Chapter 190 Three Plans, "My Dream", We Are Going to Be Popular

The piano is an imported product from the Eastern Continent.

It originated from the Western Continent and became popular in the Western Continent. With the unification of the world, cultural exchanges between the Eastern Continent and the Western Continent began very early.

The piano has also spread to various countries in the Eastern Continent a long time ago.

The same guqin, guzheng, oriental costumes, etc. also spread to the Western Continent very early. So if you go to the Western Continent, you will see such a strange scene: many men and women wearing oriental clothes walking on the streets.

I don’t know why the hot girls in the West love the fox demons of Xia Kingdom very much. You can see COS fox demon girls everywhere on the street, with a fluffy white fox tail tucked behind their buttocks.

Well these are all digressions... back to the piano.

Since pianos were introduced to Xia Kingdom very early, Xia Kingdom also has many local brands engaged in piano manufacturing, and they are doing quite well and enjoy a good reputation in the Star Federation.

Star Piano is one of them.

However, due to the influence of many factors in recent years, Xingchen Piano's market share and market position are not as good as before. Whether in the Eastern Continent or the Western Continent, sales have declined seriously.

Of course, Star Piano cannot sit still and wait for death.

That's why there is this advertising bidding.

Xingchen Piano hopes that there will be an advertisement to increase the sales of Xingchen Piano and recreate its past glory.

Bidding has begun.

For the sake of fairness, the order of presentation of the bidding plans was randomly selected by a computer program. The first one to present the plan was Seven Star Culture.

Leng Wanqi went on stage to present the plan in person.

Leng Wanqi has a strong aura, clear thinking, and first-class eloquence.

The entire plan presentation process was quite amazing.

Seven Star Culture's creative plan is called "Father's Missing", and the advertisement is presented through a story: at his daughter's wedding, the father who was supposed to give a speech on stage played the piano instead. The father had never learned piano, but this time he played the piano piece "Missing" that his daughter had practiced since she was a child.

This song "Missing" was taught by mothers to their daughters.

But mother is gone.

A woman's biggest wish is that her mother can appear at the wedding.

Vaguely, the daughter seemed to see her mother sitting in front of the piano...the mother appeared in the form of music. The daughter cried.

There is not a single line in the entire advertising creative process.

It wasn't until the end of the story that there was a "subtitle": music can transcend language.

At the end of the statement, the audience burst into warm applause.

"It was so tear-jerking."

"Leng Wanqi really took the tear-jerking route."

"Is this an advertising idea? It feels like a touching movie. The story is so strong."

Zhou Lingyu admired Leng Wanqi very much.

He is worthy of being his former idol.

It’s a lot of pressure!

The advertising company in the second statement made a short creative advertisement "Stars and Sea", which was also quite good.

But what attracted the most attention was Aurora Media, the fourth company to take the stage.

Wu Junchen took the stage as the presentation representative.

The creative plan brought by Aurora Media is called "Gift". Wu Junchen said that they will invite old piano artists to shoot this advertisement.

At the beginning of the advertisement, the old artist has become famous and attracts the attention of thousands of people.

In the dead of night, the artist sat in front of the piano, with a dim lamp on next to him. He was wearing pajamas and playing with his fingers lightly on the piano.

As the piano melody sounds, the camera begins to move, simulating the feeling of time and space changing. The camera enjoys a smooth transition from the room to a grand piano concert.

Old artists play on the stage.

There are thousands of listeners in the audience.

Next is the same song, with old artists performing at different ages, seventy years old, sixty years old, fifty years old, forty years old...

Time seems to be going backwards.

Then time went back to the school days, when the old artist, who was still a child, played passionately at the school party and received applause.

The final time came when the old artist was four years old.

His mother gave him a Xingchen piano as a birthday gift.

The "little boy" in pajamas saw the piano and his eyes lit up. His first exposure to the piano. Sitting in front of the piano, I stretched out my right index finger, carefully pressed the white piano keys, and played the first note in my life.

It looks very much like you and me just typing on a computer keyboard, and the one-finger Zen magic is quite simple and honest.

The notes played.

The scene switched and returned to the room of the seventy-year-old artist. The old artist carefully extended his index finger on the white keys and played a monotonous and crisp note with one finger, just like when he was four years old. The pianist then closes the lid of the piano.

The advertising program is over.

The final tagline: “Some gifts are more than just gifts.”

Seven Star Culture's "Father's Thoughts" is touching, while Aurora Media's "Gift" is more creative, telling the story of a piano's achievements in the piano life of an old artist by going back in time. More importantly, the concept of "gift" is proposed to guide customers to purchase.

The brand director and marketing director of Xingchen Piano are more favorable to these two advertisements.

And more inclined to "The Gift".

Because it's more creative.

"The next step is to see what Big Fish Studio brings." The brand manager is most looking forward to the advertising creativity brought by Big Fish Studio.

It just so happened that Aurora Media was followed by Big Fish Studio to make a plan presentation.

For a moment, the eyes of Wu Junchen, Leng Wanqi and others fell on Zhou Lingyu.

Zhou Lingyu came on stage generously.

But Zhou Lingyu was actually quite nervous.

The plans of Qixing Culture and Aurora Media are both very good, and there is slight overlap between the "Gift" of Aurora Media and the creative plans provided by Big Fish Studio.

Zhou Lingyu took a deep breath and came on stage, immediately put on a "professional fake smile" on her face, and then began to talk about the plan: "The creative plan planned by our Big Fish Studio is called "My Dream"..."

In fact, before two o'clock today, the plan was still called "Girl and Piano".

The name of the plan was revised only after receiving "My Dream" from Zhou You.

Big Fish Studio is also taking the story route this time.

The little girl is deaf-mute.

One time I was attracted by a homeless man who was playing the piano on the roadside.

She couldn't hear the piano.

But seeing the homeless man playing the piano and enjoying it, she was attracted and yearned for it. What the girl didn't expect was that the tramp noticed her after playing the song and invited her to come over and try it out.

In this way, the deaf-mute girl buried her piano dream in her heart. After that, she came here every day to watch the homeless man play the piano.

This piano is a street piano provided by "Star Piano". It is placed in a public place and is available to everyone to play for free.

The homeless man made a living playing the public piano.

From then on, the tramp became the girl's piano teacher. In addition to making money, he also used the piano to teach deaf and mute girls to play the piano.

The deaf-mute girl couldn't hear the sound, so she could only forcefully write down the rhythm of the playing. The homeless man acted as her ears, correcting her again and again.

When the little girl returned home, she drew the piano keys on white paper and "played the piano" on paper at home, practicing the music scores and playing rhythms she had written down.

Seeing that the girl was obsessed with the piano, her mother saved her money and enrolled her in piano classes. She also gave her a piano as a birthday gift on her birthday.

But in the piano class, the girl's piano dream was mercilessly ridiculed.

Do deaf people also want to play the piano?

Deaf man dreams of becoming a pianist! ! Big joke.

The little girl couldn't hear these sounds, but she could feel people's malice and ridicule... She felt pain and asked again and again, why me? Why am I deaf and mute? She cried, was disappointed, despaired, and sad...but she never gave up her dream of becoming a pianist.

In this way, amidst the ridicule and denial of others, she grew up step by step, experienced ups and downs, overcame hardships, and finally climbed onto the stage of the Federal Piano Competition.

Become famous in one battle!

The story ends here.

The brand officer of Xingchen Piano was fascinated by the idea and was quite satisfied with the idea.

But Aurora Media’s “Gift” and Seven Star Culture’s “Father’s Thoughts” are equally excellent.

It's hard to choose between "My Dream" and "Gift" and "Father's Gift".

What do you want to do?

Wu Junchen, the presenter of Aurora Media, also felt pressure instantly. He glanced at Leng Wanqi and said in his heart that he was indeed a master and a disciple, and they both followed the tear-jerking route.

Leng Wanqi said in her heart: "It's so touching. The best is better than the old."

Leng Wanqi felt that Zhou Lingyu's plan was slightly better than hers.

Seeing that her apprentice had grown to the point where she was on her own, Leng Wanqi was not jealous, but simply happy for Zhou Lingyu.

After Zhou Lingyu stepped down, the next advertising company came on stage.

But the brand officer of Xingchen Piano has lost interest.

After evaluating the creative plans of each advertising company, the brand officer and marketing officer of Star Piano selected the shortlisted plans.

It is the three plans of "Father's Thoughts", "Gift" and "My Dream".

The planners of these three plans need to make further plan statements.

"Congratulations to "My Father's Thoughts", "Gift" and "My Dream" for being shortlisted."

"Next, all parties are invited to state specific implementation plans, program budgets, etc."

Other advertising agencies can actually leave.

But they haven't left yet.

Instead, he stayed and watched the battle.

"I feel like Big Fish Studio will challenge Qixing Culture and Aurora Media."

"It's not that easy. The creativity of Big Fish Studio this time can only be said to be quite satisfactory. It is far from as eye-catching as the previous Beauty Underwear."

"But he is already very strong! He is worthy of being Leng Wanqi's disciple. A famous teacher makes a great disciple."

The time has come for the detailed plan statement to be finalized.

Advertising creativity is only one factor in the decision-making process of brands. The ease of implementation and marketing and advertising costs are also factors they have to consider.

At this stage, the brand will force the three parties to "cut prices."

Among the three plans, "My Father's Missing" by Leng Wanqi's team has the lowest cost, because you only need to purchase the right to use the piano song "Missing You".

It doesn't cost much.

The Aurora Media team, represented by Wu Junchen, wanted to hire old artists, and the advertising endorsement fees for old artists are not low. The cost estimate turned out to be tens of millions more.

In the first round of presentations, Zhou Lingyu was also worried about costs, so Zhou You wrote the theme song and deliberately didn't mention it.

Now when it comes to the cost budget, there must be a showdown.

certainly!

This is also the trump card of Big Fish Studio.

Zhou Lingyu turned to the "Advertising Budget" column on the computer and said: "Actually, we have made three plans for the implementation of this plan, and the costs of the three plans are very different."

"Plan 1 is to use amateurs for the commercial shooting. In this way, the budget of "My Dream" will be lower than that of "My Father's Thoughts" because we don't even have to pay the copyright fee for the right to use the piano. We chose public version piano music... "

"Plan 2: Use an A-list celebrity as the adult heroine in the advertisement. The budget is similar to "The Gift", um, slightly lower. Because the endorsement fees of A-list actresses are lower than those of old artists."

"Plan 3: Still use amateurs to shoot commercials, and use the money from celebrity endorsements to create an exclusive brand theme song. Our teacher Xiaoyao from Big Fish has already written the theme song. Even according to old artists, it can easily cost two to three thousand We spend tens of thousands of dollars to customize the theme song, but our budget is still only equivalent to that of "The Gift". The key is that with our solution, Star Piano will have a theme song of its own brand."

"Which specific plan to adopt, your company can choose according to the actual situation."

Zhou Lingyu's thinking is clear and logical.

After making a statement, it seemed that he was just stating his three "plans". In fact, he pulled out "Father's Thoughts" and "Gift" for comparison.

Look!

No matter how you compare it, our Big Fish Studio solution is more economical and cost-effective.

Suddenly he took the initiative.

Plan 3 made the brand officer and marketing officer of Xingchen Piano very excited.

With a similar budget, I have a brand song created by Xiaoyao!

Who doesn't love it?

When Wu Junchen heard that Xiaoyao had written the theme song, his anus tightened immediately. Damn it, how come Xiaoyao is everywhere!

At the same time, he also knew that the bidding was probably in doubt.

We also go to find a composer to write piano music? As a result, the budget has increased again...what if we don't use old artists? If this is the case, then the creativity of this advertisement will no longer exist. This is a structural problem.

I have a headache.

Leng Wanqi had long expected that she would not be able to win the order easily today, and now it seems that it is indeed the case... Lingyu, Lingyu, after making three budget plans, you are still so meticulous, thoughtful and rigorous in your work.

The decision-making team of Xingchen Brand discussed for a while, and finally they decided to adopt the planning plan of Big Fish Studio.

"Yeah!!" Zhou Lingyu cheered in her heart.

Got it! !

Sure enough, as long as I tell you my dear brother's name, I will win!

"Lingyu, congratulations." Leng Wanqi congratulated.

Wu Junchen said from the side: "Wanqi, you taught the apprentice and starved the master to death."

Leng Wanqi: "It's just one case, it won't starve me to death. Can't I get other cases?"

The tone seemed to say that you should stay away from the affairs of our master and apprentice.

Wu Junchen asked for trouble and left angrily.

The bidding is settled.

The rest of the advertising agencies left one after another.

Leng Wanqi said hello, made an appointment with Zhou Lingyu for dinner in the evening, and then left.

Only the people from Big Fish Studio stayed.

After winning the order for Xingchen Piano, Zhou Lingyu’s team still needs to discuss the details with the brand.

Zhou Lingyu: "Mr. Wang, which budget plan do you plan to adopt?"

Brand Officer Wang Zhe said: “We choose the fourth option.”

Zhou Lingyu: "The fourth option?"

Wang Zhe: “We need to invite celebrities to endorse our music, as well as brand songs.”

Zhou Lingyu: "As for the budget..."

Wang Zhe: "Not short of money. By the way, you just said that Teacher Xiaoyao has written a brand song, can we listen to it?"

Zhou Lingyu: "Of course, but because of time constraints. Currently we only have lyrics and music scores."

As he spoke, Zhou Lingyu waved to his subordinate Ding Keke to bring over the lyrics and music scores that had been printed in advance, and handed them to Wang Zhe, "These are the lyrics written by Teacher Xiaoyao."

When Wang Zhe saw the words "My Dream", it turned out to be a tailor-made song.

He couldn't read the music.

So I took a quick look at the lyrics.

"Keep moving forward, in this crazy world, face the pain, and leave all the dreams in your eyes to time..."

"Let the light reflect the tear-stained pupils and reflect the rainbow that you most want to have..."

"This word is so well written!" Wang Zhe suddenly felt that this choice was so correct.

Keep looking back,

etc!

"Why is there an English version?" Wang Zhe was surprised.

"Our brand is aimed at customers across the federation." Zhou Lingyu said.

"Xizi lipstick is popular, beauty underwear is popular, and now our Xingchen piano is going to be popular!" Wang Zhe was extremely excited.

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