Chapter 945 The Commotion Caused by Cook

When Meng Qian learned of Bezos's recent whereabouts in Germany, he specially asked people to watch Bezos and observe patiently for a few days. Everything was calm on Bezos' side, but other things happened first on the US side.

On April 7, Su Tianyue came to Meng Qian's office early in the morning, "Mr. Meng, Cook and Twitter's Dorsey got into an argument."

Meng Qian raised his mobile phone, indicating that he was also paying attention to this matter.

At the Apple press conference two days ago, Cook said that privacy issues and climate issues are the two core issues that mankind will face in the future. Then Cook began to condemn a group of people represented by Twitter in a high-profile manner at the press conference. Enterprises are blatantly violating users' privacy.

Cook said that products like Twitter monitor, download, and process user information around the clock, and turn user information into their income. The most representative performance is the intelligent recommendation mechanism, which users can see on Twitter. All recommended ads received by Twitter are accurate recommendations achieved by violating user privacy.

But this kind of recommendation is entirely from the perspective of advertisers. Cook said that Twitter is a company built on misleading users, using data, and leaving users with no choice at all. Twitter only needs traffic, because traffic Can realize.

Twitter's so-called personalized recommendation is just to help advertisers select more suitable target customers after processing user information.

Users think that Twitter is recommending what you need. In fact, Twitter's intelligent recommendation system is gradually eroding the user's ability and right to choose. In the end, users will live in the world recommended by Twitter.

The real world will be farther and farther away from users.

The reason why Cook condemned Twitter in such a high-profile way is that Apple will address this issue and adopt an anti-surveillance mechanism for products like Twitter to protect user privacy. This is an important selling point of this year's Apple conference.

Cook has always been Silicon Valley's favorite entrepreneur who talks about user privacy, so it's not surprising that he denounces privacy violations, but Twitter can't stand it if it counts like this.

No, Dorsey immediately mocked Cook, saying that Cook did this just to create an image of Apple’s respect for privacy so as to restore some markets under the impact of Vientiane.

Cook immediately went back, thinking that Dorsey did not respond positively to the violation of user privacy, vicious recommendation mechanism and other issues.

Dorsey said two days later, on April 7, that he would sue Apple with a number of companies, and he was too lazy to talk nonsense with a hypocrite like Cook.

As a result, Cook once again shocked everyone in an interview, "Our era is full of false information and conspiracy theories controlled by algorithms. Our era has become a paradise for extremists and violent people. All this is due to companies like Twitter. spawned."

Cook's high-profile speech again continued to spread the influence of the matter. This is not just a matter of the recommendation mechanism, it has directly reached a new level.

"Cook's confrontation with Twitter at this time may really be due to the pressure Vientiane has brought him." Su Tianyue looked at Meng Qian and asked.

"It can be considered a factor. Cook is already lovable on the side of protecting user privacy, but now he makes a mistake and puts extreme opposition and other issues on the table. Naturally, there will be more supporters.

Looking at Cook's performance today, I can understand why Twitter was pushed to the forefront at the press conference. A key reason is that Twitter has intensified internal conflicts in the United States in the past two years, so use this point to tweet Special effects will be better. "

"But considering Apple's current global influence, this really offends a large number of American companies. So many companies have to rely on advertising to make money. If Twitter pulls a group of companies to sue Apple in the future, Apple will definitely I can't bear it."

"Apple really doesn't have many moves." Meng Qian put down his phone, "Since Apple is weak, let's help Apple."

"Huh?" Su Tianyue looked at Meng Qian suspiciously, "Isn't Apple one of our main goals now?"

Meng Qian thought for a while and didn't understand the matter with Su Tianyue. Instead, he picked up his mobile phone and made a call, "Mr. Zhang, please help me before you retire. Of course, you are not only helping me, but also helping Ying Haiwei."

The laning continued for several days. On April 10, Cook returned to the company a little tired. Unsurprisingly, there were many people who supported Apple, and the number of reservations for Apple’s new mobile phones has indeed increased. Almost none of the companies backed Cook.

As Su Tianyue said, Apple messed up everyone.

Cook is feeling the pressure, but he has to fight it now.

"Hey, Cook!" Williams popped into Cook's office. "Someone is publicly supporting us."

Cook should have been happy when he heard Williams say that someone supported him. After all, it must be someone with some influence who made Williams come over to inform him, but Cook looked at Williams' face. To an extremely bizarre expression.

It seems to be happy, but it seems not happy at all.

Cook asked almost subconsciously, "Who?"

"Cultivation entrepreneur, Zhang Shuxin!"

Zhang Shuxin's cultivator set in Omi is very popular, and even many young people really think that she is a cultivator from the bottom of their hearts.

So recently Ying Haiwei reported that Zhang Shuxin was going to resign, and Omi netizens said that she was going to go through a catastrophe.

Probably because of this recent hot topic, the recent news with the keyword Zhang Shuxin has become more popular.

Just on April 10, Zhang Shuxin accepted an interview with an American media and discussed Cook's recent remarks positively.

Zhang Shuxin said in the interview, "This should be the first time I have talked about this issue in public. In fact, when we decided to completely cancel the advertisement, one of the considerations was that we saw the hidden dangers of the current recommendation mechanism.

In the early years, the recommendation mechanism was a highly sought-after technology, because at that time everyone’s original intention was to reduce the time for consumers to choose, give consumers what they need, and improve the life efficiency of the public.

However, the development of the recommendation mechanism has gradually deviated from this original intention. As Cook said, the recommendation mechanism is not a technology for users in many cases, but a technology for advertisers.

There are two very important factors in this. First, the nature of enterprises is profit-seeking, so many enterprises say that users are the first, but in fact they are the fathers who are the gold masters.

Second, people's preferences are not a number game, but a microcosm of life experience. If we frame people's preferences, we are also framing the width of a person's life.

So the recommendation mechanism itself is a good technology, but if it is not used correctly, it will become a disaster.

When we realized this problem a few years ago, our technical team has been thinking about how to solve this contradiction.

Fortunately, there is a company around us that realized this problem earlier and started to optimize technology for this problem. "

"The company you are talking about is Dafeng Group?"

"That's right, it's the Dafeng Group, and the technology I'm talking about is PA. Meng Qian has been conveying a concept in the market these years. The best attribute of artificial intelligence is auxiliary. If artificial intelligence can be used as an auxiliary role, artificial intelligence Intelligence will be an extremely great technology.

The greatest significance of PA technology is to allow artificial intelligence to better assist everyone.

Users who have used PA know that PA will process our data and give us recommendations, but all of this is in a closed loop that we can control and is not driven by interests.

Your PA will not ask you to buy a Haiwei car tomorrow because it has received money from Ying Haiwei. It recommends you to buy a Haiwei car because you really need it.

To make artificial intelligence truly an assistant, and to make the recommendation mechanism really meaningful, a major premise is to cut off the relationship of interests.

And on the issue of artificial intelligence making our world smaller and smaller, PA also has some performance. There is a key core in the behavior mechanism of PA called passive recommendation.

That is to say, the premise of using PA is to completely put the initiative in the hands of the user, when to recommend, what to recommend, and what to recommend based on, and to give all the initiative to the user. "

"So you agree with Cook's view, but in your opinion, the solution should be to introduce technologies such as PA?"

"This is the best choice at the moment, but after all, no company in the United States can realize PA technology, and they have blacklisted Dafeng Group, so...with no choice, I support Cook. Put some restrictions on businesses that serve advertisers.

Especially companies that have completely left the interests of users behind on this issue, such as Google. "

"Mr. Zhang thinks Google has a big problem?"

"Everyone will remember Google's betrayal of users last year. Last year, Google made everyone realize that this is a company that serves advertisers. This year, Google's situation is very clear. Some things are not my opinion, but everyone's. Can understand.

And we have been competing with Google for so many years. I know this company very well. When Android was still in the market, everyone must remember that Android is an open source system serving Google.

Of course, the United States has an advertising culture, so Apple is likely to be in trouble. After all, Twitter is stronger than Apple, and I heard that Twitter has joined forces with more than a dozen companies to sue Apple.

I still think it's a pity. "

Zhang Shuxin's interview soon became a trending search, and Google followed Zhang Shuxin's trending search.

"Zhang Xian is right. Isn't Google the originator of advertising recommendations? Without Google, how could there be younger brothers like Twitter and YouTube today?"

"I said why Google is so low-key because of the big trouble recently. It's because I'm afraid of being scolded."

"Apple's current situation is indeed not very good, and Twitter is not so easy to deal with, but now Google is a soft persimmon!"

If a Chinese company simply blamed Google, it would be said that it was deliberately done by commercial competition, but this time it was Cook who caused the incident first, and Zhang Shuxin commented on Google during the interview.

Moreover, Zhang Shuxin deliberately expressed that we adopted PA technology, and we canceled the recommended advertisements because we already knew that these things were wrong, but we have not taken this matter against Google for a long time. This time we brought it up because Cook first mentioned it. of.

This allows more people to listen to Zhang Shuxin's words.

Thank you very much Cook for this matter.

At the Google headquarters, Eric looked at Google, which was listed on the hot search, and the corner of his mouth kept twitching, "Cook, you MMP!"