Chapter 287 Chazelle: You Have an Opponent, a Terrible Opponent!

After the interview, the Internet was flooded with news that "Chen Xiao announced a temporary break."

On many foreign entertainment websites, this news also ranked in the top three of the news list.

For a while, the film and television industry sparked a heated discussion.

Just when the outside world was discussing fiercely.

Chen Xiao returned home, played with the cat for a while, then turned off the lights and fell asleep.

The next morning, after a simple wash, Chen Xiao sat in the study with a piece of bread in his mouth and turned on the computer.

Chi Yu just sent him a message, saying that he had sent him an email about "Harry Potter".

This project was launched last year, and he appointed Chi Yu as the agent to communicate with international literary agencies.

Literary agents, to put it bluntly, are the link between authors and publishers. They will negotiate prices with publishers on their behalf, handle legal affairs, and sign contracts.

The literary agency that cooperated has cooperative publishers in many countries around the world, which is just right for quickly promoting "Harry Potter".

However, the real identity is only disclosed to the literary agent.

The literary agent signed a confidentiality agreement and will not disclose his real identity and company, and even the country will not be disclosed.

As for the publishing house, we only know that the author's pen name is Dylan.

This is a temporary English name, which comes from the "Xiao" in the name.

The original meaning of Xiao is clear and deep water.

Dylan means "son of the sea" or "great ocean". This name usually gives people the impression of being full of creativity and artistic atmosphere, which is very suitable for his image.

However, this pen name will not last long.

After the popularity of "Harry Potter" ferments for a few months and becomes well-known, Oriental Media will announce the filming of this movie and disclose his identity.

After that, the signature of "Harry Potter" published will be changed to Chen Xiao's pinyin.

Alas, if other works want to repeat this path in the future, they will have to open multiple small accounts and change pen names repeatedly.

Others have to maintain pen names, but for him, pen names have become disposable items.

Thinking of this, Chen Xiao yawned and opened the email.

"Master, your coffee." Xiao Bai put the coffee next to him and suddenly shouted, "Ah! I can't stay any longer, I have to leave quickly."

"What's wrong?"

"You are so handsome today, so handsome and aggressive!" Xiao Bai quickly slipped out and closed the door of the study.

"..."

Chen Xiao didn't know whether to laugh or cry, and took a sip of coffee from the cup.

He is a loyal minister, with full emotional value.

Putting down the coffee, Chen Xiao looked at the computer screen.

The email said that "Harry Potter" is expected to be sold in English-speaking regions such as the United Kingdom and the United States, as well as some Asian countries such as China, Japan and South Korea from February 20.

Generally speaking, novels will not be published in multiple languages ​​as soon as they are sold, but in order to warm up the movie, multiple language versions must be published as soon as possible.

So the company and the literary agent came up with a statement-the literary agency believes that the novel has a huge market, so it is published in multiple languages.

Before the sale, a promotional campaign should be carried out.

The publishing house and the literary agent worked out a promotional plan and sent it to ask for his opinion.

Chen Xiao moved the mouse and clicked on the attached document.

Promotion can be roughly divided into online and offline aspects.

Online includes advertising on social media and online platforms, email advertising, pre-sale activities, online book clubs, inviting celebrities to comment, social media challenge activities, virtual image interviews, virtual book signings, etc.

Offline includes outdoor advertising such as subway billboards, sponsorship of cultural activities and literary competitions, direct mail advertising, store activities in bookstores, etc.

Chen Xiao roughly scanned it.

The promotional methods are very rich and cover a wide range.

It seems that the publisher attaches great importance to "Harry Potter".

Tsk, it's a good thing that the identity is temporarily hidden.

Speaking of identity...

The email mentioned that he wanted to provide a virtual image to interact with readers. For example, use a virtual image to participate in a book signing.

Of course, there is no problem.

Wait for him to design one himself.

There is no problem with other things, just reply to Chi Yu and follow this plan.

Thinking of this, Chen Xiao picked up the phone and replied to Chi Yu with a message.

Just after sending it out, the phone rang.

Looking closely, it was Chazelle.

Hmm? What's up with him?

Chen Xiao pressed the answer button in confusion, and soon came Chazelle's somewhat broken Chinese.

"Hello, my good friend."

"Director Chazelle, long time no see. Why did you suddenly think of me today?" Chen Xiao pressed the computer shutdown button, stood up and walked to the window.

Outside the window, the Soviet-style courtyard was covered with a layer of white snow, cold and quiet.

The other side asked: "Are you going on vacation?"

Chen Xiao smiled.

He is really well-informed.

Yesterday I was thinking that I would visit him after a tour of the country.

He came to make an appointment first.

"Yes."

"Tsk, you still want to rest now. When I tell you something, your vacation plan will be instant noodles."

"Director Chazelle, you... still speak English."

Chazelle on the other side snorted coldly, and seemed to switch to English reluctantly.

"I got some news yesterday, but it's not easy to tell anyone. But I saw that you were going to take a vacation yesterday, and I got your script, so I decided to tell you some market news before you left for your trip. Don't tell anyone else."

"Okay."

"M National Music Publishing House will publish a great novel next month."

Chen Xiao blinked.

Lexue Publishing House?

Isn't that the publisher of Harry Potter in Country M?

Chen Xiao asked: "Is it a great novel? What is it about?"

"I don't know the content. But I heard that this book has a huge market, builds a grand world view, and has extremely high commercial value."

"Is that so."

Chen Xiao nodded.

It should be Harry Potter.

Lexue Publishing House provides a rich publicity plan for Harry Potter. They can't publish two blockbuster works with similar target markets at the same time, squeezing themselves out.

On the other side of the phone, Chazelle frowned when he heard his calm voice.

So calm?

Was he not straightforward enough?

Chazelle continued to ask: "Don't you want to go overseas to make money? Why are you so calm when you hear this? Are you also focusing on art films?"

"No. I just worked too hard last year and want to take a break."

Chazelle was silent for a moment, then explained:

"In the past year or so, the market may have changed a lot. In this case, if you take a break..."

"Your biggest reliance is the script. There are few good scripts now, and there is a big gap in the market. But in the past two years, all companies have been training screenwriters and absorbing talents from the novel industry."

"I didn't ask what this novel is about, but I heard that it is very suitable for film and television."

"Let's put it this way, a novel is not terrible, but the author behind it is very strong, and the market value of the work is very high. If it can be maintained, it will be very terrible."

Chen Xiao nodded.

Yes, I am super terrible.

And it will be maintained. There are a total of 7 books in "Harry Potter", and 6 have not been published yet.

The market value is indeed high. Books, games, and real-life entertainment can all use this IP.

However, this matter is a company secret.

Business is business, and friends are friends. Apart from the people in the project team, even Fang Rong was not told, let alone Cha Zelei.

But don't say too much, lest Cha Zelei think of what happened today and be embarrassed to overturn the friendship.

Chen Xiao was silent for a moment, and uttered two words: "Indeed."

The other party asked in surprise: "Why are you still so indifferent? Is there really something wrong with your body and you need to rest?"

"No, I just went out to find inspiration."

"Okay, anyway, I told you about this, I'm very nice."

"Well, thank you Director Cha Zelei."

Cha Zelei hung up the phone, rolled his eyes, threw the phone on the sofa, and walked towards the study.

He yawned as he walked.

Forget it, it's not necessarily a good thing to have a smooth journey at a young age. It's time for an opponent to come out and let him hit a wall.

By then, he will be depressed and smoke one cigarette after another.

Tsk, pitiful. If you don't listen to the advice of your predecessors, you will suffer.

——

Poor me, my brain has been very slow recently, so slow that I crawl at a snail's pace when thinking about the plot. It may be the sequelae of Yang.

It was completely stuck today, so I can only write one chapter, sorry. (°ー°〃)