Chapter 1248 Supply Exceeds Demand and Expanding Production

April 9th ​​was the day when Kirin Instant Noodles Factory officially started production.

At the beginning, except for Yin Jun, everyone did not understand enough about the desire of mainland people for emerging things in this era.

Even Yin Jun didn't expect that mainlanders were so obsessed with instant noodles.

The instant noodle production lines in the 1980s were not as advanced as they will be in the future. Kirin Foods has ordered a total of 200 production lines, with an annual production capacity of 230 million packs a year.

I originally thought that I might not be able to sell them all at the beginning, but under the influence of advertising and slowly promoting it over a year, there should be no problem in digesting this output.

But no one expected that Braised Beef Noodles would use such a arrogant attitude from the beginning, and instantly sell well all over the country, without even having a beginning, it directly reached the Gao Dynasty.

Basically starting from the end of April, workers at the Kirin Instant Noodles Factory went from working 8 hours a day to 12 hours a day, and then switched to three shifts in June. The machines only rested for one hour a day to do the most basic work. repairs and maintenance.

Even though the output has reached 600 million packages per year, and 50 million packages are shipped to all parts of the country every month, it still cannot stop the horrific consumption.

Because of the advertising power of Yangma.com and the good reputation spread by word of mouth, Qilin brand braised beef noodles have spread from first-, second- and third-tier cities to counties and towns.

Although the consumption capacity of counties and towns is very limited, China has more than 6,000 counties and 20,000 to 30,000 towns.

Even if only 1% of people buy it, it adds up to a terrifying figure.

What's more, it's not even one percent.

In this era, the income gap between first- and second-tier cities and third- and fourth-tier cities is not that big.

For ordinary people, it is definitely not realistic to eat a pack every day, but it is possible to buy a pack every now and then to try it.

Especially families with children.

They are not as pretentious as they were thirty years later. They think instant noodles are bad in one way or another. When they see the advertisements on TV every day and watch their neighbors praising the delicious braised beef noodles, parents will naturally give them to their children. Buy it and try it.

Even 30 years later, in such a developed society and such a rich food culture, children cannot resist the temptation of instant noodles, let alone the 1980s when even food and water are scarce.

Therefore, the children eat accurately and are fascinated by it.

It is no exaggeration to say that it is these children who are responsible for two-thirds of the sales of instant noodles.

The issue of preservatives in instant noodles and seasoning packets has been discussed by Japanese inspectors. China has also conducted tests, showing that there are no preservatives.

But there are so many rumors coming out all day long, which really makes many people helpless.

In fact, it is very simple to think about it. If instant noodles are so harmful, how come Japan, South Korea and Hong Kong, three very developed regions with perfect laws, become the places where the most instant noodles are consumed per capita? It’s unlikely that the inspection agencies in these three places were collectively bribed to deceive consumers, right?

Yin Jun also made preparations in advance.

During the break between advertisements, he specially produced inspection reports obtained from the United States, Japan and Germany, proving that Kirin brand instant noodles are not harmful to preservatives.

Facts have proved that Yin Jun is overthinking, and no one cares about this issue at all.

It's just that the people above admire Yin Jun for being so serious and rigorous, and feel that this young man has enough responsibility.

In fact, they all know that Yin Jun's seriousness and rigor are not limited to these aspects.

Because all raw materials for Kirin Food Factory are purchased from domestic state-owned units.

Whether it is the palm oil used to fry the noodles, the flour used to make the noodles, or the various vegetarian beef ingredients, they are all made from the best raw materials.

Moreover, Kirin Food Factory's procurement inspection is very strict. If anything does not meet the contract requirements, they will return the goods without hesitation, no matter which unit sent it.

Sometimes, it is really not the problem of the grain department, but just some minor mistakes, they can send back tens of thousands of kilograms of goods, which really makes those delivering goods want to cry.

But they didn't dare to lose their temper. The inspection of Qilin Food Factory was based on procedures, so there was no need to embarrass them, not to mention that it was a company from Xiangjiang. Just think about who came when it opened. Who do you think it was? Still dare to explode?

After this happened several times, in order to avoid greater losses, these units all made preparations for inspections several times in advance.

Once they are serious, the number of returns will be much less, and everyone will breathe a sigh of relief.

This strict requirement of Kirin Food Factory was also mentioned by Mr. Yun at the economic work conference, calling on everyone to learn from Kirin Food Factory and do things seriously and carefully without any sloppiness.

When instant noodles are being produced, the standards are also very high.

The group of Japanese experts were very rigid at first, and they couldn't slack off at all about the process.

Which oil should be used for how long, which level of bread should be considered qualified...etc., these all have strict requirements. Once the requirements are not met, all products in that period of time must be withdrawn and discarded.

At first, the workers felt that it was a pity and a waste. Obviously there was no big problem and it could be eaten.

At the same time, they are not happy that if something goes wrong, their bonuses will be deducted, so that in one month they will have much less money than others.

In their view, mistakes at work are normal, so why should they deduct money?

For this reason, many of them even started making trouble.

When encountering such people, Niu Saner fired them directly without asking Wei Xiaofan for instructions.

Such vigorous and resolute actions caused those workers who received high salaries and good benefits to immediately put their tail between their legs and start working with 200% energy.

In fact, Japanese experts do not approve of such tactics as wage deductions. They have never had such a thing in Japanese companies. If you make a mistake, just correct it seriously.

But Niu San'er knew the temper of the big men in the capital. If he didn't kill this trend at the beginning, it would definitely be more difficult to manage in the future, so he insisted on doing so.

Seeing that the effect was so good, the Japanese experts remained silent. After all, the national conditions and situations are different. As long as the work effect can be achieved, it is not good to talk about other things.

It is precisely because the entire process from procurement to production to transportation is completely modernized that braised beef noodles can create such a grand event today, making people deeply like this convenient food.

Once they like it, the supply will be limited.

What’s even more ridiculous is that after the advent of braised beef noodles, everyone no longer likes the instant noodles produced by domestic manufacturers.

Even if the braised beef noodles are out of stock, they don't like to eat it, especially the children. They absolutely don't want to.

This makes food factories quite embarrassed, but they don't know how to deal with it.

After all, in their previous lives, people bought them as soon as they were produced. They had never encountered such a situation.

But they are not worried. It is a matter of the state anyway, and they are just people who receive a salary to eat.

The food factory itself is no longer worried, and Yin Jun certainly won't worry about them either.

Now Yin Jun is thinking about the expansion of the Kirin Food Factory.

A few days ago, the second batch of 100 instant noodle production lines customized in Japan has been successfully installed and debugged and has been added to production.

Originally, Yin Jun originally thought that the products produced by this batch of 100 production lines would be exclusively for the Hong Kong and Southeast Asian markets.

But I didn't expect the sales in the mainland to be so popular, so I am sure that this newly added production line will be given priority to supply the mainland market.

If the production is at full capacity, the annual output of these 300 production lines will reach 900 million packages.

Considering the current income situation of mainlanders, even if this output is not enough, it cannot increase much.

The next step that Yin Jun needs to consider is Hong Kong and Southeast Asia, a market with a population of nearly 500 million.

Even if we estimate based on the living standards of the mainland, the 500 million market would require around 500 million packages.

It is a pity that unless the production line is in Xiangjiang, instant noodles produced in the mainland will definitely not be able to enter the Baodao market, otherwise sales will surge.

Yin Jun hesitated for a while between choosing 300 or 500 production lines.

Buying too many of these production lines is not only a waste of output, but also a waste of money.

Because instant noodle production lines are constantly improving, the current ten production lines cannot be used as one production line of Master Kong in 2020.

If it needs to be updated in two or three years, the production lines purchased will be wasted.

Although Yin Jun has money, he should try not to waste it, right?

Just when Yin Jun hesitated, Wei Xiaofan gave Yin Jun an idea.

"Hey, you said that the country's mechanical R&D and production capabilities are actually pretty good. Didn't they copy the record production line we bought last time? Can we let them help manufacture it this time too?"

Yin Jun's eyes lit up when he heard this.

yes!

We have such a strong ability to imitate that we can even produce high-tech products. How could we not be able to produce a mere instant noodle production line?

The patent issue for this production line is even simpler. There are many instant noodle factories in China, and the production lines they produce have nothing to do with Japanese patents.

As long as you spend some money to buy it from them and then hand it over to the factory for production, it will not only be much cheaper than the Japanese one, but it will also speed up and increase production according to your own needs to make a better production line. ——This is not Yin Jun's blind self-confidence. The following decades of edification have given him a deep understanding of what "Made in China" means.

Basically, it means that as long as China manufactures this piece of stuff, other factories of the same type can prepare to close down! !