Chapter 69 0068: Countdown to Takeoff
If a TV series wants to be a big hit, it must have the right time, place, and people.
The drama "Xiao Yuer and Hua Wu Que" started airing at a very good time, a week earlier than other first-tier TV stations. The competition was for older dramas that were aired to the end.
And this week comes down.
The ratings were 0.79% for the first broadcast, 1.50% for the second day, and increased by about 0.3% every day thereafter. The ranking also gradually rose from fifth, and it has now won the championship for three consecutive days.
The Douban score dropped to 8.1, but it is still the highest-rated martial arts drama in the past decade.
"Nantian Divine Fist, Divine Sword Art, Wedding Dress Magic, the martial arts secrets in martial arts dramas are finally no longer the extremely perfunctory four-character 'peerless magic skills'. The Valley of Evil, Yihua Palace, and the Jianghu sects in martial arts dramas are finally It’s not just ‘Wudang Emei Shaolin’ anymore.”
"Different from the martial arts world where chivalry comes first, it is a world of rivers and lakes full of love and hatred."
"The storyline is more about small characters, which makes me feel very grounded."
…
The novel setting regains the foundation of martial arts. It is no longer about filters that are too white to be true, martial arts moves that are so fake that they are eye-catching, and lines that are so awkward that you pick out the three rooms and one living room with your toes... Wait, wait, wait, this " "Xiao Yu'er and Hua Wu Que" successfully captured the original flavor of a martial arts drama.
It is not difficult to see that the audience's requirements are not high.
1. The martial arts fight is clean and neat.
2. The plot design of IQ Online.
3. The lines are consistent with the background era and the character's personality.
4. A soundtrack that fits the plot.
5. Distinctive male and female supporting roles.
Are these difficult to do?
In fact, it is not difficult, but driven by capital, traffic and topics have become more important than anything else.
In the past few days, Shi Lei and Shen Yang's performances have become more and more outstanding. They played Hua Wuque and Xiao Yu'er vividly, and they have attracted many fans with their online appearance and acting skills.
Our Chinese audience is really tolerant. As long as the show gets better and better rather than worse, they are willing to support it.
In fact, many people don’t know what performing arts, actors and acting are?
Performing arts specifically refers to performances in which actors create characters in movies, TV series, and plays.
An actor is a performer who plays a role in the performing arts.
Acting refers to performance skills and an actor's ability to use various techniques and techniques to create images.
Acting skills are the foundation of an actor's career.
So, who do actors ultimately serve? Of course, it is for the general public. Between traffickers without acting skills and actors with acting skills, I believe there are still more people who like the latter.
The ratings of the drama "Little Fish and Flowers" continue to rise. For the melon-eating masses, it has found a new topic to explore on the keyboard after dinner.
“This year’s competition for summer TV series is interesting, and the dark horse is the first to take the lead!”
"From the analysis of the early hype and marketing, the dramas of several other TV stations are all conventional dramas that rely on traffic and topic support. In front of real quality dramas, they are like paper tigers, useless."
"High-quality works like this with superb quality should be supported, and polluted data and traffic must not be allowed to become the main indicator or even the only criterion for evaluating works, thus continuously spreading the effect of bad money driving out good money."
…
As long as the "filter" of fans is removed, it is easy to distinguish between good dramas and divine dramas.
Moreover.
The majority of people are neutral. They only look at whether the plot is reasonable and exciting, and don't look at which star is acting. They are the main contributors to the ratings. If you deal with them, everything will be easy.
"When will we start marketing?" Mo Lan asked Jiang Ge's opinion.
"Next week." Jiang Ge has already made a plan, because he doesn't have much money to invest in publicity, so he has to spend it wisely. "When other dramas are released tomorrow and the day after tomorrow, the popularity and topics will rise, and Gu Jiang Yuyan, played by Yao, happened to appear on the stage, and we used this bombshell to crush their hopes in one fell swoop."
He was very aware of the quality of this refined version of "Little Fish and Flowers". It had a perfect start, the climax had not yet come, and the probability of it crashing later was almost zero.
We just need to wait until the heat reaches a higher level before letting Gu Yao enter the field to harvest.
Jiang Ge took out a folder from the drawer, handed it to Mo Lan, and said, "This is a publicity plan I wrote. Please help me see if it works."
Mo Lan nodded and looked at it carefully.
The success of a TV series is inseparable from a solid script, the actors' powerful performances, and meticulous production polishing. It is also inseparable from the fancy help of "marketing", especially now.
Jiang Ge summarized while learning, choosing to start from the audience's thinking, find the best publicity points, and formulate corresponding media strategies, interaction strategies and execution strategies to achieve the maximum exposure of the drama "Little Fish and Flowers" .
Mo Lan's eyes opened wider and wider. This publicity plan was very detailed and complete. It could be said to be comprehensive.
She was once again impressed by Jiang Ge. His learning ability was so strong that he had only been in the industry for less than a year. He understood many things and could apply them skillfully to actual work.
I……
Got sidetracked after all these years?
Or, talent is more important than hard work.
well,
People are so irritating!
In the blink of an eye, this summer’s dramas from first-tier satellite TV stations Mango, Blueberry, Lychee, Oriental and Yangba were all aired.
As expected.
Press releases from Mango, Blueberry, and Lychee are flying all over the place, all kinds of speculation about actors' CPs, actors' private lives, speculation about on-site events, etc. In short, their marketing operations have been done to the extreme.
Fans automatically become the main force of publicity, appearing on major platforms such as Weibo, Tieba, and Douyin.
"With large investment and production, the main creative team is unprecedentedly strong. Penguin Entertainment's products must be high-quality. The first choice for the summer season is none other than "Piao Miao Jiang Hu"!"
"A five-thousand-year-old beauty and a perfect husband on earth are sweet and sweet. The plot has love, laughter, and tears. Only "Fall in Love with Cats, Fall in Love with You" is available for the summer season."
"Adapted from the super popular novel "My Wife is the First Female Warrior in the Three Realms", the winners of the Golden Eagle Award for Best New Actor and Actress starred in it. The plot and acting skills are double guaranteed, and you will enjoy the whole summer!"
...
The major hot search lists are all related to these dramas and actors. The attention is instantly off the charts, and they are firmly on the top!
The number of views of Douyin's videos has also been broken out of the circle. At the same time, in the increase in TV drama topics, these TV dramas have exceeded 5 billion in total.
The discussion and attention are indeed the leaders of this year's summer TV series.
However
Although the ratings of the first broadcasts of these dramas all exceeded 3%, none of them ranked first.
That's right.
The ratings of the drama "Little Fish and Flower" have been the top for five consecutive days!
When the story of Little Fish and Flower was about to enter a period of fatigue, the ultimate boss appeared!
The audience's attention began to shift from the two male protagonists and the three female protagonists, and they were all attracted by the role of Jiang Yuyan.
Jiang Yuyan, played by Gu Yao, appeared on the stage with a unique temperament of a girl next door, coupled with a tragic experience, and the innocence exuded from her big watery eyes, which made people feel pity.
However...
The biggest reason is good figure, high appearance, and acting skills.
On the Internet, Gu Yao's popularity began to reverse, surpassing the Golden Eagle Goddess, the Five Thousand Years Beauty, and the winner of the Golden Eagle Award for Best New Actress, becoming the topic queen of this summer.
As the plot develops, more and more viewers are fascinated by the role of Jiang Yuyan.
Jiang Ge's publicity plan is gradually being implemented, and Gu Yao's press release has been arranged. In the current situation of a group of women competing for supremacy, how can it be justified if he does not take advantage of it and hype it up.
At the same time.
He was in the mood, so he created a small account on Tieba and posted a post on the Actor Bar. The picture was Gu Yao's official Jiang Yuyan promotional poster, and the title was: [The most beautiful ancient costume actress in the past ten years, does anyone agree with my point of view? ]
In the current situation, discussion topics are more suitable than rhythm topics.
The Tieba on Blue Star still has a little popularity, and it has not completely become a historical mark of the times. As soon as this post was posted, it immediately attracted a lot of attention from the forum friends.
After a while, some viewers who were conquered by Gu Yao and Jiang Yuyan took the lead in replying.