Chapter 403 Big Mac

"what happened?"

Yang Huan looked at Hamad strangely, wondering in his heart.

When did our little prince in the Middle East become an abandoned grudge?

Sun Yue and the others all smiled helplessly, obviously there was nothing they could do about the little prince in the Middle East.

"Master Huan, you're so boring!" Hamad sat down on the sofa near Yang Huan and said angrily.

"Me?" Yang Huan was depressed and funny, "Why am I not funny?"

Could it be that what I asked Xiaobu to do was known by this fellow?

It's right to think about it, it's really not very kind to let the goddess in people's minds provide such services for themselves.

But this kind of thing can't be admitted to death, right?

"Then why don't you count on me for making such a big investment?" Hamad asked very resentfully.

Yang Huan smiled bitterly, "I have invested in too many projects, which one do you say?"

Everyone also smiled bitterly.

What Master Huan said was the truth. He often voted for whatever he thought of, with a hammer in the east and a stick in the west, all in a mess.

Anyway, if you have money, what can you do?

"It's your plan to set up two major football events."

Yang Huan was stunned for a moment, how did this guy know?

Looking at Sun Yue, Kesh Harris, and Zhao Yuanfang, these three guys all looked helpless and embarrassed, and at the same time a little in awe.

Wasn't this a slip of the tongue accidentally, was this guy known?

Who knows, as soon as this guy passed on, the rich second-generation fans of the Saints fan club knew it all at once.

As soon as I heard that Master Huan was going to organize two major football events, all the guys immediately started booing.

The result is clear, and it is now.

Yang Huan was not to blame.

First, they are not people who can't keep secrets, and second, things will always be known.

Anyway, it's almost done, and if you know it, you will know it.

"Well, I'm not afraid to tell you the truth, it's true, but not exactly!"

Yang Huan simply confessed straight to the point.

As early as when Yang Huan mentioned to Raiola about exploring the potential commercial value of Ibrahimovic, he already had a general idea in his mind, that is, to follow the way Hollywood stars operate.

In Hollywood, the pay of stars often only accounts for a portion of their income, and some are not even the bulk of it at all.

What they really value is income from business operations.

Football stars can do the same, and the salary of playing football should not be their main source of income.

Especially in the past few years, the salary of European professional football has been changing with each passing day, constantly hitting new highs.

The same is true for the Premier League. If this new broadcast contract is signed this summer, players’ salaries will definitely double within two years. This should not become the norm.

Because players have a single income, players are forced to do everything possible to dig more income from the team.

In order to keep players, the team

You have to do everything possible to get more income from sponsors and league broadcasters.

What about sponsors and broadcasters?

It is definitely shifting the pressure to the user.

This is a vicious circle!

Remember in 2001, why did the Bundesliga decline?

You don't know, the Bundesliga was brilliant in the 1990s, but why didn't it fall to the ground at the beginning of the century?

It is because of the bankruptcy of the Kirsch Group, the broadcaster of the World Cup and the Bundesliga!

Think again, now that the broadcast fee keeps rising, what if one day Sky TV goes bankrupt?

Almost all teams in the entire Premier League will go bankrupt soon after!

Therefore, in the past two years, Yang Huan has been trying and exploring some new business models.

That is, like Hollywood, diversifying players' income and actively developing commercial value.

Since then, Yang Huan has been paying attention to the brokerage business and sports marketing.

Southampton has also been working on a star entertainment route.

That is to say, these businesses that Sun Yue has been in charge of since then.

In the past few years, the commercial income of Southampton players has been rising, which has strengthened Yang Huan's idea.

This is one of them!

As early as last summer, an agency called the Next Generation Competition Committee approached Yang Huan.

The so-called next-generation competition committee is actually what many people know later, the UEFA Youth Champions League.

The two heads of the competition committee are both English and have previously worked in the youth academy at Watford and Liverpool.

They have been planning this event since 2009.

The idea itself is very good, the idea is also very interesting, and it has also received responses from many teams. It has even been successfully held, but it has little influence, is not well known, and has not attracted commercial sponsorship.

So, starting from 2009, after one or two successful sessions, they encountered big problems.

money!

The giants, including Arsenal, Manchester United, Chelsea, Liverpool, etc., are not interested in participating in this event.

The reason is very simple. Although the game has a high training value, how much will it cost if the team has to pay for itself and let so many players from the youth team play all over Europe?

Youth training is important, but money is even more important.

The event was therefore suspended for two years, but the two Englishmen were not discouraged, advertising and sponsoring everywhere.

It took two years to solve the problems of air tickets and accommodation.

As a result, the competition was put on the agenda again.

At this time, they found Southampton, who invested heavily in youth training, and hoped that Yang Huan could support Southampton to participate.

You know, the strength of the youth training of the Saints, even in Europe, is famous.

As soon as Yang Huan heard their thoughts, he immediately knew that this was the UEFA Youth Champions League, which was later popular.

Hearing that they were short of money, Yang Huan waved his hand without saying a word, and invested 10 million pounds.

Not only that, Yang Huan also took the opportunity to take down the next-generation competition committee that had no money and no power, and set up a professional company, under the responsibility of Sun Yuelai, specializing in the operation of the European Youth Champions League, and increasing the power to attract investment. .

The night before the Europa League final, Yang Huan mentioned this to Platini.

UEFA has invested a lot of money in grassroots football and small country leagues in recent years, and there is not enough money to invest in such events.

Therefore, when Yang Huan proposed to win the permanent authorization of the UEFA Youth Champions League, Platini said on the spot that UEFA would fully support and even help Yang Huan to go to FIFA to win the global authorization.

Yang Huan knows better than anyone that in 2014 when he traveled through, although this event was only officially held for three sessions, and even strictly speaking, it was only one session with the official authorization, but it has already attracted countless fans. The eyes of sponsors and fans.

Even, it has a nickname, Youth Champions Cup!

This is a great deal!

What could be more profitable and influential than running a thriving event?

Therefore, Yang Huan decided to increase investment in this event.

Next season, the UEFA Youth Champions League will be expanded to 24 teams, almost including the current European giants, and bonuses and appearance fees will also be raised again.

The promotion of the event was also placed in front of Yang Huan and others.

This is the second one!

A year ago, stimulated by the European Youth Champions League, Yang Huan had another idea at the same time.

Football events are booming right now, but the market is already dense.

Not to mention the national team competitions, each state has its own state cups, as well as the World Cup, as well as the Olympic Games.

The club's competition is also very intensive. The interstate Champions Cup, which is the Club World Cup, belongs to FIFA.

But there is also a rather amazing potential market that has been underappreciated.

That's the summer warm-up!

The Premier League has official Premier League warm-up matches, and sponsors are also actively planning their own events, such as Audi, and warm-up matches planned by other organizations, such as the North American Invitational.

Even clubs have their own events such as Arsenal's Emirates Cup.

But these are not scale!

In Yang Huan's words, it is not tall enough!

Bonuses, bonuses are pitiful, appearance fees are also low, and other packages are not satisfactory.

For example, in the past few years, giant teams liked to go to China, but few people are interested in these years. What is the reason?

First, China's football market is not standardized enough, the ability to operate events is very poor, and it lacks the ability to operate and promote international top-level events. Second, it is inconvenient, because the most important thing in summer is to train the team and warm up.

But in China, and even in Asia, the strength of the warm-up opponent is obviously too weak, and there is not much warm-up significance.

It may even affect the team's pre-season preparations, resulting in the team's poor performance in the new season.

Therefore, Yang Huan was thinking, is there any event that can achieve the best of both worlds?

The answer is, yes!

That is to plan a cup competition to bring together the top and highest level teams in Europe and even the world to play a few warm-up matches.

In such a game, the training value is gained, the preparation effect is achieved, and at the same time, it can make money by playing acupoints, killing two birds with one stone!

Therefore, as early as a year ago, Yang Huan decided to plan such a competition when he made the decision to make the UEFA Youth Champions League.

But to plan such an event, you need not only money, resources, but also ability!

This is the third one!

The three plans were placed in front of Yang Huan, and without exception, they all pointed in the same direction.

And Yang Huan has always been very self-aware in doing things. If he doesn't understand and is not good at things, he will find out what he understands and find someone who is good at it. He would rather spend more money than pretend to understand.

There is no such person around, simple, go to the corner!

If you don't have such resources on hand, it's simple, just buy a company with such resources!

Therefore, since a year ago, Master Huan has been making arrangements. He asked Sun Yue, Zhao Yuanfang and Keish Harris to contact the five best sports marketing companies in the world today, including img in North America and Infront in Switzerland.

Among them, Philip Blatter, the CEO of the latter, is the nephew of FIFA President Blatter. It also has absolute dominance in the competition.

Last year, some media broke the news that Infront Sports Media Group was acquired by a private equity company from London at a high price of 550 million euros, but because of its low-key relationship, it did not cause much movement in the world.

After winning Infront, the private equity company continues to move towards img, the world's largest sports marketing company whose performance has not been very satisfactory in recent years. It is expected that the transaction value will be as high as 2 billion euros.

This has caused quite a stir in the United States and even in the global industry.

Because once it is successful, the top two sports marketing companies in the world will be integrated, and it will become a giant in the field of global sports marketing.

Moreover, the business of these two companies is not only in sports, but also in the entertainment industry, especially Hollywood.

Hamad and members of the Saints fan club were not aware of Master Huan's plans before.

But they also felt that in the past year, Young Master Huan was too low-key.

It's a bit outrageous to be low-key!

But when Hamad stumbled across this plan, even a small part of it, he was stunned.

Just imagine, if the UEFA Youth Champions League and the International Champions Cup can be operated into a youth version and a summer version of the Champions League, it will be a profitable long-term business.

Just imagine, if the Champions League was owned by a private company, how much more money would it make?

One Champions League is enough to make money, but what about two Champions Leagues?

Hamad can't imagine it!

So, when he heard this plan, his first thought was, I have to quickly hug Master Huan's thick thigh.

Otherwise, after passing this village, there is no such shop!

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[To be continued "This text is provided by the sailing update team x-on: 爱不知 due hj". If you like this work, welcome to Genesis to support the author. 】