Chapter 1077 Nike's Action

Adidas has used Li Ba's influence to complete the process of returning to the NNA. Its performance in North America has soared, and its performance in Asia has also soared. Now, they feel that they will have another opportunity. They have the opportunity to play in the tennis field. , impacting Nike’s influence.

In the field of tennis, like the previous NBA, Adidas is far inferior to Nike.

Nike now has Federer and Nadal, two of the most famous athletes in tennis, while Adidas has far less endorsements than these two.

Originally, Adidas was eyeing the British player Murray. If they played well at Wimbledon this time, they wanted to sign Murray with a large sum of money. But after this game, they felt that the opportunity had come.

Nike, however, is extremely troubled. Because of Li Ba, a large part of its share in the basketball field has been lost to Adidas. Is it now about to start in the tennis field?

Federer was watching Li Ba's game video in the hotel room. His agent walked in and said to him: "Roger, Mr. Ross, the president of Nike's UK headquarters, is here."

"Tony, what's wrong with Nike?"

Federer glanced at his agent, then stared at the television.

"He is here on behalf of Nike headquarters and wants to see you and talk about the hammer." Tony said.

"Talk to me about Hammer? Okay."

Federer was a little surprised. What's there to talk about?

But Nike is his sponsor, so he must meet him.

Tony then invited Ross who was waiting outside the door to come in. The three of them sat down after chatting. After Tony had a cup of coffee, he got down to business.

"Mr. Rose, what do you want to talk about?" Federer asked.

"That's right, Roger, do you know clearly about the relationship between Nike and Adidas? Our president is coming to London now to deal with this emergency. The emergency I am referring to, you know clearly, the hammer is not ours. Man, he went into the second round, and that was a mistake for us."

Federer nodded, and Rose continued: "The Hammer is Adi's number one, the number one in all sports. This time he showed strong tennis strength, so the company hopes that Roger will treat him very carefully. If he kills If you make it to the semi-finals.”

Federer said in surprise: "Although his serve is very strong, I just watched his video. His other skills are really average. It will be difficult for him to break out of the 4/4 zone. He should not be able to pass Djokovic's level." ”

Rose shook his head and said: "Roger, that's why I tell you that you need to be more cautious. Don't underestimate him. You'd better be mentally prepared for him to reach the semifinals. We don't want him to have any If we have the opportunity to win the Wimbledon championship, we at Nike must not let Adidas take away our share in the tennis field, and this means the same to you.”

Federer thought for a moment, realizing that he and Nike had the same interests, and nodded.

After sending Rose away, Federer and Tony started talking.

He has a very good relationship with Tony. Tony has established a business empire for him, which is very important to him, and he also has great trust in Tony.

Last year, he ranked second on the Forbes sports star income list, only lower than Hammer Liba, because of Tony's ability.

"Roger, I think Rose is right. We can't let the Hammers make any further achievements in tennis." Tony said cautiously.

Federer nodded and looked at Tony intently.

Tony continued: "The Hammer retired from the NBA for one season and announced that he would no longer box, but even so, his total income last year still exceeded $500 million before tax, not including his stock investments. Income. He is an Apple shareholder and has a personal board seat at Apple.”

Federer nodded. His annual income of US$500 million is five times that of him. The gap between the first and second place is a bit big.

"If you let him play in tennis again, he will definitely take away your interests. You must know that those top sponsors are limited. If he takes them away, you will have none, so you must definitely regard him as Your opponent, your opponent in terms of business interests," Tony said very seriously.

"I understand." Federer nodded seriously.

After visiting Federer, Rose went to visit Nadal.

The reason why he visited Federer first was because Federer was the second seed at this Wimbledon and was in the bottom half like Li Ba. In other words, if Li Ba made it out of the quarter-finals, he would face Federer in the semifinals.

But one Federer is not enough, he must make preparations to reach the final after Liba defeats Federer, and Nadal is the most likely person in the top half to reach the final.

Adidas's influence can exceed that of Li Ba, causing Nike to suffer heavy losses. Although Nike's sales did not fall last year, in comparison, Adidas increased by 27 billion US dollars last year. This is the difference.

What makes Nike even more irritated is that 70% of the US$27 billion is North America's share, and these shares originally belonged to Nike, and most of them were the NBA's share after it expanded its market.

Therefore, Nike must make all preparations to block Li Ba in the tennis field. This is of great importance. His actions were personally arranged by the US headquarters. Before the arrival of the president, he represented not the British headquarters, but the entire Nike.

Federer and Nadal are Nike's weapons to stop Li Ba, but this is not enough. He has to find people, such as Murray and Djokovic. None of these people have signed with Nike, but now is the time to sign them. .

Rose next met with Nadal, talked for half an hour, and then met with Murray.

"Nike wants to pay me a lot of money to sign me?"

Murray is surprised. His current sponsor is a British brand. If he can sign with Nike, his influence and benefits will of course be better.

Rose talked with Murray and his agent for more than an hour to finalize some contract details, and then went to meet with Djokovic.

"Djokovic, your contract with Adidas has one month left and will expire before the US Open. We hope you can join us and we will treat your contract carefully."

After meeting Djokovic, Rose said bluntly.

"Why did Nike suddenly want to sign me?" Djokovic said in surprise.

"Suddenly? No, no, no, we've been checking your potential, and your contract is about to expire, so it's time."

Ross laughed.

"I get better treatment than Adi." Djokovic said greedily.

"That's for sure, you will even get the same treatment as Nadal." Rose laughed.

"Really?" Djokovic said excitedly.

After talking with Djokovic, Rose went to meet several players in the 4/4 division. These people may play against Li Ba, and they are also under Nike contracts.

Nike has only one request for these people, which is to do everything in its power to stop Hammer Li Ba and improve their contract treatment if they win.