Chapter 400: Alternative Contribution

A news report with an inconspicuous title landed on the Sina Entertainment News page at 7 p.m. As an ordinary news report without a large picture recommendation, it received 300 hits in less than four hours. With tens of thousands of clicks, tens of thousands of reprints, and nearly 200,000 comments, this report was pushed to the top of the entertainment news page’s homepage by relying on its attention, and because of its attention, it was promoted the next day. In the entertainment news reports of several TV stations in the morning, the contents of this article were interviewed and filmed by them.

Haozi, Haomen, Lele.

These keywords also became the focus on this day.

"Internet celebrity, earthquake. These two words are difficult to associate together. During this earthquake in the scenic spot, there was an Internet celebrity who arrived at the scene as soon as possible. Let's see what he did?"

"Haozi, Lele anchor, a well-known Internet celebrity. Before the earthquake, he was doing an outdoor live broadcast of a self-driving tour. Four hundred people and fans in more than a hundred cars followed him into the 318 Sichuan-Tibet Line section. The earthquake happened. After that, he changed the route and led his fans, only stopping twice to buy relief supplies, and reaching the disaster area as quickly as possible. "

"In conventional wisdom, it seems that rescue is in the most serious disaster area, which is also the area that the media pays the most attention to. He did not choose to enter the most serious disaster area. According to his statement, there are our more professional soldiers, armed police, and fire fighters. Soldiers, we non-professionals are lucky enough not to cause trouble, let alone provide rescue help. He chose to distribute supplies in the outer resettlement area and led the fans to bring order and temporary life to the resettlement area. The level became the highest among all the nearby resettlement areas. Later, he led the rescue teams of Lele Company and major guilds, as well as the Internet celebrity anchors who rushed to the scene as soon as possible after receiving the news to help, and started A rescue journey where everyone contributes.”

"Our reporter also received accurate information that Haozi did not donate under his real name. Instead, he donated 1 million as a member of the Haomen at the disaster site. This incident was not captured by any media at the time. It was investigated later. Some nearby rescue workers filmed Haozi's assistant donating money early in the morning, and it was finally confirmed that under his call, the amount donated by one member of Haomen exceeded 5 million according to statistics on the Internet and in reality. ”

"Currently, Haozi and his team are still doing what they can in the disaster area to help the professional rescue team and contribute their own strength."

Currently, on the Internet, text-based news receives very little attention because of convenience. At least picture news is required to allow viewers to understand the content of your news more intuitively. Zhang Cen’s article is followed by dozens of photos, each of which There are twenty or thirty cross annotations under the photos. Looking at these photos, you can see what Chen Hao and others have done.

Chen Hao was squatting on the ground brushing his teeth, his hair untied, and his clothes, pants and shoes were dirty. The cameraman next to Zhang Cen took a picture of Chen Hao. As the first photo of this news report, it was placed in the main text. Under the title above, there is no need for words to interpret, just put it there. Even in the photo, you can’t tell whether this person is Chen Hao. You will recognize it if you have a preconception, but if you walk by him , focusing on the road ahead. Not many people can recognize that this is the famous Haozi.

A series of photos convey a message to everyone who watches this news report. This is a public figure who really wants to contribute to the disaster area, rather than someone who is just seeking fame and reputation for publicity. He does have this. ability, to be an excellent volunteer. When he arrived at the scene, he did not cause trouble because he was a public figure. Instead, he always did an excellent job of commander, setting an example for all his fans, so that everyone could have a standard order, and there were not many rescues. The team is like that, good intentions are good intentions, and good intentions are good intentions. After arriving, it was quite difficult to understand the situation. I thought I could do a lot of things, but I didn’t know that only when I actually did it did I realize that I really overestimated myself, and this overestimation also gave me The entire rescue work will have corresponding negative impacts, and may even cause small-scale chaos and delay the progress of the rescue work.

This is a common phenomenon. It is precisely because of this common scene that when there is a major disaster in China, private rescue operations are not allowed in the most central area of ​​the disaster, even if you are a team. You have to be serious, there are many outside Things can be done. When it comes to the core area and it really involves life rescue or serious injury rescuing, let alone whether you know it or not, you have to be able to bear it first when you see a lot of bloody scenes.

Although Zhang Cen did not explicitly point out this matter in the article, he did not hide his admiration for Chen Hao's move of "acting according to his ability and positioning himself accurately". We are all ordinary people. If you have money and effort, then in There's really a lot to do on the periphery, and what you're doing is good.

Isn't this a good thing?

Don't think that a good deed is small and not be done. If you do it, it is a great good deed.

Zhang Cen's article not only praises Chen Hao, but also praises fans and Lele. For Lele, it is a conventional and normal publicity. For fans, Zhang Cen really writes a lot and dares to use it. Ci, this is a group of fans who can truly regard their idols as idols. It seems difficult to pronounce, but it reveals the essence of many fake fans.

I like you, and I am willing to change some of my temperaments for you, and at the same time I am willing to make some positive contributions under your guidance. This is a true fan.

When the article was published, Chen Hao didn't know that Zhang Cen actually didn't have a chance to interview Chen Hao face to face until the interview was completed. This is also the best evidence that Zhang Cen believes that the other party is really doing good deeds and rescue. He followed him back and forth for most of the day, and the two sides had several direct contacts. The other party either smiled and nodded, or chatted casually. The most contact was when it was almost time for dinner. Everyone rested. He stood with Chen Hao and several fans and smoked a cigarette. After working all day, many people who didn't have a strong addiction to smoking also thought that standing together and smoking was a good way to relieve fatigue. The effect was equivalent to drinking one or two taels of high-proof liquor.

When the article was published, Chen Hao also received a WeChat message sent to him, but he didn't have time to read it. The phone was always thrown in the car. He followed the big team for another busy day. There was no dangerous activity, nor any too tiring activity. He just went to a place to help distribute relief supplies and maintain the order of distributing supplies.

In the inland, in the hot summer, standing still for a few minutes will make you sweat. You have to carry objects weighing 20 to 30 kilograms. At the end of the day, the clothes you wear are soaked with sweat for many times. You can clearly see the marks left by the sweat on your T-shirt after it dries.

The next day, this article became popular on the Internet. A large number of people reposted, commented, and clicked to watch it. Various voices gathered in the article. At first, there were five or six media outlets, and later more than ten or twenty media outlets, surrounding Chen Hao. Even if he wanted to continue working, there were more than a dozen cameras around him, and more than a dozen microphones chasing him to ask questions from time to time. Invisibly, the efficiency he brought to the entire team by doing things alone was no longer positive, but entered the negative stage.

According to the arrangements of the official and the guild, Chen Hao could also do a show, accept interviews, and pose for everyone to take pictures.

Chen Hao was resistant in his heart, but thinking of his profession, he still accepted the interview. However, he made it clear during the interview that my work, it seems, is over today. Everyone knows what is going on. In their hearts, they praise this kid for his straightforwardness, and also add a sentence: Are you stupid for not taking advantage of such a good publicity opportunity? With so many media paying attention to you, and people from all walks of life paying attention to you, if you can still work without being affected, there is really no other explanation except that you are putting on a show.

There are many comments from the outside world, both good and bad, and all public figures are the same. That is, when doing similar public welfare and charity activities, there will be fewer negative comments about you, but they will not be completely extinct. This is human nature. No matter what you do, there will always be someone standing on the opposite side of you to deny you.

Turning to Lele, it is an overwhelming super rhythm, which is completely one-sided praise. The Haomen army swept the entire Lele platform, and together with the fans of the guild and good friends, formed a sweeping trend. Who would say that Haozi is not right? I guarantee that your live broadcast room will be slaughtered in an instant.

Don't be unconvinced. Haozi donated one million yuan and spent hundreds of thousands of yuan on purchasing supplies in the early stage. This is real money. If you want to say that Haozi is putting on a show, then you can do one and see. After this round, most anchors secretly cursed Chen Hao in their hearts: "Are you crazy to be in the limelight?"

He donated one million yuan, so others won't donate?

Online tourists don't care about you. In the past, everyone avoided similar things by not live streaming. No matter how many tourists lead the rhythm to ask the anchor how much money he donated, I didn't live stream, and after a few days of popularity, no one asked.

There were donations in the past, but it was also because of insufficient publicity. It's okay for public figures to donate, but if I donated money and no one knew and no one cared, then I am still a shitty public figure. Since I am not a public figure anymore, how much I donated or whether I donated, do I have the qualifications to be criticized? This was the most common mentality before. This time, because of Chen Hao, the attention has skyrocketed. Although some people are not willing to pay out real money, they will not feel anything if they really pay out. If you donate, there will be reports, and people will pay attention to you immediately, increasing your popularity.

Donations from celebrities are somewhat similar to donations from companies. Large corporate donations will receive corresponding tax exemption policies. Donations from celebrities and public figures will bring you public attention. Therefore, although many anchors curse Chen Hao in their hearts, no one is slower than others in donating. There is even a sense of comparison. You donate one million, I donate one and a half million, and others donate hundreds of thousands. On this day, I donated the most, so there is no doubt that the attention is the highest.

When Chen Hao heard about this, he smiled: "You can curse me, it can be regarded as another contribution I have made to the disaster area."