Chapter 681

Amid the wailing of the people of various countries during the economic crisis, the whole year of 1927 seemed like a spring breeze, as if experienced and forgotten.

Time quickly came to 1928, and the world situation also accumulated anger in silence, and it seemed that it was not far from breaking out.

Because it was in the economic crisis, countries were implementing their own small methods to alleviate the economic crisis.

The British were maintaining the pound order after abandoning the gold standard, and the Americans were promoting President Hoover's hard work, the dam construction plan.

The French were worried about the small number of participating countries in the franc group, and Russia was already full of public resentment, and it seemed that a new war was not far away.

Only Australasia was relatively peaceful, and because of this, it attracted a large number of European and American populations and technical talents, and many European and American companies chose to take root in Australasia.

Many famous European and American companies chose to open branches in Australasia and transfer a considerable part of their business to Australasia to reduce the company's losses in the economic crisis.

Those medium-sized companies did not have such a large capital, and they might have only one choice, that is, to move directly to Australia.

Regardless of the choices made by these companies, 1927 was a year of sudden wealth for Australasia.

According to statistics from relevant departments, in 1927, foreign companies opened more than 1,000 factories and branches in Australasia, with a total investment of more than 200 million Australian dollars.

In addition, more than 2,000 companies of varying sizes moved completely to Australasia. These companies are distributed in a wide range of industries, including the chemical industry, which Australasia attaches great importance to.

Taking advantage of the opportunity of major changes in various industries, Arthur also made changes to some of his own industries to make the number of companies distributed in each industry more reasonable.

First of all, the automobile industry, which Arthur valued more, is also one of the industries that has undergone the greatest changes.

Because Arthur acquired many German automobile companies, many of which are very famous luxury car brands in later generations.

It is precisely because of this that Arthur made considerable changes to the automobile companies and clarified the main businesses of these companies.

First of all, in the ordinary civilian automobile industry, Australasia will have three major manufacturers: Mercedes-Benz (Benz) Automobile Factory, BMW Group and Audi Automobile Company.

The automobile industry is no longer dominated by Benz, but this can also promote the innovation of automobile brands, making Australasia's automobile brands full of competitiveness, and the improvement of related technologies will become rapid.

Arthur does not want to see a monopoly in a certain industry, which will lead to the continuous loss of emerging forces in a certain industry.

If the civilian car industry has always been dominated by Benz, it will not only make Benz Automobile Factory proud and complacent, reduce its own innovation ability, but also make the public aesthetically fatigued and reduce the attractiveness of Australasia's civilian cars.

Letting the three brands compete with each other can not only reduce the price of the car to a greater extent and achieve the purpose of benefiting the people, but also enhance the external attractiveness of Australasia's automobile brands and lay a larger overseas market.

As for whether the competition between the three brands will bring down a certain brand, that is not a problem that Arthur should consider.

After all, Arthur has given all the support he should give. If the company can still be brought down under fair competition, it can only mean that a certain car brand is indeed not worth investing heavily in.

The automotive industry is definitely not limited to ordinary civilian cars. There are also more luxurious luxury cars and sports cars, as well as off-road models that are more military-oriented.

This is also inevitable for the development of automobiles, because ordinary civilian cars cannot adapt to the various environments required by the military.

This also means that the existing ordinary cars can no longer meet the needs of the military, and designing a model with more off-road capabilities has become the biggest demand of the military.

The military has submitted such needs to Arthur many times. Taking this opportunity, Arthur ordered the government to solicit model design plans from all domestic car companies, and finally it was won by a civilian car company.

However, the name of this company is too rustic, and the model they designed is somewhat similar to the jeep of later generations. Arthur took the opportunity to name this model Jeep, and even named this car company Jeep Motor Company.

The company will naturally not refuse Arthur's name, because it represents supreme glory and corporate status in Australasia.

However, it is impossible for a small company to take all the military orders. The new military models developed by Benz Automobile Factory and the models jointly developed by Audi and BMW have all received military orders.

Because Arthur gave the name to Jeep, the bosses of these automobile factories shamelessly found Arthur and asked him to give names to their new models.

There was no other way, Arthur could only give these two models another name, which also made Australasia have three major military models: Hummer (Benz Automobile Factory), Land Rover (joint venture between Audi and BMW), and Jeep (Jeep Company).

This is also good. Arthur's naming has no bonus for the three same companies. The military orders still depend on the capabilities of the models they designed.

As for the brands of luxury cars and sports cars, of course, the famous Porsche, Rolls-Royce and Maybach are the main ones.

However, Arthur did not restrict their main business too much. As long as they have enough funds and R&D teams, they can certainly enter new industries while maintaining their main business.

However, it is still difficult for these car companies to enter new car fields.

This is equivalent to Ferrari in the future making ordinary family cars, which will make people feel cheap. Ordinary family car companies making luxury sports cars will make people feel a little whimsical.

After this change, there are many more car brands in Australasia.

I believe that Australasia people will be blessed in the future, and there will be many choices for buying cars.

More importantly, most of the shares of these car companies are owned by the royal family, which also means that there will be basically no problems with the car companies, and even if there are problems, they will definitely be solved in a very short time.

In other words, people don’t have to worry about quality and warranty issues when buying cars. After all, the royal family’s enterprises are naturally related to the royal family’s reputation, and no one will joke about the royal family.

What Arthur is more happy about is that dozens of chemical companies are actually rooted in Australasia.

Perhaps seeing the big move of Bayer Group, BASF, a German chemical giant like Bayer Group, was not to be outdone and chose to take root and survive in Australasia.

However, compared with Bayer Group, which only opened a branch, BASF did something more extreme.

Perhaps because it could not stand the chaos in German society, BASF almost moved its entire family to Australasia, leaving only the head office in Germany, which was basically an empty shell.

Arthur certainly supported the move of such a chemical giant to move almost completely.

The land near Fort Saint-Arthur that BASF obtained was the lowest price, and it also received an interest-free loan of 3 million Australian dollars from the Royal Bank.

Of course, like Bayer Group, the royal family's shareholding link is inevitable.

After all, as a chemical giant, this is a very strategic and important enterprise in any country, and it is impossible not to nationalize it.

However, Arthur was not greedy, and this time he called the government to participate in the shareholding link, which was regarded as the royal family and the government investing in BASF together.

The royal family used AUD 1 million in exchange for 10% of BASF's shares, and the government used AUD 1.5 million and provided land policy support in exchange for 20% of the shares.

Although the royal family and the government together only hold 30% of BASF's shares, it is definitely not a small amount, at least it will not let BASF mess around.

In this way, Australasia has two giants in the chemical industry, Bayer Group and BASF, and its research and development capabilities in the chemical industry have reached world-class level.

In addition to the thousands or even tens of thousands of small and medium-sized chemical companies, Australasia has begun to take shape in the chemical industry, at least it is no longer a disadvantage.

In order to make everything more formal, Arthur also established the Australian Electric Company, which is 100% owned by the royal family and the government.

The royal family provided technology and held 45% of the shares, and the government provided funds and various policy support and held 55% of the shares.

Arthur merged all previous electrical companies into the Australian Electric Company, and let the Australian Electric Company be responsible for the comprehensive electrification of Australasia.

It is more reassuring to have the electrical industry in the hands of a pure state-owned enterprise. The royal family and the government each hold nearly half of the shares, and the royal family can also play a role in supervising the government to prevent pure state-owned enterprises from corruption in the future.

Of course, as a state-owned enterprise, the helmsman of Australia Electric has become a very important candidate.

Because of Arthur's high prestige, the selection of the head of this new huge company is naturally decided by Arthur.

Although there is no nominal hierarchy, the general manager of Australia Electric is definitely very high, basically below the governor and above the mayor.

Arthur will not doubt the profitability of the electrical company. After all, with the development of technology, there will be more and more electrical appliances, and residents' electricity demand will continue to rise.

Even in the future, Australia Electric alone will be enough to raise the government's income to another level.

The royal family can also usher in a lot of returns from its investments in many automobile companies, chemical companies and electrical companies. Arthur can no longer estimate the amount of property the royal family will own in the future, and may even have to use the number of Fortune 500 companies to measure it.

This also means that whether or not heirs to the throne, Arthur's descendants can get a considerable amount of wealth, and there is no problem in having no worries about food and clothing for a lifetime.

The first update of 3000 words, please vote for me and support me!