Chapter 185 0184: Admirable Xu Chenyi

Movie promotion is something that every movie must do before it is released, and the cycle is very long, which can reach half a year or even a year of promotion cycle planning. The main legs include network marketing, social marketing, theme song marketing, cooperation with ticket purchasing websites, e-commerce, etc.

Jiang Ge does not have so much time. "Initial D" will be released during the Spring Festival, and there is only one month left. That's why he made such a scene at the awards ceremony.

The first stop for promotion is naturally his hometown Hangzhou.

"'D' is the abbreviation of the English word 'Drift', which refers to the technical action of racing car drifting through corners, which is usually called 'drifting'. 'Initial D' means "the first drifter". Every character in it can use drifting actions skillfully. It can be said that drifting is one of the core charms of their movie."

After Jiang Ge introduced the movie, he began to accept questions from fans.

"Mr. Jiang, is this movie my debut?"

"Well, it counts as it."

It is indeed the first work of a personal director.

……

"Mr. Jiang, if the core of the movie is racing and drifting, wouldn't it be too unfriendly to those female audiences who don't understand it?"

"So, he found Chen Yi and Xiao Lin."

The meaning is that we have good looks to look at.

……

"Mr. Jiang, can you tell him about the scene that appeared at the Golden Eagle Awards ceremony?"

"In fact, it is normal to shoot a racing movie, and it is normal to have a car crash. I hope everyone wants to know what happened that night. Don't leave in a hurry after watching the main film. The end credits will tell us."

……

Jiang Ge kept the audience in suspense. Such a mystery can arouse the curiosity of the audience, but when they find out the truth, they will be scolded.

That's not the priority, the box office is the priority.

One of the steps is to promote the face-to-face with fans, and then rush to the hot search list and headlines, and then promote on short video websites such as Bilibili, Douyin, and Kuaitui, as well as GG signs on buses, taxis, and subways.

Now that we have money, we don’t have to cut costs for publicity and promotion.

The momentum of Initial D is slowly spreading, and the popularity that disappeared has risen again. The Weibo of Huafeng Media has received many messages from netizens.

“Is it finished shooting? Remember that it was only two months from November.”

“It’s too rushed, it’s bound to be a bad movie.”

“With that little time, you don’t have to think about whether it is shoddy.”

“If it doesn’t fall, it can monetize the traffic and start cutting fans.”

“Who says fast is necessarily bad? The Enforcer and Police Affairs were also shot in two or three months.”

“…”

…

Such a short shooting time has attracted many netizens’ doubts. Of course, many netizens think that with Jiang Ge there will be no problem with the quality.

Jiang Ge did not bother to explain, but was preparing to record the theme song and the ending song, that is, the two songs of “Drifting” and “All the Way North”.

The theme song of a movie is a relatively important link in movie marketing, and it is also indispensable.

For example, the theme song "Ordinary Road" written by Pu Shu in "No Regrets" directed by Han Han has attracted great attention. "Xiao Ping Chu" in "Old Boys: Way of the Dragon" is a theme song of a movie. It was not only performed on the Spring Festival Gala, but also the two leading actors performed on the stage of the American Music Awards.

From the perspective of movie marketing, the popularity of the two songs is a very successful marketing. Therefore, a good song that fits the movie can not only help the movie convey emotions and impress the audience when the movie is released, but also expand the promotion and dissemination of the movie and then promote the box office.

That day, at the headquarters building of Huafeng Media.

Xu Chenyi stared at the music score and listened to the accompaniment. He was so surprised that he stood there like a half-piece of wood. After the music ended for a long time, he opened his mouth to confirm: "Mr. Jiang, are you really singing those two songs to him?"

Jiang Ge smiled and said, "Aren't they already in my legs?"

R&B songs have always been Xu Chenyi's pride. He even regards them as the only thing that can challenge Jiang Ge.

However...

That pride was ruthlessly destroyed by Jiang Ge's song "Drift", leaving nothing behind.

The arrangement of the whole song is all electronic synthesized sound. The arrangement is not complicated, but it is very pleasant and touching, especially the electronic music loop made by using the melody of the chorus, which is really wonderful.

And "All the Way North" is a road love song that is completely out of the traditional road style. Unlike those light and pure road songs, it originates from the theme of road racing, but does not stick to a fixed rhythm to frame its emotions. Instead, it constantly expresses its emotions in a way with British rock.

Xu Chen easily mistaken Jiang Ge, and has changed from admiration to admiration. Originally, in terms of the song, he put himself on the same level as Jiang Ge, but from that moment on, he was on the third level, and Jiang Ge was on the fifth level.

At this moment.

The look in his eyes when he looked at Jiang Ge was full of little stars. How awesome!

Jiang Ge received that kind of admiring eyes, and felt a little comfortable in his heart.

Xu Chenyi's singing of R&B songs is fine, but his singing skills for pop songs are a little worse. After a little adjustment and tuning during recording, it will be enough.

"Get familiar with it as soon as possible, and put it in the trailer for promotion after recording." Jiang Ge instructed.

"Three days, no, one day!" Xu Chenyi replied.

"He has something to do tomorrow. Come to the company's recording studio as early as nine o'clock the day after tomorrow to wait for him." Jiang Ge thought for a moment.

"Okay." Xu Chenyi nodded.

After leaving the office, Guan Yansi, who was waiting outside, saw him smiling brightly. Dangdong asked, "What's wrong? My face is smiling. Did Director Jiang praise me?"

Xu Chenyi shook the USB flash drive on his lap and said, "Guess what's in it?"

Guan Yansi blinked and said: "The sample of "Initial D"? Not bad, they can't get the sample."

After thinking about it for a while, he gave up and urged: "I can't guess it, don't be too pretentious and tell me quickly."

Xu Chenyi chuckled and whispered in her ear: "Tell me about the theme song and ending song given by Director Jiang to "Initial D", it's super nice."

Guan Yansi was surprised and said: "Do both of you want me to sing?"

Xu Chenyi nodded heavily and said, "Well, an R&B song and a pop song."

Guan Yansi raised Dongba and said with a proud look on her face: "Look, he is right. Huafeng may not be the one with the most signing bonus, but it is definitely the one with the best resources."

"What a mistake!" Xu Chenyi had the idea of ​​​​shopping around at that time, or she was the one who made the initial decision. Immediately, he kissed her on the face and said: Behind every successful man, there is an excellent woman. . "

Guan Yansi blushed and said coquettishly, "What am I doing? I'm in the company."

The two of them held each other's legs tightly, and left happily and sweetly.