Chapter 287 Link with the Game
A group of horses hurriedly read the comments behind the official novel of "Return to the Shore", and found that many authors came from the game of "Return to the Shore".
Ma Yiqun certainly knew that this game was launched. After all, he and the editors wrote the plot of this game, and he also paid his own hard work for this game.
But what Ma Yiqun did not expect was that so many readers would come to visit?
Plot planning is Ma Yiqun's old profession, so he is very clear about the current situation of the domestic game industry.
Plot planning is basically equivalent to "skin-changing planning".
Because in the current domestic game industry, the plot is considered the least important part of a game.
Especially in mobile games and browser games, many project teams simply don't hire a plot planner at all, and directly let a well-written executive planner do it concurrently.
Even if some end games require certain plot content, they will not spend a lot of money to hire a special plot planner. At most, they will find a fresh graduate from the Department of Literature and give them a basic salary.
In short, most domestic game companies do not pay much attention to the plot, and most players do not pay attention to the plot.
Specifically, is it because players don’t pay much attention to the plot, so game developers don’t make plots, or is it because the plots made by game developers are too rubbish, so players don’t want to watch the plot?
This is a question of which came first, the chicken or the egg, and it is unclear.
In short, the plot of domestic games is not taken seriously, which is the status quo.
Not to mention domestic, even some 3A game masterpieces with great plots abroad, there are very few players who deliberately look for the original novels to read.
Ma Yiqun thinks that the official plot of "Return to the Shore" is well written, but it shouldn't achieve such a good effect, right?
Therefore, the current situation made Ma Yiqun feel unexpected and shocked.
He hurriedly studied the tricks in it carefully.
There was Qiao Laoshi's fan tour group in the comments, so a group of horses followed the vine to find Qiao Laoshi's video.
After reading it, a group of horses suddenly realized.
It turns out that this is not just a matter of plot!
The plots of those 3A games abroad are indeed very good. However, the plot of the game and the plot of the novel are repeated to some extent.
Even the plots in some novels are incomplete, and the game has made a lot of expansions on the basis of the plots of the novels.
Considering the content, if the novel is 7 points, then the game has achieved 10 points.
Considering that the game is an art carrier with strong interaction and strong sense of image, it is much stronger than the pure text expression of the novel, so the actual gap between the novel and the game will be even greater.
Most players will not want to read the original novel, because the original novel is at most equivalent to a shrunken version of the game.
But "Back to the Shore" is completely different!
The plot in the game is secretive. If the plot in the original novel is 10 points, then the game can only achieve about 5 points.
Moreover, there are many plots in the game that only reveal the tip of the iceberg, leaving a foreshadowing in the description of props and other places.
However, the game "Return to the Shore" is well done, with very profound connotations. Players have a strong resonance with the characters in the game during the playing process, so players naturally have a strong interest in the plot of the game!
When encountering some unresolved plots, they will naturally come to read the official novel to solve their confusion.
A group of horses couldn't help but sigh, wonderful!
Why didn't we think of this layer when we wrote the official plot?
Ma Yiqun didn't care too much about the plot and the official novel, but Zhu Xing'an has always been very enthusiastic, otherwise the official novel would not have been updated until now.
"I didn't pay much attention to such an important matter. It almost delayed Mr. Pei's important event. It really shouldn't be."
"From this point of view, Zhu Xing'an is really a man to make."
"Wait, now is not the time to think about this, you have to hurry up and keep the enthusiasm!"
Ma Yiqun suddenly realized a very important issue: as the CEO of Dianzhong Chinese.com, he should play a role at this time!
Boss Pei managed to attract so many new users and readers to the Chinese website of Dian Dian through games, so he must keep them!
Ma Yiqun is very clear that the game "Return to the Shore" will continue to attract traffic to the website for a period of time, and the traffic to the website will continue to increase in the next few days or even weeks.
But these streams are all false, most people just come in to read the official novel of "Return to the Shore", it's really hard to say how many people can stay.
Therefore, we must find a way to keep all these people!
A group of horses made a decisive decision and called Zhu Xing'an over.
"Hurry up, arrange the operation personnel to launch an operation activity, and try to keep all these new readers!"
"Didn't the website have an activity for new users to read it before? Make more efforts on that basis!"
"Just follow the seven-day login of the game."
A group of horses worried that Zhu Xing'an was not clear about the seven-day login of the game, so they explained it in detail.
For a game, as long as the player can keep going online every day for the first seven days, then basically a habit will be formed and retained.
In order to rack their brains to keep players, web games and mobile games have developed a seven-day login system. rewards, so as to cultivate players' login habits.
I have to say that although this thing is old-fashioned, it is really easy to use.
Otherwise, it will not slowly develop into the standard configuration of almost all web games and mobile games.
"Arrange some activities for readers every day, such as reading for a certain length of time, adding some books to collections, etc."
"These activities don't need to be too difficult, as long as you can move your fingers a little."
"As for the rewards, the rewards on the second and seventh days are the most important. The rewards on the seventh day are the best, and the rewards on the second day are slightly worse, but they must be attractive enough."
"Any good ideas?"
A group of horses looked at Zhu Xing'an.
Zhu Xing'an thought for a while: "If you log in on the second day, you can read it for a week, and if you log in on the seventh day, you can read it for a month?"
"Uh...it's a bit repetitive." A group of horses shook their heads, "And for most readers, there is not much difference between reading in a week and reading in January."
"If you like to read books on our website, you will stay if you read them for a week; if you don't like reading books on our website, it's useless to read them for a month."
"There is still a lack of some more explosive rewards."
Zhu Xing'an thought about it again: "Then do some linkage with the game? Since it's a game diversion, I must be more concerned about the game."
A group of horses clapped their hands: "Good! This idea is good!"
"Linking with the game, it must be very attractive to players!"
"And this does not require additional funds, and there is no need to report to Mr. Pei. I can just talk to Li Yada in private."
"Then it's settled. Log in on the first day and get free access to the whole site for three days; log on the second day and get free access to the whole site for seven days; log in on the seventh day and get free linkage items in the game."
"Other times, there are rewards for logging in, such as terminal coins, coupons and the like."
Zhu Xing'an nodded: "Okay, I'll go tell the operation staff right away, hurry up and make the activity plan."
The employees of the Chinese website at the end instantly became active.
Raising soldiers for thousands of days and using them for a while, Mr. Pei has brought so much traffic to the website. If you can't keep it, everyone will live up to Mr. Pei's expectations, and it's time to pack up and leave!
Ma Yiqun sent a message to Li Yada, discussing in detail the specific plan for the linkage between the game and the website.
...
...
Headquarters of Headwind Logistics.
At present, Pei Qian has opened a total of more than 100 headwind stations, and the number will increase to more than 200 soon.
These headwind stations are scattered in various areas of Jingzhou City, but for daily public affairs, such as some clerical work, there is still a unique office area.
Headquarters of Headwind Logistics is currently in a store on the second floor, and there is a Headwind Station below it, which delivers goods daily, and the area on the second floor is used as the office area of Headwind Logistics.
When the scale of Headwind Logistics further expands, it will definitely change the office location again.
Pei Qian went straight to the second floor and found Lu Mingliang.
Lu Mingliang adapted to the new job quite well. There were a lot of documents on the desk, and the computer was replaced with a thin and light business notebook, which seemed to be the case.
"President Pei, it's such a trivial matter, why did you come in person?" Lu Mingliang got up to greet him and poured tea for Pei Qian.
Pei Qian drank tea and sat on the sofa to relax a little.
Obviously, Lu Mingliang knew nothing about Mr. Pei's situation.
What is "just such a small thing"?
This is no small matter!
My wealth and life are all pinned on Moyu Internet Cafe and Headwind Station!
If it weren't for the two money-burning big heads of Moyu Internet Cafe and Headwind Inn, maybe Mr. Pei would have gone to the rooftop by now.
Of course, Mr. Pei has always had the excellent quality of not changing his face when a mountain collapses in front of him. At this time, he naturally remained calm and drank tea silently.
"How is the matter at the headwind station going?"
Lu Mingliang had already prepared: "President Pei, don't worry, all the arrangements for the new headwind station have been made, and we are making full preparations. My idea is that recruiting people and renting venues will be carried out at the same time, and we will definitely move forward as quickly as possible. Open the headwind station!"
While talking, Lu Mingliang took out a ready-made report and reported to Pei Qian in detail the location and layout of these new post stations, as well as the recruitment advertisements and recruitment situation that have been spread so far.
Pei Qian was a little surprised.
The reason why Pei Qian came to supervise the work himself was because he was afraid that Lu Mingliang would not be able to accurately get his urgent mood.
But now after listening to Lu Mingliang's report, Pei Qian realized that he was thinking too much.
Lu Mingliang is very reliable in his work!
It seems that transferring Lu Mingliang to Headwind Logistics is a very correct decision.
Because Lu Mingliang's characteristic is obedience, no matter what President Pei says, he will execute it very faithfully and never make his own decisions.
Pei Qian felt much more at ease when he handed over a lifeline department like Headwind Logistics to Lu Mingliang.
After Lu Mingliang finished his report, he said with a smile, "Mr. Pei, is there any deep meaning to the layout of Headwind Logistics this time?"
Pei Qian was taken aback.
Deep meaning? What's the meaning?
The deep meaning is that if I don't spend money, I will be finished!
Pei Qian was silent for a moment: "Why do you ask that?"
Lu Mingliang had an expression of "I understand": "If it weren't for the future layout of these headwind stations, why would Mr. Pei be so anxious to roll out these stations in a short period of time?"
Pei Qian thought about it, oh, that's right.
In Lu Mingliang's view, things like the headwind station are not so time-sensitive, whether it is one month earlier or one month later, the impact will not be great.
But why is Mr. Pei so concerned?
Obviously because it is closely related to the future layout!
Pei Qian drank his tea and nodded slightly, acquiescing.
You can think whatever you like, anyway, if you help me hurry up to open these headwind stations and spend the money in my hand as soon as possible, I will be thankful.
After the tea was finished, Pei Qian felt relieved, and told Lu Mingliang to race against time before turning around and leaving.