Chapter 76 Mendes' Expectations, Aiming for the Golden Boy Award [Please Subscribe, Guys! ]

Mendes has been quite happy recently.

And his competitors are jealous of Li Ang, who is getting better and better in Real Madrid!

It's not because of Li Ang's performance at this age.

In terms of performance and appeal to fans, Dortmund's Gotze is the first of the new generation.

The main reason why these agents are crazy about Mendes is Li Ang's nationality.

A Chinese player not only performed well when he was loaned to Milan, but also helped Milan win the domestic double championship as a main player. Now he has really established a foothold in Real Madrid!

When these factors come together, seeing that Mendes is about to become the first agent to successfully reach out to the Chinese market, how can the other agents not be crazy?

But no matter how they curse Mendes, saying that he has been lucky in his career, first met Mourinho and Ronaldo, and now picked up Li Ang for free.

It can't change the fact that Mendes is now in contact with batches of Chinese companies to discuss cooperation.

In fact, since the first half of the year, when Li Ang joined AC Milan on loan, major Chinese companies have been unable to sit still.

Those with foresight offered generous normal contracts in advance, hoping to get the first piece of cake when Li Ang started promoting in China.

Those with short-sightedness even offered long-term contracts, but the amount was not cheap.

At that time, Mendes' head was numb when he saw the offer amounts.

He listened to the advice of Ronaldo and Mourinho to sign Li Ang in person. On the one hand, he gave face to his two old friends, and on the other hand, he did save some luck.

But he never expected that Li Ang would become a hot commodity in the eyes of major Chinese companies through his performance in Milan in half a year.

It can only be said that Mendes still did not dare to let go of his psychological expectations of the potential commercial value of Li Ang.

However, when he was almost confused by the amount of money used by the Chinese business tycoons, Mendes was still very clear-headed and flew to Milan to talk to Li Ang about this matter.

And Li Ang also gave his answer calmly at that time.

"No hurry, wait until I finish this season and return to Real Madrid before looking at new offers."

At that time, Mendes still felt that Li Ang was a little too confident, and should have negotiated at least one or two normal and lucrative endorsements while the popularity was high.

But now it seems that he can only say that Li Ang is absolutely right!

Because Li Ang did not have any championship titles at that time, he was just an excellent youth training player of Real Madrid.

And now?

Want to talk to Li Ang, a member of the Serie A and Italian Cup double champions, about endorsements?

Sorry, we have raised the price!

Even though the bottom line of the negotiation has been greatly increased, the number of Chinese companies looking for Mendes to discuss commercial endorsements has not decreased at all.

On the contrary, more wealthy tycoons have personally sent emails of intention.

This time Mendes really can't sit still.

He knows that Li Ang is not in a hurry, the kind that is really not in a hurry, but he is in a hurry!

Fortunately, this time, Li Ang gave him a positive answer.

In China, Li Ang wants to build a good reputation. He will not accept any endorsement that has product quality and reputation risks.

He does not want to take too many remaining commercial endorsements. He will accept three by the end of this year.

Li Ang will not intervene in the selection of brands and the final negotiations, and let Mendes' team solve them.

But before the formal negotiations, he also needs to talk to the representatives of the partners to see the other party's marketing methods at home and abroad.

The second is the contract with Real Madrid.

Since the last renewal with Real Madrid, Li Ang's new contract with Real Madrid has four years left.

This time, Li Ang's salary requirements for the renewal are not high, and it will be over 3 million euros after tax.

Even if it is exactly 3 million euros, he does not want to discuss his personal image rights.

It is okay to continue signing for four years, and it doesn't matter if the salary is a little less, but the image right is his bottom line, and he cannot give it a penny.

Just kidding, when his reputation in China was about to stink, Li Ang was also very confident that he did not give up his image rights.

At that time, Real Madrid saw that Li Ang insisted and didn't care much about it.

After all, there was no place for Li Ang in the first team at that time, and Real Madrid was also very likely to sell Li Ang directly to Real Betis in the end.

If Mourinho hadn't seen Li Ang's performance in Betis, he would have transferred him to the first team first, and finally decided to keep Li Ang.

At this time, Li Ang might have already played well in Betis.

So now Li Ang, who is more confident, is even more reluctant to hand over his image rights to the club.

However, unlike what Li Ang imagined, Mendes did not support his idea 100%.

Instead, he immediately raised different opinions after he finished his request.

And with Mendes' patient explanation, Li Ang finally understood that it turned out that having 100% of his image rights in his hands would not necessarily bring him more income.

At least now, by sharing personal image rights with Real Madrid and having Real Madrid's commercial promotion and publicity resources, Li Ang can get more commercial benefits than he imagined.

To give a simple analogy.

If Li Ang can now earn 1 million by signing endorsements with Mendes's publicity ability.

Li Ang has 100% of his image rights, then what Li Ang gets is most of the money left after deducting the share given to Mendes' team from the 1 million.

But if Real Madrid and Mendes jointly develop his commercial value.

Then Li Ang may get half or even 60% of 2 million or 3 million.

This account is easy to calculate.

In the past two or three years, it is beneficial for Li Ang to cooperate with Real Madrid to develop commercial value.

Therefore, Li Ang adopted Mendes's suggestion, but they also decided to try to take the initiative in the negotiation.

So after the first round of the Champions League, Mendes talked to Real Madrid about Li Ang's contract renewal, and the two sides fell into a negotiation deadlock.

The contract renewal given by Real Madrid is actually much more generous than the Mendes phenomenon, but the first requirement is to get half of Li Ang's image rights.

After Mendes agreed with Li Ang, the first requirement he gave was that Li Ang needed to keep 80% of his personal image rights.

The two sides were directly stuck on the first one, how can they talk about it?

After two days of stalemate, when the other terms were basically negotiated, the two sides returned to their respective first requirements.

Real Madrid made the first concession, asking for at least 45% of Li Ang's image rights.

But Mendes' team did not give in at all, and asked Li Ang to confirm again.

Finally, Li Ang's original words were given.

"We can only give 20% of the image rights, this is our bottom line."

As expected, before the start of the fourth round of La Liga, the two sides broke down again.

Li Ang was not surprised by this result.

After all, since the old man came to power, Real Madrid has required image rights for newly introduced players.

Now that he has created huge commercial value in one fell swoop, Real Madrid has always attached importance to the Chinese market, so it is strange that they are willing to give him 80% of the image rights.

Originally, the management of Real Madrid wanted to leave Li Ang alone, let him "consider" it clearly, and finally stay in Real Madrid, so that he can maximize his commercial value.

But this time, Li Ang was completely unconvinced.

On the evening of September 18, Florentino looked quite happy and sat in the private room of the Valencia City Stadium.

Today, Real Madrid will play against Levante in the fourth round of La Liga at the Valencia City Stadium.

When the players of both sides began to enter the field, Florentino became subconsciously irritated when he saw Li Ang appearing after Alonso.

He really couldn't understand why Li Ang refused to share the image rights income with the club.

Yes, Real Madrid did not pay enough attention to Li Ang before Mourinho took office.

At that time, he only knew how to defend and caused a lot of trouble in China, so he made a wrong judgment on his business potential.

But who will never make mistakes?

The key is to correct the mistakes in time after they are discovered.

Florentino believes that the club has done a good job in the subsequent series of remedial measures.

It is to increase the annual salary and actively contact Milan to give him the opportunity to rent out for training. Now that he is back, he has directly given him the No. 10 jersey.

Is this not sincere enough?

When thinking of this, the old man also felt a little headache.

"Let's see if we can find Jorge to persuade Li Ang later."

※※※

This round of La Liga will officially start at 19:00 on September 18.

Because they just played a round of Champions League away from home a few days ago, Mourinho also used some rotations in this round.

Ronaldo, Kaka, Benzema, Marcelo and others all sat on the bench.

Today, Real Madrid lined up a 4-3-3 offensive starting formation.

The front line trident is composed of Di Maria, Higuain and Callejon.

In the midfield, Li Ang and Las Diarra played as left and right midfielders, and Alonso was in the middle to coordinate the whole game.

On the back line, Coentrao, Ramos, Pepe and Arbeloa formed the starting defense line.

The starting goalkeeper is still Casillas.

Speaking of which, this is the second time that Li Ang has played in the left midfield position since leaving Milan.

His and Las Diarra's positions are also very similar to the "running man duo" formed with Gattuso when he was in Milan.

The way that Brother Long organized the game today is not exactly the same as Master Pi's. Well, it seems that there is no difference.

Li Ang didn't have the courage to ask Uncle Bird whether he had asked Uncle Jon and Milan for the right to use the tactics.

But he knew that if Milan fans accidentally saw this round of Real Madrid's league, the Internet would definitely be lively again.

Mourinho didn't feel embarrassed at all.

After all, tactics are a thing. Although most well-known coaches have their own favorite ones, they don't say that they can't learn from others, right?

Well, tactics between coaches can't be called copying, that's all called learning.

Mourinho also tried it on a whim during the training session a few days ago, and he got interested as soon as he tried it.

Before Khedira returned to the team after recovering from his injury, Mourinho felt that he also needed to try a few more starting lineups.

Kaka has to be used sparingly, so it's just right to use Las Diarra to practice~

At this moment, the excited Las Diarra doesn't know that he is a guinea pig in the experiment.

At the beginning of the game, he worked very hard to sweep the midfield.

Li Ang was relieved.

The energetic Las Diarra is responsible for sweeping and intercepting on the right side of the midfield, so he just needs to do his job well in the left midfield.

Well, maybe there will be a chance to get forward a few more times later.

After all, Brother Long is much easier to serve than Master Pi, and he doesn't need to rush around to put out fires and clean up his butt.

Maybe Brother Long will have to clean up his butt later, hehe

Real Madrid still has a lot of advantages in the midfield and frontcourt against Levante.

In terms of the competition for midfield ball rights, the starting lineup of Real Madrid today has a full ability to steal.

With Di Maria and Callejon, two wingers who retreat from time to time to receive the ball and advance, Real Madrid's offensive started quickly after gaining the initiative in the midfield.

Higuain played very comfortably today.

Last season, he was basically the starting center of Real Madrid before he was injured.

But most of the time he is not the team's top finisher. He has to give way to the more powerful Ronaldo and often serves as a fulcrum.

Whether he likes it or not, in Mourinho's tactical system last season, he must do this kind of work.

Today Mourinho finally gave him the opportunity to fire at full power again.

He was the only one in the middle, and he could shoot directly when he had the chance. There were passers on both sides, and there were teammates with strong steals behind him who helped Real Madrid to regain offensive opportunities.

In this regard, Higuain could only say that this feeling was really great!

And he also showed a hot state in the first shot in the eighth minute of the first half.

Facing Di Maria's cross after breaking through the defender, Higuain chose to volley directly without stopping the ball!

It was also thanks to Levante's goalkeeper Munua's concentration.

In the end, he flew to save and saved Higuain's shot to the far corner!

In the next ten minutes, Higuain got two more chances to shoot, and both times he hit the goal frame.

The hot feeling of his feet can be seen.

Unfortunately, Levante's old central defender Ballesteros and goalkeeper Munua were in good condition today.

In the first 20 minutes, the two relied on their personal performance to reject Real Madrid's fierce attacks again and again, which made Mourinho helpless.

Judging from the defensive strength shown by Levante today, this team is definitely not simple.

If there are any La Liga teams that still regard Levante as a lower-middle team in the future, they will definitely suffer a big loss.

And Li Ang also felt that the time had come.

Anyway, Uncle Bird let him do it on his own on the offensive end today, and when it was necessary to join in, he would join in to support his teammates.

Li Ang felt that now was the necessary time!

In the 24th minute of the first half, Li Ang received Di Maria's return pass after the failed breakthrough, and did not pass the ball back to Brother Long.

Instead, he took the initiative to dribble forward.

After advancing about seven or eight meters, seeing that Levante's old midfielder Baquero had come up to make defensive interference, Li Ang did not care.

After calling Callejon to retreat and make a simple two-on-one cooperation with him, Li Ang successfully broke into Levante's 30-meter area!

At this time, Levante's defensive midfielder Xavi Torres quickly pressed towards Li Ang, not wanting Li Ang to continue to advance with the ball.

And Levante's defensive deployment in front of the penalty area was also slightly chaotic.

Xavi Torres and Ivora both doubled up to Li Ang. Higuain knew that Li Ang had a good short pass ability, so he also raised his hand to move forward.

With his movement, Levante's two central defenders had to retreat with him.

At this time, Li Ang made his pass just before he was about to be doubled up.

Not a straight pass forward, nor to Di Maria who had already started to go down the left side, but to Callejon!

Callejon's movement was very cunning. When almost all Levante defensive players were watching the movements of Li Ang, Higuain and Di Maria.

He started to cut inside from the position where he had retreated to pass the ball to Li Ang before, and ran to the empty space in front of Levante's penalty area!

In this position, because Levante's two defensive midfielders double-teamed Li Ang and the central defender also retreated, a short defensive vacuum area was formed.

At first, Callejon was not sure whether Li Ang had such a wide field of vision.

He just subconsciously ran to the area he thought was very threatening.

And he didn't expect that Li Ang would pass the ball to him without hesitation at the most appropriate time!

"Good ball!"

The Real Madrid bosses on the bench and Mourinho all stood up excitedly at this moment!

Li Ang's horizontal pass was too stable and too sexy.

Because he had been watching Di Maria and Higuain's running positions before.

Not to mention Levante's defensive players, even Real Madrid's players were deceived by Li Ang at this time!

Fortunately, Callejon did not lose his mind, and he rushed directly to the edge of Levante's penalty area.

There was no one defending on the side and in front of him. Callejon took a deep breath, then adjusted his pace on the penalty area line and chose to shoot the goal directly!

This is a powerful volley!

It fits Callejon's technical characteristics, not outstanding, but stable enough, and not weak!

Levante goalkeeper Munua, who had rejected Higuain's shots many times before, was helpless this time.

Callejon's strength was strong, and the football broke through the air like a cannonball, and went straight into the lower left corner of the goal without any obstruction!

Real Madrid also successfully broke Levante's solid defense and the balance of the field in the first half!

Even the old man, who was least interested in his own youth training, couldn't help but stand up and smile and applaud in the private room.

And Mourinho and the Real Madrid substitutes in front of the bench raised their arms and cheered!

The fans of Real Madrid couldn't be more excited at this moment.

Two Real Madrid youth players who came out of Castilla successfully connected at this moment, helping Real Madrid to take the lead in a difficult game!

Calejon and Li Ang, the Castilla brothers who were not familiar with each other before, laughed and hugged each other on the court.

Li Ang could feel the excitement in Callejon's laughter, and couldn't help but patted the other's shoulders hard to comfort him.

After all, after leaving Real Madrid, he played well in Espanyol and got the opportunity to return. It was not easy for Callejon to come this far.

And the other Real Madrid players who swarmed up also smiled and patted Callejon on the head and congratulated him.

At this moment, Mendes, who came to watch the game specially, was also laughing in the stadium.

Seeing that Li Ang was not affected by the failure of the contract renewal and performed very well, he was completely relieved.

No, not only is he relieved, Mendes has already had more expectations for Li Ang in his heart!

Half a year ago, when others said that his newly signed Li Ang had little future and could only defend but not get too many personal honors, he might not be able to refute it.

But now, if someone still says this to him, he will definitely give the other person a big slap in the face!

This forward awareness, this chic way of making a feint to the east and attacking the west, do you say this is a player who can only defend?

Regardless of whether Li Ang will have more room for growth on the offensive end in the future, even if he only has the current passing talent, it is enough.

The Golden Ball Award is Li Ang's temporary honor, and it may be an honor that he cannot covet for several or even dozens of seasons in the future.

But for the Golden Boy Award, Mendes thinks Li Ang has great potential!

Gotze is very strong, but Li Ang's honors are no less.

As for who will win in the end?

Ha, it depends on your ability, let's wait and see.