Chapter 636 Old Qin People Also Know How to Hype!

Yu Hua himself understood this.

All the publicity activities of Shengshi Books for his book were centered around Zhang Yimou's film winning an award at the Venice Film Festival.

But the later it got, the closer it got to the opening of the Venice Film Festival, the more nervous Yu Hua became.

What if Zhang Yimou's film really didn't win an award? !

Fang Minghua naturally understood Yu Hua's worries, patted his shoulder and smiled and comforted him:

"Yu Hua, what are you worried about? When did Zhang Yimou go to the three major foreign film festivals and return empty-handed? It's just about winning some awards. If he can win the Golden Lion Award, you will be rich right away!"

"Thank you for your good words."

Yu Hua replied, but his expression seemed a little unconvinced.

Fang Minghua didn't dwell on this issue anymore, and let the facts speak for themselves.

"Hey, Yu Hua, are you in a hurry to buy a house? If you don't have enough money, I'll lend you some." Fang Minghua said with concern.

"No, no, there's no hurry, let's talk about it in a year or two." Yu Hua said.

Although he was eager to live in a new house with his new wife, he was more eager to live in a house bought with his own money.

After having a meal at Yu Hua's house, Fang Minghua took a taxi back to the General Political Department compound. The next day, he went to the Xinhua Bookstore in Wangfujing to sign and sell books. After that, he took the train back to Xijing with Dai Jiali and other staff members of Shengshi Books.

It was already the second night when they arrived in Xijing, but Fang Minghua did not stay in the hotel, but went home directly. After opening the gate, Song Tangtang came out of the living room and quickly took the suitcase in his hand, smiling: "Husband, are you back from the Eastern Expedition?"

"You also read Guangming Daily?" Fang Minghua asked back.

"It's not Guangming Daily, it's our Qin Province Daily. Qin Province Daily forwarded the news article of the reporter of Guangming Daily in full, and also reported this matter as news on the provincial TV station."

Oh, it's so grand?

These days, there are not many ordinary people who read Guangming Daily and Qin Province Daily, but there are many who watch TV and news.

With this publicity, the article, which was originally only played within the literary world, suddenly went viral.

It turned out that the propaganda minister of Qin Province was Wang Jucai, who graduated from the Chinese Language and Literature Department of Qin Normal University. He had worked as a newspaper reporter and editor, and had been engaged in cultural propaganda for a long time. He was very concerned about every move of the literary world.

After he saw the article "Shaanxi Army's Eastern Expedition", he immediately felt keenly that this was a great opportunity to promote Qin Province's literature and writers! He immediately wrote a big pen and asked the "Qin Province Daily" to reprint the full text.

And forwarded it to the Provincial Radio and Television Bureau to be broadcast on TV as a news!

The provincial newspaper reprinted it, and newspapers and periodicals in various prefecture-level cities followed suit. The provincial TV station reported it, and of course the municipal TV stations did not allow it. For a time, "Qin Army's Eastern Expedition" became a hot topic among the people.

This caught Fang Minghua off guard.

"I heard from Bai Miao that the provincial TV station also wants to produce a program to gather the six of you writers together to do an interview or something, and talk about your own creative feelings. Now I'm waiting for you to come back." Song Tangtang said.

Ouch

The people of Qin Province, who have always been honest and simple, also know about hype.

Fang Minghua looked at his smiling wife and suddenly said in her ear: "Hey, husband, I'm back from the Eastern Expedition, and now I want to conquer you!"

"Hate it! You stink, go take a shower first!"

The book signing event in Xijing continued.

The next day, Fang Minghua got up early and ate a bowl of spicy soup outside Chaoyangmen, and then drove straight to Xuecheng Bookstore near Bianjia Village.

The first stop of the book signing in Xijing was Xuecheng Bookstore owned by Lei Xuecheng.

In recent years, Lei Xuecheng has been concentrating on running his own bookstore, which has become the largest private bookstore in Xijing. It not only has four storefronts, but also the backyard of the bookstore - originally the yard of his wife Wu Meimei's house, which has now been opened up as part of the bookstore, with tables and chairs, tea, and beautiful music for readers to read and rest after buying books.

The prototype of the book bar was born.

When Fang Minghua drove to the bookstore, he saw a red banner hanging on the door of the bookstore, which read "Warmly congratulate Mr. Minghua, the leader of the Qin Army's Eastern Expedition, for signing and selling his new book in my store."

There was already a long queue at the door of the bookstore. Fang Minghua entered from the side door. Dai Jiali brought the staff of Shengshi Books and Lei Xuecheng.

They were all acquaintances, so there was no need to be polite. After a few simple chats, Fang Minghua entered the working state.

It was a break at noon. There was no appetite in the hot weather, so everyone ate the Qin Province "three-piece set" - cold noodles, roujiamo, and Bingfeng at a snack bar outside.

After that, they went back to the bookstore to rest.

There were still readers in the bookstore. In order not to disturb the readers reading, Lei Xuecheng specially arranged an empty room for Fang Minghua and Dai Jiali. Everyone was blowing the fan, drinking tea and chatting.

Perhaps because the bookstore was profitable, Fang Minghua found that the tea prepared by Lei Xuecheng had become more advanced. Today, he drank Zhuyeqing from Sichuan Province.

Flat and smooth, emerald green with visible hairs, shaped like bamboo leaves, with a tender green color. Although they are both green teas, they are still somewhat different from the Longjing tea that Fang Minghua often drinks.

Longjing tea tastes fresh, has a long fragrance, and a sweet aftertaste, while Zhuyeqing tea tastes refreshing and mellow, slightly bitter, and has a long aftertaste, which is very suitable for cooling off in summer.

The three of them naturally talked about literature, and talked about the biggest topic in the literary world now, the Qin Army's Eastern Expedition.

Lei Xuecheng sat on a rattan chair, crossed his legs and talked freely.

"There are six books in total about the Qin Army's Eastern Campaign. I think the most outstanding ones are "White Deer Plain", "Abandoned Capital" and "Gang's Piano".

"What about from the perspective of book sales?" Dai Jiali asked a question.

"I don't know much about other cities, but in the book sales market in Xijing, these three books are still there." Lei Xuecheng said: "I dare say that the sales champion of literary books in Xijing this year should be among these three books. ”

"Boss Lei, which book do you think will eventually win the sales championship?" Dai Jiali asked.

Lei Xuecheng pondered for a while and said with a smile: "In my personal opinion, Minghua's book is quite good, and it writes about some things happening in the current society. It is easy to resonate with each other. However, it suffers from the fact that it was released too late. In the past six months, Published in the past, it will definitely affect the sales volume for the whole year - of course, it is also possible to catch up from behind. "

"Okay, Academy, we are friends, you don't need to flatter me, be realistic." Fang Minghua scolded with a smile.

Lei Xuecheng smiled after hearing this and continued: "In addition to "The Piano of Steel", I think the sales volume of "Dead City" should be slightly better."

"Why not "White Deer Plain"? Is it because it was released in October last year and sales are weak this year? Or is it because the writing is not as good as "The Wasted City"?" Dai Jiali asked rhetorically.

"No, no, from a literary point of view, I personally think "White Deer Plain" is still higher than "Abandoned City", but "Abandoned City" has its own advantages: it writes about the present! More importantly, there are some sensitive parts in his book The plot is very eye-catching. To be honest, most of the people who come to our store to buy this book are young men.”

Dai Jiali certainly agreed with Lei Xuecheng's evaluation of the abandoned capital.

If Fang Minghua hadn't warned him in advance not to use those erotic stories as a gimmick, perhaps he would have made a bigger fuss about the promotion, and the effect might have been better.

"I'm worried about a problem now." Lei Xuecheng changed the topic and said suddenly.

"What's the problem?"

"It's about "The Wasted City". Wait, I'll show you something." After speaking, Lei Xuecheng turned around and left the room. It didn't take long before he took out a magazine: "Literary Review"

Huoran published an article above, which was a review of "Abandoned Capital".

Meng Fanhua, professor of Yenching University, "The Style of Antiquity and the Wonders of the East": ""The Wasted Capital" is a clumsy continuation of the literary legacy of the Ming and Qing Dynasties, and a model for splicing classics... The words of disillusionment revealed in the book are related to the decline of intellectuals nowadays. The unexpected encounter with his mentality is the best reason for it to receive applause.”

The intensity of the words was simply staggering.