Seven Hundred and First Ticket Rush

When browsing entertainment news every day, I often see similar titles:

"Justin Timberlake's solo concert sold out in thirty minutes."

"Beyoncé concert sold out in fifteen minutes."

"One Direction concert tickets are hard to come by, and the black market has a price but no market."

"Justin Bieber fans fight to get a ticket."

"Fans lined up for three days and three nights to buy tickets to a Queen concert."

and so on and so forth.

Sold out, rush to buy, no tickets, high price, scalpers, and similar keywords always make people wonder, the concert market is really hot.

But the reality is not that simple.

Sold out, what kind of venue is it? Wembley Stadium, London? New York's Madison Square Garden? Or an unknown venue with 2,000 people? The difference in the level of venue capacity is the key. Of course, the sell-out of venues with 100,000 people and venues with 2,000 people cannot be compared.

How to use the venue without a ticket? Even for a top performance venue like the Staples Center in Los Angeles, the stage setting of the organizer may affect the number of spectators entering the venue. The difference can be seen from the stage of ticket release. The range from 20,000 to 50,000, but in the news, 20,000 votes are no votes, and 50,000 votes are gone.

It sold out in 30 minutes, how to define 30 minutes? Is there a pre-sale in advance? Is it bundled with the release of the new album? Are agreements signed with local sponsor events? For example, the title sponsor of a concert directly takes a quarter of the tickets and distributes them in the form of gifts, lottery, internal digestion, etc., and even the ticket sellers collude internally with scalpers in advance to digest part of the tickets in advance.

As for the gossip news about the black market, queuing, fights, etc. caused by tickets, the possibilities are even more numerous.

To put it simply, at present, the global music market is generally in the doldrums, and all countries and regions are no exception, and the concert market is naturally affected, especially after the financial crisis detonated by the real estate subprime mortgage crisis in 2008, the current economic downturn is still in crisis. If it is not lifted, the sales of concert tickets will naturally encounter more challenges.

To put it bluntly, only a few top superstars and popular idols can guarantee the box office of a tour.

For example, for One Direction, fans are willing to spend a lot of money for them, even if their album sales cannot compete with popular superstars like Taylor Swift and Justin Timberlake, but their concert ticket sales speed has repeatedly set new highs, and Attendance was amazing.

For example,

Beyonce, she has always been known for her wonderful stage performances. In fact, her solo album sales can only be said to be in the forefront of the first echelon, but it is still slightly inferior to Adele; in terms of concert appeal, she She is the absolute queen of the current North American tour box office.

That is to say, those breaking news that appeared in the headlines of entertainment news are still a minority after all; while most singers need to struggle with the attendance rate, as long as the attendance rate of the tour exceeds 80%, it can often be called a success, sold out, no tickets , Panic buying and other words have nothing to do with them.

This is the general norm.

The topic, back to the king for a day.

Before the "Departure" tour, the largest venue for the One Day King's tour was 3,000 people. The joint performance with the Shining Band was sold out in most cities after the Grammys. This also means that the tour continues to make money.

But it's pointless to discuss when tickets are sold out. In many cases, even if you arrive at the scene to buy tickets on the day of the concert, there are still remaining tickets.

Even so, the One Day Kings and Shines tour was a success, much to the satisfaction of Atlantic Records.

This time, the One Day King single-handedly started the tour for the first time, and the box office appeal is definitely a test to measure the recent surge in popularity and hot topics.

On May 6th, the "Departure" tour officially opened online ticket sales.

After discussions and adjustments, Atlantic Records finally decided on a 25-city tour plan spanning a full six months, one less Miami than the original plan, but still retained the two major cities of Los Angeles and Chicago. And it has been upgraded.

Initially, the Greek Theater near the Griffith Observatory was chosen as the performance venue in Los Angeles, which can accommodate 7,000 spectators, but now it has been adjusted to the Nokia Theater, which has hosted several Emmy Awards Ceremonies and Grammy Awards Ceremonies , it can accommodate about 20,000 people when holding a concert.

Although it is not the top and most famous Staples Center, it is still one of the first-line performance venues in Los Angeles, and the whole level has been raised.

So is Chicago.

The performance venue was upgraded and adjusted from the Chicago Theater, which can accommodate 8,000 people, to the famous United Center Stadium, which is well-known as the home of the NBA team Chicago Bulls, and is also one of the most famous performance venues in Chicago, with a capacity of 21,000 people around.

Of course, the top concert venue in Chicago is Soldier Stadium, the home of the NFL team Chicago Bears. It is a stage that only first-line singers can take to the stage.

Except for Los Angeles and Chicago, the performance venues in the other 23 cities are all venues with a capacity of 10,000 people. Only these two top cities, when the scale has risen to the level of 20,000 people, the specifications and treatment are already completely different, but also You can directly see the strong confidence of Atlantic Records——

Big cities are equipped with big venues, and the more far-reaching and broader market is facing more intense competition, but Atlantic Records still believes that the market appeal of One Day King can get more room in big cities, and even arranged for the band's first solo performance. A venue of this level.

At the same time, each city has two performances on Friday and Saturday respectively, which means that fifty performances need to be performed within six months, which is a severe test for the energy and physical strength of the members of the King Band. The test, including the entire tour team, also put forward strict requirements.

Now, let's see how the box office of King One Day's first solo tour will be. Will the hard work of the staff be rewarded?

However, expectations are just expectations, whether it is a mule or a horse, after all, you still need to go out for a walk to know the result.

The online ticket sales are officially opened, and the knights are buying tickets as soon as possible. After all, the number of performances in their city is limited, and only by buying tickets first can they freely choose the area and location they want. Now that they have decided to go to the concert, naturally the more The earlier you start, the better.

In less than four hours, the Washington field has already announced that the tickets are sold out.

What?

Wait, what!