Chapter 112 Yu Ming's Hatred
Both events in May had an impact on Cao Shen.
First, on May Day, Damai Technology released a 4G smartphone, which was still low-priced and priced at 1,799.
This time Damai Technology is well prepared.
Although barley was out of stock last year due to screen shortages in the supply chain and battery explosion issues had an impact on sales.
It was originally expected to ship 7 million units last year, but only more than 4 million units were actually shipped.
But because Damai was released early last year, and brand manufacturers waited until the products could be shipped, operators switched to 4G. As a result, consumers waited and did not pay.
As a result, Damai became the company with the largest domestic smartphone shipments last year, and thus won many powerful suppliers.
So this time the phone is not on pre-sale, but on sale on the same day. This batch of 1 million mobile phones will be delivered to consumers in a few days, starting their 4G Internet career.
The second batch of 3 million units was also scheduled for May Day, but will only be received a month later.
A total of 4 million mobile phones were ordered on the same day, and the momentum was very strong.
It is said that Barley’s plan this year is to ship tens of millions of dollars.
1,799, which is equivalent to setting a pricing standard for domestic 4G smartphones.
Later mobile phone manufacturers want to sell products at a much higher price than this, unless the performance exceeds a lot, otherwise it is unrealistic.
But in fact, the mobile phone specifications everyone ordered from the solution manufacturer this time are all of the same level.
The first one to set a price, especially a low price, and it is a powerful manufacturer, is a kind of behavior of dividing the cake with a knife. To a certain extent, it can determine what price range other manufacturers sell and how much of the market they can capture.
Mobile phone brand manufacturers are obviously furious. Just give it a try with 3G! You still play like this with 4G!
Can you leave some profit margin for the industry?
But there is no way, my own tool solution provider has not yet come up with it, and I have no ability to jump out and set the price, so I can only be angry.
Damai's move, in addition to shipping, obviously also wants to reshuffle and reorganize the mobile phone market.
In Damai’s view, there are currently more than a dozen mainstream mobile phone brand manufacturers in Dongguo, which is too many. There should be no more than five domestic mobile phone brands in Dongguo.
If you want to survive, everyone will fight, compete with me on price, and compete with me on research and development to burn money.
Yu Ming, CEO of Damai Mobile, was holding back his bad breath after losing the instant messaging market. He must find it back in the mobile phone market!
What Yu Ming hates the most is not Zhang Da who attacked his parallel screen. After all, he took the opportunity to fight back and won brilliantly.
Moreover, Zhang Da is now out, and victors are often more tolerant of defeated soldiers. After all, this is where they can feel complacent about their own ambitions. It is also a good story that can be used to pretend to be Versailles when talking and laughing.
But Cao Shen made Mi Xin not only unable to win, but also lost any chance of turning around.
People are like this sometimes. If you don't have it, you may be fine. But after you have it a little bit, you will unconsciously want more and have greater hope.
If what you get at this time is taken away again, it will be heartbreaking.
This is the case for Yu Ming. When he started to build Mixin, it was because the mobile phone would not be released for a while. It was just a trial product. However, he did not expect that he would have the opportunity to step up to TT Technology, the leader of social software.
As a result, Yu Ming became ambitious and had high hopes for Mi Xin. I often imagine that within two years, I will hold a smartphone in one hand and become the number one domestic mobile phone brand. Hold social in one hand and become the king of mobile social.
The so-called soft and hard food! Become a company more awesome than a peach!
However, when Cao Shen came out, he cut off an arm and shattered Yu Ming's dream.
And this arm is likely to be a more critical market than smartphones.
Look at the current market value of Shenshen Technology! From the initial opening price of 120 billion US dollars, it has reached a new high of 150 billion US dollars! Converted into RMB, it would be one trillion! Dongguo Mobile Internet’s No. 1 stock!
Just say, do you want to be hated by others?
Cao Shen, this young bastard!
I have no choice, now I can't stand him and I can't kill him. I can only watch with hatred every day as he releases a new product, becomes a god, and becomes a technician's belief!
Look what he saw when he walked by the office that day!
His R&D engineer placed a portrait of Cao Shen on his desk!
I still have a bunch of blurry screenshots I don’t know where I got them from!
I'm so fucking in the desert! You are a person engaged in hardware research and development, what does it mean to support Cao Shen?
Yes, yes, you all make offerings to the dead, and only the dead eat the offerings!
The anger level towards Cao Shen directly led Yu Ming to fully launch an attack on the smartphone market. I won’t give up until I get first place!
In the hardware industry, the remaining ones are king. As long as I beat you to death, the territory is mine!
Yuming is confident in doing this. It received a round of financing at the end of last year and another US$200 million last month, with its valuation reaching US$4 billion.
He was always stingy, but this time he took things to an extreme.
The current price of the mobile phone is 1799, so the loss is definitely a loss, but he now has a total of 300 million US dollars in cash on his account, which can support the loss of 8 million units!
People born on the Internet are not afraid of burning money, and they are also good at burning money. Probably because they burned investors’ money on the first day they started their business...
But traditional mobile phone brand manufacturers are afraid of burning money, because they spend the money they have accumulated bit by bit, and they are almost not used to financing, so they are not on the same path!
And Yu Ming is now fighting with others with all his family's wealth, because he is not afraid. As long as he has a large shipment volume and is always in the top three, he will have a higher valuation and get more money.
As long as others can be outlasted, there will be only a few left in the market to share the cake. With the desire for a larger market share, investors are willing to pay the bill!
This crazy play is obviously confusing for traditional mobile phone brand manufacturers, but there is no better way for a while, so they can only hate it.
OBBO is the only traditional brand manufacturer that is still calm.
Since being strangled by the solution provider last time, the company realized that it is not advisable to rely entirely on the solution provider, so it has also invested considerable R&D power to conduct self-research.
Things have not come out yet. After all, traditional mobile phone brands have been accustomed to getting goods from solution companies in the past, and the accumulated R&D foundation is very thin.
But it doesn't matter, OBBO is still relatively well-funded and can afford it.
Moreover, they avoided the frontal battlefield of Damai. Most of Damai's users are young men. They are very sensitive to prices. They are good at running scores and comparing prices.
They were trained by Damai to talk about some hardware modules, such as CPU, ROM, screen resolution, and ten-axis sensor, but they actually know very little.
OBBO got full inspiration from the "Smile" released by Mr. Cao. It wants to make a mobile phone that highlights the "photography" function and targets female users who are not so sensitive to prices.
They don't run scores, don't focus on price comparison, and are not very interested in various hardware modules. This is an angel!
Moreover, female users have a stronger voice. If a man and a woman choose a mobile phone, if the girl insists on choosing OBBO, the probability of success is still quite high.
The price of Damai mobile phone at 1799 also reassures consumers. They originally thought that 4G mobile phones would be much more expensive, but now it is only 100 yuan more expensive, which is completely acceptable.
Cao Shen is also very pleased about this. It is to sell it cheaper. If the market prices are lowered, the penetration rate of 4G smart phones can rise rapidly.
I still have a lot of things that need to be developed on smartphones.
In addition, Damai released a smart TV equipped with the Android system at the same time, which is also a consistent low-price strategy.
The first phase of "Young People's First Smart TV" released 100,000 units, which were booked out on the same day.
Cao Shen read the news of Damai Technology's new product release and fell into deep thought.
First of all, from the perspective of making money, Cao Shen wanted to invest in Damai Technology.
After all, the current valuation is only 4 billion US dollars. With Damai Technology's self-research capabilities and Yu Ming's personal abilities, there will definitely be a lot of room for growth in the future.
Moreover, in this way, he will have a smart electronic product company. If he gets something good in this area from the system in the future, he can also export it from Damai Technology.
Of course, Cao Shen has this idea because he doesn't know how much Yu Ming hates him.
However, they are all thousand-year-old foxes. Yu Ming will never refuse Cao Shen's investment. Taking the enemy's money, pulling the enemy's skin, and occupying the field for himself, don't be too happy!
Cao Shen has also thought about starting a mobile phone company from scratch, but forget it after thinking about it.
First, the mobile phone industry chain is very long, with too many hardware components, and each component also involves the upstream and downstream of the industry chain.
If you exchange everything with the system, you will definitely not be able to survive.
If you only exchange part of it, the core is the baseband integrated with the CPU, but you have to produce it after exchanging it, and the current production process may not be able to match the system.
Then you have to produce it yourself, so doesn’t that mean you have to exchange a whole set of corresponding advanced technology production lines and production equipment? You still don’t have that life.
Even if the current production process can solve it, the other parts are still a large number, and it is still quite troublesome to collect them, and it will also involve a complex manufacturing process.
Just thinking about it makes my head hurt, and Cao Shen thinks it’s boring to make a mobile phone with a system. It’s more fun to make smart hardware with some black technology.
Second, Cao Shen is really too busy. There is no time to do a mobile phone business.
But if you invest in Damai Technology now, there will be another problem. It's too early to stand in line. My current influence is a double-edged sword.
It is very likely that after I announce my investment, the fighting spirit of other mobile phone manufacturers will be severely hit. That will be very unfavorable for full competition and full and rapid improvement of mobile phone performance.
The most important thing is that price war is the best way to quickly increase the penetration rate.
Compared with making money, the penetration rate of smartphones is more important to Cao Shen.
However, if I don't invest now when Damai has 4 billion US dollars, the price may increase several times when it stands firm in the future. I feel a bit of a loss.
Alas, making money is a small matter. As for smart hardware products, forget it now.
Cao Shen touched his chin, otherwise when he is older, he will make one that can take over everything?
People should dare to think.
The reason why Cao Shen thought of this was because Zhang Beixin had a problem with the acquisition of a novel website some time ago. When he went to negotiate, he found that Damai Technology had already rushed to the front and issued an acquisition invitation.
If Xishen Technology wants to continue the acquisition, it will have to increase the price. In addition, several novel website acquisition agreements have been signed. If the contract is breached, there will be lawsuits and compensation issues.
This is how Damai is preparing the content layout for its own mobile phone in advance.
Cao Shen thought about it and decided to give up. After all, he was not very interested in novel websites, so he would let Damai first. In case he needs to extend his life in the future, he must keep a few competitors as "blood banks".
Mr. Cao is not afraid of strong opponents now, but he is afraid that you are too weak and too small, and it is not worth much life to kill you.
Looking around, they are not called competitors, they are the food raised by Cao Shen. Little piglets, Mr. Cao is not satisfied no matter how he looks at them. Is there any feed that can fatten them up quickly...
The second thing in May.
Cao Shen was pulled into a "Friends Group" by Cen Feng.
There are not many people in the group, with Cen Feng and Cao Shen, there are only fifteen people in total.
One of them is Liang Jindong, who had dinner with him on the yacht last time, and the others are newcomers.
In fact, the people who attended the yacht party last time can only be collectively called the second generation, but it is more accurate to say that they are a group of third generations. In Dongguo, there are really not many people who can be called the third generation.
The history of the second generation's fathers' wealth is mostly due to the dividends of Dongguo's policies, and the first pot of gold in the early years was not so glorious.
The ancestors of the third generation are absolutely glorious, and can shade their descendants.
But because it is the third generation, the money on hand may not be more than the second generation, but in terms of status, there is an essential difference between the two groups.
And the resources in the hands of the third generation can sometimes be shockingly outrageous, and are often not limited to the country. Even overseas, some of them are more prosperous.
These people are indeed useful, but Cao Shen does not intend to have a deep bond with them, the water is too deep.
If there is a problem with the team he stands in, he will be punished together.
Cao Shen just wants to be a simple businessman, neutral and simple, to maintain the open good and good, and not to cause troublesome hatred. Cao Shen is not afraid of things, but mainly afraid of trouble.
Instead of dealing with troubles all day, it is better to deal with the system or find ways to earn life points.
As for Boss Xiao, Cao Shen felt that his identity was not so simple. This time, Boss Xiao introduced Tao Qian, and indeed used the resources of Tao Qian's father.
But Boss Xiao is a very cautious person. Tao Qian's personnel relationship is still in Obsidian Assets. Boss Xiao means that he will release him after all the land is ready.
In Cao Shen's opinion, this is probably Boss Xiao's subconscious "isolation" to keep Cao Shen's company "clear" to a certain extent.
Whether Cao Shen thinks too much or not, at least the result will be like this. Whether Boss Xiao's feelings are intentional or unintentional, Cao Shen has accepted it.
Most of the people in the group this time are rich second-generations, and most of them are young rich second-generations, and many of them also have their own equity investment funds.
If the rich second-generations do not inherit the family business, their families will always give them some money to find something serious to do. So that they don't idle around all day and cause trouble for their fathers to clean up.
One of them is the son of the richest man, Xu Zheming, who is very active on Weibo and is known as the national husband.