Chapter 144 Lin's Father's Teachings

As the prefect of Yangzhou, Uncle Lin has five days of annual leave starting from the first day of the new year. Although the official holidays of the Yong Dynasty were not as exaggerated as those of the Song Dynasty, they were much better than those of the Ming Dynasty.

You should know that Zhu Yuanzhang, a workaholic, only gave his officials three or five days of vacation a year during the Hongwu period. Yes, there are only so many in the whole year, which is really inhumane.

However, Lin Ruhai had just been promoted and was not going to take the full five-day vacation. Now that the new official has not arrived yet, all the affairs in the city cannot do without him. Lin Ruhai is going to go to the government office to start work on the third day of the new year.

These days, it is not easy to be a diligent official.

Lin Ruhai sighed in his heart and glanced at the young boy in front of him. Fortunately, you are smart and know to come to the door early to pay New Year's greetings while I am at home. If he hasn't seen Chen Heng by the third day of the new year, he may have to remember this boy.

After the two chatted about the refugees for a while, Uncle Lin's eyes unconsciously fell on the young man.

In front of them, each of them had a bowl of new tea brought by Daiyu. The rising hot steam lingered on Chen Heng's chest for a while, and then turned into nothingness and dissipated, which inevitably made people pay more attention to the appearance of the young man.

Compared with the first meeting in Yangzhou a few years ago, Heng'er has grown up a lot. Lin Ruhai looked at Daiyu on the left again. His daughter wore a blue and purple dress today. Jia personally made a bun for her that was both beautiful and not too delicate.

Since last year, when Daiyu turned ten, Jia rarely dressed her up as a girl.

A sense of accomplishment that his own children are growing up rapidly suddenly lingered in his heart.

Lin Ruhai smiled subtly. How could he not see what Daiyu, who was smiling, was happy about?

I'm afraid that Heng'er's play just now was also inseparable from the advice of his precious daughter.

But since we are talking about business, Lin Ruhai also has some questions and wants to test Chen Heng.

"When Brother Wei went to Beijing to take up his post, he complained to me that you didn't tell him about the weaving workshop in the west of the city." Lin Ruhai picked up the tea, probably thinking of the scene when he said goodbye that day, the corners of his lips that were already upturned could not be hidden anymore, "If you have any other ideas, tell me now."

Lin Daiyu was very surprised to hear this. Her father and brother were busy some time ago, and no one told her the inside story. She only knew that Chen Heng left the city and resettled refugees with his classmates, but she didn't know that he was also involved in the weaving workshop outside the city.

Although it was unexpected that her uncle suddenly mentioned this matter, Chen Heng did have a plan in his mind.

He didn't tell Wei Yinghong clearly at that time, one reason was that the time was not right, and the other was that he was not familiar with Wei Yinghong.

For those who are planning for others, the most taboo is to talk about deep things with shallow friends. As the saying goes, knowing yourself and knowing the enemy, you will never be in danger in a hundred battles. The same is true in interpersonal communication.

Chen Heng didn't know Wei Yinghong's personality, and didn't know how he would react after hearing the whole plan. That's why he hid the rest of the plan.

But facing Lin Ruhai, there was no need to worry about this. Chen Heng thought about it carefully and decided not to hide it anymore.

Uncle Lin had always been kind and generous to him. On that day at the government office, he also advised him not to take responsibility. He was an elder who really considered him.

For such a teacher, all Chen Heng could do was be honest and trust him.

He put aside the distracting thoughts in his mind, took the paper and pen on the desk very seriously, and took out the posture of explaining the plan to the leader in his previous life, writing on the paper while saying.

"Uncle, look. If we want to make the weaving workshop a success, we have to start from Yangzhou City..."

Seeing Chen Heng with a serious face, he made a long speech. Lin Ruhai and Daiyu couldn't help but lean forward and look at the pen tip fluttering on the white paper.

Each city has its own advantages and disadvantages. It is too troublesome to elaborate on the things here, which will lead to geographical, cultural and other issues. Chen Heng only gave a general idea to give his uncle an idea.

He focused his words on the cultural attributes extended from these issues.

There are many ways to say cultural attributes, but in short, it is like the hot pot of Bashu and the Suzhou embroidery.

Each city has its own unique symbols, which people can associate with it when they mention it.

As for the symbols of Yangzhou, apart from the salt merchants and the Yangzhou people who collect rent, the brothel industry in the city that likes to dress up and attract bees and butterflies is a group that must be paid attention to.

Even for those tourists who come here to play, the brothels in the city are more attractive than any salt merchants. After all, no one cares how much money others make, and most people come to Yangzhou just to have fun.

The current officials are not as open-minded and unrestrained as the people of later generations in business thinking. They are ashamed to mention the brothel girls in the city on the surface, but they often love their beautiful faces and charming styles in private.

It is this awkward attitude and cognitive limitations that make them unable to realize the terribleness of this soft power. They can't see the terrifying purchasing power of this group of people as clearly as Chen Heng.

If a modern person comes here and sees these brothel girls who like to dress up and have exaggerated incomes every month, to put it bluntly, it would be a fool not to stare at their wallets.

Yang embroidery only wants to compete with the world-famous Su embroidery by relying on embroidery technology. That is to overestimate itself and underestimate the wisdom of Suzhou people. When Yangzhou people neglected their crafts, Suzhou people were honing their own crafts.

Now even the queens and princesses in the palace often wear Su embroidery. How can Yang embroidery, which is several steps behind, grab the territory from Su embroidery?

This kind of problem is very laborious and headache for Lin Ruhai and others to think about. Their strengths are not here. They can only see the importance of the weaving workshop for the resettlement of refugees and the jobs it has brought.

These two things are the benefits that are clearly visible, and Chen Heng also emphasized them in "An An Shu".

Lin Ruhai has now taken over Wei Yinghong's burden, and his friend has left such a good situation. With the political harmony between the upper and lower levels, he naturally needs to make some achievements urgently, so as not to disappoint the trust of His Majesty and the court.

Chen Heng also saw this and wanted to help Uncle Lin even more.

He spoke fluently and laid out his plan.

The road to Yangzhou is actually very easy to walk. Exquisite clothes only make up for the enrichment of their own business content. The real way to open the situation is to use gold and silver jewelry, perfumes and other items, and use more fashionable and novel designs and centralized production of low-price models to pry open the wallets of brothel girls.

Brothel girls need to receive customers every day, and they have a strong desire and ability to buy. Although there are many shops in Yangzhou City, they are all independent and just scattered soldiers.

In Chen Heng's plan, the weaving workshop in the west of the city is to be built into a commercial city of the Great Yong Dynasty. When people in the world think of buying such things, they will think of the weaving workshop and gold and silver city in the west of Yangzhou City.

Hearing this, although Lin Ruhai was excited, his face was still normal. But Lin Daiyu couldn't help blushing. How could this brother be so familiar with the brothel?

Chen Heng didn't know, otherwise he must say that God is a witness. He has only been to Diaoyu Lane once in his life, and it was to save the kidnapped children.

"What happened next?" Lin Ruhai continued to ask with great interest. Chen Heng's keen thinking in business and grasp of women's psychology were not what he had.

Fortunately, Lin Ruhai has always been quick-witted. Wei Yinghong may have to think about these concepts for a few more days, but he can understand them at once.

"Newspaper." Chen Heng continued to write on the paper. This is the key to Yangzhou winning this battle.

The purchasing power of brothel girls is only the first step. To really go out, you still need newspaper publicity.

The media has always been the sharpest knife. No matter what it is, as long as you do a good job of publicity, three gold items can be sold for ten gold.

Nowadays, Yangzhou's newspaper shops have opened branches in other cities. Through them, they constantly promote the exquisiteness of Yangzhou objects.

Then use the brothel girls who are exposed to the public as a model to change the world's aesthetics. Through their leadership, a new fashion trend will be formed.

There is a technical difficulty here, that is, how to spread it vividly through newspapers.

Chen Heng did a survey in advance and knew that illustrations often appeared in published books since the Song Dynasty.

And when it came to the Wanli period of the Ming Dynasty, the so-called hardcover editions with illustrations were also the preferred way for booksellers to cut leeks.

Since there is no technical difficulty, it is just laborious and time-consuming. Then pay the craftsmen enough wages, and they can all be solved one by one.

As long as the newspapers are used for intensive propaganda bombardment, and Yangzhou's world-renowned reputation and convenient transportation are used, the weaving workshop in the west of the city can naturally become an industry.

In the primitive business environment, it is unnecessary to make up a good story and package the publicity of gold and silver jewelry.

Otherwise, Chen Heng can come up with a more poignant story than "The Wild Fox Returns Gratitude", which is enough to deceive customers into tears.

He suffered enough from this in his previous life. Various messy shopping gimmicks have forced countless men to contribute their wallets.

But when it comes to business, Chen Heng never talks about moral etiquette when he should work hard.

This is also the difference between modern people and ancient people. The former are more pragmatic when thinking about doing things.

Such a chain of business designs is undoubtedly a brain bombardment for Uncle Lin. In addition to clapping his hands and saying "excellent, wonderful", he can't say anything else.

The only difficulty left is whether he will be labeled as competing with the people for profit.

After all, the matter of the weaving workshop was led by the government office, and Lin Ruhai was the prefect of Yangzhou. Chen Heng's plan was to consider the operation of the business. But he had to make plans from the overall situation and the reaction of the court.

This kind of thing is not easy to tell the younger generation. But Lin Ruhai wanted to test this child today, so he told his own questions, wanting to see if Chen Heng had a vision of the overall situation.

After listening, Chen Heng laughed and explained, "Uncle, don't worry, we never cheat the poor."

This involves a problem of purchasing power. Every family has its own economic ability.

Operating jewelry with the method of luxury goods hits the psychology of wealthy families.

And when Yangzhou's finances have a stable income, it is imperative for the government office to gradually let go and withdraw.

This move can also save a reputation for his uncle to make concessions in terms of official reputation.

In addition, the government office has more revenue, and the taxes of ordinary people in the city can also be appropriately reduced.

Due to the difficulty of current data statistics, the amount that each prefecture in the world has to pay to the court is mostly a fixed number.

As time goes by, the people in Yangzhou will only benefit from it, and will not be deprived of their wealth.

After all, the weaving workshop can create countless jobs, which is an additional considerable income for most families involved.

After all, those who come out to work are women who usually take care of their children at home.

When Lin Ruhai heard this, he couldn't help but smile and nod. He remembered the night when Wei Yinghong left, he often nagged him that Chen Heng was a lucky general.

If Chen Heng hadn't reminded him at that time, the government would not have noticed the rainfall problem, and would not have been able to be calm and calm in the subsequent disaster relief. If he hadn't been able to do so, there wouldn't have been a series of subsequent events.

"You did well, you did really well." Lin Ruhai couldn't help nodding, admiring the child in front of her more and more.

Lin Daiyu was also overjoyed when she heard her father's praise for her brother. In practical terms, she is not as responsive as others. I only understand the general outline and the details, but I have to wait until I go back to the house at night to think about it carefully. But as long as her brother is praised, it's a good thing for her.

After Lin Ruhai finished praising Chen Heng, and when she felt more and more satisfied, she also thought of another thing on her mind.

For the now prosperous Lin family, Lin Ruhai had a dilemma that he had to consider. Their family has always had a hard time raising children, and it was not until he was thirty-five years old that he had a child named Daiyu. Now I am forty-five years old, and my youngest son is only eight years old.

As a fourth-grade official, the next step is to go to the capital to serve as a high-ranking official.

Lin Ruhai must think about a question, who will inherit his future political resources. It's not that he doesn't consider Lin Jue, it's just that the child is too young after all.

Ten years later, he would be fifty-five years old. Putting aside the short lifespan of the Lin family, Lin Jue was only eighteen years old at that time. Even if Jue'er is extremely talented, she has just been admitted as a Jinshi. If her luck is not good, she may not even be a Jinshi.

Even if you pass the Jinshi exam, it would be okay if you get one of the top three. If he starts from the second list, what awaits Lin Jue is the three-year political training in the Hanlin Academy.

In this way, when Lin Jue takes office as an official, Lin Ruhai, who is almost sixty years old by then, can consider the issue of retirement.

If he makes one mistake here, Lin Jue will not be able to enjoy the lingering shadow of Lin Ruhai.

In officialdom matters, it has always been said that one person can do it alone. Although Lin Ruhai has no intention of inheriting his father's legacy, he still has a deep love for his son and hopes that his child's path will be smoother.

The talent shown by Chen Heng and the answers he delivered this time are things that he cannot ignore.

Even though Heng'er is only five years older than Lin Jue, sometimes, one year older, the opportunities he can seize are different. Lin Ruhai sighed in his heart.

His eyes fell on the two children in front of him again, no matter where Heng'er and Yu'er would go in the future. For His Majesty's request and for Jue'er's consideration, he wanted to teach Chen Heng well.

Lin Ruhai sat back in his seat and said to Chen Heng: "After the New Year, you will stop caring about things outside the city. I will arrange someone to take over your affairs, and you can study in the academy with peace of mind."

"Ah?" Chen Heng still didn't react. He felt that the topic was beating a little fast. His heart moved slightly. He looked at Lin Ruhai who was smiling and asked, "Does uncle agree to let me take the college examination?"

"Well, you should prepare to take the government examination next June." Lin Ruhai explained his thoughts directly.

Chen Heng was surprised and happy when he heard this. He had just met his uncle and wanted to take the opportunity to report the matter. He immediately said: "Hahaha, uncle and nephew also have this intention." When he mentioned the matter of having a lot of money, he said a little embarrassedly, "The friendship between classmates is here, and I also want to accompany them to the next examination."

Listening to the joy in the young man's words, Lin Ruhai also smiled and nodded. Friends are rare in life, and the friendships made while studying can often last a lifetime.

However, Lin Ruhai decided to tell Chen Heng the reason why he changed his mind. He once said that he would be viewed by Chen Heng as an adult.

Since he is an adult, Lin Ruhai is not willing to manipulate his nephew's life like a puppet.

He cleared his throat and said, "Before, my uncle was only the seventh-grade salt patrol censor." When he said this, Lin Ruhai laughed out loud. Probably because he thinks the word "seventh grade" is really fun to say now.

"Although you were considered a child at that time, I took you with me to teach you, and no one else would say anything." This is the benefit of the power of a small official, Lin Ruhai shook his head. "But now that my uncle has become the prefect, many pairs of eyes in Yangzhou City are watching."

This involves a problem of matching. If a seventh-grade official takes a child out, others will not find it weird. But for a fourth-grade official, if there is a child next to him, others will definitely say that your family is unable to find help.

Even though Lin Ruhai regarded Chen Heng as his junior, he was not his biological son after all. The only way to stop gossip and make Chen Heng more convenient in the future is to pass the examination to become a scholar. Only a scholar can silence everyone. Only such a young scholar can afford the magistrate's special regard.

"If you are just a child, if you often go in and out of the government office, you will inevitably get gossiped about." Lin Ruhai continued to explain, and Chen Heng also understood his considerations.

"Besides, there is a conflict between the two parties in the court now. I'm worried that the new academic administrator, seeing your relationship with me, will embarrass you in the college examination. Then it will mess up your own affairs, so why not take advantage of it? He has not yet established himself in Yangzhou, so you take this opportunity to pass the exam quietly. "

Chen Heng was shocked when he heard what his uncle said. Can such a thing be said directly in person? After Lin Ruhai finished speaking, he asked curiously: "Uncle, can he still embarrass me in the college examination?"

This aspect is Chen Heng's weakness. Although he studied seriously, he had not had much contact with officialdom in his life. Only children who were born into official families can learn the art here without a teacher through daily exposure.

Lin Ruhai smiled. Now it was time to show off his power in front of others. He gave several examples in a row, which opened Chen Heng's eyes. He also took out the imperial edict that was read to Wei Yinghong before and used it as an example to explain to this child.

"Think about it with Yu'er. Since His Majesty already knows that Brother Wei and I are going to handle important matters in the west of the city, why would he transfer Brother Wei at this time? The reason he used was still his merit in settling refugees."

Listening to his uncle's words, while Lin Daiyu was still thinking, Chen Heng tried to probe: "Does His Majesty want to divide this credit into two parts, and the credit for the weaving workshop in the west of the city is reserved for your uncle?"

"Hahahahaha." Lin Ruhai just laughed, but looking at his expression, it was obvious that Chen Heng was not wrong.

In this way, Uncle Lin's official career is really amazing. Chen Heng was shocked, but there was another place he didn't pay attention to, which was decided today.

From the moment Lin Ruhai said the word "Your Majesty", Chen Heng was already branded as the new emperor.

Although Chen Heng has not yet entered the officialdom, he can follow the line of Wei Yinghong and Lin Ruhai. As long as he appears on the stage in the future, he will definitely be classified as a member of the New Party.

I have posted two chapters together. Sorry for the long wait. I will prepare to explode in the next week.