Chapter 894 Let’s Start!

If you want to build an IMAX movie theater chain in the United States, I have to say that everyone who knows it will say that Yin Jun is brave.

Big thief.

In a place as small and concentrated as Xiangjiang, it is not an easy task to establish a cinema chain.

This involves location, shop floor, crowd density, various preparations, cinema combinations, etc.

If you want someone to buy a storefront and build a movie theater, you'd be crazy.

In Xiangjiang, there are so many shops, but only a few are used to make movies. They rent them out and collect rent. Why are you so tired?

But in the United States, it's a little different.

Except for a dozen major cities such as New York and Los Angeles, land prices in all other cities in the United States are not expensive.

Especially considering that every household in the United States has a car, and gasoline is only slightly more expensive than water. Therefore, business districts in the United States, especially those in non-prosperous areas, are scattered and not concentrated together. of.

Even very large cities like New York and Los Angeles are divided into regions, with extremely large areas and very dispersed populations.

In addition to the central city, there are many people in remote places, and even rich people live outside the city.

So, if you want to build a movie theater in the United States, don’t be afraid of being far away. Even if you are twenty or thirty kilometers away from their homes, as long as the movies here are good and the service is good, then there will naturally be Americans willing to drive. come over.

They drive dozens of kilometers to go to the movies, but it actually feels the same as when we walk to a movie theater one kilometer away.

Yin Jun has been to the United States several times. Every time he goes to Los Angeles, he will take a car to check out the movie theaters in Los Angeles.

There are more than 40 movie theaters in Los Angeles, large and small. If you count the old semi-regular movie theaters in the community, there are even more.

One-third of these movie theaters that people often go to and have relatively good business conditions are located in the suburbs.

It is said to be in the suburbs, but it is actually the same as being outside the bustling business district, not far away.

Moreover, the United States has a lot of land. These movie theaters in the suburbs usually have only one floor, divided into seven or eight halls, and the parking lot is made to look bigger than the movie theater. For the people of Hong Kong to see it, it will definitely I feel sad about their waste of land.

People in Xiangjiang usually go to the movies like this: after the boyfriend and girlfriend get off work, they make an appointment with the boyfriend to pick up the girl, and then the two of them take the subway or walk to a nearby cinema to watch the movie. If it's early, we'll have dinner nearby.

Americans watch movies differently.

Usually when they get home from get off work, their boyfriend drives to pick them up, goes to a restaurant to eat, and then drives to the movie theater after eating.

So you can see that distance is not a problem for Americans, especially when there is no traffic jam, driving to eat, drink and have fun is nothing at all.

This is really beneficial to Yin Jun's IMAX theater plan.

He doesn't have to spend a lot of money to build a movie theater in the center of the city. Instead, he can choose to buy dozens of acres of land in the suburbs and build a movie theater.

But when it comes to specific operations, how much is the land price ten kilometers away from New York City, how much is the land price twenty miles away, how much is the construction cost... etc., Yin Junke is completely blind.

Of course, Yin Jun didn't have that much time to go to the United States in person to supervise the construction of movie theaters.

Fortunately, the young man always believed in leaving professional matters to professionals, so he called Tang Shuxuan's home again.

"Are you taking too big a step?" When Tang Shuxuan heard this, she felt powerless. "How on earth are you going to stop and develop slowly and steadily?"

"It's time to stop." Yin Jun said sternly, "Sister Xuan, we don't have much time. You have been in the United States for so long, you should know in which direction Hollywood is developing. If we still don't catch up, If this happens, we will always lag behind Hollywood in ten to eight years at most. Chinese films, within 50 years, will have absolutely no chance of turning around under the suppression of Hollywood!"

"You think too much! Do you think you are the savior?" Tang Shuxuan said angrily, and finally said helplessly: "What do you want to do? Invest all 3.5 billion Hong Kong dollars? You have to know, what you have to do is This is something that has never been done before! If IMAX theaters become unpopular and the film sources provided are too few, these theaters will become a blood-sucking burden!"

"I have decided to invest all the money." Yin Jun said without hesitation, "If I fail, it will be because I am not capable enough. But I can't stop trying just because I am afraid of failure. I firmly believe that IMAX technology and 3D technology is the direction of future film development!”

Tang Shuxuan has been with Yin Jun for a long time and knows his character very well.

Although Yin Jun looks handsome and shy, he is definitely a super stubborn cow.

As long as he decides on something and thinks it's the right thing to do, there's no way he can take it back.

Tang Shuxuan didn't know much about this aspect, so she made a suggestion: "How about we find a consulting company to investigate and research first?"

In foreign countries, when large companies open a branch or a new store, they must go through very detailed discussions and demonstrations before making a decision.

It's not the snack bar here. Oh, I think the terrain here is good and the flow of people is large, so I will open it here.

As a result, it was transferred at a loss within a few months.

There is a lot of traffic in this place, but what kind of group are they? Are there mostly elderly people who like to eat soft and rotten food, or are there mostly young people who like Western-style meals, or are there mostly children who like fast food and sweets, or are there mostly people who want to save time and have to finish their food as soon as possible... all of these are just... This is the difference between why McDonald's and KFC are very successful and why ordinary people's snack bars are not successful.

Therefore, Tang Shuxuan suggested that Yin Jun find someone to consider feasible solutions. This is very important and necessary.

"No need." Yin Jun shook his head and said: "Sister Xuan, you can directly set up two groups among our theater distribution talents and let them do research and inspection first! Their experience is enough. Talk to them first. , compare the two groups, and which group has the best results, then after they are merged, they will be the priority management."

"You..."

Tang Shuxuan smiled.

What Yin Jun said is quite right.

With competition and the carrot in front of them, they will put in 120% effort, and the one who will benefit in the end will definitely be the boss Yin Jun.

"Do you have any time requirements?" Tang Shuxuan then asked the second question.

"I don't know much about the process of doing this, but I have some requirements." Yin Jun said, "I need about 100 acres of land. The cinemas built now, regardless of the number of halls, should be able to meet the different population of the city. It can accommodate about 500-1,000 people. Densely populated cities can have a few more, and cities with less developed economies can have a few less. The total number of IMAX theaters should be no less than 100."

"So many requirements?" Tang Shuxuan frowned, "Send me a plan when you have time. Don't say you don't have one, there's no way you haven't prepared it."

"I'll fax it to you later." Yin Jun smiled and answered directly with action.

Tang Shuxuan exclaimed in her heart. This guy is really unique. He has thought about building such a large-scale cinema and made a detailed plan?

According to Yin Jun's careful character, this plan was definitely not made recently, but was definitely written down a long time ago.

How much he loves to think! How much do you like to look forward to the future?

After putting down the phone, Yin Jun walked to a row of safes, opened one of them, and took out a document.

After walking to the door and handing it to Cai Huzhu and asking him to send a fax to Tang Shuxuan, Yin Jun sat back in his chair.

If you want to build a theater chain in the United States from scratch, there are still as many as 100 theaters. You can imagine the time and energy it takes.

The inspection and negotiation for land purchase alone cannot be completed in ten and a half months.

Even if you only build one floor, you can wait until next year for official business, which is already very fast.

And it cannot just install an IMAX screen, it must have a backup set of ordinary movie playback screens and systems.

The reason couldn't be simpler.

Do you have that many movies shot on IMAX machines?

Do you know how much it costs to shoot and release IMAX?

Playing ordinary movies on IMAX screens and equipment will not only greatly reduce the effect, but also increase the cost. It is simply an unnecessary waste.

But it doesn't matter.

Yin Jun is very confident, but when movie fans see a movie that is actually made in IMAX, they will immediately like it.

When Hollywood companies saw the movies produced by IMAX, they quickly realized the huge benefits - ticket prices could be doubled or tripled!

With demand, they will definitely be willing to produce more IMAX movies, which will allow Yin Jun to promote IMAX technology faster and prevent his IMAX screens from being abandoned.

The first Hollywood blockbuster in history to officially use IMAX technology was "Apollo 13", but it was not shot directly in IMAX, but converted.

"The Matrix 2" is a real movie that was released directly on IMAX and ordinary screens at the same time, and it achieved unexpected success.

Of course, for Yin Jun, "Jurassic Park" is definitely the best first IMAX movie, and it will be even better with the 3D effect.

But the special effects technology of "Jurassic Park" simply couldn't meet the requirements, so we had to make a new choice.

If you want to complete the production within half a year, and have excellent effects, and the advantages can be amplified by IMAX technology, you really have to choose this movie carefully!