Chapter 198 Two Crews Casting at the Same Time

After Chen Xiao finished chatting with Fang Rong about their work, he lowered his head and flipped through the documents in his hand.

"Director Chen." The producer's voice came from not far away.

The producer is also the deputy director of the company's production department, responsible for management, budget, contracts, marketing, distribution, publicity, etc.

"I want to ask a question."

Chen Xiao raised his head and looked at him, "You tell me."

"In the reality show in the movie, everything is an advertisement. The clothes, food, toys, etc. on the wife's body are all advertisements. The audience of the reality show inadvertently accepts the benefits of products. This is one of our themes."

"right."

"Then should we accept some advertisements and fill them in? This can bring us a lot of revenue. I roughly calculated how much revenue we would get if half of the items, such as clothing and daily necessities, were advertisements. Take a look."

With that said, the deputy minister handed a document to Chen Xiao.

Hearing this, the costume designer Xu Huijun frowned slightly.

Don't, if the clothing advertises, she will be greatly restricted.

Chen Xiao took the document, opened it, took a few glances, and said with a smile: "You did a good job. All the data is very detailed. It seems that you have worked hard."

The deputy minister couldn't help but raise the corners of his mouth slightly when he was praised, and he felt pleased with himself.

But just two seconds after he was happy, Chen Xiao changed the subject.

"It's a good idea, but we're going to use virtual advertising this time, not real advertising."

The deputy minister pointed to the document and said, "Director Chen, the advertising fee is not a small amount."

He knew that Chen Xiao's previous three works were co-produced with the government and did not include advertisements.

Even though this is an art film, a large number of manufacturers contacted him and offered to pay high prices to insert advertisements.

This... is a waste if it doesn't make any money.

Chen Xiao looked at him and said: "Because advertising is also part of our satire, we want to show how the media affects people's lives and choices unconsciously."

After saying that, Chen Xiao continued to look at the deputy minister, and saw that he was still a little confused.

Chen Xiao is not angry.

The deputy minister is usually busy with administration, so he probably didn't read the script carefully.

Moreover, this is a literary film, so it requires some energy and thinking.

It would be better to put it more bluntly.

Chen Xiao continued to explain:

"In the film, the program team used the banner of authenticity to distinguish itself from other programs. The audience was attracted by the real Truman and invested time, money and emotions for him."

"In other words, the program crew takes advantage of people's psychology to sell beauty."

"But if we peel back this layer of sugar coating, we will find that the program is full of advertisements and capital's pursuit of money. You can think about it, if we do the same, what will happen after it is broadcast?"

The deputy minister pursed his lips.

I will definitely be called a dog...

Having worked as a producer for more than ten years, he knows the market very well.

From the audience's perspective, your film criticizes advertising and capitalists who sell beauty on the surface and pursue profits on the bottom.

As a result, you actually use art films, literary films that focus on social reality and pursue aesthetics, to broadcast a bunch of advertisements.

The boomerang was completely pierced into his body.

I'm afraid I'll be sprayed into a sieve.

The deputy minister smiled awkwardly and said: "I'm sorry, I understand, thank you, Director Chen. The main reason is that recently I often see some people who are not optimistic about the box office of your new film, so I thought that maybe there are other ways to help this film. Project to make some money.”

Chen Xiao smiled.

Not optimistic about the box office performance of his new film?

He could guess who it was by thinking on his knees.

The film has not received much publicity so far and has no controversial points. How can passers-by guess the box office when they are idle?

Either Heizi or some people who are dissatisfied with the outcome of "Master Chef Xiao Fugui".

"Don't worry about them, they are not our target audience."

"But...hey. Mainly because your previous box office was very high, and I also hope to try to increase the profit this time."

Chen Xiao turned his pen.

This deputy minister's mentality is not very good.

"The Truman" can't be endured. What if "The Shawshank Redemption" is filmed one day? Wouldn't he cry so hard that his own mother doesn't recognize him?

Chen Xiao did not continue talking to him, but looked at the others.

"Good movies can withstand the test of time. But not all good movies will attract everyone's attention at the beginning. Therefore, I hope everyone can keep a calm mind and not be overwhelmed by the previous halo. Moreover, according to the worst-case scenario Look, it’s me and Director Chazelle who will pay for it, so don’t worry.”

Hearing this, Cha Zelei, who was on Chen Xiao's left hand side, smiled.

He crossed his legs and said, "It won't be a big deal. I think I can make a small profit. I can't say about other markets. In the North American market, it should be better than "Kung Fu"."

When he said this, Chen Xiao also had an estimate in his mind.

It seems that Chazelle is preparing to make a lot of efforts in terms of distribution and release.

"Okay, let's pass this topic. Let's move on."

After almost an hour, the meeting came to an end.

Casting director Huang Peng asked: "Director Chen, is it okay to set the casting date on March 28?"

Chen Xiao asked casually: "No. 28?"

"Well, is it convenient for you?"

On the 28th, "Family with Children" is also casting.

As a screenwriter, he doesn't have to go.

But now the outside world has extremely high expectations for this sitcom.

This casting is sure to be highly competitive.

Regarding the casting of the three children, he still wanted to take a look.

However, it was too tiring to be involved in the entire casting process for two crews.

For "Family with Children", he would wait for the crew to screen the roles and take a rough look at the final candidates. If there were no major problems, he would not say anything. He also didn't want to squeeze too much into Sun Li's directorial rights.

Then let's just put the two crews together.

At that time, he can go there at noon or evening.

"The 28th is fine. Please contact Director Sun Li and we will arrange a casting call with "Family with Children" in a hotel."

"OK."

"What? Are you running back and forth?" Chazelle crossed his arms and snorted coldly, "That's too tiring. How about you go directly? Leave it to me here. I will take care of everything and arrange it for my people."

Chen Xiao could tell from the tone that Cha Zelle was a little dissatisfied, fearing that he would delay his work here because of "Family with Children".

He sorted out the information in his hand and said, "I'll be here the whole time and won't affect us. Brother, don't worry."

After speaking, Chen Xiao looked at the others, "Do you have any questions?"