Two Hundred and Ninety-Seven Among the Double List

The first version of the music video of "My Devil", with its brain-burning plot and magnificent world view, aroused the curiosity of the people who eat melons and created the first wave of enthusiasm——

Of course, the foundation laid by "Chasing the Light" and "Jimmy Chicken Feather Show" is very important. Otherwise, even if the music video is brain-burning, the people who eat melons are not interested. No one will care about the worldview of an unknown person. They even Will not notice the existence of such a thing.

The second version of the music video of "My Devil", with black and white texture and touching memories, once again enhanced the favor of passers-by fans and created a second wave of upsurge——

Likewise, King One Day's presence in the public eye over the course of five months, from the road tour to the Bruno Mars opener to the double-band joint gig, was crucial, including the Youtube boom. Played an important role, and this is how quantitative changes lead to qualitative changes.

Although One Day King is still a small band, the name is no longer unfamiliar, and it really has a small position in the music market.

No longer a nobody.

The most direct proof is that when the second version of the music video was officially launched, "My Devil" was also launched and officially released as the second single of the album. Light" is even better, and the upward momentum is visible to the naked eye.

However, choosing such a time to release the second single, is it a stroke of genius, or is it self-destruction of the Great Wall? Whether such a publicity strategy is wise, professionals in the industry obviously have different opinions.

For professionals and senior fans who are familiar with the Billboard charts, they all know that it is very unrecommended for two songs to be on the charts at the same time.

The reason is very simple, diversion. Two songs hit the charts at the same time, resource allocation and audience attention may be diverted. The most likely result is that both singles' chart performances are lower than expected. Unless the title song's performance on the charts is not satisfactory, the record company will launch the second title in advance.

However, for indie bands or rookie singers like One Day King who have no fan base at all, the correct suggestion is to concentrate all resources on the title song. The most important thing is to build popularity and recognition, and push the title song to as much as possible. higher on the Billboard Singles Chart. The new 81 Chinese website is updated the fastest Mobile terminal: https:/

That's what Shine is all about.

However, one day the Kings did not play their cards according to common sense, and "Chasing the Light" was still slowly climbing the charts. Did "My Demon" come on stage to steal the limelight?

What was the marketing and publicity department at Atlantic Records thinking?

No one knows.

It can be seen from the latest week's Billboard singles list.

In the last issue of the singles chart, "Chasing the Light" officially entered the top 50, and reached the 41st place in one fell swoop. The steady upward trend really showed the tenacity of a king for a day, but this time When the singles chart of the first issue was released, "Chasing the Light" fell directly to No. 9 and returned to No. 50. It was precariously about to fall out of the top 50 again. Such a situation undoubtedly made people feel cold sweat for the band. ——

Because, once you fall out of the top 50, it will be very, very difficult to come back; moreover, the momentum of the decline may be unstoppable, after all, independent bands still lack the support of the fan base, and they have plummeted all the way out of the bulletin board list. The song list is not impossible.

In stark contrast, "My Demon" directly airborne on the Billboard Singles Chart in the first week of its release, entered the chart smoothly in the first week, and was still ranked 89th. "Chasing the Light" data,

You can clearly see the steady rise of the king in one day.

However, the price of "My Demon" airborne on the list is to divert the enthusiasm of "Chasing the Light", so whether this is worth celebrating is open to question.

It is worth mentioning that "Chasing the Light" has not yet released a music video, which also means that when it hit the charts, the data has already been lame. If you want to continue to climb to a higher position, the difficulty is It is visible to the naked eye, and now it is being attacked by "My Devil" head-on, and the momentum of the follow-up rankings is really worrying. This also makes people more and more confused about Atlantic Records' promotion strategy. What is the marketing department thinking?

Could it be that "Chasing the Light" was abandoned like this?

No one but Atlantic Records will ever know the truth, but even Atlantic Records has no way of knowing what the consequences of such a choice will be, what the prospects for a King's debut album will be, and ultimately, only time will tell. Given the answer, waiting is the only option.

But the good news doesn't stop there!

In the week after the one-day king and the Shining Band's tour in Washington, the sales of the album "Seven" broke out a wave of 20,000. The top fifty is temporarily at the forty-seventh position.

20,000 copies, for a popular album with millions of sales, is just one day's sales, but for a band like One Day King, it is a height that cannot be achieved even in the previous six weeks. Before this week, the cumulative sales of "Seven" were only more than 4,000 copies.

Of course, the biggest reason behind it is caused by the publicity strategy of Atlantic Records. Atlantic Records is waiting for the moment of word-of-mouth fermentation, and then launched a comprehensive publicity. Here comes the explosion.

In the following week, "Seven" made persistent efforts, continued the momentum of "My Demon" airborne on the charts, and achieved a strong sales volume of 33,000 copies, becoming the album with the highest sales growth momentum of the Billboard this week, and successfully pushed the King of the Day steadily. The rising curve continued, and went further on the billboard album list, rising to No. 29, having a place in the upper circle for the first time, and two singles on the singles chart at the same time.

Regardless of whether Atlantic Records' promotional strategy is correct or not, and what the future holds, what is certain is that Atlantic Records has achieved the greatest publicity effect with the cheapest means of publicity. One Day King is on the professional road of "impressing audiences with music". , took a steady step.

At this moment, I look back at the One Day King half a year ago. They stood at the crossroad anxious and dazed. The boundless darkness made them physically and mentally exhausted. They knew it was wise to give up, but they fell into self-torture because they couldn’t give up and were unwilling to give up. In such a situation, everything seems like a lifetime away. First release (www) m/.x81zw./com/

But after experiencing despair, the one-day king who was reborn from Nirvana is more determined and stronger than ever. The results of Billboard's single chart and album chart did not distract them. The band is still on the road with the Shining Band. Enjoying their lights and applause.

Footsteps, leave the east coast, and head towards the Western Regions again.