Chapter 458 Sister-in-Law, Your Consumer Group...

Some artists made their debut and received some low-quality advertising endorsements.

As a result, the character image is getting farther and farther away from fashion.

Even if one day they become popular, frivolous luxury and high luxury will despise their past endorsements, and are not willing to throw an olive branch to them at all.

Therefore, in the matter of endorsement, pay attention to a good start, the higher the starting point, the greater the possibility of climbing to high luxury in the future!

This is also the reason why Ke Youbin blocked many commercial endorsements from the Ministry of Commerce and refused to let Xia Bohe do it.

But even so, she still couldn't meet the threshold of light luxury!

Regarding this point, Xia Bohe also frowned slightly, "Is it because the number of fans is too small? Maybe I lack a masterpiece?"

She is still a younger brother in the entertainment industry!

Ke Youbin flipped through the documents in his hand, rarely serious,

"Your fan base is currently concentrated in the male audience. Leaving aside, their purchasing power is relatively weak. On the other hand, the brand side pays more attention to the female consumers. Although you have a large number of fans, the overall age of your fans is relatively young. Under the age of twenty-five, or even under the age of twenty-two."

Xia Bohe groaned, "Understood."

At her current age, if she hadn't met Luo Tianlin, if she hadn't had a system, she really couldn't afford to buy luxury goods!

Her fan base is very different from the high-luxury and light-luxury consumer groups.

Generally speaking, this kind of luxury is targeted at middle and high-level female white-collar workers in enterprises, or women over the age of 25 who are married to successful men.

That's not to say that students can't own luxury items.

It's that they have no purchasing power themselves.

Even if a few pocket money is enough, most of it comes from their families. In other words, the main purchasing power lies with their parents.

"But men give gifts to girls, why are male fans useless?" Xia Bohe was at a loss.

"Well, let me give you a very simple example."

Ke Youbin turned the document over and drew a picture on the last page.

"For example, if the boss wants to give you a gift and buy a bag for your sister-in-law, he must be a straight man. One possibility is that he will buy all the brands on the market, and the second is to buy according to your preferences, sister-in-law. "

"If you buy it all at once, the brand's advertisement is not for him. He has too much money to spend and loves the world."

"In the context of marriage or love, what the brand wants to catch is actually the second category, women who look for their own brand, that is, wives and girlfriends like sister-in-law!"

"You love the rare leather bag of Hermes, its designer, and its concept...you will influence the purchase of the boss, for example, if he buys you a Hermes, you will give him a kiss."

Xia Mint blushed.

"After a long time, he will naturally become a loyal Hermes consumer. And this decision is influenced by you behind him."

"So, if you attract male fans, it is of little use to the brand side. After all, most of the people who really control the purchasing power are women."

"Understood, it is to give gifts to the other party's favorite things, so it is still necessary to gain the favorability of women!" Xia Bohe took a long breath, "This is really a science."

Ke Youbin nodded, "The reason why the Ministry of Commerce brought the education endorsement this time is because it wants you to increase your influence among women in the 25 to 35 age bracket with stronger purchasing power!"

Xia Bohe sighed, "That's right, the dumb girl I played before was an image of a girl, and it resonates more with a girl."

"That's right, you performed very well in "Farmland" and attracted the resonance of many students. However, they are not the main consumer group of light luxury, let alone high luxury." Ke Youbin sighed.

"However, sister-in-law, there is no need to be depressed, the time is short. And after reciting Tang poems last time, many mothers have a good impression of you."

"make persistent efforts!"

Xia Bohe hummed.

But Ke Youbin was about to say goodbye, so he answered the phone.

"What? Double C's perfume...?!"