Chapter 1285 Sales Target (4k)

Size!

Screen ratio!

With the end of the last brand launch conference of the "Big Three" at the end of September, the key words about size quickly became the content frequently mentioned by the media, and also quickly aroused heated discussions among users.

Since the release of iPhone and Mars in 2007, the original smartphone Nokia has even been labeled as "non-smartphone", and the original global mobile phone red ocean market has undergone earth-shaking changes.

However, users' freshness to consumer electronics has only a short shelf life.

Not to mention Samsung and Apple this year, even the overall performance of the "Big Three" last year has been criticized for not having much innovation, but just a conventional pile-up due to hardware progress.

This year, this month...

The freshness came out all of a sudden!

Huh? It seems that it is still hardware progress...

No matter, the hardware progress is good! !

Yike openly announced Sharp, the supplier of this full-screen, and it received inquiries from many mobile phone manufacturers only on this night. Then, Sharp said that the production capacity was insufficient and it had signed an exclusive agreement with Yike.

Also in the evening, major screen suppliers were constantly asked whether they could realize Yike's full screen this time, especially Samsung's own departments and LG were under the greatest pressure.

Yike was the last manufacturer to release a product this time, but it did a big job.

Can this job produce results?

Whether it was Cook in California or Lee Jae-yong in Seoul, when they watched the press conference of their competitors and saw the Mars 6 Pro debut, their hearts twitched at the same time...

What Yike brought out was not something from the laboratory, but a mass product directly given!

These are two completely different things.

Regarding the promotion of screen-to-body ratio, both companies have related research, but they are indeed not as good as Yike in being able to push it to consumers.

Fortunately, Yike's launch time in mid-November is obviously due to production capacity problems, which is somewhat comforting. As for the invisible brand image and public opinion dissemination, that is what Yike... deserves.

Samsung and Apple both have bad news and good news.

Bad news: Yike launched a full screen, and its products this year are behind.

Good news: You can compete for the honor of preparing for the full-screen mobile phone the fastest next year.

Even with this good news, Lee Jae-yong spent the whole day pacing back and forth in the office except for meetings. Samsung was the first to release this year, but it turned out to be the most sluggish among the three companies. It just happened to encounter Yike launching a heavyweight product. It was really bad luck!

The most urgent task is to find ways to solve the screen hole as quickly as possible.

Since Yike can mass produce, it will completely follow Yike's full-screen.

As night fell, Lee Jae-yong thought about his neighboring country's opponents, yawned, and felt that he had no energy at once.

He licked his lips. If he had no energy, he would be energetic.

Soon, Lee Jae-yong, who was full of energy, called Vice President Choi Seung-woo again, roaring and asking him to implement the screen hole problem as soon as possible.

After three consecutive calls, Lee Jae-yong's spirit eased a little, and he finally thought of a good news that could comfort himself.

Our Samsung's 28nm can start mass production, while Yike's ice core is still cold, and everyone has won and lost.

However, news conservation, one good news, only at night, he received another bad news.

——Apple officially notified that the A7 chip installed on the iPhone5S next year will cut half of the orders.

Obviously, Apple is not worried about the sales of next year's products, but transferred the orders to the new supplier Taiji.

Since Apple announced the "de-Samsung" policy, the relationship between the two sides has been deteriorating, and they have already been in court over patent issues. Now this step...

Although it is a matter of time, Lee Jae-yong still feels like he has been hit hard.

He was stunned for a while, immediately picked up the phone, called Apple CEO Cook, and criticized the other party's decision.

Cook has a gentle personality. Even when faced with endless criticism from this competitor and supplier, he still listened quietly until...

Lee Jae-yong became more and more angry and shouted: "If Jobs were here, he would never make such a stupid decision!"

Cook finally couldn't help but retort: ​​"If it was Jobs who answered the phone, he would have scolded you halfway through."

Unlike Cook's low-key attitude, Jobs was often very irritable.

Lee Jae-yong was stunned and sarcastically said: "If Jobs were here, how could Yike launch such a product!"

"Because Apple didn't come up with such a full-screen, Samsung couldn't copy it, right?" Cook asked the competitor's real demands.

It is precisely because of Samsung's importance in Apple's supply chain that the two companies' technologies and designs are similar, which is a point in this round of litigation.

"If Jobs were here, if Jobs, Jobs..." Lee Jae-yong was choked and lost his train of thought. He called out directly, "Cook, you are far inferior to Jobs. Apple will definitely decline under your leadership! Your decision is..."

This time, Cook hung up the phone directly.

He felt that the CEO of Samsung Electronics on the other side was somewhat inexplicably out of control, making such a call early in the morning.

However, when Cook opened his notebook again and stared at the products at the Yike press conference yesterday, he couldn't help but think of what Lee Jae-yong kept saying.

If Jobs were here...

As the person who takes over Apple, Cook has always been under a lot of pressure.

This time, the pressure seemed to be even greater.

He looked through the competing product information revealed at yesterday's press conference and considered the possible impact on the market. He couldn't help but walk in front of the mirror and mentally repeated what he had often warned himself during this period.

"Don't think about what Steve will do, just keep doing the right thing."

Yike's full-screen mobile phone will be a shock, but in addition, Samsung and Yike have both launched a high-medium-low style of play. Cook has made up his mind that Apple should also implement this plan to deal with competition. and increase the impact of the system.

Next year, in addition to the iPhone 5S, a cheaper version of the iPhone 5C will also be launched.

By the time Cook arrived at the company, today's arrangement had temporarily changed to a discussion of Yike products.

Compared with Samsung's annoying imitations and patents, Yike is more of a top competitor. This time, it did not live up to this positioning, which really surprised everyone in the company.

Today, after years of competition, the pricing of the three flagships of Apple, Yike, and Samsung are basically the same. This is one reason why the industry gave them the nickname "Yu Sanjia".

The price of the iPhone 5 released last month for 16G/32G/64G is 599/699/799 US dollars respectively. This is a pure retail price, and more sales rely on operators’ bundled packages. The price of a two-year bundle is 199/299/399 USD.

Similarly, Samsung released in July also has this specification.

"This version of Mars Pro only has a 32G version, but the price has been raised to US$899, and the price on the operator side has also exceeded US$499." Apple's senior vice president Eddie talked about the opponent's actions this time, "This is certainly They are very confident, but both the single version and the release time prove that Sharp’s production capacity is extremely limited.”

Cook nodded slightly, but also said: "Now that Yike has taken it out, this plan is generally fine. If the production capacity is not enough, it can be improved. If the Pro version becomes an instant hit, Sharp's plan will become more and more mature."

"LG has organized research and development to expedite research. They said it doesn't necessarily mean digging holes. It depends on which solution is more conducive to early implementation." Eddie said after thinking, "It would be great if there was a Pro prototype."

After a discussion in the conference room, another executive suddenly said: "Larry tweeted a photo of himself holding a Mars Pro."

Cook took the phone and looked at it, commenting: "Larry smiles brightly."

Can it not be brilliant?

The showdown between Samsung and Apple in the past two months was also a showdown between Android and iOS. It is said that Samsung Trump has started to give promotional discounts in some channels.

For this flagship model, this is tantamount to a dive, which somewhat damages the image.

Now, the real Android machine king has appeared, and the effect is indeed extraordinary.

In particular, the atmosphere at Yike's press conference yesterday was very good. Many reporters wanted to interview Yu Hong from Yike after the press conference to seek more information about the Pro version. However, Yu Hong declined the interview and instead asked Larry and Sharp from Google who were present. Okuda faced the camera.

Regardless of Okuda or Larry, they did not forget to talk about their respective things when they praised Yi Ke repeatedly. The morale was really excellent.

Regardless of these related parties, the popularity of social media platforms is also very high, and everyone is very willing to pay for the new gadgets launched by Yike.

This is no longer Yike that needed to convince many people in 2007, but a first-tier mobile phone brand with a large user base around the world. Its products have been convincing enough.

Except for tablets, of course.

"Maybe everyone wants Pro, but its Mars 6 sales are not enough?" Craig, the senior vice president in charge of software engineering, suddenly had a whim and raised an angle.

Cook looked at Craig and couldn't help but smile: "This expectation is good."

There is a Pro version in the front that has attracted much attention. This year’s Mars 6 has no flaws and has been upgraded in a regular manner. Moreover, experts know that the optimization of photography hardware and algorithms of Mars 6 and Selfy 3 is very remarkable.

Apple has personally verified this after using Sony's CMOS solution.

Cook really couldn’t imagine the reasons why Mars 6 would be so cold.

He said seriously: "Gentlemen and ladies, I think we have to admit the fact that Yike has taken the lead in the confrontation with us, and we need to make more efforts."

"Maybe you don't need to be so pessimistic until you see the actual machine." Eddie responded slightly optimistically.

"Indeed, I haven't seen the actual machine yet." Cook confirmed first, and then said, "But even I think so, things may be more terrifying."

To a certain extent, this also reflects everyone’s implicit trust in the Yike brand.

There was silence in the conference room.

Cook observed the expressions of senior executives and gave good news: "However, no matter what, Samsung, which also runs Android, will only make the situation worse."

Everyone is in a better mood, yes, there is also Samsung.

…

On the last day of September, also the day after Yike’s global press conference, Fang Zhuo, the head of Yike, accepted an interview with the China Securities Journal at its headquarters at No. 333, Lujiazui Ring Road.

"Mr. Fang, we saw that the response to the mobile phone launched by Yike yesterday was very enthusiastic on the Internet. What do you want to say about this?" Reporter Peng Jianjun first handed over a question.

"That's great. I hope it will be well received. We did make a bold attempt this year and hope to bring something new to consumers." Fang Zhuo said with a smile.

Peng Jianjun mentioned a current phenomenon: "Mr. Fang, there have been rumors that the mobile phone launched by Yike this time will be a masterpiece. Have you heard of this?"

"I have heard of it too." Fang Zhuo responded positively, "Just because you asked today, I have to officially say that we will not only sell mobile phones this year, but also next year. The so-called "masterpiece" is probably some friends' concern for the stability of our supply chain, but Yike is fine and will continue to launch better products to consumers."

Peng Jianjun secretly praised Mr. Fang for his "purity". This kind of public opinion in China was quite popular for a period of time. Now this statement is really clear. Although he did not study it carefully and clarify the evidence, once the suspicion arises, the charge has been established...

Considering Mr. Fang's style of doing things without any restrictions, it is a crime on top of a crime.

However, thinking of Mr. Fang's "king of retail investors" who manipulated the emotions of retail investors overseas, this seems to be a trivial matter.

"Everyone is very concerned about the full-screen mobile phone of Yike Pro this time. Mr. Fang, why can it not be shipped until mid-November? Will it be able to meet normal supply by then? How many units does Yike target for the new product this time?" Peng Jianjun asked three questions in a row.

"The solution of full screen is not easy and the cost is also high, but it looks more beautiful, doesn't it?" Fang Zhuo smiled, "So, we are trying to overcome the difficulties for this beauty. Shipping in mid-November is the price, and tight supply is also the price."

He did not hide the situation that would occur at that time. After a little hesitation, he said: "I have not discussed the sales target of this year's model with the company, but for me personally, I hope it can exceed 100 million units."

Peng Jianjun heard this number and asked: "Mr. Fang, when you founded Yike and entered the mobile phone industry, did you think that you would propose such a large sales target today?"

"I said I thought about it, do you believe it?" Fang Zhuo laughed.

Peng Jianjun didn't believe it. At that time, Nokia was the big brother in the global mobile phone industry that seemed impossible to overthrow.

But he looked at Mr. Fang's smile and was a little suspicious. He hadn't really thought about it seriously, had he?

Just as Peng Jianjun was still thinking about asking questions, Fang Zhuo's phone rang, and the screen showed that it was a call from Wu Yunjun, vice president of China Unicom.

Fang Zhuo indicated that the interview was suspended and he would continue after answering this call.

While Peng Jianjun was preparing new questions and listening to the phone next to him, he had already organized the language to describe this scene in his mind - while we were interviewing, China Unicom called Mr. Fang, and it sounded like they wanted to seek more Pro orders. I seemed to hear the ringing of the phone in Yike's office, and these sounds seemed to be helping Mr. Fang's sales target of 100 million units.