Chapter 480 Are You Stupid?
Monday morning.
Just as Zhao Bingyuan sat down, the secretary had already knocked on the door, and then opened the door to come in, quickly made him a cup of green tea, put it on the table, and then said: "Zhao Tai, last week's ratings report, and your few I put all the newspapers here for you. At 10:30 in the morning, there is a meeting in the station, and you need to attend. Then, you have no other plans this morning, but you said last week that you will go to read it in the afternoon I have already called in advance to notify the post-processing situation of "The Prestige Detective"."
Zhao Bingyuan nodded and said: "Okay, I see." Then he picked up the newspapers neatly placed on the left hand side first.
The first one is "Huaxia Daily", which is the most authoritative political newspaper in China. Although propaganda is also part of politics, the government's propaganda department, including the Ministry of Culture, the Film, Television and Broadcasting Bureau, etc. He only has the power to guide, so after a cursory glance, seeing that nothing new and major happened, he was quickly put aside.
The second one is called "Oriental Times", a well-known comprehensive newspaper. In addition to political factors and policy news, in terms of civil affairs, economy and culture, this newspaper belongs to the Oriental Group. Even more authoritative than the official Huaxia Daily. And it is also one of Zhao Bingyuan's favorite newspapers.
But today, after taking it over, he glanced at the front page, and found nothing worth noticing or worth reading, but when he was about to turn the page, he suddenly noticed a line of big bold characters in the reading guide column at the bottom of the newspaper—" From
Zhao Bingyuan narrowed his eyes slightly. After thinking for a while, he quickly flipped through and found the thirteenth page, the headline on the front page of the culture section.
He read it word for word from beginning to end, and when he finished reading the whole article, with a sneer on his lips, he slapped the newspaper on the table, snorted coldly, and said, "I'm holding it up to the sky!"
After thinking about it, he picked up the phone and broadcasted a number, and when the other end connected, he said: "Old Chu, I arranged for you to find some pens to write articles, how is it going? ... Hmm , um...yes! Remember, tell them not to criticize the "Legend of the New White Snake". Criticism will also help them arouse topics and heat. What we have to do is to praise "Love Is Not Poetry", Do you understand?"
"Well, well, okay! Hurry up about this matter! I read that today's "Oriental Daily" has already started to touting the story of the White Snake. We can't let them stir up this wind. Tomorrow morning at the latest, I will I saw the manuscript on Dongfang Daily! Other newspapers, you should also contact and publish more. This stall is the time when "Youth Is Not Poetry" is working hard, just suppress them, and you must not let the public opinion of that TV series Stir-fried, see? Um, uh, okay."
After hanging up the phone, he felt a little relieved, and then he sighed slowly. He couldn't help but picked up the article again, looked at it a few times, and unconsciously showed a regretful expression on his face.
But soon, his eyes became determined again.
After thinking about it, he picked up the internal phone, and when the secretary answered the phone, he directly ordered: "Call me to Sony Records, and say that I have thought about it, and it is still worthwhile to continue to import TV series from Japan." It's operational, at ten o'clock tomorrow morning, you ask them to send someone to send over the materials of the alternative TV series, and I want to take a look."
After he hung up the phone, he took a deep breath with a sneer on his face.
…………
Also Monday morning.
When Tan Dezhang's secretary knocked on the door and went in, handed over Tan Dezhang's leave note written by him to Wei Ming, and took the leave note, Wei Ming put on his glasses and looked at it, a little stunned.
When the person left, he took the leave note and read it again and again, and couldn't help smiling. I thought to myself: "Do you really think you are so great? It's just that a TV series has a better performance, and you are still indispensable?"
After a pause, he lightly tapped the table with his fingers, pulled out a pen with a smile, and signed his name on the leave slip.
After finishing the writing, I picked it up and read it. It was written in a flying style, and it was much more beautiful than usual.
"It's still too young, I can't hold my breath, hehe..."
…………
On Monday, another busy week begins.
For practitioners in the TV industry, especially senior managers, as long as they are a little sensitive, they must have noticed that the TV series "Legend of the New White Snake" was almost unstoppable in the three days of last week upward momentum.
However, when faced with the same ratings report, different people naturally have different opinions.
Of course, much the same.
The great thing about Datong is that, just watching its crazy rising momentum in the first three days, everyone knows that this TV series is definitely not bad, especially those who have watched a few episodes in person, are very sure of this.
So, well, as you all know, it's a good show.
Although Li Qian said that he is young, he tends to get hot-headed when doing things, and he is too willful. He said that he spent tens of millions of dollars on filming TV series, but I have to say that this kid is indeed talented, and the level of continuous filming of TV series is quite high. is high, and considering that this is only his first work, and he holds several important positions such as producer, director and screenwriter, it must be admitted that in the future in the circle of TV dramas, only this TV drama , he already has a place to stand.
Of course, there are obviously different views, and the differences are not small.
Some people believe that this TV series can be broadcast on a channel like HUNAN TV with limited appeal and fixed viewing groups, and there is basically no large-scale publicity covering the whole country. The triple jump in the ratings data has already fully demonstrated the strong appeal of this drama to the audience, so, next, the ratings of this drama should continue to climb up with the blessing of word-of-mouth spread The step-10 points is the estimate given by many professionals to this drama.
Basically, if this TV series can maintain the ratings of eight to nine points for a long time in the follow-up broadcast, and if the climax part can occasionally have a few episodes that break through ten points, then basically, except Huaxia In addition to the three or two TV dramas that dominate the screen every year, it is also considered to be at the level of Invincible in the World.
But there are still some people who think—in fact, not some people, but most people, especially, the more experienced and senior industry experts, the more they will insist on such a view—— The show can rush to 7.2 in one breath, and it has almost reached its peak. It is not impossible to climb up, and it is even very possible, but no matter how powerful word-of-mouth spreads, it is impossible for it to break through 10 points!
In any industry, anywhere, there is an invisible, intangible, but absolutely real limit barrier.
And this thing is often called the ceiling.
For example, in the music scene, someone like He Runqing is popular enough, right? The queen of more than ten years, if a national census is really done, her popularity among one billion people in the country is probably unmatched in the music world. Liu Mingliang may still be able to barely compete with her, the former queen of sweet songs, but like Liao Liao, like Rose Power, including the four beauties, they are definitely not He Runqing's opponents.
Oh, of course, maybe next year or the year after, with Liao Liao's going international and wave after wave of publicity gradually gaining popularity, she may be comparable to He Runqing's popularity.
This effect, if you want to compare it, is about the same as Mo Yan before and after the Nobel Prize-before winning the award, he was already a famous writer in China, but few ordinary people really know it. After winning the award, just walk around Wherever I go, when I talk about literature, I must mention Mo Yan, so as to show that I also have a certain literary quality and "knowledge" about literature.
But now, Liao Liao's popularity must be much lower than that of He Runqing.
After all, He's sweet song, which was once popular all over the country, has been popular for almost fifteen years, and He Runqing has become a banner of female singers in the music industry. She is even better than the big sister Zhen Zhen who created a new style of female singers Niu fork more than one level!
However, He Runqing, who is so well-known and deeply rooted in the hearts of the people, always feels that he is not motivated enough when selling albums!
10 million copies sold, Liao Liao passed it easily, Rose Power passed it a little later, the four beauties recently reached the top, "Once Upon a Time You" almost passed in the blink of an eye, but unfortunately, He Runqing's two albums since he came to Minghu Culture have already sold tens of millions of copies, but they were slowly developed over time, not just in a single leap. Moreover, over ten million is already her peak achievement, and she is completely hopeless if it goes higher.
Moreover, for Liao Liao and Rose Power before going international, no matter how popular they are, they are popular all over the country and Southeast Asia, and even have a certain audience in Japan and South Korea, but no matter how popular they are, the album is life and death. Can't sell more than 15 million copies!
In fact, before this year, no one in the domestic music scene had ever done it!
It's just that, once "Once Upon a Time with You" came out, the four beauties bands became popular all over the world, and the album almost exceeded 10 million every minute, and 15 million was not a problem at all-for them, the ceiling of 15 million was suddenly It was shattered, and the ceiling above the head has become 20 million, or even 25 million.
In fact, before the release of "Once Upon a Time", who would have expected that there would be a day when there would be a music album with a sales volume of over 20 million copies in the domestic music scene?
In the TV industry, the same principle exists.
Not to mention Hunan Satellite TV, which has been relatively weak these years and has been going downhill all the time. Even the famous satellite TV stations of Shandong, Shuntian, and Dongfang, which are famous all over the country, occasionally come up with a TV series that has a wide influence across the country. When it was the most popular broadcast, the ratings were at most breaking ten! Like "The Romance of the Three Kingdoms", the ratings reached nearly 70 points nationwide. To be honest, it is "The Romance of the Three Kingdoms", that is, Huaxia TV Station.
For a relatively strong provincial satellite TV, such as Shandong, such as Shuntian, such as Dongfang, Zhejiang, Jiangsu, etc., under normal circumstances, if the ratings are stabilized above 5, it is considered a success. If the rate can reach 8, it is considered a big fire! As for those that can break through 10 points... that's called phenomenal!
After breaking 10 points, do you want to continue to go up?
Sorry, you are not China TV!
Of course, getting 7.2 rating points on Hunan Satellite TV is already amazing!
Therefore, on Monday morning, "Legend of the New White Snake" has become an obligatory topic at the regular meetings of almost all provincial TV stations across the country and a few powerful municipal TV stations.
Do you want to buy its second-round broadcast rights? If you buy it, how much is appropriate, and how much is the bottom line?
You know, Tan Dezhang spent a lot of money and won the first broadcast rights and the second and third rounds of broadcast rights for 15 million yuan. It has long been spread in the industry. , The first broadcast is generally around 5 million. As for the second round of broadcast rights, if it can exceed 1 million, it is already at the level of a hit drama. Normally, it is between 500,000 and 800,000. As for those that can exceed 1.5 million, they are often phenomenal, and a few of them are unknown in the early stage. , later word-of-mouth went against the sky, and the ratings also skyrocketed-the audience will have a strong urge to "make up" the beginning, so the second round is also valuable.
And now, the ceiling of the price has been broken by Tan Dezhang this time, but he didn't miss it. This TV series that he spent a lot of money on is really popular, and coincidentally, it is also in line with the It was unknown at the beginning, and then quickly took off, so...for this TV series, what is the right price?
Nobody can tell!
Of course, one thing is for sure, that is, the second round of this TV series is worth fighting for! As long as the price is not too outrageous, it is definitely a good thing to win it.
Therefore, after the meetings at the major TV stations were over, the external contact numbers of Minghu Culture Company, as well as the private mobile phones of Qi Jie, Zou Wenhuai and others, were quickly overwhelmed by the directors of drama purchases of the major TV stations.
However, this is all within the industry. These things are impossible for the vast majority of ordinary viewers to know, and they don't even care about the ratings at all.
Today, the first day after returning to work, they just heard from their colleagues, friends, and even superiors and subordinates about a particularly good-looking TV series that everyone strongly recommends.
And that TV series is called "Legend of the New White Snake", which was broadcast by HUNAN Satellite TV.
…………
That night, the seventh and eighth episodes of "Legend of the New White Snake" met the audience on time.
The seventh episode has the highest ratings of 15.9.
The eighth episode, the highest ratings 16.8.
Compared with the highest 7.2 last Friday, it has more than doubled.
After receiving this data, the person in charge of statistics was dumbfounded.
Afterwards, the deputy director on duty of Hunan Satellite TV was dumbfounded.
And when this data spread with phone calls, radio waves, and data lines, many managers and editors of major newspapers who were searching for articles to report and comment on this TV series tomorrow felt stupid.
Then, all the TV stations, all the experts, are stupid.
***
There were less than a thousand votes!
Angry, at least two updates tomorrow!
If everyone's monthly pass is strong, the possibility of three shifts cannot be ruled out!
Well, 1,500 votes, if it exceeds 1,500, I will show you at least 12,000 tomorrow!
Ask for votes! Ask for votes! Ask for votes!
It's the time of orgasm, I need a shot of chicken blood!