Chapter 2153 the Prerequisite for Development

Zhu Deyuan, Xu Desheng and the others all nodded lightly. That is indeed the case. If you are afraid of doing nothing even for this, then you should simply do nothing. The surrounding shops that you bought still have Commercial streets, pedestrian streets, etc., are actually a wrong choice, and you can just stick to the existing antique shops. Since you plan to build the entire antique collection business circle, these old buildings in front of you are very suitable for opening Antique shops, just put aside like this, it is really wasteful.

"The old building in front of me is very suitable for opening antique shops. This is recognized by everyone. If it is just a simple development, I estimate that it will indeed have a certain impact and impact on the existing antique shops. Under special circumstances, it is very likely that this kind of influence and impact will become very strong, and it is absolutely necessary to try something like this.”

"But this kind of problem is not without a solution. I just thought about it and there are two ways. One is of course the antique shops in these two areas or the antique markets in these two areas. They must be accurate. Positioning, which means that the antique shops in these two places must serve different groups of people. Simply put, the customer groups must have precise positioning. It’s the people who are really rich that don’t have a lot of knowledge about collecting antiques.”

"The antique shop developed by the old building in front of me must serve hardcore collectors. Only those who have played with antiques to a certain level will feel that the old building in front of them is very interesting The antiques bought in such a place are all real. From this point of view, if the antique shops in the two places are well positioned and create such an atmosphere, I don’t think there is any problem. Develop the old buildings in front of you.”

Song Yun thinks that the old building in front of him can be developed, but there must be a prerequisite for the development, that is, the antique shops in these two places must be accurately positioned, and only when they are well prepared can they be developed. , If you can’t make such a preparation, then wait until you are ready before developing. This kind of thing must not be rushed. If you are in a hurry, the consequences may be unimaginable. Two different markets separated by a street, Even if they sell the same thing, there are too many examples of huge gaps in business.

Zhu Deyuan, Xu Desheng, Tang Miaomiao and Shen Xue kept nodding.

Sun Mengyan is even more like a chicken pecking rice. As long as this is done well, the two places will not be affected too much, and they can even complement each other, because people who play antiques are very different. People are just like what Song Yun said, they are local tyrants, and they are not short of money at all. As long as they buy something they like, they will buy it directly. For these people, antique shops with modern decoration will feel more comfortable. It's pleasing to the eye, but for those who have been playing with antiques for a long time, such as Zhu Deyuan and Xu Desheng, the veterans actually appreciate the antique shops developed by the old buildings in front of them, as long as the positioning is done well It is very accurate, so there is no problem. In this way, the antique shops in the two places will not affect each other's business, and attract more people to come here to buy antiques.

"Song Yun, the question you mentioned is indeed very important. Although it is not easy to achieve precise positioning, it is definitely possible. The simplest and most direct way is to hire a professional consulting company To do such a thing, I think it takes a little time and a little money, there is no problem."

Sun Mengyan showed a smile on her face. This matter looks very difficult, but it is not particularly troublesome. Now there is no need to rely on my own experience to do such a thing. There is a professional consulting company to do it. With the analysis and statistics, there will be a very important reference material and standard at that time, and then you can make a decision.

"Yes!"

"We can indeed solve this problem in this way. Only in this way can we do this thing well, that is, the most accurate positioning."

Song Yun nodded. Sun Mengyan thought of hiring a professional consulting company to conduct analysis and positioning. This is definitely the best way. There is a specialization in the art industry, and professional things must be handed over to professional people. , big data and statistics, etc., are definitely very useful.

"Another very important point is that if our shop here is for rent, I guess some people who already have shops here in the antique market will also be interested?!"

"If these people are interested, will they have more opportunities to get the shops here?!"

As Song Yun said, he raised his hand and pointed at the surrounding old buildings. The taste of opening an antique shop in such a place is indeed very different from the antique shops in the antique market and those modern antique streets.

Both Zhu Deyuan and Xu Desheng couldn't help frowning, and then raised a few more times. They didn't expect Song Yun to say such a sentence. If there is no problem with precise positioning, it must be If you want to do it, the suggestion in front of you must be considered very carefully.

"Song Yun, do you mean that if people who have opened antique shops here in our antique market want to rent a shop here, you can give them a certain chance?"

Zhu Deyuan immediately grasped the main meaning or main intention of Song Yun's words.

"A simple example, that is, if I already have an antique shop here in the current antique market, and now the antique shop here is for rent, under the same conditions, I can win the antique shop here, For example, I already have a shop in the antique market. The new shop in the antique market here is for rent. I will rent it for 5,000 yuan a month, and another person will rent it for 5,000 yuan for a month. This shop is me?"

Xu Desheng simply gave an example of this.

Song Yun nodded, what Zhu Deyuan and Xu Desheng said was what he wanted to say.

"Song Yun, I really don't understand at all right now, why do such a thing?"

Tang Miaomiao shook her head directly. Song Yun's idea was really unexpected, and he didn't know why he did such a thing.

"Yes!"

"Why did Song Yun do this? I mean, why did he determine such a standard or condition?"

Sun Mengyan frowned and couldn't figure out what was going on.