiang Hotpot chain tends to develop into an Internet celebrity restaurant.

Fortunately, Ji Guoxiong notified the store managers of each branch earlier to prepare for a large number of customers.

Coupled with the relatively redundant number of employees, each branch can receive customers well.

In Shancheng, Xu Zhu saw a long queue at the door of her "own" Jiuxiang Hotpot restaurant, and she was really smiling.

After doing business for so long, this is the first time she has seen a return on money!

Although she has not yet recovered her investment, she has seen the dawn of making money.

She couldn't help but sigh: "It's really not easy!"

"Xiao Wang, let me help you!"

Xu Zhu happily rolled up her sleeves and helped the waiter Xiao Wang move plastic stools to the customers queuing at the door.

"Boss Xu, let me do it!"

Xiao Wang is a boy who graduated from high school. He looks pretty and clean, and is popular with girls.

He worked in a factory and delivered food before. Later, he heard that Jiuxiang Hotpot had good treatment, so he paid attention to apply for the job.

Just when an employee was about to leave, he was hired!