Chapter 442 The Drama Was Broadcast, Sales Exploded; US Dollars Were Spent, and He Became Rich

New Year's Eve.

After offering sacrifices to Grandpa, Deng Shirong prepared a large table of delicious dishes as usual.

Before eating, Dongzi, who was already used to the "year-end summary", imitated his grandfather's tone and said: "Dad, tell me about your development in the past year!"

"Puff..."

Dongzi's serious look made everyone laugh.

Deng Yunhua, who was sitting next to him, reached out and touched his little head, and said with a smile: "Dongzi, you are really the happy fruit of our family."

Deng Shirong also laughed and said: "Since our Dongzi has spoken, let's start this year's summary!"

Deng Yuntai also made his son laugh and cry. Seeing his father speak, he said with high spirits: "After a year of running around this year, we finally successfully completed the goal set last year. Now the number of Yongjia chain supermarkets has reached 50, and this year's net profit has reached 36 million.

It is expected that even if there are no more new chain supermarkets next year, with the existing number of supermarkets, the profit can reach more than 50 million, which can be said to be true It has entered the fast lane of development.

The goal for next year is to increase the number of chain supermarkets to 100, with the focus on deepening the market in Guangdong. Guangdong is now developing rapidly and is currently the fastest-growing province in China. The number of migrant workers is increasing, and the consumption potential is huge.

Especially cities such as Shenzhen, Guangzhou, and Dongguan are worth developing vigorously.

After opening supermarkets all over Guangdong, we will develop to neighboring provinces. In short, we have already made the development plan, and we just need to follow the steps. "

As soon as these words came out, everyone else was just surprised at the speed of the development of the eldest brother's supermarket, and Pei Qinghua, the new daughter-in-law who married into the Deng family this year, was really shocked.

Yesterday, her father-in-law was able to get a dividend of 4 million from the clan a year, which had already shocked her. She didn't expect that the eldest brother and sister-in-law's business was so big, and the annual profit was as high as 36 million. And according to the eldest brother, the business will expand rapidly next year, and the income is likely to double. This is simply incredible.

Doesn't this mean that it only takes two years for the eldest brother and sister-in-law to become billionaires?

The billionaires of this era are ranked among the best in the whole country.

Deng Shirong was very satisfied when he heard this. When he instructed his eldest son to run a chain supermarket, he did not expect him to develop the supermarket into a national chain supermarket. He only needed to become a supermarket giant in one province, and his wealth would be very considerable.

Now, when those foreign chain supermarket giants have not yet entered the country, the chain supermarket of his eldest son has already gone out of Guangxi and quickly moved towards the national market. If it develops at this pace, it is only a matter of time to become a national chain supermarket giant.

This has greatly exceeded his expectations, and Deng Shirong is naturally very satisfied.

"Well done."

Deng Shirong praised, and then looked at his second son and said: "Yunheng, you should also summarize it!"

Deng Yunheng smiled and said: "I have nothing to say. My work is going well. I may be transferred to Fuzhou next year."

Deng Shirong's eyes lit up when he heard this, and asked: "What position will you be transferred to?"

Deng Yunsong and Pei Qinghua were also refreshed and looked at their second brother.

Deng Yunheng said calmly: "If nothing unexpected happens, he should be the full-time deputy secretary."

"Great!"

Deng Shirong smiled so hard that his eyes almost narrowed.

Although the second son is now one of the elders, he is ranked relatively low in the elders' ranking. However, once he is transferred to this position, his ranking among the elders will be different. He will jump directly from the end to the third place and become the head of the four deputy positions.

This is a huge improvement and is fully prepared for the next promotion.

"Congratulations, second brother."

Deng Yunsong and Pei Qinghua both work in the system, so they naturally know the difference between the two positions and congratulate him as soon as possible.

Seeing that his eldest sister-in-law and other brothers also wanted to congratulate him, Deng Yunheng interrupted him and said, "Don't rush to congratulate me. Things haven't been settled yet. It won't be too late to congratulate him after he actually takes office."

Deng Yuntai smiled and said, "Okay, then we'll wait for your good news."

Deng Shirong looked at his third son and said, "Xiaosong, you should also summarize it!"

Deng Yunsong looked at Pei Qinghua beside him and smiled, "Speaking of which, I have gained a lot this year. My rank has been promoted to deputy director, and I have a wife and a child. It can be said that I have achieved a double harvest in family and career."

Deng Yunhua took over without waiting for questions, saying, "I am still the same this year, so I won't say much."

Deng Yunheng echoed, "I am a student, and there is nothing much to say."

Deng Shirong raised his glass and said, "I wish you promotion, wealth, and academic success in the new year."

The son and daughter-in-law also raised their glasses and said, "Dad, I wish you good health and everything goes well in the new year."

The second day of the Chinese New Year.

Sisters Deng Yunzhen and Deng Yunzhu also brought their husbands and children back to their parents' home to visit relatives.

Because it was rare for the whole family to get together, Zhang Xiuping was not in a hurry to go back to her parents' home, but stayed to accompany her elder sister-in-law and younger sister-in-law.

On this day, Deng Yunzhu, who likes photography, took a lot of photos, including family photos.

The days of reunion are always short. On the fourth day of the first lunar month, Zhang Xiuping took her husband and children to visit relatives, and Deng Yunzhen and Deng Yunzhu also took their husbands and children back home.

On the sixth day of the first lunar month, Deng Yunheng and his family took Deng Damei to Fujian, and Deng Yunsong and his wife also went to Beijing with Deng Changfu and his wife.

The originally lively home suddenly became deserted.

Soon it was the tenth day of the first lunar month, the day when the drama "The Legend of the New White Snake" was first broadcast on the mainland. The tribesmen knew that their own Liquan beer would be advertised in this TV series. After dinner, they turned on the TV and tuned to CCTV to watch their own beer advertisements.

At 8 o'clock in the evening, "The Legend of the New White Snake" was officially released.

It has to be said that in this era when entertainment is still quite lacking, no one can resist the attraction of "The Legend of the New White Snake". As long as you see this drama, you can't take your eyes off it.

Especially when Bai Suzhen appeared, her appearance was really beautiful to the extreme.

Perhaps, in the future, such an appearance would not be considered amazing, but now it is the early 1990s after all, and Zhao Yazhi's appearance is definitely a classic among classics. From eighty-year-old men to eight-year-old kids, at least nine out of ten think she is as beautiful as a fairy.

I really don't know how many men have been fascinated by her smile and frown.

It is unbelievable that when Zhao Yazhi played Bai Suzhen, she was already 38 years old.

To be honest, when watching this drama, how many people could guess that she was nearly 40 years old and the mother of three children?

The tribesmen originally came to see the advertisement, but they found that this drama was really good and they were fascinated by it.

Fortunately, the advertisements of this era never disappoint people. Just when the plot came to the most exciting, the advertisement finally came.

The slogan of Liquan Beer this time is very simple, just one sentence: "Drink beer, drink Liquan Beer, Bai Suzhen said it was good after drinking it."

As the biggest sponsor of the advertisement of this TV series, Liquan Beer naturally received the best advertising treatment. It advertised six times in two episodes, which instantly made Liquan Beer, which was originally only famous in Guangxi, have a considerable reputation throughout the country.

You should know that this drama has a total of 50 episodes. If each episode is advertised at this rhythm, it will be difficult for Liquan Beer not to be popular!

After all, the highest ratings of 91% are no joke.

As expected, on the second day after the broadcast of "The Legend of the New White Snake", Liquan beer across the country entered a hot-selling state. As the ratings of "The Legend of the New White Snake" became higher and higher, and its influence became greater and greater, the sales of Liquan beer also rose with it.

Soon, Liquan beer across the country was completely sold out.

Originally, the reason why merchants across the country agreed to sell this obscure Liquan beer was largely because the manufacturer of Liquan beer promised that they could return the goods at any time if they could not sell them, and the beer manufacturer also revealed the news to them that Liquan beer would advertise on CCTV.

In this case, merchants are naturally willing to buy a batch to test the waters and see if they can sell them.

Some merchants believe that Liquan beer advertising on CCTV will work, so they buy more goods and plan to make a fortune.

Some merchants are on the sidelines about the advertising effect of Liquan beer, and only buy a part of the goods to test the waters, and they are ready to increase the purchase strength when the beer is really popular.

However, no matter whether it was merchants who had confidence in Liquan Beer or merchants who lacked confidence in Liquan Beer, they never expected that the advertising effect of Liquan Beer was so good, and the sales suddenly exploded.

Those merchants who originally did not import much goods sold out in an instant.

Even for merchants who imported a lot of goods, the sales of Liquan Beer were also decreasing rapidly.

Seeing this scene, the merchants were surprised and happy, and then they picked up the phone at the same time to purchase goods, a large amount of goods.

…

Deng Shirong knew the power of advertising the most, and knew that sales would definitely explode after the advertisement was broadcast, so the acquisition of breweries has never stopped. After acquiring Zhujiang Beer, he has acquired Jinling Beer, Blue Sword Beer, Shuanglu Beer, Baisha Beer, etc. in the past two months.

In fact, the speed of acquiring these breweries is also particular. If you want to get it at the most favorable price, the two sides will pull back and forth, and it may take a long time to acquire a brewery, but if you are generous, then the acquisition will become very easy.

Deng Shirong had only one requirement, which was to build a super-large brewery with factories all over the country as quickly as possible.

After all, the transportation cost of beer is still very high. Since Deng's Brewery is targeting the national market, it must have its own breweries in most provinces of the country, so as to reduce transportation costs and earn enough profits.

And the current progress is obviously very good. The wealthy Deng's Group is willing to spend money, and few of these beer brands can withstand the acquisition.

The main reason is that Deng's Group acquires these breweries without considering whether these breweries are famous or not. It only wants the brewery's site, equipment, workers and brewing masters. As for the beer brand, it can be completely ignored.

To put it bluntly, this is done to save time. Otherwise, if beer branches are established step by step in various places, the development speed will be too slow.

Originally, there were only Liquan Brewery and Zhujiang Brewery. After the sales of Liquan beer exploded, it was very difficult to supply the national market unlimitedly. However, as breweries across the country were acquired one by one, they could be put into production after a little integration, which greatly alleviated the supply pressure of Liquan beer.

After the 50-episode series Legend of the White Snake was broadcast, Liquan Beer became the top-selling beer brand in China.

The next thing to do is to continue to acquire beer brands in various provinces across the country and establish more branches. At the same time, we must try our best to stabilize the current sales. As long as the sales do not fall, it only takes a year and a half to make Liquan Beer famous. , it really became famous all over the country.

When Dun's Beer was developing rapidly, the domestic economy also began to experience overheating, with fixed asset investment nearly doubling year-on-year and inflation exceeding double digits.

Due to the influence of the macroeconomic environment, the exchange rate in the foreign exchange market has fluctuated greatly. US dollar bills are priced at one price a day, or even several times a day. In particular, the price on the black market of foreign exchange has soared, from 1 US dollar to 8 yuan. The exchange rate has risen to more than 10 yuan per US dollar.

The price of private currency exchange in Beijing is lower, about 10 yuan for 1 U.S. dollar, but there is no market.

In the southeast coastal special economic zones, a small amount of foreign exchange can be purchased on the black market at a price of 11 yuan for 1 U.S. dollar. Information frequently comes from overseas that the black market price of foreign exchange in my country will soon reach more than 13 yuan for 1 U.S. dollar.

In an instant, U.S. dollars were being bought and resold by all means.

Deng Shirong had more than 10 million U.S. dollars in banknotes obtained from Big Brother. Naturally, he was always paying attention to this information. Seeing that the price of U.S. dollars in the black market had skyrocketed to the ideal price, he no longer hid it. Instead, they sell the US dollar bills in batches along the southeastern coast.

It took three months for Deng Shirong to finally sell all the US dollars in his hands. The average price was 1 US dollar for 12 yuan.

In an instant, Deng Shirong received 136 million. Adding in the original cash, his cash reached a small target of 1.5 yuan. He was indeed extremely rich.

At the same time, the second son's position was also smoothly adjusted. He left Fuqing, where he had worked for several years, and came to work in Fuzhou as a full-time deputy secretary.

After receiving the news, Deng Shirong happily drank half a bowl of wine. This step was not only a simple improvement in the ranking of elders, but also meant that the second son was truly working with the leader. Needless to say, what this meant was that he had a bright future. .

In the past, Deng Shirong kept 10 to 20 million in cash, mainly for the convenience of using it at any time, but now he has 1.5 small goals on him, which is the biggest waste, because as time goes by, the money will continue to depreciate. .

Therefore, after converting all the US dollars into RMB, Deng Shirong began to purchase land in major cities in Guangdong and Guangxi. The land he chose was located in the gathering places of major universities and middle schools.

The purpose is very simple, to prepare for the next Internet cafe.

The main source of customers of Internet cafes are college students and middle school students.

The reason why they are concentrated in Guangdong and Guangxi is naturally to facilitate management.

In the most prosperous years of Internet cafes in previous lives, the profits were beyond ordinary people's imagination. The first group of people who opened Internet cafes made a lot of money. They could count money every day until their hands cramped.

Deng Shirong planned to buy the land first, and when the era of Internet cafes came, he could simply build a one- or two-story building to open an Internet cafe. Then he could experience the joy of those Internet cafe owners in his previous life counting money until their hands cramped.

At the same time, the purchased land can appreciate in value, and in the later stages of the Internet cafe, the Internet cafe can be packaged and transferred out, making a huge profit, which can be said to be a way to make money from multiple sources.

Also, to open so many Internet cafes, the number of computers required is also measured in tens of thousands. Naturally, this money cannot be earned by others. By then, the fourth son can enter the field of computer assembly. There are so many orders from Internet cafes, even if Even an idiot can make money.

Deng Shirong was also worried about the development of his fourth son.

After all, the eldest son's annual net profit is now as high as 36 million yuan, while the fourth son's annual net profit from running a home appliance store is hundreds of thousands of yuan. The gap is too big.

Even if Nanning's snack street is left to be managed by the fourth son, such a huge gap cannot be bridged.

Computer assembly was really profitable in the late 1990s and early 2000s. I asked my fourth son to open a shop in Huaqiangbei, Shenzhen, and hire more computer builders. There were so many orders from Internet cafes that my fourth son’s business It's bound to be a hit.

As for the second son, the third son and the youngest son, Deng Shirong will also prepare a family fortune for them in the future. He will not say that the five sons will have a bowl of water, but at least before he leaves this world, he will ensure that among the five sons The economic gap between them will not be too large.

Internet cafes are not only popular in big cities, but also in small counties. Therefore, when Deng Shirong purchases land, he is not limited to big cities. He will also buy some counties with good locations until he spends a little three small goals. , and then stopped.

Deng Shirong kept the remaining 20 million for emergencies.

After finishing all these things, it was already the fifth lunar month, and there was only about half a month left before the third daughter-in-law's due date.

…

Beijing.

Enter the courtyard three times.

Deng Yunsong walked with his wife and asked, "Honey, have you really decided to stay in the capital to have your baby?"

Pei Qinghua sighed and said: "I also want to go back to Nanning to have a baby. The weather is getting hotter and hotter now. The house in Nanning is equipped with central air conditioning. Confinement period will definitely be more comfortable than here in the capital. Unfortunately, I am far away now." There is only half a month left before the due date, so it is not suitable to fly. Taking the train will take several days and nights, which is too much trouble.

Therefore, she could only stay in the capital to give birth to the child. "

Deng Yunsong nodded and said, "It's better to stay in Beijing. If you go back to Nanning to give birth, I have to work here and can't accompany you. It's a pity. If you stay in Beijing to give birth, I can accompany you after get off work."

Pei Qinghua said, "It's just that I'm a little embarrassed to trouble Dad to rush to Beijing."

Deng Yunsong smiled and said, "We are all family, there is nothing to be embarrassed about."

...

Naye Village

Zhang Qi looked at his second daughter who was eating zongzi and said, "Second sister, you know that Jiu Zu is our family's great benefactor. After you and Jiu Zu go to the capital, you must behave well and take good care of San Po and the children, understand?"

Deng Ermei swallowed the fragrant zongzi and said expectantly, "Mom, I know, don't worry, I will behave well."

Deng Changchun couldn't help but remind her, "Second sister, your San Gong and San Po are both officials in the capital, and the people you usually contact must also be officials. If you don't understand anything, just ask, don't cause trouble for your San Gong and San Po, understand?"

Deng Ermei nodded and said, "I know, I will watch more and talk less."

A Zhang Qi felt sorry for his daughter and continued to tell her, "When you get to the capital, spend money when you need to, don't be too frugal. Now the family is not short of money, you can keep your own salary for yourself."

Deng Ermei said, "Well, I will spend when I should."

The next day

Deng Shirong took Deng Ermei to the capital. The clan members who saw this scene all sighed with emotion.

"Ah Zhang Qi is really lucky!"

"Yes, when she gave birth to five daughters in a row, she was despised by her mother-in-law. Who could have thought that this day would come!"

"Her eldest sister has been following Uncle Yunheng and helping Uncle Yunheng take care of the children. With this relationship, Deng Damei will definitely not be far behind in the future."

"That's for sure. When the time comes, whether it is Jiugong or Uncle Yunheng, a little help will be enough for Deng Damei to benefit endlessly."

"Now Deng Ermei is favored by Jiugong again and taken to the capital to help Uncle Yunsong take care of the children. She has a bright future!"

"..."

Although the concept of favoring boys over girls still exists in the current Naye Deng family, under the influence of Deng Shirong, this concept is no longer as deep-rooted as before, and people who give birth to daughters are no longer as ashamed as before.

Now Ah Zhang Qi has made many clan members envious.

...

Nanning.

Wuyue Square.

It is worth mentioning that the current Wuyue Square has been equipped with an elevator.

Deng Shirong took Deng Ermei to take a special elevator to the mansion on the fifth floor.

There is no doubt that the beautiful decoration, like a painting, amazed Deng Ermei. Although she had heard about it from her sister, hearing about it was completely different from seeing it with her own eyes.

After staying in Nanning for one night, Deng Shirong took Deng Ermei on a plane to Beijing the next day.

This first time on a plane naturally opened Deng Ermei's eyes. The scene that passed through the clouds could only be seen on a plane.

Starting this year, the country has completely abolished the regulations that require letters of introduction to purchase air tickets and train sleeper tickets. Passengers can buy air tickets and train sleeper tickets that they could not buy before as long as they have money.

But then again, even if you don't need a letter of introduction to buy air tickets, there are still only a few people who are eligible to buy them.

After all, a plane ticket costs hundreds of yuan at a time. In this era, if you are not a rich person or a public official who can be reimbursed, you really can't afford it.

…

PS: Seeing familiar IDs all voted, I am so grateful^_^