Chapter 80 The Significance of Advertising

If you simply sell these three bottles of New Moon Wine, you can only earn 30,000 gold coins, but compared with the actual value, the gimmick of New Moon Wine is more important.

After all, this is a rare wine from the elves, and most nobles can't even buy it with money!

Its true value lies in its rarity!

The method Tang En said is very simple, that is to maximize the attraction of New Moon Wine to the nobles. One bottle sold at the auction is to increase the reputation of the chamber of commerce, while the other bottle is to win over the nobles , into their circle, and the third bottle is placed in the store as a long-term attraction, which can continuously bring customers to the store.

This simple method has made the best use of the nobles' psychology of comparison. What else can Fiona say besides admiration and admiration?

"But what if the nobles, or even the city lord of Bein insist on buying it?"

Fiona asked another pointed question.

Tang En gave her a blank look: "I said you can't sell it casually, but I didn't say you couldn't sell it."

"But we only have three bottles..."

"Who said there are only three bottles?"

Tang En flipped his hands over and put a dozen of Crescent Moon Wine on the table with a bang. Fiona's eyes widened instantly and she was speechless.

"Tell them that our store sells a bottle of Crescent Wine every month. The sale method is mainly auction. At that time, all the nobles of Bein will be invited to participate in the auction. The highest price will win."

Tang En smiled sinisterly: "I believe that providing a bottle of Elven Crescent Moon wine every month is enough to make our Datang Chamber of Commerce famous in Beiyin."

"Absolutely enough!"

Fiona said decisively: "To this day, there has never been any chamber of commerce that has the ability to provide the elves with crescent moon wine! These crescent moon wines can at least allow us to develop stably in Bein City for one year, and even if we can't Continuing to provide Crescent Wine, we have also stood firm."

At this time, Tang En said: "In addition to gaining a firm foothold, I have to give the chamber of commerce an important task."

"Please say."

"Man, we in Ellington need a large population, that is, a labor force. Of course, it would be better if we can attract the arrival of apocalypse such as mages or warriors."

Dunn drew a huge and magnificent future development plan for Fiona, but if this development plan is to become a reality, it will require a lot of manpower and material resources.

"While the Chamber of Commerce is developing in Beiyin, we must publicize the situation in Ellington and attract those low-level personnel to gather in Ellington. Only when there is enough labor force can our development be accelerated."

"I understand."

Dunn sighed, Ellington still has too few manpower available, otherwise many things can go hand in hand and develop together, but now he has to slow down and do everything one by one.

At this moment, he suddenly thought of something and asked, "By the way, have they prepared the leaflets yet?"

With the opening of a new store, in this world without TV networks, besides distributing leaflets, Tang En really couldn't think of any other means of publicity.

Fiona froze: "Leaflet? What is that?"

Tang En was desperate: "Are you serious?"

"Lord, are you kidding me? Seriously, it's not funny at all."

Well, a world without electronic media doesn't even have print media. How simple is the life of ordinary people in this world!

Tang En frowned, and said, "Let Hilton and Thomas prepare for it today, and leave tomorrow. I'll prepare something for them."

After taking down Dun En's order, Fiona hurried away with the Crescent Moon wine, she believed that Hilton and Thomas could handle this matter beautifully.

Watching Fiona leave, Tang En immediately went back to the room.

If you want to mass-produce leaflets, you must first solve two problems, one is a large amount of cheap and durable paper, and the other is a printing machine.

And the printing press involved the ink problem-well, let’s not talk about color printing now, the problem of black and white printing ink is easy to solve, but how to get a lot of good quality and cheap paper is still a big problem.

"Time is tight, so we can only make do with it."

The current paper in Prandal is made from the leaves of long-lived plants, and the cost is very high, so most people still use animal skin paper, and only nobles can afford white paper.

But what Tang En has to do now is to get the printing press out first.

The principle of the printing machine is actually not difficult. The difficult part lies in the controllable programming chip, but Tang En does not need to implement such complicated functions, so only the simplest movable type printing can meet his requirements.

Coincidentally, the currently common Ruen language and Chinese characters in Prandal are similar, both are ideographic characters rather than pinyin characters, so it is only necessary to sort out the commonly used characters, and the printing function can be realized very quickly.

Then use magic to realize automatic paper feeding, automatic cutting, and automatic printing functions, and a printing machine is barely formed.

After Tang En pondered for a few hours, a printing machine similar to a large printer came out. The appearance was extremely ugly, but after he tried it out, he was very satisfied.

Because this thing is already usable - as an amateur traveler with no professional knowledge, he is already very proud of being able to do this.

After confirming that the printing machine could be used, the first thing Tang En did was to make a simple black and white flyer template. Although he didn't understand advertising or art design, he had never eaten pork and seen pigs running. Having been bombarded by advertisements in his previous life, he can come up with brilliant ideas by using his brain casually.

"Take one after a meal, the breath will be fresher and last longer - please look for the mints of the Tang Chamber of Commerce!"

"In the scorching summer, try mints! Let the cool feeling go straight to the bottom of your heart! —— mints, it is better from Datang Chamber of Commerce!"

"Are you still worried about children playing dirty clothes? Are you still worried about the oil stains on clothes that are difficult to clean? Try the new product soap, which has special effects in decontamination, and the oil stains will be wiped away! —— Produced by Datang, it must be a boutique!"

"A good helper for housewives, a new "clean" world for a better life! Let soap be your intimate partner - Datang Chamber of Commerce."

When designing these slogans, Tang En's face was full of joyful smiles. When he thought of this pure world that had not been polluted by advertisements, he would feel the brainwashing power of advertisements through his own actions, and he felt sincere gloating.

Yes, he is such a bad-hearted person.

After designing the slogan and trying several layout methods, when Tang En finalized the draft, the product pricing and the Datang Chamber of Commerce's trademark were added to the advertisement flyer.

In order to make the trademark as exquisite as possible, he specially took out a small piece of dragon steel and carefully processed it into a prototype of the trademark.

So, when Fiona was called in by Tang En again, she saw papers all over the floor in the room, as well as that weird device.

"Oh my god! Your lord! You are such a waste!"

Fiona's heart was beating to death. Even for nobles, such a waste of paper is a deplorable behavior. This piece of paper is worth ten silver coins!

"Call me later, come and see this."

Tang En handed the flyer to Fiona with a smile. Fiona glanced at it. Although she felt that the content on it was quite interesting, but...

Fiona looked puzzled: "What is this for?"

"Leaflets, used to promote the new store."

Tang En explained: "The opening of a new store, if there is no publicity, just waiting for customers to come to the door, it will take too long, so we must take the initiative."

"Active attack?"

"These are the leaflets."

Tang En said with a smile: "I printed more than 3,000 leaflets. In fact, if the Lord's Mansion didn't run out of paper, I planned to print tens of thousands of leaflets, and then let them distribute them to pedestrians on every street in the mountain city of Beiyin." Leaflet, wait until the day the store opens—”

"Etc., etc!"

Fiona stopped Tang En suddenly, her eyes widened: "You said you used up all the paper in the Lord's Mansion!?"

"True, but—"

Fiona's eyes widened, and she pressed down on Tang En, aggressively: "You also said that you want to give out these papers, the leaflets you mentioned, for free!?"

"Yes, this is—"

"My lord!"

Fiona had a broken expression on her face, and her aura instantly leaked like a note: "What the hell are you trying to do... Please don't be a prodigal again, okay? A piece of paper is worth ten silver coins! Three thousand pieces are worth ten silver coins!" Three hundred gold coins! You actually want to give them away directly!?"

Tang En scratched his head, it was difficult to understand Fiona's thoughts...

One must know that he had just brought out the Crescent Wine worth hundreds of thousands of gold coins a few hours ago, and now she was so annoyed because of the mere three hundred gold coins...

Could it be that this is a common problem of housekeepers?

"Of course I sent it directly!"

Tang En said confidently: "If you don't send it out, how will they know how good our store is?"

"But for the investment of 300 gold coins, we have to sell at least 400 pieces of peppermint soap, or 4,000 pieces of ordinary soap to earn back!"

"I know, but this is a long-term business."

Tang En pressed Fiona's shoulder, stared at her beautiful big eyes, and said calmly: "Fiona, you should already understand the value of the brand, what we have to do now is to establish a big The brand value of Tang Chamber of Commerce, our products have no competitors now, but do you believe it? Once our product popularity is opened, someone will soon discover the knack and imitate similar products to compete with us. "

"This is impossible!"

Fiona was a little shy when Tang En looked at her, and she was not as excited as before: "These are all invented by you, Lord Lord, after much hard work. How could they be deciphered so easily..."

Tang En sighed: "What is difficult is complete innovation, not imitation..." ===PS: I have received a text message from Sanjiang, I will go to Sanjiang on Sunday afternoon, and book tickets for Sanjiang in advance~ ok~