Chapter 436: Ice Bucket Challenge Becomes Popular Around the World, TikTok Reverses Its Reputation

When the Ice Bucket Challenge concept was proposed, all the netizens were stunned, and the comment section of ByteDance’s official blog also exploded.

[Feng Xiao Yi Shui Han]: "If you succeed in the challenge, you can get video traffic support, 20 yuan phone bills, and experience commercial insurance? This is simply a conscience benefit!"

[Tyrannosaurus Warrior]: "You can help others and get rewards. Wait, I'm ready to challenge now!"

[Society You Qiongge]: "Wow, you can name two friends after completing the challenge, right? If nothing else, I just want to see my friend in Mohe complete the ice bucket challenge!"

[Little Duck Quack]: "Friends in Mohe? Brother, this is not an ice bucket challenge, you want to turn it into a popsicle challenge! But then again, I have to see if I have any friends in the north. The temperature in the south is not low enough, it's not satisfying!"

[Strawberry Meow Meow Sauce]: "Zhang Ming named Chen Xing and Li Ge. I don't know if the two bosses behind will respond. Haha, watch the show!"

There are so many netizens on the Internet, basically all for fun. Now the popularity of the ice bucket challenge is booming, and a large number of "bad friends" have begun to rub their hands.

Furthermore, the 20 yuan phone bill reward for completing the challenge is very important, which can quickly attract a large number of users to participate in the early stage.

Don't think that 20 yuan is too little. Only those who have experienced it know the feeling of free stuff.

Moreover, the people of Longguo have always had the concept of thrift in their bones. This is also related to the many wars in history and the lack of food. As long as they work hard, they can have meat, vegetables and wine on the table. It has only been a few decades since then.

Of course, the biggest fun of the ice bucket challenge is to watch the bad friends and celebrity entrepreneurs name each other.

Less than ten minutes after Zhang Ming named Chen Xing and Li Ge, the official accounts of Longxing Group and WuXi Group released videos one after another.

In the videos of the two companies, Chen Xing and Li Ge both appeared in person to accept the challenge. Compared with Zhang Ming's extreme cold in the north and Li Ge's cold near the north, Chen Xing, who has returned to Shenzhen, is obviously in a much better condition, with a temperature of 14 degrees.

Icy water poured on the head, cold to the bone.

Chen Xing paused, then turned to the camera and said: "The Ice Bucket Challenge was successful. Here I would like to call on all sectors of society to pay more attention to the special rare disease group."

"Because there are fewer rare disease groups and the cost of developing new drugs is very high, pharmaceutical companies cannot see market profits and often do not invest in developing special drugs. Therefore, the rare disease group often faces the dilemma of no medicine to treat."

"As a local enterprise in Longguo, Longxing Group should also have the responsibility of a large enterprise and assume social responsibilities and obligations. So I decided to donate 10 million on behalf of Longxing Group for the current ALS treatment fund. In the future, I will continue to do charity and public welfare to protect vulnerable groups."

When Chen Xing's video was watched in full, the ALS group and the rare disease mutual aid group were excited.

They didn't expect that Chen Xing and Li Ge, the top company bosses in the industry, would deliberately shoot videos and use their influence to help them raise treatment funds.

For a while.

The WeChat mutual aid group for a certain rare disease was flooded with messages.

[Quiet and Faraway]: "Mr. Chen, Mr. Li, and Mr. Zhang are all good people. We are saved and no longer have to wait for death!"

[Ruoshui Sanqian]: "Looking at the release time of the three groups, they should have communicated in advance, and I heard that Longxing Group and WuXi Group are manufacturers of brain-computer interfaces. Mr. Chen and his team want us to be able to afford the surgery. This is a real entrepreneur!"

[Lonely Wolf]: "ALS can be cured, and I don't know when my congenital myasthenia gravis can be cured. I hope there will be no pain in this world."

[Windbell]: "Take it step by step. I believe that with these big companies taking the lead, more and more people will pay attention to us rare patients. It is better to have hope than no hope."

If you can't hit yourself with a fist, you will never know how painful it is.

The word "rare" in "rare patient group" means that they are destined to not get much attention, because the number of people is too small, and human nature is selfish. If they are not caring people, who has so much energy to pay attention to a field that has nothing to do with them?

However, as big companies go out, these rare patient groups will eventually get attention.

…

With the three CEOs Zhang Ming, Chen Xing and Li Ge taking the lead, and each of them willing to contribute an additional 10 million yuan, the accumulated amount on Douyin's rare disease fund page is currently 3,000,3000 yuan, and this number has not been refreshed.

Because after completing the ice bucket challenge, the official reviewers need to conduct a careful review after the video is posted and the rewards are finally issued, which takes a certain amount of time.

One hour later.

The accumulated amount finally moved.

The 3,000 yuan behind 30 million began to jump, becoming 4,000 yuan, 5,000 yuan, 7,000 yuan, and then directly exceeded 10,000, and the amount reached 30.01 million.

Obviously.

Ten videos passed the review.

And these videos were supported by Douyin for traffic and appeared on the recommended homepage, so their accounts received a lot of exposure.

Seeing that the official support was so strong, many MCN agencies saw business opportunities and began to let their bloggers participate in this challenge to gain traffic and attention.

For MCN agencies and internet celebrities, traffic equals money. A 20-yuan phone bill may be useless, but once the traffic improves, you can earn 200,000 or even 2 million yuan in phone bills. This is not an exaggeration at all.

Douyin has become popular in the streets and alleys across the country. Almost everyone plays it, and brand merchants have begun to spend money to promote it, allowing bloggers, platforms, and merchants to form an ecosystem of interests.

The most important thing is that the second article of the Douyin update announcement also states that as long as you have 1,000 fans, you can apply for live broadcast permission and start live broadcast on Douyin.

Now in the live broadcast industry, it is completely popular among ordinary people.

Some people just dance on the sidelines. Soft pornographic content has made millions on Huya and Douyu. There are also a large number of anchors in the gaming industry who have made more than one million. It is not an exaggeration to say that live broadcasting is a shortcut to changing your destiny, but The prerequisite is that you have to have a sense of lens.

What is lens sense?

Ordinary people are often too nervous to speak when facing the camera.

But people with camera sense and acting talent can not only do whatever they want in front of the camera, but they can also create program effects and take their careers to the next level.

Whether it is purely driven by public welfare or driven by profit, Douyin has given its support. Now what Zhang Ming, Chen Xing and Li Ge want is exposure, severe exposure to ALS and rare diseases. As for the They don’t consciously care what people who complete the Ice Bucket Challenge are doing.

Two hours passed.

More and more user videos have passed review, and the cumulative amount of the ALS fund has reached 70 million.

The increment of 40 million is calculated as 1,000 yuan per person, which means that 40,000 people have posted the ice bucket challenge video and passed the review.

As time goes by, more and more users complete the challenge.

Towards evening, the accumulated amount of the fund reached 140 million, and this number was being refreshed every moment.

After the Ice Bucket Challenge became completely popular, celebrities also learned the news, or their agencies also learned the news.

Like the blogger's MCN agency, the agency began to ask celebrities to step down and participate in this charity activity.

Celebrities like to do charity. They may not really like it, but they will not refuse the traffic that charity brings.

For example, for celebrities' charity gala, hundreds of thousands can buy exposure, which is a sure profit for them.

Celebrities, like bloggers, are not afraid of losing money, but they are afraid that no one will pay attention to them. Because if no one pays attention to them, they will lose their reputation. If they do, they will have no money to make. Therefore, more professional agencies will try their best to give celebrities as much exposure as possible.

This is why even a celebrity’s fart can be trending in the search results. Behind this is the capital cost invested by the brokerage company in the operation.

It's almost dinner time.

The first celebrity ice bucket challenge video is out.

Jay Chou himself appeared on the scene, using his distinctive voice and accent to promote this charity event: "A lot of people liked me today, so I went to check it out, the Ice Bucket Challenge, it looked pretty good. "

When the camera turned, Jay Chou came to the indoor bathroom. There was a red bucket next to his left leg, which contained a mixture of ice and water.

"Let's not talk nonsense, come on!"

He lifted the ice bucket and poured it down from his head. The cold made him shiver, but it was nothing serious.

Wiping away the water droplets hanging on his face, he called on fans: "This ice bucket challenge can accumulate treatment funds for ALS patients. I also have friends with ALS around me. I hope everyone can lend a helping hand here." them, let them recover soon.”

"Finally, I would like to name heroes and scholars to participate in my Ice Bucket Challenge. This charity event is really good!"

The fate of Jay Chou, a big star in the music industry, has once again stirred up the popularity, and more and more fans have begun to participate voluntarily.

In addition to singers, celebrities in the entertainment industry have also begun to leave one after another, such as Liu Tianxian, Da Mi Mi, Zhao Xiaodao, etc. Even the celebrities in Hong Kong were alarmed and specially registered a Douyin account and took a picture of an ice bucket Challenge video.

It is no exaggeration to say that ALS and related rare diseases have come into public view, and some pharmaceutical companies and insurance companies have also seen business opportunities.

However, because China Minsheng Insurance took the lead and completed cooperation with ByteDance, other insurance companies could only eat soup.

Just one day after the Ice Bucket Challenge was launched, 890 million in donations were raised, and Douyin officials also opened a donation application channel.

Applying for donations requires a diagnosis certificate and treatment certificate for ALS, as well as a stamp from the attending doctor and hospital. Obtaining these documents is not complicated or difficult.

On the afternoon of the next day, an ALS patient named "Lai Weijie" passed the review and received a 75% reimbursement rate.

If patients have medical insurance, they can also enjoy reimbursement from medical insurance first and then 75% reimbursement from the ALS fund. The actual expense is only 120,000.

Of course.

There are families who can’t even afford 120,000 yuan.

At this time, there is still a way to solve the money problem, and that is the poverty household certificate. As long as the poor household and the patient and family's income certificate are presented, the reimbursement rate can be increased, up to 100% reimbursement.

To put it bluntly, if you are capable, you need to bear the cost of 120,000.

For poor families who are really incapable and whose annual income is less than 30,000 yuan, the ALS Fund can fully cover the treatment costs.

On the third day of the Ice Bucket Challenge’s popularity, the cumulative amount of the ALS Fund has reached 1.4 billion RMB, and the number is still increasing.

Although ByteDance, Longxing Group, and WuXi Group are all investors, in fact, none of the three companies suffered losses.

ByteDance gained traffic, attracted more advertisers, and also allowed a large number of bloggers to activate live broadcast permissions and began to collect 55% of live broadcast revenue. Yesterday's profit revenue alone, ByteDance earned 140 million yuan , this does not include the rebates from the civil life insurance.

According to statistics from Minsheng Life Insurance, the number of people who have insured themselves and their parents for serious illness medical treatment through the ALS public welfare page in the past two days has reached 600,000, and the share of insurance has exceeded one million. Calculated based on 500 yuan per insurance, Minsheng Life Insurance The profit was 500 million dragon national currency.

Longxing Group and WuXi Group are providers of brain-computer equipment and technology. For every implanted brain-computer interface, they can make a profit of 200,000 yuan. Even if they are divided equally, the profit will be 100,000 yuan. Assume that there are 100,000 brain-computer interfaces. Freezing patients, that is tens of billions of profits.

In this charity event, patients have money for treatment, companies make profits, celebrities gain popularity, bloggers increase their fans, and challengers also receive airtime rewards. It can be said that no party loses.

On the evening of the fourth day of the Ice Bucket Challenge, Lai Weijie, the first person to apply for relief funds, also arrived at Ruijin Hospital in Shanghai and successfully completed the brain-computer interface implantation surgery.

Day five.

He is out of danger observation period.

Officials from Shanghai Daily, Toutiao, ByteDance, and reporters from China Radio and Television came to Ruijin Hospital for personal interviews.

Reporter: "Are you feeling sick?"

"No, I feel great. I have regained control of my body. My hands used to be unable to grasp things and were very numb. Now you see how flexible they are."

Lai Weijie showed excitement.

For a patient who has been sick all year round, what they look forward to most is not how much money they make, but a good health.

Now, with the advent of brain-computer interface, they have found a way to cure it.

"Kacha kacha kacha——"

The shutter sounds constantly.

"Then what is your reimbursement ratio?"

Another reporter asked.

At this time, Lai Weijie's father stood up and said with red eyes: "We are a rural county family. In order to slow down the speed of our son's disease, we have spent all our savings. After submitting the information to the platform, we received 75% of the reimbursement amount. Although I owed a lot of foreign debt, fortunately my son’s life was saved. Thank you to the Douyin platform, Longxing Group, WuXi Group, and every volunteer who participated in the Ice Bucket Challenge. Thank you very much.”

As he spoke, the elderly father knelt down to thank him.

Douyin officials and reporters quickly stepped forward to help.

"Don't be like this, don't be like this, men have gold at their knees. This is a public welfare treatment activity. It is in the nature of helping each other. Our original intention is to keep everyone away from illness." Douyin's follow-up staff said quickly.

"thank you."

"Thank you so much."

Lai Weijie and Lai Weijie's parents thanked him profusely and burst into tears.

For ordinary families, a serious illness may lead to debts of tens of thousands or even hundreds of thousands. Therefore, smart people will choose commercial insurance to avoid future risks with the least amount of money.

If you wait until you are really sick to think about buying commercial insurance, it will be too late.

…

Night time.

Various media outlets began to rush to report on it.

[Today, the "Ice Bucket Challenge", a public welfare activity spearheaded by ByteDance, Longxing Group, and WuXi Group, was the first ALS patient to be reimbursed for treatment by the fund and was successfully cured. ]

Under similar copywriting, there is a touching scene in the ward during the day.

Due to a large number of media reports and the certification of Taiwan, the Ice Bucket Challenge ushered in the most authoritative platform, and more and more people participated in it to accumulate quota for the fund.

The entry for "Ice Bucket Challenge" has been hanging on Weibo's hot search list for several days, but it still has no intention of coming down.

At the headquarters buildings of Longxing Group, WuXi Group and ByteDance, people kept sending banners in person.

For the people at the bottom, no matter what the purpose of the company's public welfare activities, they only need to know that this public welfare activity can save lives.

Longxing Group’s mobile phones, WuXi Group’s drugs, and ByteDance’s live broadcast revenue are all rising, and their commercial value is full.

…

And at the same time.

Europe and America across the ocean.

TikTok, like Douyin, is an Ice Bucket Challenge charity event launched on the same day, but it is worth mentioning that not only do the two companies not share data, but the amounts of charity activities are also not shared.

To put it bluntly, Douyin’s charity fund is only used for the people of Dragon Kingdom, while TikTok is for people all over the world.

When TikTok was promoted on the first day, some people still couldn't believe it. However, with the active participation of people in the Dragon Kingdom on Douyin, TikTok's popular recommendations also pushed a large number of ice bucket challenge videos, making European and American people gradually choose to believe it.

In just a few days, TikTok’s total public welfare fund was 1.6 billion Chinese currency, abandoning the dollar unit.

One after another, patients with ALS have successfully applied for reimbursement, which is basically around 70%. TikTok also pops up a window prompting that they need to go to top hospitals such as Longguo Xiehe, Huaxi, Xiangtan, or Ruijin for implant surgery.

With the first foreign patient cured and the total cost being NT$360,000, TikTok’s Ice Bucket Challenge finally became popular.

2000000000.

3 billion.

4 billion.

TikTok is for global regions, and the amount accumulates very quickly.

In just half a day, TikTok's charity fund has accumulated 5 billion yuan, and more than 100 people have successfully applied for the quota and went to Longguo Hospital for treatment.

Zhang Ming at the ByteDance headquarters is already very busy at this moment.

Due to the complete explosion of the Ice Bucket Challenge at home and abroad, advertisers around the world have been knocking on the door, hoping to insert advertisements.

Those who have worked in the advertising industry know that the sponsors are really not short of money.

An advertisement of 5 million is Karami. Luxury brands such as Chanel, Balenciaga and Hermes have high premiums, and their annual advertising costs are as high as tens of billions of dollars, or even tens of billions of dollars.

Why are they so willing to invest?

It's very simple.

The profit is high enough.

Take Chanel's bag for example, the cost price is at most 500 yuan, but it can be sold for 200,000.

Yes!

500 cost, sold for 200,000, a full 400 times profit!

In other words, if the advertisement it invested attracts 1,000 people and 100 of them buy its bags, it can double the single advertising fee.

Don't think it's hard to sell. The people at the bottom of the rich class like to buy luxury goods to show their status. There are also many women from middle-class and well-off families who will buy them after gritting their teeth. This is the brand effect.

In addition to the advertisements that have been everywhere, the number of TikTok's global users is also soaring, returning to the number when it was labeled, and the number is still soaring.

At this time, the streets of New York are no longer marching by human rights organizations, but by rare disease protection organizations.

They held high the flag of TikTok and demanded that restrictions be lifted so that ByteDance can build a data center headquarters.

"Maintain the legitimate rights and interests of TikTok and let more people pay attention to rare diseases!"

"We need TikTok, it helps our rare disease group, whoever blocks it is our enemy!"

"Introduce TikTok!"

"Introduce TikTok!"

The march of tens of thousands of people is still going on, and many onlookers have joined in.

On the university campuses in the United States, with TikTok's two textbook public relations, students once again started school-wide publicity, and those students who had been paid to discredit TikTok have now become honest.

...

Streets of Paris.

In a coffee shop.

The initiator of the discrimination incident, Pascal, looked at the parade outside through the window, his originally black face looked even darker, and his eyes became gloomy.

He didn't expect ByteDance to be so despicable that it used "magic bombardment" to completely whitewash TikTok.

What is magic bombardment?

Those who have been in Europe and the United States know that they have three enduring hot topics, namely discrimination, pedophilia and vegetarianism.

Discrimination includes racial discrimination, gender discrimination and regional discrimination.

Suppose that you are found to be discriminatory by European and American people, how serious will it be?

Let's put it this way, it's best to sleep with a gun at night, and it's best to have a basement in the house, otherwise there may be an extremist organization to set fire to the house or kidnap one day.

Even if there is no extremist organization, your company or your children's school will persuade you to quit after knowing about this.

Because the consequences are so serious, no one dares to publicly admit to discriminating against a certain group of people or homosexuals, for fear of retaliation.

As for pedophilia, it is even more serious, and basically all of them end up getting box lunches.

Relatively light punishment is vegetarianism, because eating meat is natural, and this topic is mainly for traffic in Europe and the United States.

Now TikTok is launching a global charity event, which only requires a small amount of money to cure patients with ALS. Who dares to stop the parade from promoting it?

Even if Pascal dares to pay, no one will dare to take this task, because once you stop it, you are discriminating against rare patients, and the whole society will criticize you!

The headquarters of ByteDance in Europe, which was originally smashed, has been repaired spontaneously one after another, and employees dare to come back to work.

Clayton, the Rothschild family in Britain, known as the shadow patriarch, couldn't help seeing the news report, and slammed the table and said:

"Longxing Group, Longxing Group again, always with your Longxing Group, Chen Xing, you must not fall into my hands, otherwise, Satan will tell you what cruelty is!" (End of this chapter)