Chapter 14 Burning Money

Southampton is in the League One, and the league broadcast fee is divided into very small, only about 4 million pounds, only one-tenth of the bottom team in the Premier League. It can be seen how much the business value of the Premier League is to a team.

Low-level leagues have caused Southampton to hardly operate in terms of commercial operations. After the British low-cost airline decided not to renew the contract, the current chest advertising sponsorship has not been found. The jersey sponsor is the declining British brand Umbro. The annual sponsorship fee It's £1.5 million.

On the contrary, the team's game-day income reached more than eight million pounds, which is Southampton's largest source of income.

It's all thanks to this group of ardent Saints fans in Southampton, with an attendance of around 20,000 per game, which is rare in League One.

"The three major sources of income for a professional team are broadcast fee sharing, commercial sponsorship and game day income."

After listening to Nicola Cortez's introduction, Sun Yue was a little helpless about the current situation of Southampton.

"Comparatively speaking, the game day income is not very maneuverable. After all, there are restrictions on the stadium, the sharing of broadcast fees and commercial sponsorship, and the team is currently in the League One, so no matter from which aspect, we only have one choose."

"In the shortest time, rush to the Premier League!"

Rush to the Premier League, which means more than 40 million pounds of broadcast fees each year, and with the Premier League platform, commercial sponsorship will definitely rise with the tide. As long as the team operates well, it is not impossible for the revenue to exceed 100 million.

Yang Huan couldn't help nodding, "We must upgrade from League One in the new season, and then from the Championship next year. I want to see Southampton appear in the Premier League the year after, and at the same time, in the shortest possible time. Appear in Europe!"

He speaks very hard, his attitude is firm, and his momentum is very bold.

This made Nicola Cortez have to compare Yang Huan with Kasalina, who obviously did not have the courage of Yang Huan.

And Yang Huan's goal is right at all. It is fundamental to be based on the Premier League, and the European arena is the key to creating a strong team.

Zhang Ning is the chief financial officer appointed by Yang Huan, and she also has financial considerations.

"If we want to rush to the Premier League, we must recruit to strengthen the team's strength. This requires a signing budget, plus the team's daily operations and the budget for a new training base. In the next year, our The total investment will be an astronomical sum that no team can afford."

Yang Huan spent 15 million pounds to acquire Southampton, but as soon as she turned around, she had to invest tens of millions of pounds to operate. She couldn't understand the logic behind it.

"Astronomical numbers?"

Yang Huan laughed after hearing this, he just wanted astronomical numbers.

What he pursues now is an eyeball economy that is more shocking and more effective.

"What are you laughing at?" Zhang Ning blushed slightly from Yang Huan's laugh, "Am I wrong? Do you only consider investment, not income?"

Yang Huan really nodded, "Yes, investing in football is a kind of fun for me. I never thought of making money from it."

"So, I want to build Southampton into a strong competitive team even in the Premier League in the shortest possible time. As for how much money to invest, are you worried that I have no money?"

Everyone present, except for Sun Yue, who knew about it, and Long Wu, who had been standing behind Yang Huan playing mobile games, were all covered in black lines.

Too rich, too upstart!

But this method is the easiest and most practical method!

Didn't Chelsea, Manchester City and other teams all rise like this?

"Sun Yue, tell me what you think." Yang Huan pointed to Sun Yue.

Sun Yue had a lot of bizarre ideas and ideas in the Yang Group before, but they were not reused.

Therefore, in the recent period of time, he has devoted almost all his energy to the operation of Yang Huan's plan.

Now being named by Yang Huan, he prepared himself for a while before speaking.

"Master Huan, I think there is only one way for Southampton at the moment, burn money, burn money with your life!"

Hearing Sun Yue's words, everyone present was frightened.

Southampton have money-burning chips?

"Tell me, what's the money-burning method?" Yang Huan waved his hand, agreeing with Sun Yue's statement.

Zhang Ning was so depressed, she seemed to see a shocking deficit on Southampton's books.

Sun Yue was also excited when he heard it. "It's very simple. Every year, one or two top superstars will be introduced, and a group of powerful players will be combined to form a strong and powerful lineup. Next year, they will go to the British Championship, and then they will go to the Premier League for three years. Then we'll show up in Europe!"

Nicola Cortes heard about Sun Yue's plan from the team's interpreter, and almost fell headfirst. Did he really think professional football was that simple? How much does it cost to burn like this?

But he was also vaguely excited, because if he did, Southampton's strength would be improved overnight.

Who doesn't want their team to be a top-level giant with a high-end atmosphere?

The reason why the team failed to upgrade last season was because Marcus Liebherr was stingy. At the beginning of the season, he didn't pay any money or sign new players. When the season was halfway through, when the winter break came, he brought in several players in a row, but he didn't. The opportunity to upgrade has been missed.

After all, the money is not less, but the effect is not good.

On the contrary, like Yang Huan, who is ambitious and has a great appetite, the effect is even better.

"Nicolas!" Yang Huan looked at Nicola Cortes.

"Master Huan."

"Is there any top superstar available in the transfer market? Money is not a problem, I want the top one!"

In order to welcome Yang Huan's arrival, Nicola Cortes also made a lot of preparations, especially in the transfer market.

"There are many of the hottest stars in the transfer market right now, Arsenal's Cesc Fabregas, Valencia's David Villa and David Silva, Manchester City's Robinho, Barcelona's Irene Blahimovic and Yaya Toure, Manchester United's Wayne Rooney, are the hottest superstars in the market right now."

After Nicola Cortes finished speaking, he added with a wry smile, "But the possibility of them coming to League One is quite slim."

"why?"

"Many of these superstars are in the rising stage of their careers. If they want to transfer, they will go to top teams. It is impossible to come to League One."

Keish Harris, who had been sitting next to him, interrupted at this time and shook his head: "I don't see it that way. Professional players regard playing football as a profession. As long as they can afford the money, who will have a hard time with money?"

"At the time, Kaka almost joined Manchester City. If it wasn't for Real Madrid's president Florentino's last-minute interference, Kaka would have been at Manchester City now, so in the end, it depends on whether you are willing to burn money. "

Nicola Cortez smiled bitterly. Of course, the truth is true, but Manchester City was at least a Premier League team at the time. Today, Southampton is a League One. The difference is not small. Moreover, even if it is burning money, You have to think about costs and benefits, right?

Who knows, Yang Huan slammed the table hard, and praised the local tyrant: "Well said!"

"Among these superstars now, Cesc Fabregas always thinks about Barcelona at Arsenal, we don't like such players, Robinho is out of breath, David Villa and David Silva are okay , is a bit soft, not domineering enough, Ibrahimovic seems to be divorced from Barcelona now..."

"Just him, Zlatan Ibrahimovic!" Yang Huan immediately made a decision. This Swedish center is the kind of strong center who can lead a group of friends to play happily by himself. He has excellent personal ability and is worth having.

"Nikola, help me call Ibrahimovic's agent, I don't believe it, there are still people in this world who can't live with money!"

Everyone in Southampton felt Yang Huan's wealth for the first time, and they were all shocked.

What is a rich man?

The real rich man is, as long as I want to do, no matter the cost, I will do it.

Turn the impossible into the possible, turn the rot into the miraculous.

This is the effect Yang Huan wanted!

…………

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After the first high-level meeting after the acquisition of Southampton, Yang Huan saw that it was still early and went to Southampton's training base, Staplewood, to inspect.

Before leaving, he did not forget to tell Nicola Cortes to book a table at the best restaurant in Southampton, and he wanted to invite everyone to dinner tonight.

Stapletwood is on the opposite bank of the Tester River. If you want to pass from the city, you have to go around the northern suburbs of the city, go over the bridge across the river, and then go south, and take a big n-shape. Who will let the whole Thai What about a bridge over the Sturt River?

"Is this the only way to come from the city?"

Yang Huan was very depressed. The straight-line distance was only about four or five kilometers, but he could take a detour and walk for eight or nine kilometers.

Nicola Cortez shook his head with a wry smile, "There's only this way."

Yang Huan pouted and said nothing.

The time has come to July, and Staplewood has already started training.

Like most training grounds for English teams, Stapletwood is located on the edge of the New Forest National Park, a picturesque place, but the facilities are too rudimentary.

The first team has only two venues, an indoor training ground made of white plastic film, and a row of bricks and tiles with short squares. This is the entire training area of ​​the first team at the Stapletwood training ground.

There are several training grounds for the youth team, but the training facilities are relatively old.

"No wonder the Liebherr family immediately proposed to build a new training base after the acquisition of Southampton."

Nicola Cortes also smiled after hearing this, "Actually, the level of our training base, even in the Premier League, is at least in the middle. You haven't seen many training bases for Premier League teams, it's too bad. !"

Yang Huan has also seen many reports in his previous life, saying that the training environment of Premier League teams is too poor, which seems to be true.

Someone even joked that in the early days of Abramovich, the luxury cars of the Chelsea stars were worth more than the entire training base, so the security guards were not most concerned about the training base, but the stars. car.

That's in London!

It shows how bad Chelsea's training ground is.

Yang Huan and others arrived at the time of their training camp. The training ground of the first team was very lively.

But the head coach Alan? Pardew did not see a trace, the assistant coach was in charge.

The players are all doing physical endurance training and are actively preparing for the new season in August.

When Yang Huan saw that the players were basically training without the ball and running under the command of the coach, he felt incomprehensible, "Don't we need to practice with the ball?"

Nicola Cortes knew that Yang Huan admired crazy offensive football and gorgeous ground coordination, so he could only smile bitterly: "Every coach has his own set of training methods."

"But aren't all teams now transitioning to the continental tactical system? We don't have to keep up with our training methods? Without training, how can we get results in games?"

As the so-called training is the accumulation of competition, competition is the outbreak of training.

Without good training, how can a good performance in the game come from?

At least in the reports Yang Huan has read, the really outstanding coaches will never simply practice physical fitness.

"Fuck! Who says England has to learn continental style? Isn't our own style in England bad?"

A guy with white hair came out next to him, and retorted very indignantly.