Chapter 63 Business Reputation
Today's popular low-end mobile phones, the cheapest ones, cost about sixty or seventy yuan. Although it is not a smartphone, it still has some basic functions.
Such as audio recording, video taking, lighting and surfing the Internet.
But now, following Han Yang's instructions, Sun Gui found the owner of the low-end mobile phone foundry in Qiaodong District, and the goods he ordered were more streamlined and lower-end.
What camera function do you want? unnecessary. You don’t even need a camera.
flashlight? unnecessary.
Internet function? Need not.
Simplified, only the most basic function of making a phone call is left.
Han Yang also put some thought into choosing a low-end mobile phone as a gift for the grand opening.
The poor people at the bottom can't even afford the sixty or seventy-yuan mobile phones they used to have. Do they really need a series of functions such as taking photos, video, and surfing the Internet?
It’s better to streamline everything and keep the price as low as possible.
The remote calling function is what the poor care about most. With a mobile phone, you can contact more people and find more job opportunities.
What’s more, this phone doesn’t require any extra money to buy. Just make normal purchases and get free shipping if you spend over 100 yuan.
We have to buy those things anyway, so why not buy them together on that day? If we collect enough 100 yuan, we can get a mobile phone for free.
…
At this moment, in Qiaodong District, Ping An Electronics Factory, the boss Wang Wanping lowered his head slightly, silently calculating in his heart.
Recently, the number of orders has been low, and the factory's assembly line operation rate has been insufficient. But it is certainly impossible to fire workers, and we have to support them.
As for this batch of orders, if I control it a little, the material cost can be controlled at about 7.6 yuan, and the gross profit margin is 2.4 yuan, about 30%.
Not high, but doable.
"Can I pick up the goods after one month? Yes."
Wang Wanping finally made a decision.
The production capacity of our own factory is limited to about 3,000 units per day. It can produce 90,000 units a month. After allowing for redundancy, the quantity of 80,000 units is just right.
“A pleasure to work with.”
Sun Gui shook hands with Wang Wanping with a smile on his face, then went to the signing room and signed his name on the contract on behalf of Fuxing Group.
The next day, large banners were pulled out on the walls of the new Fuxing Mall, where interior decoration, stocking, and sorting were being carried out, as well as at the entrances and stores of the old Fuxing Mall.
There are also a large number of Fuxing Mall staff distributing flyers everywhere.
"Fuxing Mall has been newly upgraded and is scheduled to open on November 16th!"
"More complete products, lower prices, and better services, we look forward to your visit!"
"Seven days before the opening, Fuxing Mall will hold a special discount event. Customers who spend more than 100 yuan in the mall will receive a free mobile phone!"
The Fuxing Group's publicity immediately caused waves in various poor settlements around Dajiang City.
"Free mobile phones? Is the campaign so intensive?"
"Put it down. How much is the free mobile phone worth?"
"How bad is the quality?"
"Why bother with so much? As long as I can make phone calls. Some time ago, Lao Li had a good job for me. I happened to go out and the job was gone. If I had a mobile phone, could I still miss the opportunity?"
"Yes, you always have to buy things anyway. Even if Fuxing Mall is not holding activities, we will still go there to spend money. Why not save money first, don't buy what you can't afford, and then buy it for one piece on that day and earn a mobile phone for free."
"Right."
Thanks to Fuxing Group's publicity, countless people are eagerly waiting for the opening day.
The employees of Fuxing Group who were enthusiastically promoting to customers did not notice that among the crowded crowd, several people winked at each other and left the place quickly.
Gouliang District, Lee Star Building, President's Office.
“Big opening bonus, get a mobile phone when you spend over 100 yuan?”
Li Jingguang slowly repeated this sentence with a smile on his face: "This Han Yang is really smart. This is a precise attack on the pain points of the poor. With this activity, coupled with the past reputation and low price "
The subordinate said solemnly: "The better the business of Fuxing Mall is, the worse our business will be. President, do you want to..."
The men waved their hands and made false cuts, their faces full of sternness.
Li Jingguang shook his head: "Killing is the last resort, don't use it lightly. Cheng Hong, the director of the Food Market District Public Security Bureau, has a good relationship with Han Yang, so we have to take care of his face."
"However, the death of Huo Peng from the electrical company is unknown, and no one inside dares to help us."
Li Jingguang did not answer directly, but turned to look out the window, his mind seemed to have flown to other places: "You said... if the poor people have saved money for so long, they specially spend it on the opening day. I got a mobile phone for 100 yuan, but it turns out that the mobile phone is broken, what will happen?”
The subordinate was startled.
"100 yuan is a lot of money for poor people."
Li Jingguang sighed: "At that time, something very interesting will definitely happen. Go check it out and see who assigned this order to Fuxing Group. Bring their boss here and I'll talk to him. "
The next day, several subordinates carried a large sack into Li Jingguang's office. The sack was untied, and Wang Wanping's frightened face was revealed.
"Who are you, who are you! My cousin is the deputy section chief of the Industrial and Commercial Department, you guys, please stop messing around!"
Wang Wanping looks fierce but has a soft heart.
Li Jingguang looked at him with interest, and casually scolded his subordinates beside him: "I asked you to invite Boss Wang, why are you so rude! Apologize immediately!"
"Boss Wang, I'm sorry."
"Get lost."
Several subordinates left immediately.
Wang Wanping got up tremblingly with the help of Li Jingguang himself, and sat down on the sofa next to him.
Li Jingguang poured him water again: "I'm really sorry that my subordinates are ignorant."
"It's okay, it's okay."
"Boss Wang, don't be so nervous. I asked Boss Wang to come here this time because I have a business to discuss with you. Sun Gui of Fuxing just placed an order for 80,000 low-end mobile phones some time ago, right?"
Wang Wanping was startled, and immediately complained in his heart.
It turned out that this order caused trouble. I would never accept it if I had known.
"I will break the contract when I get back, immediately."
Li Jingguang smiled and said, "Break the contract? That won't do. We are all legitimate businessmen who care about our business reputation. How can we break the contract?"
"Then, what do you mean..."
Li Jingguang restrained his smile and said calmly, "Of course it is impossible to break the contract. But your Ping An Electronics Factory is small in scale, the quality of the workers is low, and the quality control is not perfect. It is normal for the product to have some defects occasionally. What do you think, Boss Wang?"