Chapter 283 Media Voice (Two in One)

Fang Zhuo completed two interviews.

The whole person became extremely tired.

He performed these two games after a long transoceanic flight that lasted more than ten hours. He had no time to recover from jet lag and had no rest physically or mentally. He really forced himself to finish the work.

Because he was facing the camera, especially the most influential offline and online media in the country, Fang Zhuoneri was quite nervous.

In the evening, even though he knew that the people in the company wanted him to say something, he still just waved to them and took Su Wei's car home.

"Xiao Su, do you mind if I smoke a cigarette?"

Fang Zhuo sat in the passenger seat, lowered the window, and took out a cigarette.

"Smoke, just don't twist the cigarette butt forward." Su Wei glanced at her.

Fang Zhuo laughed: "Is my image so bad?"

"Your public image should be quite good, but they don't know anything else about you. After a long time, I will write a memoir to record everything I saw." Su Wei said seriously. said.

Fang Zhuo took a puff of his cigarette and pretended to twist the cigarette butt on the interior. Then he found that Xiao Su ignored him at all, so he had to say: "Other than the fact that I like win-win and win-win, there is nothing else."

Su Wei waited for a red light, turned around and said, "I think you are playing with fire this time. You are not in the country, so you don't know that people in the company are scared."

"If the higher-ups really speak out, wouldn't you feel sad for the company that was finally built?"

She continued: "Even if you rely on your relationship with Lao Zheng, they are only watching the operation of the registration network. What if they don't lend a helping hand?"

"Yike has not broken any laws or disciplines, so what can he do if he is determined temporarily? He needs funds and funds, and he needs products and products." Fang Zhuo said with a smile, "Extraordinary people do extraordinary things. I really don't expect Lao Zheng this time."

Su Wei stepped on the accelerator slowly: "You, President Fangda, are that extraordinary person?"

"I'm not, I'm just an ordinary person." Fang Zhuo paused, "But together with you, we are extraordinary people."

The anger in Su Wei's heart was driven away by this laziness.

She was silent for a while, and then said: "Yike has a good development momentum. There is no need to take risks. Don't you also say that the development of digital music is a general trend?"

Fang Zhuo said sincerely: "I have considered everything, and now is the best time to take advantage of the dispersion of Sina's equity. With Sina, there is more that can be done. Weiwei, don't worry."

He sighed again: "Since ancient times, true love cannot be retained, only tricks can win people's hearts."

Su Wei: "..."

Even after being beaten and eliminated, she still called Weiwei.

Director Su was speechless after being tricked.

The car stopped and stopped, and neither of them spoke anymore. Fang Zhuoan quietly smoked a cigarette, and after arriving at the community, he steeled himself to deal with a few phone calls before returning home and falling asleep.

This evening, Sina.com launched an exclusive interview with President Yike, which contained a lot of content.

This interview has a high number of clicks and comments, but many people still have doubts about Yi Ke.

"The United States is so powerful. If you don't infringe the rights, can I sue you?"

"The product is selling well overseas??? Just brag about it!"

"Why is Yike so expensive? It's just a domestic brand."

"Just to interrupt, does Fang Zhuo really know how to write songs? I'm curious."

Many Yike employees knew in advance that there would be an exclusive interview and refreshed the page carefully. At first they could hold back their emotions, but then they became more and more angry. Some of them directly exposed their identities in the comments to support their own brand and boss.

Later, some portals began to reprint and comment on President Yike's response.

At 11 o'clock in the evening, a news website published an online editorial. The main purpose was to call on companies to abide by the laws and regulations of different countries, and used Yike as a negative case.

Different from the jet-lagged sleep of the parties involved, the two main groups of people who contributed to the flames were always paying attention to public opinion. Lenovo's public relations department was really happy, and Yike's public relations department was really angry.

However, when Yike President Fang Zhuo returned to China and responded again, the former believed that this was the final conclusion from the news media, and the latter knew that the interview would be released the next day.

At ten o'clock in the morning the next day, a special interview program on the TV station released the response of the president of the company involved who has been the focus of recent public opinion.

"Yike is facing two problems now..."

"Chinese enterprises cannot be naturally afraid of arbitration. Instead, they should actively use the WTO mechanism to fully protect their legitimate rights and interests."

“In terms of products, we need to go abroad, and psychologically we need to go abroad, and we need to establish a belief in self-confidence and self-improvement.”

"Under the WTO system, we must actively participate in international trade and be good at using reasonable rules to safeguard our rights and interests."

"This is my May Fourth Youth Day. I am Yi Ke Fangzhuo. Thank you all."

The May 4th Youth Day special interview was not just about Fang Zhuo, but his words were broadcast at the end and took up the longest time. They were basically the original words without editing.

Therefore, all the TV viewers who watched the program and later saw the replay saw the performance of a sincere, perseverant, capable and graceful young entrepreneur.

There was fatigue on his face, but his eyes were shining brightly under the camera.

What is the May Fourth spirit?

Patriotism, progress, democracy, science.

Why join the World Trade Organization?

For China's development, for its economic take-off, and for its participation in global industrial competition.

Fang Zhuo is very 54, Yike is competing in the US market, and is competing with confidence.

No ordinary people don't want to see more, better and more confident brands. There is no more effective publicity than this time point.

Only ten minutes after the broadcast of this special interview, the online editorial of a certain news network was quietly removed, as if nothing had happened.

At noon that day, more than a dozen news media reprinted the special interview, and then published a series of specific editorials.

——Business behavior must not only abide by the law, but also understand the law, and use the law.

——Enterprises under the WTO must be more confident in safeguarding their legitimate rights and interests.

On the same day, most mainstream media expressed their views on one thing. Although the main body was the WTO, the company involved was Shencheng Yike Technology.

The people in Lenovo's public relations department felt that their hopes were dashed when they saw the effect of the program, and they felt even more scalp-numbing when they read the reports of various media. In the end, they didn't know how to react...

Isn't this just a small company? How can there be such a protection?

Obviously, public opinion has been overwhelming, so how come Fang Zhuo turned the situation around as soon as he came back?

On May 4th, the 23rd floor of Hang Lung was filled with joy. At 10 a.m., Fang Zhuo watched the talk show with everyone.

When the phrase "This is my May 4th Youth Day" was finally released, everyone couldn't help but applaud, and some people burst into tears. The pressure and grievances they endured all turned into joy.

The show at this moment was so valuable. Everyone went from panic to high spirits when they saw the boss's appearance.

Fang Zhuo briefly talked about the development of overseas markets at the right time and encouraged everyone to do a good job in the next work. Without him saying anything exciting, everyone was already full of motivation.

After a full day, the media spoke out one after another, and colleagues naturally became more confident, but Fang Zhuo was a little stunned.

Just as he was digesting the content, Xiong Xiaoge from Beijing called in.

"Mr. Fang, your scene is a bit big." Xiong Xiaoge knew the situation at the first time.

"Well..." Fang Zhuo thought it was a wonderful misunderstanding, he clarified, "It has nothing to do with me, it's the WTO issue that has attracted attention."

"I understand, I understand, I understand." Xiong Xiaoge said so.

Fang Zhuo couldn't help asking: "Old Xiong, what do you understand?"

"Let's not talk about this." Xiong Xiaoge thought that this kind of thing should not be discussed in depth, so he changed the topic and said with emotion, "Yike's reputation in China this time is overwhelming."

Fang Zhuo thought about another purpose this time and said, "I hope so."

"Hu Meng called me at noon and said that she would record your program for a few more days." Xiong Xiaoge talked about some of the favors.

"I'm afraid she's busy these days, I'll contact her later." Fang Zhuo thought, Hu Meng has always been helpful, but this is also his last season to participate in this.

Xiong Xiaoge hesitated for a moment and said: "I haven't verified the brand public opinion this time, I just heard that someone from Lenovo is behind it."

"Lenovo?" Fang Zhuo was only a little surprised.

"You already know?" Xiong Xiaoge was surprised.

"I just found out that Lenovo wants to make a player, right?" Fang Zhuo instantly thought of the Lenovo executive he had met before. He thought for a few seconds and said, "Not surprising."

"Does this mean that domestic competition is coming?" Xiong Xiaoge looked for Fang Zhuo's judgment.

Fang Zhuo smiled: "No, judging from the situation, it has already come."

Xiong Xiaoge thought it made sense. He expressed his optimism about Yike before ending the call. If it has already come, then Yike has the upper hand in this competition.

In the evening, when Yike got off work, Fang Zhuo held a small meeting with the two vice presidents of the marketing department and the human resources director.

He first announced the news that there might be Lenovo behind the scenes, and then asked the company's marketing to take advantage of the current momentum to advertise more.

Li Lan, the vice president of marketing, was very angry: "We didn't offend Lenovo, why did they do this?"

"Because they are going to start making players." Fang Zhuo said, "We just need to do our own things, and keep this account in mind first."

Su Wei suggested: "Whether Lenovo comes in or not, we have long anticipated domestic competition, but since this is the case, Lenovo is very fast in making players, we will suppress the S1 that has not yet been launched and wait for Lenovo to release the product before releasing it."

S1 is a product after Yike reduced the materials, and the reserves and prices will be lower.

"Yeah, I think so too." Fang Zhuo smiled at Xiao Su, "We have to wait until it releases its products before squeezing its space."

"Mr. Fang, Lenovo's brand reputation is pretty good, why are they using such means." Another vice president Chu Hua frowned.

"Then you have to ask them, how would I know." Fang Zhuo shrugged and said, "However, in the business battlefield, some means are normal."

The young president was not impatient at all.

However, whether it was Su Wei, Li Lan, or Chu Hua, they didn't think the boss would easily forget about this.

Fang Zhuo calmly arranged some work, mainly the promotion of the product, to convert fame into sales.

The meeting lasted until nine o'clock. The four people simply ate lunch, and the work at hand was very tight.

After the two vice presidents left, Su Wei asked Fang Zhuo in confusion: "How did you do it?"

Fang Zhuo was so busy with work that he didn't react: "What did you do?"

"Big media." Su Wei said.

Fang Zhuo shook his head and corrected: "It was two online websites that spoke out, which is representative, but the significance is not as deep as you think."

"That's amazing, how did you do it? You just returned to China yesterday." Su Wei asked.

Fang Zhuo repeated to Xiao Su what she had said to Xiong Xiaoge.

However, Su Wei didn't believe it.

She just sighed: "Mr. Fang is already a big CEO, it's normal to have those deep connections."

Fang Zhuo didn't know whether to laugh or cry: "Okay, okay, right, right, it's my deep connections that worked."

Su Wei nodded: "See, admit it."

"..."

Fang Zhuo suddenly thought of the packaging phenomenon that has been going on for years.

Appearing on TV, taking photos with celebrities, attending forums, and so on, are common.

Why are they common?

Because it really works well.

Now the effect is coming out, and the deep connections are very high.

"The day after tomorrow I plan to fly to Beijing to finish the show, but more importantly, I want to see the situation and ask Sina to be a non-executive director." Fang Zhuo brought up the business, "Yi Ke Investment needs someone who at least looks like he can hold the stage to take this position."

"I understand." Su Wei's job includes this, she asked, "Will Sina agree?"

"It's not clear yet. The sooner we know their attitude, the sooner we can respond." Fang Zhuo thought for a while, and added, "Whether Sina agrees or not depends on the value of the news this time."

Su Wei thought about her mood all day and let others do what they want: "That's very promising."

"I think it needs to ferment." Fang Zhuo made a judgment.

But...

The next day, the second edition of the "XXX Newspaper" published on May 5th published an editorial on the WTO arbitration mechanism, describing the significance of this mechanism, and at the end of the article mentioned Yi Ke's overseas rights protection behavior.

This time it is not an online website, but a real ministerial newspaper unit, which has the same role as a weather vane.

Yi Ke is famous, Fang Zhuo is famous!

Whether it is the Internet industry or other industries, they all saw a young entrepreneur who was named and praised as a typical example.

The paper media followed up, and the portal websites withdrew the articles, criticized the RIAA, praised Yi Ke, and analyzed the WTO.

For a time, Fang Zhuo was the most popular person in the business circle, and there was no one else to think of.