451: Brutal Move
A well-received and commercially successful domestic animated film has given practitioners in this industry a shot of confidence, and has given them a glimpse of the infinite possibilities of the future.
Their efforts have paid off.
Of course, the iron must be hard to forge. If the gimmick is greater than the quality, then it doesn't matter whose name is used.
As for the audience, they don't care what significance "Kung Fu Panda" has for the domestic animated film market or the world's animated films.
Their ideas are relatively simple. If it's "good-looking", they will go to watch it, praise it, and recommend it.
Especially after the normal scheduling, everyone bought tickets, which directly caused the single-day box office of this animated film to continue to rise, starting a record-breaking journey.
"No problem, it's great!"
"It's really suitable for all ages, children, parents, and us, all had a great time watching it."
"No problem, the pictures, actions, ideas, etc. are all top-notch."
"Django is awesome!"
"+1!"
"+10086!"
...
For a movie, word-of-mouth marketing is the lowest-cost and most effective promotion method, and viewers recommended by word-of-mouth can easily become the next word-of-mouth communicator.
When everyone can become a communicator, to some extent, word-of-mouth communication is equivalent to a micro-self-media platform.
But word-of-mouth communication is difficult to work in a short period of time. It requires a certain amount of accumulation in the early stage, and then it will spread explosively in the later stage.
Starting from the story and being loyal to the quality, if you want the audience to actively spread it, you must create good works and let them have a good viewing experience.
When a virtuous cycle of [people who have watched it actively recommend it → people who are recommended to watch it] is formed, the box office will not be small.
"Kung Fu Panda" is currently in this situation. In fact, "The Professional" and "Dragon City Wings 2" are not bad, but the opponents are too strong.
"I feel sorry for Xia Duoyu and Zhang Shucheng!"
A wave of care has been set off on the Internet, and everyone is sympathizing with other movies.
Xia Duoyu has let it go and no longer regards Jiang Ge as an opponent. Now he only hopes that the box office can exceed 3 billion. Not to mention how much money he makes, at least he can't lose money.
Zhang Shucheng has never regarded Jiang Ge as an opponent, but called him "the strongest assistant" to add points to his own movies.
At the same time, major film and television investment companies and film and television production companies have seen not only the counterattack of "Kung Fu Panda", but also the business opportunities hidden in it!
That's right, they have set their sights on animated films.
Jiang Ge has proved with facts that this type of movie is no longer just a good hit, but also has the ability to attract money.
The one with the highest action and execution is naturally Penguin Animation.
Since Yuewen is a subsidiary of Penguin Group, Yuewen's online literature IP will be given priority to Penguin Animation, and the works of Jinjiang and Penguin Comics will also be produced and broadcast by Penguin Animation first. Therefore, Penguin Penguin has many popular IPs, so it is not a problem to take advantage of the popularity of "Kung Fu Panda" to make a few animated movies. The projects that should be launched to attract investment will be launched, and the ones that should be announced to attract popularity will be announced to attract popularity.
If Penguin Animation is a krypton gold player with its own artifacts as soon as it appears, then other companies are civilian players who have to take one step at a time, without many popular IPs and not much funds, relying purely on originality.
They did not give up because of this. The dividends brought by this wave of domestic animated films must be eaten by all means, and Penguin Comics cannot be monopolized.
Colleagues in the animation circle are making big moves, and Jiang Ge is not idle either. Others have taken advantage of his popularity, so how can he let it go?
That night, Huafeng Media's official Weibo announced its animation production plan for the next five years. Five animated films were approved, namely "The Return of the Great Sage", "Nezha: The Devil Child Comes into the World", "Kuiba 1", "Frozen", and "Spirited Away". The first three are Chinese animations, and the last two are American and Japanese animations.
Yes, it is not only about taking over the domestic market, but also the overseas market.
As soon as this news came out, it quickly became a hot search, triggering heated discussions among netizens.
"Oh my god, this is not just for fun, they are going to enter the animation film industry!"
"One a year, there will be something to watch!"
"I originally planned to call on everyone to leave a message on Jiang Ge's Weibo and make more animation films. As a result, I am still at the stage of 'thinking', and they have already 'made' it directly."
"Finally, they have started with the four great classics!"
"Just by looking at the titles, you can guess the first two, but you have no idea about the last three."
"Don't forget, there is also "White Snake: Origin" in production."
...
In fact, the current domestic animation can be said to be not as bad as before. There have been great changes in production technology and story plots.
In recent years, many excellent works have been produced, such as "Qin Yue", "Tian Ge", "Assassin", etc., which are all very good.
In general, the changes in domestic animation are really big, and Chinese people like it more and more.
However, these are mostly dramas, and there are fewer animated films.
So, when Jiang Ge made these five, everyone was greedy.
Compared to the excitement and excitement of netizens, colleagues in the animation circle are complaining bitterly.
Penguin Animation: Who is the animation company?
Xuanji Technology: It’s over, it’s a collision with Journey to the West!
Yihua Kaitian: This time we must avoid it!
…
An entertainment company is even more ruthless than their professional animation company.
You said, you don't train artists, don't make TV series, don't make movies, why come to the animation circle to steal our jobs!
Well, since we can't stop it, then let it come, but why do we have to put so much pressure on us?
Alas... I thought the explosion of "Kung Fu Panda" would bring a wave of dividends to domestic animation films, but I didn't expect it to bring a wave of shocks.
At this time, Jiang Ge had ended his trip to the mountain city with Zhou Lingwei. After a day of rest at home, he dragged his suitcase to Jiangcheng to prepare for the filming of "Lost on Journey".
"Director Jiang!" The person who came to the high-speed rail station to pick him up was Xu Dongqing, the young director who recognized him in the cinema last time. Later, he passed the interview and joined Huafeng.
"When did you arrive in Jiangcheng?" Jiang Ge asked casually.
"I came before the May Day holiday and went to the filming location of the movie." Xu Dongqing stepped forward to help with the suitcase.
"Well done, how about these filming locations? How much do they match the script?" Jiang Ge gave an appreciative look. Now he is the assistant director, and learning is the main thing. If you don't work hard, it won't work if you just rely on him to teach you.
"The matching degree of Yangtze River Bridge, East Lake, Xudong Xianpinmao, Xudong New World and other places is more than 90%, but the airport, railway station and bus station are not very similar." Xu Dongqing replied.
The SJZ airport and railway station that appeared at the beginning of the film, as well as the Guangshui Bus Station and Jiangkou Bus Station that appeared in the middle, are planned to be filmed in Jiangcheng.
As for what Xu Dongqing said about not being similar, it means that it is not the 2010 appearance in the script.
"It doesn't matter. Anyway, there is no need to shoot a panoramic view. Just build a partial scene when the time comes." Jiang Ge considered this problem when he chose the movie "Lost on Journey" and exchanged it after thinking of a solution.
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