Chapter 671 Novel Advertising Ideas

"Well? What's the matter, buddy, if the invitation to any program, just turn it down, we have a game tomorrow night, I don't want to be distracted before the game." Ji Feng replied.

Although many people have little resistance to the show, after all, this is a real publicity opportunity, not to mention advertisements, which are all green dollars, and one night has no effect on his physical fitness, but after all It was the night before the game, and he still wanted to spend the long night at his home with videotapes, and he didn't want to make a fuss.

"I understand man, it's not my first day to do this, but this invitation is not bad, and it's not what I'm going to do today, it's just an endorsement idea that needs to be discussed with you, let's go, get in the car, we'll go to your house to talk. ' James said with a shrug.

He was not surprised at all by Ji Feng's answer. No one knew more about Ji Feng's pre-match habits than him. Well, except for the Chinese girl, but today's idea is not bad, and for Ji Feng's further development It is very important for the United States to expand its influence, so he came here in person.

"OK! LETS GO!" Of course Ji Feng wouldn't mind if it was just a discussion in advance, he could still spare an hour or two.

Ji Feng didn't drive, but got into James' car. This guy also followed in Ji Feng's footsteps and changed to the latest Mercedes-Benz. This year with Ji Feng, James has made a lot of money, and the price is sky-high. Numbers, naturally eliminated his antique car.

After getting in the car, James handed Ji Feng a document, which is Pepsi's new endorsement contract!

"Pepsi Cola... Our original contract has expired?" Ji Feng asked. He remembered that he signed a one-year contract with Pepsi Cola, and he was only the spokesperson for the Asian region. It's not time to renew the contract.

In fact, Ji Feng didn't want to endorse carbonated drinks at the beginning. After all, he would never touch this kind of thing. For all athletes, this kind of drink is a chronic killer of his career. Ji Feng has hardly touched it since he was a child.

However, there should not be too many athletes who endorse carbonated drinks, and most of them are big-name players like Kobe. The average person is not qualified to endorse the products of the two giants of Coke.

For example, the spokespersons of Coca-Cola China are Dayao, Liu Xiang and a group of Olympic champions and sports athletes, all of which are the top athletes in China. In addition, Pepsi has opened 2 million US dollars a year, and Ji Feng will follow the trend. Signed up.

"Ah, that's not true, but this is Pepsi's new contract. He intends to renew it with us in advance. After all, you are an important part of their sports field. Everyone can see your potential, especially in the Asia-Pacific region. With unrivaled appeal, they naturally don't want to let go of your big tree," James said.

The spokespersons that Pepsi has been looking for before are people from the entertainment industry. For example, in China, he has almost wiped out all the hot singers of the new generation, such as Jay Chou, Wilber Pan, F4, SHE.

And before, in early 2000, he spent a astronomical price of 100 million US dollars to invite Michael Jackson, the king of pop music in the world. At that time, the 100 million US dollars, tsk tsk tsk, was the only man in the world worth this price, although it was a mess in the end. not pleasant...

But it is not difficult to see the difference in endorsement strategies between Coca-Cola and Pepsi, but for so many years Coca-Cola has suppressed Pepsi in any region, so Pepsi is also looking for a new direction, and entering the sports circle is one of their major attempts.

But these have little to do with Ji Feng, he doesn't care which endorsement, anyway, he doesn't like to drink, he just wants to know why James is so actively looking for himself.

"I saw their new endorsement contract, which was extended for two years, with a total amount of 22 million US dollars. If I remember correctly, this is their largest endorsement investment in Asia, and they also want to try to expand your advertising and endorsements to Native American, after all, your supporters are very many among the younger generation, and it is not limited to the Chinese." James said.

"Well, it sounds good and the price is quite reliable. Then I agree. You can finalize the details of the contract." Ji Feng nodded after listening. , this is a win-win outcome, and this contract is currently more than 160 million yuan in RMB, so it is no wonder that he has to decide it himself.

"Well, I know that, but they also have a great ad creative, and that's the main reason I came to you. They want to make a series of video ad clips, and you're the first one." James Take out the second document.

"Well? Uncle Drew from China? Make up as an old man and go to the street court to abuse vegetables? The real venue is secretly filming..." Ji Feng's eyes brighter as he looks at it.

Ji Feng appreciates this way of publicity, which is undoubtedly much better than just shouting slogans.

"How about it, the idea is good, but there is one, they want to go to the famous streetball park to shoot, where are all streetball masters." James said, he was afraid of Ji Feng going up because he was not familiar with streetball , in case someone else was abused instead of being abused, it would be embarrassing...

"If it doesn't work, we can also find some group performances, and the studio will do the post-production." James added.

"Why, of course such a fun thing has to come. Seriously, if it wasn't for too many training sessions, I would have wanted to go to these places for a long time." Ji Feng raised his head and said; "But I have to wait for the interval between the series ."

Don't forget, Ji Feng is someone who has watched all the highlights of all the streetball gods in New York. During those hours of recuperation at home, Ji Feng has practiced a lot. Even in the NBA, Ji Feng will use a lot of classic tricks, so he has no Not false.

"Well, I'll get the contract done as soon as possible!" Since Ji Feng said so, James naturally believed it, and in his opinion, it was not a big problem for Ji Feng's level to get the streets.

After the discussion, James left Ji Feng's house in a hurry, and early the next morning, James brought the PepsiCo team, and Ji Feng signed his name simply by looking at it. Millions of dollars in the account again.

"I wish us a happy cooperation!" The top of Pepsi said holding Ji Feng's hand.

"Of course, it's a pleasure to work together!" Ji Feng replied with a smile, the feeling of earning money is really cool.

"We will arrange the advertising as soon as possible, just wait for our notice, and now I wish you a smooth playoff!"

"OK!"

Everything is finalized, and the beacon fire of the Western Conference semifinals is finally about to be lit!